Latest / Cloud Wars Live with Bob Evans
A Swinging Pendulum of Digital Ad Fraud | Uphoff on Industry
The Big Themes:The stats, yet with so little scrutiny: Machine, also referred to as bot-related ad revenue, was $81 billion in 2022 with projections to increase to 100 billion in 2023.Machine or bot accounts inflate financials: If Twitter or Facebook decided to take down all of the fake accounts, they would have to restate their earnings.Dealing with a completely different mindset: Companies and executives realize they will be judged by their ability to harness technology to transform their businesses.Thought of the day: We are now hitting an inflection point based on the unbelievable power…
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