Latest / Repcolite Home Improvement Show / Jean Stoffer & Grace Start Interview: The Established Home, Kitchens, and Old Houses
Transcript
- 0:02Speaker 1: Hey, everyone. Thanks for tuning in.
- 0:03Speaker 2: You're listening to Home in Progress by Repco Light Paints,
- 0:06Speaker 2: sponsored by Benjamin Moore.
- 0:07Speaker 1: I'm Dan Hanson, and I'm.
- 0:08Speaker 2: Really excited about today's show because joining me are Jean
- 0:12Speaker 2: Stouffer and her daughter, Grace Start, the mother-daughter design team
- 0:16Speaker 2: behind Grand Rapids-based Jean Stouffer Design. Now, you may know
- 0:20Speaker 2: them from their television show on the Magnolia Network, The
- 0:23Speaker 2: Established Home. Maybe you know them from Stouffer Home, their
- 0:26Speaker 2: store here in Grand Rapids. Maybe you know them from
- 0:28Speaker 2: their cabinetry line. Jean became known nationally for her kitchen designs,
- 0:32Speaker 2: and Grace is her design partner and leads the firm's
- 0:35Speaker 2: design team. They're also authors. Jean wrote Establishing Home, and
- 0:39Speaker 2: together they've written the children's book, We Are Home When
- 0:41Speaker 2: We're Together. We'll talk about those along with another book
- 0:45Speaker 2: that they've got coming. But we're going to cover a
- 0:47Speaker 2: ton of ground before we get.
- 0:49Speaker 1: To all of that.
- 0:49Speaker 2: We're going to talk about how they learned the work,
- 0:52Speaker 2: what happened when they started working together. We're going to
- 0:54Speaker 2: talk about the decisions that they made, about growing a
- 0:56Speaker 2: business while raising their families. And then we'll get into
- 0:59Speaker 2: older houses, you know, the surprises that you can find
- 1:02Speaker 2: behind the walls and how things that you can't change,
- 1:05Speaker 2: you know, in the home itself, how sometimes those things
- 1:08Speaker 2: can lead to your best ideas. And of course, we're
- 1:10Speaker 2: going to talk kitchens. So a ton of stuff coming up.
- 1:13Speaker 2: Jean and Grace, I'm so excited to have you both here.
- 1:16Speaker 2: And I think, Jean, let's just start with you and
- 1:19Speaker 2: start talking about how it all began. You know, I
- 1:21Speaker 2: know you studied business and you started on the administrative
- 1:25Speaker 2: end or side of a design firm and As you
- 1:28Speaker 2: were watching, working from that aspect of the business and
- 1:32Speaker 2: watching all the design happening around you, what drew you
- 1:35Speaker 2: into the design world itself outside of the work you
- 1:39Speaker 2: were doing?
- 1:40Speaker 3: Well, I think it was a combination of my husband
- 1:44Speaker 3: and I owning our first home and actually being in
- 1:47Speaker 3: charge of its surroundings and also seeing what the people
- 1:51Speaker 3: that I worked for did. I'd design had not really
- 1:54Speaker 3: been on my radar um it wasn't a thing that
- 1:57Speaker 3: was a value for my parents so much as for
- 2:00Speaker 3: them it was a home was to be warm and
- 2:02Speaker 3: inviting and bringing people in to feel connected and accepted
- 2:07Speaker 3: and stuff it wasn't so much about what it looked
- 2:09Speaker 3: like so this opened a world of like wow homes
- 2:15Speaker 3: can be beautiful and warm and inviting and then yeah
- 2:20Speaker 3: at it was a good time because my husband Dale
- 2:23Speaker 3: and I had just bought our first place. So I
- 2:25Speaker 3: was like, Ooh, I could do something here. So I,
- 2:30Speaker 3: I was fascinated enough to the point to want to
- 2:33Speaker 3: pursue it actually as a career. And I started out,
- 2:37Speaker 3: you know, I got a tiny bit of education after
- 2:40Speaker 3: I graduated from college, just learning how to draw. There
- 2:43Speaker 3: was no computer drafting at the time. So I just
- 2:46Speaker 3: physically had a board and, took a class at the
- 2:49Speaker 3: community college to learn how to, how to draw. But
- 2:53Speaker 3: it was mainly just learning by observation and study and
- 2:58Speaker 3: looking at photos on a deep level and trying to
- 3:01Speaker 3: understand mechanics. And eventually just, I started out just being
- 3:07Speaker 3: mainly a decorator, you know, picking out furniture and wall
- 3:13Speaker 3: colors and things. And then when, My husband and I
- 3:16Speaker 3: moved to a house that needed a kitchen, seriously needed
- 3:20Speaker 3: a kitchen. The one was falling apart before our very eyes.
- 3:24Speaker 3: Then I became interested in kitchen design and that really
- 3:28Speaker 3: opened a door to the biggest, probably the most influential
- 3:32Speaker 3: part of my career is custom kitchen and bath design.
- 3:36Speaker 3: And it's kind of where I stayed for probably 25
- 3:39Speaker 3: years on my own.
- 3:40Speaker 2: That came about because of that house that you moved into.
- 3:43Speaker 2: You just saw the need for the kitchen. What about that?
- 3:46Speaker 2: I mean, just, I know kitchens, it's like, it's the
- 3:48Speaker 2: hub of the home. You know, if that doesn't work,
- 3:51Speaker 2: so many things don't work. I mean, was it something
- 3:53Speaker 2: like that that made you realize that's the thing? Or
- 3:56Speaker 2: what made.
- 3:57Speaker 1: Kitchens stand out besides the fact that you needed one?
- 4:00Speaker 3: Well, it was an interesting era. So this was over
- 4:05Speaker 3: 30 years ago. And it was just the beginning of
- 4:10Speaker 3: the era of people thinking of the kitchen as a
- 4:14Speaker 3: room that that wasn't just utility, where it could be
- 4:19Speaker 3: a gathering space that was beautiful. And I really wanted
- 4:24Speaker 3: that for my home. And I was pursuing trying to
- 4:31Speaker 3: understand what it could be beyond what American kitchens were
- 4:34Speaker 3: at the point. And I found what I was looking
- 4:37Speaker 3: for when I found foreign magazines, particularly English or British kitchens.
- 4:43Speaker 1: They had better kitchens.
- 4:45Speaker 3: It was a different way of thinking about it. It
- 4:47Speaker 3: was more of a gathering space. It was like a
- 4:49Speaker 3: keeping room concept. It had furniture in it. There was
- 4:54Speaker 3: a coziness to it and a beauty to it that
- 4:59Speaker 3: we just had, you know, like boxes screwed up on walls.
- 5:03Speaker 3: You know? And there was something just, oh, like intriguing
- 5:10Speaker 3: and inviting about the whole thing. And so... I set
- 5:15Speaker 3: out to try to figure out what it was, the
- 5:17Speaker 3: particulars of what that design was that made it so
- 5:21Speaker 3: special and different. And so I sat down at my
- 5:25Speaker 3: drafting table along with these British Kitchen magazines and a
- 5:29Speaker 3: magnifying glass and got down to what the details were
- 5:34Speaker 3: and then drew it and found a cabinet maker. That
- 5:39Speaker 3: was a hard part. to make it for me because
- 5:41Speaker 3: it was flush inside cabinetry, which was not something that
- 5:45Speaker 3: was out there at the time at all. Um, and
- 5:49Speaker 3: so I found a cabinet maker that would do it,
- 5:52Speaker 3: installed it in my own kitchen and it became like, wow,
- 5:58Speaker 3: what is this? This is amazing. And it kind of,
- 6:01Speaker 3: that just ignited something for me. So this was, this
- 6:05Speaker 3: was a moment in kitchen design actually, because Just in
- 6:08Speaker 3: the early 90s, which is when this took place, was
- 6:11Speaker 3: the first time that a manufacturer, an appliance manufacturer, it
- 6:16Speaker 3: was actually Sub-Zero, came up with a concept of how
- 6:20Speaker 3: to not just put a wood panel on a fridge,
- 6:22Speaker 3: because that had been around, but to put a wood
- 6:25Speaker 3: panel on an appliance that literally disappeared. You didn't see
- 6:30Speaker 3: its grill. You didn't see its hardware. It wasn't sticking
- 6:34Speaker 3: out any further than anything else. It was 100% disguised.
- 6:40Speaker 3: And it was so exciting to design with that. And
- 6:45Speaker 3: so the combination of this new appliance technology, people's interest
- 6:51Speaker 3: in the kitchen in a new way beyond utility, and
- 6:57Speaker 3: my interest in it, I think, all kind of combined
- 7:00Speaker 3: at one time And it just started something really, really
- 7:06Speaker 3: different and exciting.
- 7:07Speaker 1: There was a contest. Tell me about that contest.
- 7:11Speaker 3: A few years later, I got a job actually to
- 7:15Speaker 3: design a kitchen for someone. I'd been doing it now for,
- 7:19Speaker 3: I don't know how many, two, three, four, five years,
- 7:21Speaker 3: something like that. And I'd heard about this kitchen design
- 7:26Speaker 3: contest that SubZero was putting on. And I took my
- 7:30Speaker 3: little pictures on my 35 millimeter camera with this 1938
- 7:37Speaker 3: reproduction kitchen. And I think it became a winner. And
- 7:43Speaker 3: I think just because it was so different, which is
- 7:47Speaker 3: what a lot of contests love, is something that's different.
- 7:50Speaker 1: Something different.
- 7:51Speaker 3: And it was... I got to meet people at this
- 7:58Speaker 3: contest celebration that was held at a resort in Arizona
- 8:02Speaker 3: that I had studied their work. I'd like learned actually
- 8:08Speaker 3: quite a bit from them. Mick DiGiulio out of Chicago
- 8:12Speaker 3: was an example of that. Just, it was, it was
- 8:16Speaker 3: seeing in my world icons of design, meeting them in person.
- 8:21Speaker 3: I just.
- 8:22Speaker 1: And having them talk about your work, right?
- 8:24Speaker 4: I mean.
- 8:24Speaker 5: Right.
- 8:25Speaker 1: Right. That's crazy. Crazy. Yes.
- 8:29Speaker 3: Yes.
- 8:31Speaker 1: Yeah. So, all right.
- 8:32Speaker 2: So that's where the kitchen thing came out. Grace, let's
- 8:35Speaker 2: bring you into this. Now you initially pursued teaching, right?
- 8:40Speaker 2: And what drew you from that towards the world of
- 8:43Speaker 2: design and then the possibility of working with your mom
- 8:46Speaker 2: as that business was starting to grow?
- 8:49Speaker 4: Yeah.
- 8:50Speaker 5: So I obviously grew up with my mom doing everything
- 8:53Speaker 5: that she just described and having meetings and samples and
- 8:57Speaker 5: doing not only the renovation she's talking about, which is
- 9:00Speaker 5: when I was too young to remember, but then a
- 9:02Speaker 5: secondary kitchen renovation in our own home. So seeing it
- 9:05Speaker 5: up close and personal, but it was never something that
- 9:08Speaker 5: I saw myself doing it at all. It was just
- 9:11Speaker 5: something that my mom did, which was great. I had
- 9:14Speaker 5: nothing against it.
- 9:15Speaker 4: It was just not, yeah, not even in my.
- 9:19Speaker 1: Mind at all.
- 9:21Speaker 5: And then I went to Calvin college and and met
- 9:25Speaker 5: my husband there was studying education, got my first job
- 9:29Speaker 5: at Zeeland Christian and taught preschool there. Um, during that
- 9:34Speaker 5: time we had our first child and then we're expecting
- 9:38Speaker 5: our second, we bought our first home. So similar story,
- 9:42Speaker 5: seeing home for the first time through it being your
- 9:45Speaker 5: own home and your own space.
- 9:47Speaker 4: Um, and I thought this is actually pretty cool. This
- 9:52Speaker 4: line of work is actually pretty interesting.
- 9:55Speaker 5: And at the same time, my mom moved to Michigan
- 9:58Speaker 5: from the Chicago area. So the proximity was closer. My
- 10:02Speaker 5: interest was peaked and I had a growing family, which
- 10:06Speaker 5: that was something too, that I saw required a little
- 10:10Speaker 5: bit of flexibility in work. And I thought maybe I
- 10:13Speaker 5: will ask my mom if she would be willing to
- 10:17Speaker 5: hire me part-time for a flexible job, helping her with
- 10:21Speaker 5: anything that she needs help with. And she took my
- 10:24Speaker 5: inexperienced self and gave me a job.
- 10:27Speaker 1: And what did that all look like? Best decision ever.
- 10:29Speaker 3: Okay.
- 10:31Speaker 2: That just beats me to my point. What did you
- 10:32Speaker 2: guys find as you started working together? I mean, anything
- 10:36Speaker 2: surprise you one way or the other? I mean, I'm
- 10:39Speaker 2: not looking for dirt here, but I guess I'm.
- 10:42Speaker 1: More looking for good stuff.
- 10:44Speaker 3: What I think we discovered is At least back then,
- 10:47Speaker 3: I think Grace is really developing into a designer that
- 10:50Speaker 3: can handle any aspect of the entire home. But back then,
- 10:54Speaker 3: what I discovered is that she was very good at
- 10:57Speaker 3: the part of design that I actually didn't feel very
- 11:01Speaker 3: good at. And that was the soft furnishings and more
- 11:06Speaker 3: subjective design like the paint shades and textiles and things.
- 11:12Speaker 3: I My personality and my gifting, I think, really fell
- 11:17Speaker 3: into a sweet spot with kitchens because there are right
- 11:21Speaker 3: ways and wrong ways to do things. It's a very
- 11:24Speaker 3: analytical type of design. It's down to fractions of inch.
- 11:29Speaker 3: It's mechanicals. It's things that you have to draw to
- 11:34Speaker 3: make sure it's done correctly, like integrating appliances and lighting schedules.
- 11:41Speaker 3: And I loved that. And so the other things that
- 11:44Speaker 3: were like, oh, I don't really like how the way
- 11:46Speaker 3: that flower looks on that fabric. For a client, you know,
- 11:50Speaker 3: find me a different fabric that's just like this, but
- 11:53Speaker 3: where the flower is bigger or something. It felt very
- 11:56Speaker 3: subjective and I didn't feel good at it at all.
- 12:03Speaker 3: Yet Grace was very good at it and very confident
- 12:09Speaker 3: with it, even even early on, you know.
- 12:13Speaker 4: As she was learning things. Even when it shouldn't have been.
- 12:17Speaker 1: That's always the beautiful.
- 12:21Speaker 3: Part of things.
- 12:22Speaker 5: I also think there was a missing element to your
- 12:25Speaker 5: business in that way because she was obviously extremely talented,
- 12:30Speaker 5: winning all these design awards, being recognized for her work,
- 12:34Speaker 5: but being a one-woman business, to do the whole house
- 12:40Speaker 5: and to actually finish the job and take a photograph
- 12:43Speaker 5: and say, this is 100% my work, um, wasn't the case.
- 12:47Speaker 5: It was always relying on somebody else to pick paint colors,
- 12:51Speaker 5: a designer coming in, basically partnering with you. So the
- 12:55Speaker 5: end result, I think couldn't be fully, I guess a
- 12:59Speaker 5: kitchen you could take credit for, but like you can
- 13:00Speaker 5: showcase your work so much better if you do the
- 13:03Speaker 5: whole project versus, um, just the kitchen. And so that
- 13:08Speaker 5: plus social media is when we were working together that
- 13:12Speaker 5: just things exploded.
- 13:14Speaker 2: What gave you this confidence that you said you probably
- 13:17Speaker 2: shouldn't have even had right from the get-go?
- 13:18Speaker 1: Is that just who you are? You just come in
- 13:20Speaker 1: with this, I own this place, I'll do whatever.
- 13:23Speaker 4: I think we both suffer from like, how hard could
- 13:27Speaker 4: it be? Let's do it.
- 13:29Speaker 5: And that's kind of, I think, I mean, maybe you
- 13:33Speaker 5: could There's an aspect of that, which is foolishness, right?
- 13:36Speaker 5: Of saying you can do something that you just can't do.
- 13:39Speaker 5: And there's an aspect of, let's just try this and
- 13:43Speaker 5: let's do one.
- 13:44Speaker 4: Step at a time and see how it goes.
- 13:46Speaker 5: What's the worst that could happen? And I think that
- 13:48Speaker 5: is in business. You kind of have to have that,
- 13:53Speaker 5: that what if let's do it mentality. Otherwise you're never
- 13:57Speaker 5: going to do anything different.
- 13:58Speaker 1: Got to be willing to risk. Yeah.
- 14:01Speaker 4: Yeah.
- 14:02Speaker 3: I think, um, for whatever reason, we both have, I guess,
- 14:07Speaker 3: what maybe people would call an entrepreneurial bent is that
- 14:13Speaker 3: it's actually exciting to try things that we don't know
- 14:17Speaker 3: much about. It's exciting to try to learn and to
- 14:22Speaker 3: give it a try. And I think part of that
- 14:28Speaker 3: is that we don't really have this sense of like
- 14:31Speaker 3: okay what are all the pitfalls what do we have
- 14:34Speaker 3: to be careful of we we for better or worse
- 14:37Speaker 3: we don't really have that we've we've had people now
- 14:40Speaker 3: that are in the business that are helping us run
- 14:43Speaker 3: it that are much more adept at that than we
- 14:45Speaker 3: are which have been a very good guardrail for us
- 14:48Speaker 3: but back in the early stages when it was just
- 14:51Speaker 3: me or just grace and and me it was much
- 14:54Speaker 3: more what could go wrong you know like let's just
- 14:58Speaker 3: give it a try so i I think it is
- 15:01Speaker 3: a mindset.
- 15:02Speaker 2: Now, Jean, there's something really great in your book, Establishing Home,
- 15:05Speaker 2: that I ran into. It just struck me as I
- 15:08Speaker 2: was reading it. You talked in there and on any
- 15:11Speaker 2: number of interviews all over the place. You talk about
- 15:15Speaker 2: how you don't regret turning down career opportunities.
- 15:19Speaker 1: When your kids were young.
- 15:21Speaker 2: And looking at the business now and your family now,
- 15:23Speaker 2: there's a perspective that you couldn't have had back then
- 15:26Speaker 2: when you were making those choices.
- 15:27Speaker 1: You know, what did those decisions feel like when you
- 15:29Speaker 1: were making them?
- 15:29Speaker 2: And now that you look back on them, you feel
- 15:32Speaker 2: like that was absolutely the way to go?
- 15:34Speaker 3: Yeah. Well, um, in the moment making these decisions to
- 15:40Speaker 3: turn back, turn down in what appeared to be at
- 15:44Speaker 3: the time, incredible opportunities that, you know, I was looking
- 15:49Speaker 3: at thinking, oh my gosh, this could just catapult the
- 15:51Speaker 3: business to a place I would have never imagined. But, um,
- 15:56Speaker 3: I'd had young children at home. I think my youngest
- 15:59Speaker 3: was maybe two years old at that time and then
- 16:02Speaker 3: three olders. And so I knew that had to be
- 16:06Speaker 3: a matter of prayer. I knew that I couldn't just
- 16:09Speaker 3: write down on a list pros and cons and expect
- 16:12Speaker 3: to come up with an answer that would affect, that
- 16:15Speaker 3: would be good into generations, you know, because it could
- 16:20Speaker 3: potentially affect that. So I knew I had to go
- 16:23Speaker 3: to the Lord with that and ask for help and
- 16:26Speaker 3: And he, it took a little while, but he clearly
- 16:30Speaker 3: revealed the answer to me, which I talk about in
- 16:33Speaker 3: the book. It's a really cool way that he revealed
- 16:36Speaker 3: the answer. And looking back at it, I don't have, well,
- 16:43Speaker 3: you know, to know that the Lord was the one
- 16:47Speaker 3: to guide that answer is a great way to not have.
- 16:51Speaker 1: Regrets, number one. Absolutely.
- 16:52Speaker 3: Yeah. You know, because. even if things don't turn out
- 16:56Speaker 3: sunshine and roses, you still know that it was the
- 17:00Speaker 3: right decision. It doesn't mean that like you obeyed the
- 17:03Speaker 3: Lord and therefore everything's going to be amazing going forward.
- 17:07Speaker 1: It doesn't.
- 17:08Speaker 3: That's not what he says. He just says, listen, it's
- 17:11Speaker 3: my way. It's the best way. And so it was
- 17:14Speaker 3: the best way. And I am so thankful for it.
- 17:17Speaker 3: I've had no regrets. I have intact faith. really good
- 17:23Speaker 3: relationships with all four of the kids. I know who
- 17:27Speaker 3: they are. I know the people they are. I was
- 17:30Speaker 3: involved at every stage of their lives. Not in a weird, like,
- 17:34Speaker 3: you know, overbearing way.
- 17:36Speaker 1: You don't have cameras all over their house or anything
- 17:37Speaker 1: like that. Absolutely not. Standards here.
- 17:43Speaker 3: But just, you know, present, present emotionally, present physically. And
- 17:48Speaker 3: as a result, I think, honestly, that's the foundation for
- 17:51Speaker 3: for the relationships that we have that have been so
- 17:54Speaker 3: strong that made it possible for us to be in
- 17:56Speaker 3: business together.
- 17:57Speaker 2: Because that's a big ask, really.
- 18:00Speaker 3: Yeah. Oh, my gosh. I mean, a family business only
- 18:03Speaker 3: works if the family works.
- 18:07Speaker 2: So, Grace, listening to all of that, and you've heard it,
- 18:09Speaker 2: you know, because it's in the book. I know your
- 18:11Speaker 2: mom's talked about it. How does that affect, you know,
- 18:14Speaker 2: and how did it affect your choices?
- 18:17Speaker 5: Yeah, it's interesting how much you didn't know growing up, though.
- 18:21Speaker 5: I mean, there were things that you find out later
- 18:25Speaker 5: that your parents were talking about and deciding that, you know,
- 18:30Speaker 5: I was just an oblivious kid on my way to
- 18:32Speaker 5: soccer practice, not really caring about that. So I think
- 18:36Speaker 5: it's a cool testimony after the fact to hear what
- 18:40Speaker 5: was going on and the decisions that were being made
- 18:43Speaker 5: and the sacrifices that were being made in order to
- 18:47Speaker 5: And I feel really similar with my husband now and
- 18:51Speaker 5: the decisions that we're making and, you know, what you
- 18:53Speaker 5: include the kids on. And you don't burden them with
- 18:56Speaker 5: big decisions, but you put them first.
- 19:00Speaker 2: That's the thing that lasts. You know, that's the thing
- 19:02Speaker 2: that goes. You said it, Jean. You're making a decision
- 19:05Speaker 2: that could impact generations. And that's a lot of weight
- 19:10Speaker 2: when you think about it.
- 19:12Speaker 3: We all have these decisions to make. It doesn't matter
- 19:15Speaker 3: if people... know us you know publicly or we have
- 19:20Speaker 3: something quote big in this world that we're doing it
- 19:23Speaker 3: doesn't matter we all have very specific decisions to make
- 19:28Speaker 3: that are hard and that have to be prayed through
- 19:32Speaker 3: thought through so that we can do what's right put
- 19:37Speaker 3: others first which is a very difficult thing because it's
- 19:44Speaker 3: not natural But it is possible with the grace of
- 19:48Speaker 3: the Lord. You know, he set the example.
- 19:50Speaker 1: For us.
- 19:51Speaker 3: So it's, it's a really wonderful thing to, I don't know,
- 19:56Speaker 3: share in that.
- 19:59Speaker 2: Well, and like, you know, and it, how do I
- 20:01Speaker 2: even say that? Cause there is no given, there's no, no,
- 20:04Speaker 2: there's no guarantees. You've experienced, you know, a lot of
- 20:07Speaker 2: good that came out of this. Um, the, the things
- 20:10Speaker 2: you've given up, you've gotten a lot back, you know,
- 20:13Speaker 2: a lot of it's come back. That doesn't mean it's
- 20:15Speaker 2: going to happen for all of us. You know, that's
- 20:17Speaker 2: sometimes God just, we give up and there's another path,
- 20:20Speaker 2: but still like when you're impacting people, you know, especially
- 20:24Speaker 2: when it's your little group of people that is never,
- 20:26Speaker 2: no matter what you end up getting back or not
- 20:28Speaker 2: getting back professionally or whatever you want to economically or
- 20:31Speaker 2: any of that, the relationship part of it.
- 20:34Speaker 1: I mean, that's a win and it's always going to
- 20:36Speaker 1: be a win.
- 20:37Speaker 3: Always going to be a win.
- 20:39Speaker 1: Yes.
- 20:39Speaker 4: And peace. Yep.
- 20:41Speaker 1: So, all right.
- 20:42Speaker 2: So the business, you know, expands beyond designing homes. It includes,
- 20:47Speaker 2: you've got a store now, you've got cabinetry line. How
- 20:50Speaker 2: did you decide that it was time to take those steps?
- 20:54Speaker 2: You know, you started with the kitchen thing.
- 20:55Speaker 1: How did you get to the online store and all
- 20:58Speaker 1: of those parts of things?
- 21:02Speaker 3: Well, I'm going to blame Grace for a lot of this.
- 21:06Speaker 4: Blame. Blame.
- 21:08Speaker 1: That's how she was raised, you know. Yeah.
- 21:11Speaker 3: Who raised her? But when we started doing the full
- 21:17Speaker 3: service design, we realized that there was an element. There
- 21:22Speaker 3: were several elements. Number one, we needed to have decor
- 21:27Speaker 3: to finish our projects. And also our team was growing
- 21:31Speaker 3: a little bit. We were working out of my home,
- 21:34Speaker 3: sitting around our kitchen table. It was a small house.
- 21:37Speaker 3: contractors would come, vendors, clients, you know, it was Grand
- 21:42Speaker 3: Central Station. And I had samples under beds and, you know, like,
- 21:47Speaker 3: and so we were thinking maybe we needed some office space.
- 21:50Speaker 3: But a big piece of our business has always been
- 21:53Speaker 3: and probably always will be, I hope, cabinetry, kitchen design
- 21:59Speaker 3: and cabinetry. So there has to be some place where
- 22:02Speaker 3: people can see the cabinetry in person, feel it, touch.
- 22:05Speaker 1: It, open, close.
- 22:06Speaker 3: So we're thinking, okay, if we get a home store,
- 22:10Speaker 3: we can have in stock stuff to decorate homes with
- 22:13Speaker 3: at the end of our projects. We can have a
- 22:15Speaker 3: display for the kitchen so people can see the cabinetry.
- 22:18Speaker 3: We can have an office space. We can have a
- 22:21Speaker 3: meeting room where clients and contractors and vendors can come.
- 22:25Speaker 3: So let's just do the whole thing all in one space.
- 22:27Speaker 3: And that's when we opened the store on Wealthy Street.
- 22:33Speaker 3: And I had to keep telling myself many months in
- 22:38Speaker 3: when the retail piece of it was not paying the bills. Like,
- 22:43Speaker 3: this is more than just, this is not, it's our office.
- 22:47Speaker 3: It's our showroom. It's, you know, it's not going to
- 22:51Speaker 3: equal the retail sales, the profit from that are not
- 22:54Speaker 3: going to pay for this. I know this, but it
- 22:57Speaker 3: was a.
- 22:57Speaker 4: It was hard for her.
- 22:59Speaker 3: I had to keep telling myself. And then... And not
- 23:04Speaker 3: too long into that, we realized that, you know, we
- 23:09Speaker 3: had a national following at that time. People wanted to
- 23:12Speaker 3: buy stuff. We had no means to sell it to
- 23:14Speaker 3: them until we went online.
- 23:17Speaker 5: And they would see stuff in the store if we
- 23:19Speaker 5: posted about the store and say, how can I buy that?
- 23:22Speaker 4: And we're like, well, come to Michigan and you can
- 23:24Speaker 4: buy that.
- 23:26Speaker 5: And people were like, when are you going to be online?
- 23:28Speaker 4: When is this going to be online? So it was
- 23:30Speaker 4: kind of.
- 23:31Speaker 5: A request from the audience that things move.
- 23:34Speaker 4: More online.
- 23:35Speaker 1: Wow. And that's been very successful.
- 23:39Speaker 3: Yeah, that was very, but that's a whole thing. Retail
- 23:43Speaker 3: is a, yeah. Yeah.
- 23:46Speaker 1: It's funny.
- 23:46Speaker 3: Oh, go ahead.
- 23:48Speaker 1: No, no, you go ahead. Mine is ridiculous.
- 23:51Speaker 3: Well, I think that the more important thing during the
- 23:54Speaker 3: same period of time was our, also our realization that
- 23:58Speaker 3: our actual kitchen design work and the cabinetry that we
- 24:02Speaker 3: were having made was really what people were interested in.
- 24:07Speaker 3: We needed to have a vehicle to be able to
- 24:09Speaker 3: get it, that design, that level of design, our cabinets
- 24:13Speaker 3: out into the nation, not just our little world in
- 24:17Speaker 3: Chicago and Grand Rapids. And that really was the biggest
- 24:22Speaker 3: piece of trying to figure out how to do a
- 24:26Speaker 3: typically very in-person mode of business into something virtual. And
- 24:33Speaker 3: when COVID forced us all to have everything virtual and
- 24:38Speaker 3: to have no contact with humans, we just put head down.
- 24:45Speaker 3: And it was actually Grace's idea to start a business
- 24:49Speaker 3: that could offer this virtually. And it took us months
- 24:55Speaker 3: to really figure out how to do it. But that
- 25:01Speaker 3: idea of Grace's which I at the beginning was like,
- 25:06Speaker 3: that's never going to work. Just FYI.
- 25:09Speaker 1: Yeah.
- 25:11Speaker 3: And it's turned out to be probably the most important
- 25:14Speaker 3: piece of our whole brand. And the thing that we
- 25:19Speaker 3: are uniquely suited to do well in the industry. And
- 25:24Speaker 3: it's very exciting. And now we have a couple of
- 25:29Speaker 3: brand partners like designers that have Stover Home Cabinetry showrooms,
- 25:35Speaker 3: one in the Miami area and one just outside New
- 25:38Speaker 3: York City in New Jersey with some very valuable partners
- 25:43Speaker 3: who have loved to specify our cabinetry designers in the field.
- 25:47Speaker 3: And we are excited, you know, to be having designers.
- 25:52Speaker 3: Now we have many partners, two with showrooms, but many
- 25:55Speaker 3: that use us across the country repeatedly. And then Grace's
- 26:02Speaker 3: it's not been recent, but her most recent big idea
- 26:05Speaker 3: that's really taken off is developing a vanity line that
- 26:10Speaker 3: people can actually put into their cart and get a
- 26:13Speaker 3: made-to-order vanity that is beautiful and well-built and according, like
- 26:20Speaker 3: the finish that they want, the size they want, the
- 26:24Speaker 3: design they want. And I think it was the success
- 26:27Speaker 3: of building out Stouffer Home Cabinetry that made the vanity
- 26:31Speaker 3: line seem like, oh yeah, we could do that. But Grace,
- 26:35Speaker 3: you should talk about from a designer standpoint, looking for
- 26:39Speaker 3: vanities and what you experienced. Yeah, sure.
- 26:45Speaker 5: So Really, when we were designing a bathroom, you could
- 26:50Speaker 5: either do full custom design, design a vanity from scratch
- 26:53Speaker 5: and have someone make it, or you could go to
- 26:56Speaker 5: restoration hardware, you could go to maybe pottery barn, and
- 27:00Speaker 5: you could really get very specific designs that didn't really
- 27:03Speaker 5: align with our as British as possible look.
- 27:07Speaker 4: That we wanted to have.
- 27:09Speaker 5: And just standing behind the quality, so our cabinetry has
- 27:13Speaker 5: a catalyzed finish on it, so the the paint finish
- 27:17Speaker 5: as you would care about is very very durable um
- 27:23Speaker 5: and so we were like okay what what are five
- 27:26Speaker 5: different designs we could offer in three inch increments um
- 27:29Speaker 5: and really get that that customer who wants a really
- 27:32Speaker 5: nice bathroom vanity but doesn't want to go full custom
- 27:35Speaker 5: and we i was like that would be a really
- 27:37Speaker 5: nice resource for us in the design world i would
- 27:39Speaker 5: use that and so i'm sure there's hundreds of people
- 27:42Speaker 5: out there that would use that too and um And
- 27:45Speaker 5: now we have a whole line of vanities and people
- 27:49Speaker 5: love that.
- 27:50Speaker 1: Wow.
- 27:51Speaker 2: So was that an idea like, Jean, this one wasn't
- 27:54Speaker 2: an idea that you said, that's not going to work, FYI.
- 27:57Speaker 1: At this point, you were right with what she was thinking.
- 28:00Speaker 4: That got the full seal of approval.
- 28:02Speaker 3: It did, immediately.
- 28:05Speaker 5: Wow.
- 28:06Speaker 2: So along the way, I'm not sure how the timeline works,
- 28:09Speaker 2: but obviously along the way.
- 28:12Speaker 1: You're doing all of these things.
- 28:14Speaker 4: Yeah.
- 28:15Speaker 2: How does this television show come about established home on Magnolia?
- 28:19Speaker 2: You know, how did that come up? When did that
- 28:22Speaker 2: come up in this grand scheme of things? And just that,
- 28:25Speaker 2: that had to be a whole crazy experience.
- 28:28Speaker 3: It was, um, the way it came about, you know, it's,
- 28:32Speaker 3: it's so interesting just to know the different data points
- 28:36Speaker 3: that happen at certain times that you have no real
- 28:39Speaker 3: control over, but it all adds up sometimes in our, um,
- 28:45Speaker 3: My son, John, has always been our photographer, and he's
- 28:48Speaker 3: been asked to do some really interesting things, including shoot
- 28:54Speaker 3: for the Magnolia Journal a couple of times, meeting Joanna
- 28:58Speaker 3: and Chip Keynes and going down to Waco and shooting
- 29:01Speaker 3: for them. One of their photos was on one of
- 29:03Speaker 3: the covers of Magnolia Journal. And at the same time,
- 29:08Speaker 3: like Grace mentioned earlier, Instagram was taking off for design,
- 29:12Speaker 3: and we were... We caught an early wave with that.
- 29:16Speaker 3: So our designs were out there that people were aware of.
- 29:23Speaker 3: And Chip and Joanna were given the opportunity to have
- 29:26Speaker 3: their own network. And so they had this vision for
- 29:30Speaker 3: what they wanted it to be. And they wanted it
- 29:32Speaker 3: to be time well spent, encouraging TV, like intact family.
- 29:42Speaker 3: feel-good TV inspiring TV and so she was on the
- 29:47Speaker 3: hunt you know just looking around what was out there
- 29:50Speaker 3: and I was aware that she was following me because
- 29:52Speaker 3: every once in a while she dropped a little comment
- 29:54Speaker 3: in and when one of her people called and said
- 29:59Speaker 3: what they were working on and would we be interested
- 30:01Speaker 3: in just talking to them. It was exciting and like
- 30:07Speaker 3: a lot of dots connecting. And so we were given
- 30:12Speaker 3: the opportunity to do one show, one episode. And it
- 30:16Speaker 3: was a pilot for a show that if it was
- 30:21Speaker 3: received well, they would maybe make a whole series about it.
- 30:24Speaker 3: It was where they would take, it was, It was
- 30:26Speaker 3: called Point of View, A Designer's Profile. So each episode
- 30:30Speaker 3: followed a different designer in a project that they were
- 30:32Speaker 3: working on. So we were the pilot and the project
- 30:38Speaker 3: that we followed for that was my home, which we
- 30:40Speaker 3: call in Madison, the kitchen. So that it was enough
- 30:47Speaker 3: for them to see kind of how Grace and I
- 30:50Speaker 3: worked together, how we related to each other, what our
- 30:54Speaker 3: projects were like, and After the episode was edited, they
- 31:01Speaker 3: reached out and said, we'd like to do a whole
- 31:03Speaker 3: show with you.
- 31:04Speaker 1: A show that's your show.
- 31:06Speaker 3: Right, right.
- 31:08Speaker 2: So did you have to come up with the, how
- 31:11Speaker 2: did this part work? You just tell them, I'm working
- 31:15Speaker 2: on this project, I'm working on that project, and then
- 31:17Speaker 2: they come in and they'll follow you and film that?
- 31:19Speaker 2: Did you have to plan specific projects for the show?
- 31:23Speaker 2: Did they have an idea they wanted you to accomplish?
- 31:25Speaker 1: Yeah.
- 31:27Speaker 3: Yeah, we had to have eight projects that could be
- 31:30Speaker 3: followed simultaneously.
- 31:32Speaker 1: Simultaneously.
- 31:33Speaker 3: Simultaneously. And they had to be of a very specific
- 31:37Speaker 3: scope that the whole project could be started and completed
- 31:42Speaker 3: within eight, nine months. And it had to be in
- 31:47Speaker 3: a geographic area that we could easily manage following every
- 31:52Speaker 3: single one of them. And it had to be approved by...
- 31:57Speaker 3: our clients, the contractors, the production company and the network.
- 32:05Speaker 3: And let me, we learned a lot.
- 32:10Speaker 4: It was a lot. And it, it was, um, uh,
- 32:15Speaker 4: just a lot of filming.
- 32:16Speaker 5: I mean, you see the episodes and they're each 42
- 32:20Speaker 5: minutes or something like that of, of like runtime. Um,
- 32:25Speaker 5: but yeah, we would spend days and days and days
- 32:28Speaker 5: and days filming each year. Um, and then that would get,
- 32:32Speaker 5: get condensed down into these eight beautiful episodes.
- 32:36Speaker 4: Um, but it was just.
- 32:37Speaker 5: So much time dedicated to that. We had to take
- 32:40Speaker 5: a step back from the full custom business and have
- 32:43Speaker 5: designers come in and really aid.
- 32:45Speaker 4: Us with all our, our other customers. Um, and yeah, Yeah,
- 32:51Speaker 4: it was just, it was a lot.
- 32:53Speaker 5: And then you couldn't share anything about those projects as
- 32:56Speaker 5: they were happening.
- 32:57Speaker 4: It all was embargoed for after the reveal.
- 33:01Speaker 5: But with not a lot of assets to show, so
- 33:04Speaker 5: we'd have to kind of look back on what.
- 33:05Speaker 4: We took during that time. Like photos that we took during, yeah.
- 33:12Speaker 5: Then everything would air within each week. An episode would
- 33:15Speaker 5: come out and then we'd be already filming the next episode.
- 33:19Speaker 4: So it was just.
- 33:20Speaker 3: A lot of a lot of projects of the same type.
- 33:25Speaker 3: And so it was we we learned a lot. We
- 33:27Speaker 3: have a lot of appreciation for people who do do this.
- 33:32Speaker 3: We understood that our type of business, this full home
- 33:37Speaker 3: design of of a scale that is, you know, where
- 33:40Speaker 3: it's custom, it's it takes a lot longer than eight,
- 33:46Speaker 3: nine months to And so after three years of doing it,
- 33:50Speaker 3: I think we realized we couldn't go on any longer
- 33:56Speaker 3: and have the type of business that we really wanted
- 33:58Speaker 3: to foster. And I think the network also realized there
- 34:03Speaker 3: were a lot of things changing with television. Our show
- 34:06Speaker 3: was very expensive to produce because it took 120 days
- 34:12Speaker 3: for each season of filming.
- 34:15Speaker 5: Of filming.
- 34:16Speaker 1: All in one chunk or did you get breaks in between?
- 34:20Speaker 3: Well, over that eight, nine, well, over a year, over
- 34:23Speaker 3: a year was 120 days for each season. So, yeah,
- 34:28Speaker 3: it really it was worth it. I don't regret it
- 34:32Speaker 3: at all. It was a catalyst for a lot of
- 34:35Speaker 3: things that we've been able to be part of that.
- 34:39Speaker 5: And I think our TV experience was a lot better
- 34:42Speaker 5: than from other things that we hear, too.
- 34:45Speaker 3: It really was.
- 34:46Speaker 4: A positive experience. It was just a lot.
- 34:48Speaker 2: How intimidating at first is that to have a camera
- 34:51Speaker 2: in your face? You know, like what I do, I
- 34:53Speaker 2: get to have a microphone and normally no video.
- 34:56Speaker 1: I don't have to worry about anything. You know, now
- 35:00Speaker 1: before I go on, I'm checking, you know, is there
- 35:01Speaker 1: anything in my teeth or anything, you know, that kind
- 35:03Speaker 1: of thing. But you guys have cameras on you. It's
- 35:06Speaker 1: all high def, right? HD.
- 35:08Speaker 3: Yeah.
- 35:08Speaker 1: Yeah. How intimidating was that? Or were you good with that?
- 35:13Speaker 3: I don't know if we were so much.
- 35:13Speaker 5: There was no time to even think about what, like
- 35:16Speaker 5: people are like, did you have hair and makeup?
- 35:17Speaker 4: It's like, no, you just, you just kept going, show up.
- 35:21Speaker 4: And you get desensitized to the cameras too.
- 35:23Speaker 1: Really?
- 35:24Speaker 5: And that's, and that's great when you can just start
- 35:26Speaker 5: to act natural, act yourself. You become friends with the crew.
- 35:31Speaker 5: So those people are all now just people that you know,
- 35:34Speaker 5: that you see.
- 35:35Speaker 3: I think also the crew was terrific.
- 35:38Speaker 4: Yeah.
- 35:39Speaker 3: They helped us quite a bit. They made it seem friendly.
- 35:48Speaker 3: There was no drama. I appreciate them. I really do.
- 35:53Speaker 3: I think they portrayed us really well, but they also
- 35:57Speaker 3: made us feel very comfortable.
- 35:58Speaker 2: Well, that's really cool. I've never had that experience. I
- 36:02Speaker 2: guess we've done like when I first started working at
- 36:05Speaker 2: Rep Collider, I remember they came in and a local
- 36:07Speaker 2: cable station shot a commercial. And I had to be
- 36:10Speaker 2: in the commercial as a customer. And I was just
- 36:13Speaker 2: supposed to do one thing, you know, look at the shelf.
- 36:15Speaker 2: And I just kept looking at the camera, you.
- 36:16Speaker 1: Know, every time I had to do anything. And the
- 36:19Speaker 1: guy kept saying, just stop. Just stop. Is there anybody
- 36:21Speaker 1: else who can do this? Because he can't not look
- 36:23Speaker 1: at the camera. And it was because I don't know
- 36:26Speaker 1: why I couldn't.
- 36:27Speaker 3: No, I understand. My husband can't. He just, they did
- 36:33Speaker 3: try to interview him for something. And it was just
- 36:39Speaker 3: not what he was interested in doing. And so at
- 36:43Speaker 3: that point we realized, okay, it's fine. Dale does not
- 36:46Speaker 3: need to be in this. It was just not for him.
- 36:49Speaker 2: It's certainly not for everybody, but you had a great experience.
- 36:54Speaker 1: I mean, the business, the exposure was huge.
- 36:58Speaker 4: It was huge, yeah.
- 36:59Speaker 1: How big a change did that make?
- 37:03Speaker 4: A big change, yeah.
- 37:04Speaker 1: Yeah.
- 37:06Speaker 5: I think it just, everything was already happening. It's hard
- 37:08Speaker 5: to say where everything came from because so much was
- 37:13Speaker 5: happening at the same time. So it's hard to say
- 37:16Speaker 5: one thing or the other, but the show was definitely
- 37:18Speaker 5: a catalyst for a.
- 37:20Speaker 4: Lot of growth.
- 37:22Speaker 2: So, all right, let's talk about the houses themselves. You know,
- 37:26Speaker 2: a lot of our listeners live in older houses, all
- 37:28Speaker 2: the character and surprises that come from them. Jean, in
- 37:31Speaker 2: your book, you've written about the loving the mystery of,
- 37:35Speaker 2: of renovating older homes. And I'd love to hear from
- 37:37Speaker 2: both of you about this, but can you think of
- 37:39Speaker 2: a time when you discovered something unexpected in an older
- 37:42Speaker 2: house that changed your plans, that made you see the
- 37:45Speaker 2: house differently, anything like that?
- 37:47Speaker 1: I mean, it can be even the house you're in
- 37:49Speaker 1: right now.
- 37:52Speaker 3: Well, thankfully, Grace also has so many of these experiences
- 37:54Speaker 3: because I think you're on house number three or four
- 37:57Speaker 3: or five now, Grace, of old house. But I mean,
- 38:02Speaker 3: there's always surprises, whether it's um, the thing that actually
- 38:08Speaker 3: is a bearing wall has had studs knocked out of
- 38:10Speaker 3: it over the years. And like, we got to like
- 38:14Speaker 3: pour down to the basement, a foundation to shore this up.
- 38:17Speaker 3: And it's because how is it stood this long? Well,
- 38:20Speaker 3: the plaster is holding it together. We just took the
- 38:21Speaker 3: plaster off. So, um, along with all kinds of also
- 38:28Speaker 3: exciting things. Cause I, I feel like there's, there's a,
- 38:33Speaker 3: there's a uniqueness in old homes that make for special
- 38:39Speaker 3: spaces that you just would never think of doing in
- 38:42Speaker 3: a new home that are the tipping point in the house,
- 38:50Speaker 3: that turn it from something that is pretty into something
- 38:54Speaker 3: that is exceptional. And I think it's the combination of
- 38:59Speaker 3: the guardrails like you're only allowed to do x because
- 39:02Speaker 3: this is an old home you can't you can't whether
- 39:05Speaker 3: it's maybe it's a historic home or or you you're
- 39:08Speaker 3: zoning or whatever you you can't change certain things that
- 39:12Speaker 3: are embedded into the project i always think that's a
- 39:15Speaker 3: very interesting thing to work with and i love that
- 39:17Speaker 3: that's life anyway there's always guardrails there's always you can't
- 39:21Speaker 3: go there you can't do that but there's also The
- 39:26Speaker 3: quirkiness or the uniqueness that make a project the possibility
- 39:31Speaker 3: of being exceptional that I love in old homes.
- 39:37Speaker 2: Now, the guardrail thing is really interesting because it's a constraint.
- 39:40Speaker 2: Constraints bring out incredible amounts of creativity. And yet so
- 39:44Speaker 2: many people, me included, a lot of people, when a
- 39:46Speaker 2: constraint is there, We react almost like it's shutting it down,
- 39:51Speaker 2: you know, I'm stuck. And yet what you're talking about
- 39:54Speaker 2: is honestly that can catapult you into a lot of
- 39:58Speaker 2: creative thought because you've got to solve some issue here
- 40:00Speaker 2: and you get to places you never thought you would go.
- 40:04Speaker 3: It's true. Like I'm just looking at Grace's background. She
- 40:08Speaker 3: lives in a log home. Talk about constraints, you know,
- 40:11Speaker 3: and the need for creativity to make it something of
- 40:14Speaker 3: her own. There were lots of decisions. Go ahead, Grace,
- 40:17Speaker 3: because I think about this a lot. Yeah.
- 40:19Speaker 4: Just, you can't really move a log wall.
- 40:23Speaker 5: That's kind of the biggest one, or even like, um,
- 40:26Speaker 5: I've got this window in front of me, um, that
- 40:29Speaker 5: we put in and my husband was cutting it bigger
- 40:34Speaker 5: when we were renovating and there were these nails driven
- 40:38Speaker 5: into the logs that were like, that would go through
- 40:42Speaker 5: three courses of logs. And so in order to cut
- 40:46Speaker 5: it open, I think he ended up using like a
- 40:48Speaker 5: chainsaw or something and changing out.
- 40:50Speaker 1: The sure blade.
- 40:53Speaker 5: It's not a blade on a chainsaw, but changing out
- 40:55Speaker 5: the belt situation, um, multiple times. So it, yeah, just takes, it,
- 41:02Speaker 5: it takes perseverance, right? Is you, you run into something,
- 41:05Speaker 5: you can either say, this.
- 41:06Speaker 4: Is not possible. I'm not doing this or what's it
- 41:08Speaker 4: going to take? Let's let's persevere.
- 41:10Speaker 5: Um, but the coolest thing we found in old house,
- 41:13Speaker 5: their very first house, we were demoing And found a
- 41:18Speaker 5: really cool old pocket door that was just sitting in
- 41:21Speaker 5: the wall, had been framed in. And there it was,
- 41:25Speaker 5: this gorgeous, solid, huge, five-foot-wide pocket door.
- 41:30Speaker 4: And this unassuming old home. You know, they just don't
- 41:32Speaker 4: make them like they used to.
- 41:34Speaker 1: That's really cool.
- 41:34Speaker 2: We found in our– we didn't have that old of
- 41:37Speaker 2: a house. But in the attic– it was from 1928.
- 41:40Speaker 2: And in the attic, I found just a bunch of doors.
- 41:43Speaker 2: They had pulled them all off and hauled them all upstairs.
- 41:46Speaker 1: And left them up there. and put different ones on,
- 41:48Speaker 1: swapped them all back out. Cause those old doors were
- 41:50Speaker 1: so cool.
- 41:51Speaker 3: Oh my gosh, that's a gold mine.
- 41:53Speaker 1: Oh, we were so happy.
- 41:54Speaker 2: And then constraints, you know, this is again, just nothing
- 41:58Speaker 2: kind of a thing, but we had a tiny, tiny
- 41:59Speaker 2: little bathroom in that house and they installed, it wasn't
- 42:03Speaker 2: even us. It was the previous owners, but they got
- 42:06Speaker 2: so creative. They installed a corner toilet, which I had
- 42:08Speaker 2: never seen before.
- 42:10Speaker 1: It was literally a triangular tank. It sat in the corner.
- 42:14Speaker 2: If it had been a normal toilet, it would have
- 42:15Speaker 2: taken up so much extra room that everybody would come
- 42:19Speaker 2: through and I'd haul them, you gotta come to the
- 42:21Speaker 2: bathroom and look at the toilet. And they would think
- 42:24Speaker 2: I was crazy until they saw the toilet. And then
- 42:27Speaker 2: they wanted other people to come and see the toilet.
- 42:29Speaker 1: But it was a constraint where they found this ridiculously
- 42:33Speaker 1: creative solution that completely made the room. In fact, the
- 42:37Speaker 1: toilet made the house. You know? So let's talk about kitchens.
- 42:42Speaker 1: Party trick. Yeah, I want to get to the books,
- 42:45Speaker 1: and then we'll let you guys go. Kitchen.
- 42:49Speaker 2: It's where so many homeowners have to make so many
- 42:52Speaker 2: decisions when they're doing work, and then they've got to
- 42:55Speaker 2: live with the decisions that they've made. Where do you
- 42:58Speaker 2: start when it comes to putting a kitchen together? What
- 43:00Speaker 2: are some of the things you're thinking about to help
- 43:03Speaker 2: the people out and just make sure that they've got
- 43:05Speaker 2: a design that's lasting?
- 43:06Speaker 4: I think the first thing.
- 43:09Speaker 3: We have developed a questionnaire that has gotten longer and
- 43:13Speaker 3: longer and longer as we learn different things that people
- 43:16Speaker 3: need to think about for their kitchen. Because everybody's a
- 43:22Speaker 3: little different. There's some similar threads always, but everybody's a
- 43:26Speaker 3: little different. So what's important to them, we catalog. And then, honestly,
- 43:32Speaker 3: the space is so crucial. How the space is laid out.
- 43:38Speaker 3: is probably the biggest issue. Making sure that there's enough
- 43:46Speaker 3: aisle width to do what, you know, is it a
- 43:49Speaker 3: one-person kitchen or is it a family kitchen? That matters
- 43:52Speaker 3: when we lay it out. And there's adequate counter space
- 43:57Speaker 3: where you need it. There's adequate storage where you need it.
- 44:01Speaker 3: The appliances service the family that's there. You know, is
- 44:06Speaker 3: it a family kitchen? You have five kids. You need
- 44:09Speaker 3: a big fridge. You know, my husband and I, we
- 44:14Speaker 3: need four fridges. So, you know, an empty nester that
- 44:18Speaker 3: doesn't have kids coming by much maybe doesn't need a
- 44:21Speaker 3: big fridge. So there's lots of questions like that. But
- 44:24Speaker 3: living into the future, I think if you can get
- 44:26Speaker 3: a solid floor plan, then finishes are the icing on
- 44:34Speaker 3: the cake. You want them to last and not be
- 44:36Speaker 3: too trendy. But that's where you can have a lot
- 44:39Speaker 3: of self-expression, too.
- 44:41Speaker 1: Do you guys normally agree on what belongs in a kitchen?
- 44:45Speaker 1: Or do you sometimes think, oh, I think this one
- 44:47Speaker 1: needs a little something different?
- 44:49Speaker 4: I think we generally agree.
- 44:52Speaker 3: I think so, too. I'll tell you one kind of
- 44:56Speaker 3: fun thing is, so I've been doing this now, you know,
- 45:02Speaker 3: longer than Grace has, well, as long as Grace has
- 45:04Speaker 3: been alive. And so I've seen certain trends. come and
- 45:08Speaker 3: go and now they're coming back again and there are
- 45:11Speaker 3: certain things that when the trend left I was quite
- 45:15Speaker 3: thankful and now it's back and I'm like wait wait.
- 45:21Speaker 1: You weren't ready for it to come back.
- 45:22Speaker 3: Yeah and I see our designers doing some things that
- 45:28Speaker 3: or pinning some things that I remember from the 90s
- 45:33Speaker 3: and so it's taken me a little bit of like
- 45:36Speaker 3: re recalibrating to remember okay there is a way to
- 45:41Speaker 3: do this in a non-trendy way let's do it that
- 45:44Speaker 3: way because you can either go all into this trend
- 45:47Speaker 3: and then then you've made a specific design kitchen that
- 45:52Speaker 3: might not last you know past this trend or you
- 45:57Speaker 3: can take the best of this trend and keep it
- 46:01Speaker 3: classic and kind of trend defying and i think um
- 46:08Speaker 3: That's where my longevity is actually helping, but I need
- 46:14Speaker 3: to be open to the newer things. Also, whether it's
- 46:18Speaker 3: technology or even ways of thinking about things that Grace
- 46:23Speaker 3: and our younger designers bring to the table. And so
- 46:25Speaker 3: it's really been, I think it's a strong suit for
- 46:29Speaker 3: us that we have the mix.
- 46:31Speaker 2: How do you feel about all the new tech and
- 46:34Speaker 2: stuff in the kitchen, the smart fridges that know what's
- 46:38Speaker 2: in the fridge and they'll tell you?
- 46:39Speaker 1: I mean, do you guys go in? What do you
- 46:42Speaker 1: think of that?
- 46:45Speaker 5: We always try to stay up to date on what's
- 46:47Speaker 5: the latest with different appliances and faucets and all that stuff.
- 46:53Speaker 4: And then you kind of gauge.
- 46:55Speaker 5: I think that going back to the previous question of
- 46:58Speaker 5: how do you design a space, your first question a
- 47:01Speaker 5: student of the space, and then a student of your client.
- 47:04Speaker 5: You're just trying to take information and deliver a product
- 47:09Speaker 5: that has all the information downloaded so that you're giving
- 47:14Speaker 5: the best product possible. And I think that's the same
- 47:17Speaker 5: with appliances. It's just like, if a client asks me
- 47:20Speaker 5: about induction, I know about induction. I can tell them
- 47:23Speaker 5: the pros and cons. And then they can tell me
- 47:25Speaker 5: if they want that included in their kitchen. So it's
- 47:29Speaker 5: really about being a student and being hungry for like, okay,
- 47:32Speaker 5: I need every bit of knowledge before we're going to
- 47:34Speaker 5: just jump in and design this. Otherwise, we're designing it again.
- 47:38Speaker 1: Right.
- 47:38Speaker 2: Well, like you said, it's figuring out what they need,
- 47:41Speaker 2: not necessarily what they want.
- 47:43Speaker 1: You want that. You want to find a way to
- 47:45Speaker 1: combine them.
- 47:45Speaker 2: But sometimes people want, I don't know if you've run
- 47:48Speaker 2: into this, but we'll get that in the paint store
- 47:50Speaker 2: where they'll want a color for a room and Boy,
- 47:54Speaker 2: are they wrong.
- 47:55Speaker 1: You got to find a.
- 47:56Speaker 2: Way because you know that nine out of 10 times,
- 47:59Speaker 2: if you put that on your wall, you're going to
- 48:01Speaker 2: be back somewhere else, you know, being taken care of
- 48:05Speaker 2: by people because you can't handle it anymore.
- 48:08Speaker 1: How do you walk them through that? How do you
- 48:10Speaker 1: walk them down a little bit?
- 48:13Speaker 5: I think it actually encourages people to trust you. If
- 48:15Speaker 5: you aren't just like, yeah, sure.
- 48:17Speaker 3: Whatever you want.
- 48:18Speaker 5: Like they hire you for a reason because they want
- 48:20Speaker 5: your expertise. And so, or they walk into your paint
- 48:23Speaker 5: store and talk to you because they want expertise.
- 48:26Speaker 4: Um, and so if you're always, yes, yes, yes. Looks great.
- 48:29Speaker 5: Whatever it shows you don't really care, but when you
- 48:32Speaker 5: are methodical about, Hey, I really think that this could
- 48:36Speaker 5: be done better. Let's explore this idea or, Hey, I
- 48:40Speaker 5: got to think about this and I got to go
- 48:42Speaker 5: back to the office and really think about this so
- 48:44Speaker 5: I can give you an educated answer. And I think
- 48:47Speaker 5: people really actually respond well to that and feel very
- 48:50Speaker 5: taken care of.
- 48:51Speaker 1: I'm going to try that.
- 48:52Speaker 3: I think one thing that we've noticed a lot is
- 48:55Speaker 3: that we've noticed that people really do take quite a
- 49:00Speaker 3: bit of time in the beginning, answering the questionnaire and
- 49:04Speaker 3: really thinking through it. And then there are times where
- 49:08Speaker 3: As the project progresses, where they'll get on Pinterest or
- 49:12Speaker 3: Instagram or something and see something and all of a
- 49:14Speaker 3: sudden it's like, wait, no, I like that. And they
- 49:18Speaker 3: bring it to us. And so sometimes it's helping us,
- 49:22Speaker 3: it's us helping them. Okay, it's different than this. Let's
- 49:29Speaker 3: look at both of them and see like, is this
- 49:32Speaker 3: the new route you want to take? Or do we
- 49:35Speaker 3: go back to this idea that you said, kind of
- 49:39Speaker 3: laid out in the beginning. And sometimes it's like, now
- 49:42Speaker 3: I'm more educated. So I actually do like this new idea.
- 49:46Speaker 3: I didn't even know it existed before. And I actually
- 49:49Speaker 3: do resonate with it. Whereas like, Oh no, I do
- 49:52Speaker 3: really want that. What I first started out thinking about.
- 49:56Speaker 3: I do like that. Thank you. Thank you.
- 50:00Speaker 1: Thank you for not letting me go the other way.
- 50:01Speaker 4: Yeah. Yeah.
- 50:04Speaker 2: So I know Grace, you've got a scoot in a
- 50:06Speaker 2: minute here, but, um, talk about the books. Cause you've
- 50:08Speaker 2: got Jean, you've got a book out.
- 50:12Speaker 1: I've read that. Grace, you got, I think you guys
- 50:15Speaker 1: co-wrote like a children's book, right? About moving, right?
- 50:19Speaker 4: We did. Yeah.
- 50:20Speaker 1: Talk about your book. Talk about how that came about.
- 50:22Speaker 5: Um, so my, my family, I have four kids and
- 50:27Speaker 5: my husband and our children and I, we moved to
- 50:30Speaker 5: this cabin that we thought was going to be a
- 50:32Speaker 5: vacation rental and turned out to be our primary residence, um,
- 50:36Speaker 5: after renting it out for only a year. Um, and
- 50:41Speaker 5: you know, there's a lot of emotions that come with
- 50:43Speaker 5: moves and each kid took it a little bit differently.
- 50:46Speaker 5: And so, um, we, and we had been asked to
- 50:51Speaker 5: write a children's book at one point or somebody floated
- 50:53Speaker 5: that idea. And so I took a little bit of
- 50:57Speaker 5: a sabbatical from work, um, in the month of January
- 51:01Speaker 5: and just started thinking about the whole move that we
- 51:06Speaker 5: had just made and the emotions that come along with it.
- 51:08Speaker 5: And just wrote a little poem that now is the book.
- 51:12Speaker 5: We are home when we're together. And it was really
- 51:15Speaker 5: fun then to work with my mom on the manuscript
- 51:17Speaker 5: and then work with, um, Harper Collins and also work
- 51:23Speaker 5: with the illustrator, Megan Lindsay.
- 51:25Speaker 1: Did you know the illustrator or did the publisher hook
- 51:28Speaker 1: you up?
- 51:29Speaker 4: My mom found her.
- 51:30Speaker 3: Okay. On Instagram.
- 51:32Speaker 4: Yeah.
- 51:33Speaker 2: Yeah on the gram yeah yeah I'm really bad at
- 51:37Speaker 2: the gram but.
- 51:38Speaker 3: Yeah it's it's a it's been good for us it
- 51:44Speaker 3: can be you know a spot that's not great.
- 51:48Speaker 2: But it's the gram I think the gram can be
- 51:51Speaker 2: great I'm gonna call it the gram from now on
- 51:54Speaker 2: but I just am terrible at it you know I'll
- 51:56Speaker 2: post things and yeah it I almost get followers just
- 52:00Speaker 2: to ask me to please stop posting things and follow again.
- 52:04Speaker 5: But we have something really exciting coming is that our
- 52:08Speaker 5: first coffee table book is out for pre-order right now.
- 52:12Speaker 4: And it's going to be launching on April 6th, right?
- 52:16Speaker 1: All right.
- 52:16Speaker 3: Yes, yes. And it's called The Purpose of Home. And it's,
- 52:20Speaker 3: you know, hundreds of pages of beautiful photographs and lifestyle
- 52:24Speaker 3: photographs also and little essays on the purpose of home.
- 52:29Speaker 2: So that sounds really good. Did your son do the
- 52:31Speaker 2: photography or is that it's.
- 52:33Speaker 3: Every single bit, every single, so every.
- 52:36Speaker 1: Photo you co-wrote the book together. I mean, co-wrote, co-wrote
- 52:40Speaker 1: the book.
- 52:42Speaker 3: Yeah.
- 52:42Speaker 1: So it's a family thing.
- 52:43Speaker 4: Yeah.
- 52:44Speaker 1: Yeah.
- 52:45Speaker 4: It's a whole family book.
- 52:46Speaker 5: It's, it's got, um, it actually goes through like a
- 52:49Speaker 5: day and has recipes for breakfast, coffee, lunch, aperitivo. Oh, wow.
- 52:57Speaker 4: Yeah, it's fun.
- 52:58Speaker 1: It's really cool.
- 52:58Speaker 3: It's like a progressive, it takes a different house for
- 53:02Speaker 3: each meal, goes in-depth on that house, and then has
- 53:06Speaker 3: a recipe that goes along with that meal. It's kind
- 53:10Speaker 3: of a cool concept.
- 53:11Speaker 2: So where did the concept come from? Did you guys
- 53:13Speaker 2: dream that up? Did somebody come to you and say, hey,
- 53:15Speaker 2: what do you think about this?
- 53:17Speaker 3: I think that was John's idea. Wasn't it, Grace, or
- 53:19Speaker 3: was it yours? Yours and John's? Yeah, yeah. Family idea.
- 53:26Speaker 1: Family idea. Well, that's a really cool idea. So that's
- 53:28Speaker 1: coming out in April.
- 53:30Speaker 2: And then, Jean, you've got the book that I referenced earlier,
- 53:33Speaker 2: Establishing Home.
- 53:35Speaker 3: Yeah.
- 53:35Speaker 1: It's really, really a good read. You go through it fast,
- 53:40Speaker 1: but it's a.
- 53:42Speaker 3: Well, you went through it really fast because you listened
- 53:44Speaker 3: to it at 2.5.
- 53:47Speaker 1: Yeah, I got it and I listened to it over
- 53:49Speaker 1: the weekend and.
- 53:51Speaker 2: I was telling Grace, I was so bummed with myself
- 53:53Speaker 2: because I'd sent the idea of what we would talk
- 53:56Speaker 2: about before.
- 53:57Speaker 1: I'd been able to go through the book.
- 53:59Speaker 2: And once I went through the book, oh man, I
- 54:01Speaker 2: could spend a long time on so many interesting stories.
- 54:04Speaker 1: That I thought I loved.
- 54:05Speaker 4: We'll have to come back again.
- 54:06Speaker 1: I would love that. I loved the book.
- 54:09Speaker 2: It was really interesting, really fun, really great read. A
- 54:12Speaker 2: lot of good stories in there. Definitely encourage everybody out
- 54:14Speaker 2: there to check it out. Jean and Grace, as we
- 54:17Speaker 2: get ready to wrap it up, How do people find you?
- 54:20Speaker 2: I mean, they already know how to find you, most likely.
- 54:24Speaker 2: But why don't you tell them the best place to
- 54:26Speaker 2: find you so they can figure out where these books are,
- 54:28Speaker 2: when they come out, and just see what you're up
- 54:30Speaker 2: to next.
- 54:31Speaker 3: I think the best places to follow us are on YouTube,
- 54:35Speaker 3: Stouffer Home, and on each of our Instagrams, Grace underscore
- 54:40Speaker 3: start and Jean Stouffer Design. All right.
- 54:43Speaker 2: I'll put all of that in the show notes. I'd
- 54:45Speaker 2: love to have you back on again. We could dig
- 54:47Speaker 2: into some specifics if that ever sounded good. I think
- 54:50Speaker 2: that'd be a lot of fun.
- 54:51Speaker 3: We've loved it, Dan. Thanks so much for having us.
- 54:53Speaker 4: Thank you so much for having us.
- 54:55Speaker 1: Thanks so much for being here.
- 54:56Speaker 2: You know, something that I keep coming back to from
- 54:58Speaker 2: this conversation is that idea of guardrails. You know, every
- 55:02Speaker 2: house has things that we've got to work around. And
- 55:05Speaker 2: sometimes working through those limitations, that's how we find something
- 55:09Speaker 2: that we wouldn't have thought of otherwise. I loved you know,
- 55:12Speaker 2: that part of this whole conversation. If you'd like more
- 55:16Speaker 2: from Jean and Grace, check out Jean's book, Establishing Home.
- 55:19Speaker 2: I really enjoyed it.
- 55:20Speaker 1: It's really, we joked about a quick read because I
- 55:25Speaker 1: was listening at super speed on Audible. But it's just,
- 55:28Speaker 1: it's such an engaging book. I really recommend it.
- 55:31Speaker 2: It's a really great look at the method, at just
- 55:35Speaker 2: everything that they went through, worked through to get where
- 55:37Speaker 2: they're at now.
- 55:38Speaker 1: That one's great. Check that out.
- 55:40Speaker 2: And remember, their children's book is We Are Home When
- 55:42Speaker 2: We're Together, Trusting God Through Life's Changes. And their upcoming book,
- 55:47Speaker 2: The Purpose of Home, is available for pre-order and is
- 55:49Speaker 2: scheduled for release on April 6, 2027. Now, you can
- 55:53Speaker 2: follow Gene and Grace on Instagram. You can find Stouffer
- 55:55Speaker 2: Home on YouTube. I'll put links to their accounts, websites,
- 55:58Speaker 2: and all three books.
- 55:59Speaker 1: In the show notes.
- 56:00Speaker 2: And if you know someone who would enjoy this conversation,
- 56:03Speaker 2: send the episode their way. And be sure to follow
- 56:06Speaker 2: Home in Progress wherever you listen so you'll get the
- 56:08Speaker 2: next episode as well.
- 56:10Speaker 1: I'm Dan Hanson.
- 56:11Speaker 2: Thanks for listening to Home in Progress by Repco Light Paints,
- 56:13Speaker 2: sponsored by Benjamin Moore.
- 56:15Speaker 1: See you next time.