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Why Auto Is Using Less Than 10% of Its Data with Jason Tryfon

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If your dealership tech stack feels broken, Jason says there’s a reason—and the fix starts way upstream.

In this episode, the crew sits down with Jason Tryfon, long-time automotive tech operator and now one of the leaders at Authenticom, the data connectivity company quietly powering huge chunks of the auto ecosystem. Jason walks through his “dinosaur” journey from carrying a bag at ADP/CDK to launching Vital Insights in 2005, scaling it to 52 countries on the back of simple service surveys that replaced paper mirror hangers. Along the way he learned to speak dealer, field…

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