Sarah Stahl, VP of Marketing at LAKE | Creators Are the Future of Travel Marketing
Sarah Stahl, VP of Marketing at Lake.com, joins the podcast to discuss the future of travel marketing, creator-driven trust, AI search visibility, and how Lake.com scaled from 3,000 to 70,000 properties in just a few months.
We explore how creators outperform traditional ads, why rural “destination dupes” are rising, and how modern travel brands are adapting to AI, LLM search, and changing traveler behavior.
Lake.com - Lake.com is a travel marketplace specializing in vacation rentals near water, including lake houses, cabins, cottages, and waterfront homes. The platform connects travelers…
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