[Sales] What's in it for the customer? With Brian Schneider

SalesDNA: Decoding life science sales · Jan 3, 2024 · 30m

Top takeaways

- Always ask yourself, what's in it for them?

- People like to buy but don't want to be sold to

- Use the rule of 1/3, 1/3, and 1/3

- How to hare your expertise from all your sales conversations

About the guest

- Brian Schneider

- https://www.linkedin.com/in/sciencesalesguy/

Watch this episode on Youtube

https://www.youtube.com/playlist?list=PLNpnig-8yQuwbM5AueF_cDRub_GQW5FB2

Download the life science sales rep toolkit

https://www.succession.bio/content/life-science-sales-toolkit

About Succession

A life science sales training and community platform led by the top sales experts…