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Why Your Buyers Are Afraid to Say Yes with Scott Messer Pt1
When a potential client walks out of a meeting, they rarely spend the drive home thinking about your product's features. Instead, they get stuck on the repetitive, negative thoughts of why it might fail and the personal or political risk they take by saying yes.
In this episode of Impact Effect, I sit down with Scott Messer, a growth coach and entrepreneur who has brought in billions of dollars in revenue throughout his career. We strip away the manipulative scripts and look at the actual human nature behind why people decide to buy from you or walk away. This conversation matters because it…
The skinny
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