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Latest / The Privacy Partnership Podcast with Robert Bateman

AI Act: Should you be watermarking your AI-generated content?

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Are you using an in-house tool powered by an AI model from OpenAI, Google, or Meta to produce marketing copy? You might soon be responsible for watermarking your AI-generated content.

In this episode of the Privacy Partnership Podcast, Rob explores a common scenario, where a company fine-tunes a general-purpose AI model and builds a simple internal tool for staff to generate copy in its own brand voice.

While the company might think it is simply a "deployer" of OpenAI's general-purpose AI model, it could actually be the provider of an AI system under the AI Act.

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