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End of an Era: Amazon Officially Absorbs Whole Foods Into "One Grocery" Strategy · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  has
• 0:00
  restructured
• 0:01
  its
• 0:01
  grocery
• 0:02
  leadership.
• 0:03
  According
• 0:03
  to
• 0:03
  GroceryDive,
• 0:04
  Amazon
• 0:04
  has
• 0:05
  named
• 0:05
  a
• 0:05
  restructured
• 0:06
  leadership
• 0:06
  team
• 0:06
  for
• 0:07
  its
• 0:07
  worldwide
• 0:07
  grocery
• 0:08
  division
• 0:08
  that
• 0:08
  includes
• 0:09
  top
• 0:09
  executives
• 0:10
  from
• 0:10
  Whole
• 0:10
  Foods
• 0:10
  Market.
• 0:11
  The
• 0:11
  latest
• 0:12
  moves
• 0:12
  are
• 0:12
  part
• 0:12
  of
• 0:12
  an
• 0:13
  initiative
• 0:13
  Amazon
• 0:14
  is
• 0:14
  calling
• 0:14
  quote
• 0:15
  One
• 0:15
  Grocery.
• 0:16
  Wow.
• 0:17
  And
• 0:17
  marked
• 0:18
  the
• 0:18
  first
• 0:18
  major
• 0:18
  realignment
• 0:19
  under
• 0:19
  Jason
• 0:20
  Biko,
• 0:20
  who
• 0:20
  became
• 0:21
  head
• 0:21
  of
• 0:21
  Amazon's
• 0:22
  grocery
• 0:22
  division
• 0:23
  earlier
• 0:23
  this
• 0:23
  year
• 0:23
  after
• 0:24
  serving
• 0:24
  as
• 0:24
  CEO
• 0:25
  of
• 0:25
  Whole
• 0:25
  Foods
• 0:26
  since
• 0:26
  2022.
• 0:27
  One
• 0:28
  grocery
• 0:28
  is
• 0:28
  just
• 0:28
  so
• 0:28
  creative,
• 0:29
  don't
• 0:29
  you
• 0:29
  think?
• 0:29
  And
• 0:29
  in
• 0:30
  addition,
• 0:30
  Whole
• 0:30
  Foods
• 0:31
  Market's
• 0:31
  corporate
• 0:32
  employees
• 0:32
  will
• 0:32
  migrate
• 0:33
  to
• 0:33
  the
• 0:33
  same
• 0:33
  system
• 0:34
  as
• 0:34
  Amazon
• 0:35
  employees
• 0:35
  for
• 0:35
  benefits,
• 0:36
  compensation
• 0:37
  structure
• 0:37
  and
• 0:38
  other
• 0:38
  aspects
• 0:39
  of
• 0:39
  their
• 0:39
  jobs.
• 0:40
  And
• 0:40
  Amazon
• 0:41
  spokesperson
• 0:41
  confirmed
• 0:42
  to
• 0:42
  Grocery
• 0:42
  Dive
• 0:43
  Bryson,
• 0:44
  what
• 0:44
  should
• 0:44
  we
• 0:45
  make
• 0:45
  of
• 0:45
  Amazon's
• 0:46
  One
• 0:46
  Grocery
• 0:47
  strategy?
• 0:47
  Restructuring?
• 0:48
  Or
• 0:48
  is
• 0:49
  it
• 0:49
  just
• 0:49
  more
• 0:49
  sound
• 0:50
  and
• 0:50
  fury
• 0:51
  ultimately
• 0:51
  signifying
• 0:52
  nothing?
• 0:53
  Yeah,
• 0:54
  no,
• 0:54
  it's
• 0:54
  a
• 0:54
  great
• 0:54
  question.
• 0:55
  And
• 0:55
  so
• 0:55
  I,
• 0:55
  I
• 0:56
  don't
• 0:56
  think
• 0:56
  it's
• 0:56
  the
• 0:56
  latter.
• 0:57
  I
• 0:57
  think,
• 0:57
  you
• 0:57
  know,
• 0:57
  they're
• 0:58
  don't.
• 0:58
  Okay,
• 0:58
  interesting.
• 0:59
  I
• 0:59
  don't
• 0:59
  think
• 1:00
  it's
• 1:00
  the
• 1:00
  latter
• 1:00
  and
• 1:00
  I
• 1:00
  think
• 1:01
  quite
• 1:01
  honestly
• 1:01
  it's,
• 1:01
  it's
• 1:01
  long
• 1:02
  overdue.
• 1:02
  Right?
• 1:02
  I
• 1:02
  mean
• 1:02
  the
• 1:03
  acquisition
• 1:03
  of
• 1:03
  Whole
• 1:03
  Foods
• 1:04
  was
• 1:04
  back
• 1:04
  in
• 1:04
  2017.
• 1:06
  You
• 1:06
  know,
• 1:06
  now
• 1:06
  fast
• 1:07
  forward
• 1:07
  to
• 1:07
  2025.
• 1:08
  So
• 1:09
  for,
• 1:09
  you
• 1:09
  know,
• 1:09
  Amazon
• 1:10
  to
• 1:10
  be
• 1:10
  able
• 1:10
  to,
• 1:10
  you
• 1:11
  know,
• 1:11
  effectively
• 1:11
  break
• 1:12
  down
• 1:12
  the
• 1:12
  silos
• 1:12
  that
• 1:13
  have
• 1:13
  existed
• 1:13
  between
• 1:13
  Whole
• 1:14
  Foods,
• 1:14
  Amazon
• 1:14
  Fresh
• 1:15
  and
• 1:15
  Amazon
• 1:15
  Go,
• 1:16
  I
• 1:16
  think
• 1:17
  the
• 1:17
  benefits
• 1:17
  are
• 1:18
  going
• 1:18
  to
• 1:18
  be
• 1:18
  exponential
• 1:19
  with
• 1:20
  respect
• 1:20
  to,
• 1:20
  you
• 1:20
  know,
• 1:21
  bringing
• 1:21
  together
• 1:21
  both
• 1:21
  the
• 1:22
  physical
• 1:22
  as
• 1:22
  well
• 1:22
  as
• 1:22
  the
• 1:23
  digital
• 1:23
  insights
• 1:23
  for
• 1:24
  consumer
• 1:24
  trends,
• 1:25
  being
• 1:25
  able
• 1:25
  to
• 1:26
  cross
• 1:26
  pollinate
• 1:26
  ideas
• 1:27
  amongst
• 1:27
  the
• 1:27
  different
• 1:28
  retail
• 1:28
  banners
• 1:28
  and
• 1:29
  then
• 1:29
  leveraging
• 1:30
  and
• 1:30
  really
• 1:30
  bridging
• 1:31
  that
• 1:31
  gap
• 1:31
  from
• 1:31
  a
• 1:31
  true
• 1:32
  omnichannel
• 1:32
  standpoint
• 1:33
  in
• 1:34
  grocery.
• 1:34
  So
• 1:35
  I,
• 1:35
  I
• 1:35
  do
• 1:35
  think
• 1:35
  that
• 1:35
  there
• 1:35
  are
• 1:36
  long
• 1:36
  term
• 1:36
  benefits,
• 1:36
  are
• 1:36
  there
• 1:37
  immediate
• 1:37
  benefits
• 1:37
  as
• 1:37
  well
• 1:38
  as
• 1:38
  long
• 1:38
  term
• 1:38
  benefits
• 1:38
  that
• 1:39
  they're
• 1:39
  going
• 1:39
  to
• 1:39
  unlock
• 1:40
  through
• 1:40
  this?
• 1:41
  I
• 1:41
  think,
• 1:41
  you
• 1:42
  know,
• 1:42
  it
• 1:42
  does
• 1:42
  send
• 1:42
  a
• 1:43
  long
• 1:43
  term
• 1:44
  signal
• 1:44
  to
• 1:44
  the
• 1:44
  employee,
• 1:46
  internal
• 1:47
  employees
• 1:47
  as
• 1:47
  well,
• 1:49
  you
• 1:49
  know,
• 1:49
  giving
• 1:49
  them
• 1:50
  greater
• 1:50
  access
• 1:51
  to
• 1:51
  assets
• 1:51
  that
• 1:51
  maybe
• 1:52
  weren't
• 1:52
  available
• 1:52
  to
• 1:52
  them
• 1:53
  in
• 1:53
  the
• 1:53
  past.
• 1:53
  Unifying
• 1:54
  on
• 1:54
  one
• 1:54
  platform,
• 1:55
  simplifying
• 1:56
  processes.
• 1:57
  So
• 1:57
  I
• 1:57
  think
• 1:57
  the
• 1:57
  efficiencies,
• 1:59
  the
• 1:59
  insights
• 2:00
  as
• 2:00
  well
• 2:00
  as
• 2:00
  the
• 2:00
  reach
• 2:01
  are
• 2:01
  really
• 2:02
  going
• 2:02
  to
• 2:02
  be
• 2:02
  what
• 2:02
  set
• 2:02
  this
• 2:03
  move
• 2:03
  apart
• 2:03
  and
• 2:04
  really
• 2:04
  set
• 2:04
  Amazon
• 2:04
  up
• 2:04
  for
• 2:05
  long
• 2:05
  term
• 2:05
  success
• 2:05
  under
• 2:05
  the
• 2:06
  one
• 2:06
  grocery
• 2:06
  platform.
• 2:07
  Wow,
• 2:08
  okay,
• 2:08
  so
• 2:08
  I'm,
• 2:09
  I'm
• 2:09
  a
• 2:09
  little
• 2:09
  surprised
• 2:09
  by
• 2:10
  that
• 2:10
  take
• 2:10
  right
• 2:10
  at
• 2:10
  the
• 2:10
  get
• 2:11
  go.
• 2:11
  So
• 2:11
  let
• 2:11
  me
• 2:11
  ask
• 2:11
  you
• 2:11
  a
• 2:11
  follow
• 2:12
  up
• 2:12
  question
• 2:12
  there.
• 2:12
  So,
• 2:13
  so
• 2:13
  no
• 2:13
  concern
• 2:13
  at
• 2:14
  all
• 2:14
  then
• 2:14
  about,
• 2:14
  you
• 2:15
  know,
• 2:15
  moving
• 2:15
  the
• 2:15
  Whole
• 2:15
  Foods
• 2:16
  employees
• 2:16
  onto
• 2:17
  the
• 2:17
  full
• 2:17
  Amazon
• 2:18
  compensation
• 2:18
  package
• 2:19
  benefits,
• 2:19
  no
• 2:20
  concerns
• 2:20
  at
• 2:20
  all
• 2:20
  about
• 2:21
  what
• 2:21
  that
• 2:21
  does
• 2:21
  to
• 2:21
  the
• 2:21
  culture
• 2:22
  of
• 2:22
  Whole
• 2:22
  Foods?
• 2:24
  You
• 2:24
  know,
• 2:24
  I
• 2:24
  think
• 2:24
  it's
• 2:25
  a
• 2:25
  good
• 2:25
  point
• 2:25
  and
• 2:25
  a
• 2:25
  good,
• 2:26
  a
• 2:26
  good
• 2:26
  risk.
• 2:26
  I
• 2:27
  know
• 2:27
  that,
• 2:27
  you
• 2:28
  know,
• 2:28
  just
• 2:29
  comparatively,
• 2:29
  other
• 2:29
  retailers
• 2:30
  have
• 2:30
  been
• 2:30
  very
• 2:30
  cautious
• 2:31
  about
• 2:31
  merging
• 2:32
  online
• 2:32
  and
• 2:33
  physical.
• 2:33
  But
• 2:33
  I
• 2:33
  think,
• 2:33
  you
• 2:33
  know,
• 2:34
  the
• 2:34
  Runway
• 2:34
  has
• 2:34
  been
• 2:34
  long
• 2:35
  enough
• 2:35
  to
• 2:35
  where,
• 2:36
  you
• 2:36
  know,
• 2:36
  those
• 2:36
  cultural
• 2:37
  norms
• 2:37
  I
• 2:37
  think
• 2:37
  are
• 2:37
  established.
• 2:38
  And
• 2:38
  I
• 2:39
  think,
• 2:39
  you
• 2:39
  know,
• 2:39
  and
• 2:39
  I
• 2:39
  am
• 2:39
  maybe
• 2:40
  going
• 2:40
  on
• 2:40
  a
• 2:40
  limb
• 2:40
  here
• 2:40
  and
• 2:40
  giving
• 2:41
  Amazon
• 2:41
  credit
• 2:41
  for,
• 2:42
  you
• 2:42
  know,
• 2:42
  not
• 2:42
  disrupting
• 2:43
  the
• 2:43
  boat
• 2:43
  too
• 2:43
  much
• 2:43
  in
• 2:44
  preserving
• 2:44
  some
• 2:44
  of
• 2:44
  that
• 2:44
  integrity.
• 2:45
  But
• 2:46
  I
• 2:46
  think
• 2:46
  the,
• 2:46
  you
• 2:46
  know,
• 2:47
  benefits
• 2:47
  of
• 2:47
  being
• 2:48
  able
• 2:48
  to,
• 2:48
  you
• 2:48
  know,
• 2:49
  break
• 2:49
  down
• 2:49
  the
• 2:50
  redundancies,
• 2:51
  drive
• 2:51
  efficiencies,
• 2:52
  I
• 2:52
  think
• 2:52
  is
• 2:52
  only
• 2:53
  going
• 2:53
  to
• 2:53
  result
• 2:53
  in,
• 2:54
  you
• 2:54
  know,
• 2:55
  improving
• 2:56
  the
• 2:56
  employee
• 2:56
  dynamic,
• 2:58
  dynamic
• 2:58
  amongst
• 2:59
  the
• 2:59
  members
• 3:00
  at
• 3:00
  Whole
• 3:01
  Foods
• 3:02
  and
• 3:02
  the
• 3:02
  like.
• 3:03
  So
• 3:03
  I
• 3:03
  do
• 3:04
  think
• 3:04
  there
• 3:04
  is
• 3:04
  upside
• 3:04
  in
• 3:04
  it.
• 3:05
  I
• 3:05
  think,
• 3:05
  you
• 3:05
  know,
• 3:06
  you
• 3:06
  did
• 3:06
  bring
• 3:06
  up
• 3:06
  a
• 3:06
  point,
• 3:07
  point
• 3:07
  about
• 3:07
  maintaining
• 3:08
  the
• 3:08
  delicate
• 3:08
  balance
• 3:08
  of
• 3:09
  the
• 3:09
  culture.
• 3:10
  But
• 3:10
  there,
• 3:10
  I
• 3:11
  think
• 3:11
  just
• 3:11
  given
• 3:11
  the
• 3:12
  access,
• 3:12
  the
• 3:12
  elimination
• 3:13
  redundancies
• 3:13
  and
• 3:14
  overall
• 3:14
  efficiencies,
• 3:15
  I
• 3:15
  think
• 3:15
  that
• 3:15
  would
• 3:15
  outweigh
• 3:16
  the
• 3:16
  risks.
• 3:17
  Interesting,
• 3:18
  Interesting.
• 3:18
  I'm
• 3:18
  not
• 3:18
  sure
• 3:19
  I'm
• 3:19
  buying
• 3:19
  into
• 3:19
  the
• 3:19
  argument
• 3:20
  of
• 3:20
  reducing
• 3:20
  efficiencies
• 3:21
  is
• 3:21
  what,
• 3:22
  what
• 3:22
  Whole
• 3:22
  Foods
• 3:22
  needs
• 3:23
  to
• 3:23
  continue
• 3:23
  to
• 3:23
  be
• 3:23
  great.
• 3:24
  But
• 3:24
  I'll
• 3:25
  save
• 3:25
  that
• 3:25
  for
• 3:25
  now.
• 3:25
  I
• 3:26
  want
• 3:26
  to
• 3:26
  hear
• 3:26
  what
• 3:26
  Brooks
• 3:26
  has
• 3:27
  to
• 3:27
  say.
• 3:27
  Brooks,
• 3:27
  do
• 3:27
  you
• 3:27
  agree
• 3:28
  with
• 3:28
  your
• 3:28
  colleague
• 3:29
  here
• 3:29
  or
• 3:30
  are
• 3:30
  you
• 3:30
  going
• 3:30
  to
• 3:30
  take
• 3:30
  a
• 3:30
  different
• 3:31
  slant?
• 3:32
  Well,
• 3:32
  look,
• 3:32
  I'm
• 3:32
  going
• 3:33
  to
• 3:33
  go
• 3:33
  on
• 3:33
  record
• 3:33
  as
• 3:34
  never
• 3:34
  disagreeing
• 3:35
  with
• 3:35
  Bryson
• 3:36
  on
• 3:36
  the
• 3:36
  topic
• 3:37
  of
• 3:37
  grocery.
• 3:37
  I
• 3:38
  know,
• 3:38
  right?
• 3:38
  That's
• 3:38
  why
• 3:40
  I
• 3:40
  feel
• 3:40
  like
• 3:40
  danger
• 3:41
  Will
• 3:41
  Robinson.
• 3:41
  Danger
• 3:42
  Will
• 3:42
  Robinson
• 3:42
  already,
• 3:42
  but
• 3:43
  let's
• 3:43
  go.
• 3:44
  So
• 3:45
  I'm
• 3:45
  going
• 3:45
  to
• 3:45
  take
• 3:45
  the
• 3:45
  proverbial
• 3:46
  wait
• 3:46
  and
• 3:46
  see
• 3:46
  on
• 3:47
  this
• 3:47
  one.
• 3:47
  I
• 3:47
  mean,
• 3:47
  it's
• 3:48
  hard
• 3:48
  to
• 3:48
  believe
• 3:48
  it's
• 3:49
  been
• 3:49
  eight
• 3:49
  years
• 3:49
  since
• 3:50
  the
• 3:50
  acquisition.
• 3:51
  And
• 3:51
  I
• 3:51
  think
• 3:51
  all
• 3:51
  of
• 3:51
  us
• 3:52
  expected
• 3:52
  this
• 3:52
  to
• 3:52
  be
• 3:53
  a
• 3:53
  major
• 3:53
  industry
• 3:54
  disruptor,
• 3:56
  but
• 3:56
  I
• 3:56
  think
• 3:57
  we're
• 3:57
  just
• 3:57
  still
• 3:57
  waiting
• 3:58
  for
• 3:58
  that,
• 3:58
  right?
• 3:59
  I
• 3:59
  mean,
• 3:59
  groceries,
• 4:00
  what
• 4:00
  a
• 4:00
  trillion
• 4:01
  dollar
• 4:01
  market
• 4:01
  in
• 4:01
  the
• 4:02
  U.S.
• 4:03
  amazon
• 4:03
  has
• 4:04
  3,
• 4:04
  4
• 4:04
  or
• 4:05
  5%
• 4:05
  share.
• 4:05
  I
• 4:06
  mean,
• 4:06
  I
• 4:06
  think
• 4:06
  a
• 4:07
  lot
• 4:07
  of
• 4:07
  us
• 4:07
  were
• 4:07
  expecting
• 4:08
  more
• 4:09
  and
• 4:09
  maybe
• 4:10
  this
• 4:10
  is
• 4:10
  the
• 4:10
  answer.
• 4:11
  I'm
• 4:11
  not
• 4:11
  sure.
• 4:13
  Right,
• 4:13
  okay.
• 4:13
  So
• 4:13
  you're
• 4:13
  taking
• 4:14
  a
• 4:14
  little
• 4:14
  more
• 4:14
  cautious
• 4:14
  approach.
• 4:15
  Okay.
• 4:15
  And
• 4:16
  what
• 4:16
  do
• 4:16
  you
• 4:16
  think
• 4:16
  here?
• 4:18
  I
• 4:18
  mean,
• 4:18
  I
• 4:19
  think
• 4:19
  that
• 4:19
  it
• 4:20
  makes
• 4:20
  total
• 4:21
  sense
• 4:21
  if
• 4:21
  I'm
• 4:22
  Bryson
• 4:22
  and
• 4:22
  I'm
• 4:23
  coming
• 4:23
  in
• 4:23
  and
• 4:23
  I'm
• 4:23
  looking
• 4:24
  at
• 4:24
  how
• 4:24
  do
• 4:24
  I
• 4:25
  streamline
• 4:25
  operations,
• 4:26
  how
• 4:26
  do
• 4:26
  I
• 4:26
  continue
• 4:27
  to
• 4:27
  make
• 4:27
  Amazon's
• 4:28
  grocery
• 4:28
  success
• 4:29
  best
• 4:29
  possible?
• 4:29
  Like
• 4:30
  all
• 4:30
  of
• 4:30
  the
• 4:30
  things
• 4:31
  that
• 4:31
  Bryson
• 4:31
  just
• 4:31
  said
• 4:32
  have
• 4:32
  to
• 4:32
  happen.
• 4:33
  I
• 4:34
  do,
• 4:34
  however,
• 4:35
  I
• 4:35
  agree
• 4:36
  with
• 4:36
  that.
• 4:36
  Think
• 4:37
  that
• 4:38
  just
• 4:38
  based
• 4:39
  on
• 4:39
  what
• 4:39
  we
• 4:39
  heard
• 4:39
  time
• 4:40
  and
• 4:40
  time
• 4:40
  again
• 4:41
  last
• 4:41
  week.
• 4:41
  Chris,
• 4:41
  from
• 4:41
  the
• 4:42
  grocery
• 4:42
  retailers,
• 4:42
  we
• 4:43
  talked
• 4:43
  to
• 4:43
  a
• 4:43
  consumer
• 4:43
  goods
• 4:44
  forum
• 4:44
  last
• 4:44
  week.
• 4:45
  They
• 4:45
  Were
• 4:45
  all
• 4:46
  talking
• 4:46
  about
• 4:46
  having
• 4:47
  this
• 4:47
  sense
• 4:47
  of
• 4:48
  purpose
• 4:48
  in
• 4:48
  their
• 4:48
  roles
• 4:49
  of
• 4:49
  the,
• 4:49
  the
• 4:49
  corporation
• 4:50
  being
• 4:51
  not
• 4:51
  only
• 4:51
  about
• 4:52
  making
• 4:52
  sure
• 4:52
  that
• 4:53
  people
• 4:53
  get
• 4:53
  food,
• 4:54
  but
• 4:54
  providing
• 4:54
  feeding
• 4:55
  the
• 4:55
  world
• 4:55
  with
• 4:56
  the
• 4:56
  most
• 4:56
  affordable
• 4:57
  and
• 4:57
  healthiest
• 4:58
  food
• 4:58
  possible.
• 4:59
  And
• 4:59
  what
• 4:59
  worries
• 5:00
  me
• 5:00
  is
• 5:00
  the
• 5:00
  line
• 5:01
  in
• 5:01
  this
• 5:01
  press
• 5:01
  release
• 5:02
  of,
• 5:02
  and
• 5:03
  other
• 5:03
  aspects
• 5:04
  of
• 5:04
  their
• 5:04
  job.
• 5:04
  Like,
• 5:05
  I
• 5:05
  think
• 5:05
  from
• 5:05
  a,
• 5:05
  like
• 5:06
  that's
• 5:06
  the
• 5:06
  part
• 5:07
  for
• 5:07
  me
• 5:07
  that
• 5:07
  I
• 5:08
  do
• 5:08
  think
• 5:08
  is
• 5:09
  going
• 5:09
  to
• 5:09
  really
• 5:10
  impact
• 5:11
  how
• 5:11
  successful
• 5:12
  this
• 5:12
  is
• 5:13
  in
• 5:13
  terms
• 5:13
  of
• 5:13
  the
• 5:14
  current
• 5:14
  workforce
• 5:14
  and
• 5:15
  the
• 5:15
  current
• 5:15
  culture
• 5:15
  and
• 5:16
  the
• 5:16
  current
• 5:16
  consumer
• 5:17
  expectations
• 5:18
  of
• 5:18
  the
• 5:18
  Whole
• 5:18
  Food
• 5:19
  customer.
• 5:19
  Because
• 5:19
  I
• 5:20
  think
• 5:20
  if
• 5:20
  you
• 5:20
  go
• 5:21
  too
• 5:21
  far
• 5:21
  into
• 5:23
  automating
• 5:23
  and
• 5:25
  Amazoning
• 5:26
  a
• 5:26
  grocery
• 5:26
  store
• 5:26
  like
• 5:27
  Whole
• 5:27
  Foods,
• 5:27
  I,
• 5:28
  I
• 5:28
  don't
• 5:28
  know
• 5:28
  that
• 5:29
  you
• 5:29
  still
• 5:29
  have
• 5:29
  that
• 5:29
  edge
• 5:30
  that
• 5:31
  that
• 5:31
  Whole
• 5:31
  Foods
• 5:32
  has
• 5:32
  had
• 5:32
  in
• 5:32
  the
• 5:32
  market.
• 5:33
  So
• 5:33
  yeah,
• 5:34
  I,
• 5:34
  I,
• 5:34
  I,
• 5:34
  that's
• 5:35
  where
• 5:35
  I'm,
• 5:35
  I'm
• 5:35
  at
• 5:35
  that
• 5:36
  point
• 5:36
  too.
• 5:36
  And
• 5:36
  like
• 5:37
  I
• 5:37
  said,
• 5:37
  you
• 5:37
  know,
• 5:37
  from
• 5:37
  the
• 5:37
  people
• 5:38
  we've
• 5:38
  talked
• 5:38
  to
• 5:38
  that
• 5:38
  have
• 5:39
  worked
• 5:39
  at
• 5:39
  Amazon,
• 5:39
  like
• 5:39
  the
• 5:39
  vision
• 5:40
  I
• 5:40
  have
• 5:40
  of
• 5:40
  working
• 5:40
  there
• 5:41
  is
• 5:41
  like
• 5:41
  their
• 5:41
  systems
• 5:42
  are
• 5:42
  like,
• 5:42
  there's
• 5:42
  like
• 5:42
  clocks
• 5:43
  everywhere
• 5:43
  that
• 5:43
  you're
• 5:43
  what
• 5:44
  that
• 5:44
  are,
• 5:44
  are
• 5:44
  watching.
• 5:45
  You
• 5:45
  and
• 5:45
  counting
• 5:45
  down,
• 5:45
  like
• 5:46
  how
• 5:46
  quickly.
• 5:46
  You
• 5:47
  respond
• 5:47
  to
• 5:47
  emails
• 5:48
  and
• 5:48
  how
• 5:48
  quickly
• 5:48
  you
• 5:48
  get
• 5:48
  your
• 5:49
  job
• 5:49
  done
• 5:49
  and
• 5:49
  all
• 5:49
  that
• 5:49
  kind
• 5:49
  of
• 5:49
  stuff.
• 5:50
  And
• 5:50
  if
• 5:50
  I'm
• 5:51
  a
• 5:51
  Whole
• 5:51
  Foods
• 5:51
  like
• 5:51
  lifer,
• 5:52
  I'm
• 5:52
  like,
• 5:52
  forget
• 5:53
  that.
• 5:53
  I
• 5:53
  don't
• 5:53
  want
• 5:53
  that.
• 5:53
  And
• 5:54
  so
• 5:54
  like,
• 5:54
  I
• 5:54
  don't
• 5:54
  know
• 5:55
  how
• 5:55
  that,
• 5:55
  you
• 5:55
  know,
• 5:55
  makes
• 5:55
  that,
• 5:56
  that
• 5:56
  stifles
• 5:57
  my
• 5:57
  creativity
• 5:57
  somewhat,
• 5:58
  which
• 5:58
  is
• 5:58
  what
• 5:58
  Whole
• 5:58
  Foods
• 5:58
  was
• 5:58
  so
• 5:59
  good
• 5:59
  at.
• 5:59
  But
• 5:59
  I
• 6:00
  mean,
• 6:00
  to
• 6:00
  go
• 6:00
  on
• 6:00
  my
• 6:01
  point
• 6:01
  now,
• 6:01
  I
• 6:01
  think,
• 6:02
  to
• 6:02
  me,
• 6:03
  I
• 6:03
  think
• 6:03
  it's,
• 6:03
  it's
• 6:03
  the
• 6:04
  move
• 6:04
  you
• 6:04
  expect
• 6:05
  100%.
• 6:05
  I
• 6:05
  agree
• 6:05
  with
• 6:06
  that.
• 6:06
  I
• 6:06
  don't
• 6:06
  know
• 6:06
  what
• 6:06
  else
• 6:07
  you
• 6:07
  do,
• 6:07
  honestly,
• 6:08
  but
• 6:08
  I
• 6:08
  think
• 6:09
  going
• 6:09
  back
• 6:09
  to
• 6:09
  the
• 6:09
  question,
• 6:10
  I
• 6:10
  think
• 6:10
  it
• 6:10
  actually
• 6:11
  does
• 6:11
  signify
• 6:11
  nothing
• 6:12
  in
• 6:12
  the
• 6:12
  long
• 6:12
  run.
• 6:13
  And
• 6:13
  I'll
• 6:13
  go
• 6:13
  even
• 6:13
  farther
• 6:14
  to
• 6:14
  say
• 6:14
  that
• 6:14
  in
• 6:14
  10
• 6:14
  years,
• 6:15
  I
• 6:16
  think
• 6:16
  Whole
• 6:16
  Foods
• 6:16
  is
• 6:16
  going
• 6:16
  to
• 6:17
  be
• 6:17
  a
• 6:17
  shelve
• 6:17
  its
• 6:17
  former
• 6:18
  self
• 6:18
  and
• 6:18
  be
• 6:18
  relegated
• 6:19
  to
• 6:19
  the
• 6:19
  dustbin
• 6:20
  of
• 6:20
  nostalgia
• 6:20
  if
• 6:21
  this
• 6:21
  plays
• 6:21
  out
• 6:21
  the
• 6:21
  way
• 6:22
  I
• 6:22
  think
• 6:22
  things
• 6:22
  are
• 6:22
  going
• 6:22
  to
• 6:22
  play
• 6:23
  out.
• 6:23
  Because
• 6:23
  like,
• 6:24
  look,
• 6:24
  Tony
• 6:24
  Hoggett's
• 6:25
  gone.
• 6:25
  Claire
• 6:26
  Peters
• 6:26
  is
• 6:27
  now
• 6:27
  gone,
• 6:27
  which
• 6:27
  I
• 6:27
  didn't
• 6:28
  realize
• 6:28
  until
• 6:28
  this
• 6:29
  announcement
• 6:29
  came
• 6:29
  out.
• 6:30
  Both
• 6:30
  are
• 6:30
  seasoned
• 6:31
  grocery
• 6:31
  executives
• 6:32
  and
• 6:32
  they've,
• 6:33
  they're
• 6:33
  gone
• 6:33
  after
• 6:33
  countless
• 6:34
  other
• 6:34
  executives
• 6:35
  in
• 6:35
  Amazon
• 6:35
  Grocery
• 6:36
  have
• 6:36
  gone
• 6:36
  before
• 6:36
  them.
• 6:37
  And
• 6:37
  so
• 6:38
  now
• 6:38
  you're
• 6:38
  putting
• 6:38
  Amazon
• 6:39
  Whole
• 6:39
  Foods
• 6:39
  on
• 6:40
  the
• 6:40
  Amazon
• 6:40
  incentive
• 6:40
  structure.
• 6:41
  I
• 6:41
  just
• 6:41
  don't
• 6:41
  think
• 6:41
  that
• 6:41
  bodes
• 6:42
  well.
• 6:42
  But
• 6:43
  the
• 6:43
  biggest
• 6:43
  tell
• 6:43
  for
• 6:44
  me
• 6:44
  in
• 6:44
  this
• 6:44
  is
• 6:45
  what
• 6:45
  does
• 6:45
  Amazon
• 6:46
  have
• 6:46
  to
• 6:46
  go
• 6:46
  on
• 6:47
  strategically
• 6:47
  here?
• 6:48
  And
• 6:48
  the
• 6:49
  biggest
• 6:49
  tell
• 6:49
  for
• 6:49
  me
• 6:49
  is
• 6:49
  like,
• 6:50
  there's
• 6:50
  this
• 6:50
  weird
• 6:50
  Metric
• 6:51
  that
• 6:51
  they're
• 6:51
  quoting
• 6:51
  about
• 6:52
  the
• 6:52
  Amazon
• 6:52
  Fresh
• 6:53
  remodels
• 6:53
  where
• 6:53
  they're
• 6:54
  saying
• 6:54
  like
• 6:55
  that
• 6:55
  the
• 6:55
  average
• 6:56
  monthly
• 6:56
  store
• 6:57
  spend
• 6:57
  of
• 6:58
  a
• 6:58
  consumer
• 6:58
  has
• 6:58
  increased
• 6:59
  20%.
• 6:59
  I've
• 7:00
  never
• 7:00
  heard
• 7:00
  that
• 7:01
  statistic
• 7:01
  before.
• 7:01
  Like,
• 7:02
  shouldn't
• 7:02
  that
• 7:02
  just
• 7:03
  be
• 7:03
  like
• 7:03
  the
• 7:03
  average
• 7:04
  store
• 7:04
  is
• 7:04
  up
• 7:04
  20%?
• 7:05
  Like
• 7:05
  what
• 7:05
  are
• 7:05
  you
• 7:06
  telling
• 7:06
  me
• 7:06
  with
• 7:06
  that
• 7:06
  statistic?
• 7:07
  Like,
• 7:07
  I
• 7:07
  don't
• 7:07
  get
• 7:08
  it.
• 7:08
  So
• 7:08
  like
• 7:09
  it
• 7:09
  seems
• 7:09
  like
• 7:09
  they're
• 7:10
  reaching
• 7:10
  as
• 7:10
  well
• 7:11
  for
• 7:11
  this.
• 7:11
  And
• 7:11
  so
• 7:12
  I
• 7:12
  just
• 7:12
  don't
• 7:12
  know
• 7:12
  strategically,
• 7:13
  why,
• 7:13
  what
• 7:14
  is
• 7:14
  it?
• 7:14
  Why
• 7:14
  does
• 7:15
  Amazon
• 7:15
  have
• 7:15
  a
• 7:15
  right
• 7:15
  to
• 7:16
  win
• 7:16
  in
• 7:16
  grocery
• 7:16
  at
• 7:16
  this
• 7:17
  point
• 7:17
  compared
• 7:17
  to
• 7:17
  the
• 7:17
  competition?
• 7:18
  I
• 7:18
  just
• 7:18
  don't
• 7:19
  understand
• 7:19
  that.
• 7:19
  But
• 7:20
  I
• 7:20
  don't
• 7:20
  know.
• 7:20
  I'll
• 7:20
  give
• 7:21
  one.
• 7:21
  Do
• 7:21
  any
• 7:21
  of
• 7:21
  you
• 7:22
  guys
• 7:22
  want
• 7:22
  the
• 7:22
  last
• 7:22
  word
• 7:22
  to
• 7:23
  retort
• 7:23
  on
• 7:23
  that?
• 7:25
  Sure,
• 7:25
  I'll
• 7:26
  take
• 7:26
  that
• 7:26
  one.
• 7:26
  So,
• 7:26
  you
• 7:26
  know,
• 7:26
  I
• 7:27
  think
• 7:27
  why
• 7:27
  do
• 7:27
  they
• 7:27
  have
• 7:27
  the
• 7:27
  right
• 7:28
  to
• 7:28
  win?
• 7:28
  You
• 7:28
  know,
• 7:29
  and
• 7:29
  I
• 7:29
  think
• 7:29
  it
• 7:29
  really
• 7:29
  is,
• 7:30
  I
• 7:30
  think
• 7:30
  this
• 7:30
  is
• 7:30
  probably
• 7:31
  one
• 7:31
  of
• 7:31
  the
• 7:31
  best
• 7:31
  use
• 7:31
  cases
• 7:32
  for,
• 7:32
  you
• 7:32
  know,
• 7:32
  the
• 7:33
  divergence
• 7:33
  of
• 7:33
  the
• 7:34
  physical
• 7:34
  and
• 7:34
  the
• 7:34
  digital.
• 7:35
  Right.
• 7:35
  And
• 7:36
  I
• 7:36
  think
• 7:36
  Amazon's
• 7:36
  been
• 7:37
  reserved
• 7:37
  in
• 7:37
  that
• 7:37
  approach.
• 7:38
  Right,
• 7:38
  but
• 7:39
  we're
• 7:39
  starting
• 7:39
  to
• 7:39
  see
• 7:39
  it,
• 7:39
  we're
• 7:40
  starting
• 7:40
  to
• 7:40
  see
• 7:40
  the
• 7:40
  digital
• 7:40
  encroach
• 7:41
  on
• 7:41
  Whole
• 7:41
  Foods,
• 7:41
  right?
• 7:42
  In
• 7:42
  the
• 7:42
  last
• 7:42
  time
• 7:43
  that
• 7:43
  I
• 7:43
  placed
• 7:43
  an
• 7:43
  order
• 7:43
  on
• 7:44
  Amazon,
• 7:44
  you
• 7:45
  know,
• 7:45
  I'm
• 7:45
  loaded
• 7:45
  to
• 7:45
  it.
• 7:45
  You
• 7:46
  know,
• 7:46
  anything
• 7:46
  else
• 7:46
  window
• 7:47
  where
• 7:47
  it
• 7:47
  prompts
• 7:47
  me
• 7:48
  to
• 7:48
  fulfill,
• 7:48
  you
• 7:48
  know,
• 7:49
  traditional
• 7:49
  food
• 7:49
  staples,
• 7:50
  right?
• 7:50
  Perishables,
• 7:51
  arguably
• 7:51
  coming
• 7:52
  from
• 7:52
  Whole
• 7:52
  Foods,
• 7:53
  you
• 7:53
  know,
• 7:53
  when
• 7:53
  you're
• 7:53
  facilitating
• 7:54
  returns
• 7:54
  for
• 7:54
  Amazon,
• 7:55
  you
• 7:55
  know,
• 7:55
  you
• 7:55
  have
• 7:56
  the
• 7:56
  convenience
• 7:56
  of
• 7:56
  dropping
• 7:57
  into
• 7:57
  Whole
• 7:57
  Foods
• 7:57
  for
• 7:57
  that.
• 7:58
  So
• 7:58
  I
• 7:58
  think
• 7:58
  what's
• 7:59
  going
• 7:59
  to
• 7:59
  set
• 7:59
  them
• 7:59
  apart
• 7:59
  is
• 8:00
  really
• 8:00
  that
• 8:00
  360
• 8:01
  degree
• 8:01
  access
• 8:01
  into
• 8:02
  insights.
• 8:02
  So
• 8:03
  I
• 8:03
  think,
• 8:03
  you
• 8:03
  know,
• 8:04
  you
• 8:04
  bring
• 8:04
  up
• 8:04
  a
• 8:04
  point.
• 8:04
  It
• 8:05
  is
• 8:05
  incredibly
• 8:05
  imperative
• 8:06
  to
• 8:06
  protect
• 8:06
  the
• 8:06
  core
• 8:07
  and
• 8:07
  understand
• 8:08
  the
• 8:08
  core
• 8:08
  consumers.
• 8:08
  But
• 8:09
  I
• 8:09
  think
• 8:09
  the
• 8:09
  robust
• 8:10
  insights
• 8:10
  and
• 8:10
  analytics
• 8:11
  that
• 8:11
  can
• 8:11
  be
• 8:11
  brought
• 8:11
  in
• 8:12
  from
• 8:12
  the
• 8:12
  digital
• 8:13
  as
• 8:13
  well
• 8:13
  as
• 8:13
  the
• 8:14
  other
• 8:14
  banners
• 8:15
  that
• 8:15
  Amazon
• 8:16
  operates
• 8:17
  does
• 8:17
  bring
• 8:17
  meaningful
• 8:18
  insights
• 8:18
  into
• 8:19
  the
• 8:19
  consumers
• 8:19
  so
• 8:20
  provided
• 8:20
  there
• 8:20
  to
• 8:20
  the
• 8:21
  Whole
• 8:21
  Foods
• 8:21
  consumer,
• 8:21
  so
• 8:22
  provided
• 8:22
  they
• 8:22
  are
• 8:22
  able
• 8:22
  to
• 8:22
  preserve,
• 8:23
  you
• 8:23
  know,
• 8:23
  what's
• 8:23
  made
• 8:23
  them
• 8:24
  successful
• 8:24
  to
• 8:24
  date,
• 8:24
  but
• 8:25
  also
• 8:25
  augment
• 8:25
  that
• 8:26
  with
• 8:26
  those
• 8:26
  additional
• 8:26
  opportunities
• 8:27
  to
• 8:27
  spot,
• 8:28
  identify
• 8:29
  and
• 8:29
  react
• 8:29
  to
• 8:30
  trends
• 8:31
  in
• 8:31
  a
• 8:31
  much
• 8:31
  more
• 8:32
  meaningful
• 8:32
  and
• 8:32
  faster
• 8:33
  manner,
• 8:34
  presents
• 8:34
  a
• 8:34
  value
• 8:34
  proposition
• 8:35
  for
• 8:35
  the
• 8:35
  Whole
• 8:35
  Foods
• 8:36
  consumer.
• 8:37
  Okay,
• 8:38
  okay,
• 8:38
  well,
• 8:38
  I
• 8:38
  guess
• 8:39
  we'll,
• 8:39
  I
• 8:39
  think
• 8:39
  we'll
• 8:40
  agree
• 8:40
  to
• 8:40
  disagree
• 8:40
  on
• 8:40
  this
• 8:41
  one.
• 8:41
  We'll
• 8:41
  see
• 8:41
  where
• 8:41
  we
• 8:41
  go
• 8:41
  with
• 8:42
  the
• 8:42
  rest
• 8:42
  of
• 8:42
  the
• 8:42
  show.