Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Stop Guessing Your Ecommerce Budget
In this episode, Richard and Luke break down the system we use to help 8-figure ecommerce brands stop guessing and start making confident decisions about budget, creative, and channel investment.
They walk through the three core models that answer the questions every operator wrestles with:
How much should we actually spend right now?
How much creative do we need to support that spend?
Which channels should we test next — and why?
You’ll learn how to spot when additional ad spend becomes a bad trade, how to plan creative volume around real marketing moments (not vibes), and how to prioritize…
The skinny
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