IVD Pricing Power: The Post-Market Data Payers Demand

Medical Device Global Market Access · Sep 13, 2025 · 3m

This episode delves into the critical post-market data strategies required to secure and defend reimbursement for innovative in-vitro diagnostics (IVDs). We explore the distinct evidence that persuades U.S. insurers versus EU payers, moving beyond initial regulatory approval to focus on long-term value demonstration. Learn about the types of real-world evidence, registry studies, and economic data that are most effective for renegotiating coverage and justifying premium pricing in these key global markets. • What type of real-world evidence is most convincing to a U.S. insurer? • How do the…