How to Build a Successful 2023 Holiday Strategy

Ecommerce Playbook: Numbers, Struggles & Growth · Aug 16, 2023 · 37m

Q4 success starts in Q3. And the most successful brands on Black Friday have one thing in common: They plan their entire marketing effort around four distinct revenue “mini-peaks” within the holiday season.

On this episode, Richard talks with CTC Director of Growth Strategy Luke Austin and Senior Ecommerce Data Analyst Steve Rekuc, breaking down our comprehensive four-part plan to tackle BFCM for our clients in 2023.

⁠Show Notes:

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