Why The Next Big Thing—In Booze Or Beyond—Is Often Borrowed
CPG's next big ideas often emerge in unexpected places.
In this episode, we explore what founders across food and beverage can learn from the rapid rise of hard sodas and hard sports drinks, as alcohol brands borrow from health, wellness and functionality to connect with younger consumers.
The Taste Radio team is joined by Brewbound reporter Zoe Licata to discuss why familiar flavors, better-for-you positioning and shifting consumer behaviors are fueling these fast-growing categories—and whether they're poised for long-term success or destined to become another fleeting trend.
They also…
The skinny
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