The Matcha Program with Jules Reyes and Marc St Raymond

Specialty Matcha Podcast · Dec 4, 2025 · 1h 32m · transcript

In this episode, Ryan and Sam (Zongjun) discuss the evolution of matcha with guests Jules Reyes and Marc St Raymond, formerly of the Jade Leaf Matcha. They explore the journey of matcha from a niche product to a mainstream beverage, the importance of consumer education, and the challenges of preparing matcha in cafes. The conversation delves into the significance of feedback in shaping matcha programs, the role of marketing in consumer expectations, and the future trends in the matcha industry. They also touch on the importance of transparency and the need for a deeper understanding of matcha…