He Landed Big Fitness Brands in 6 Weeks by Taking Their Classes | Ep 155
Chris Kong spent a decade building sales and partnerships teams at venture-backed startups, taking companies from seed to Series D. Now he's the founder of WEL, a New York-made daily hydration brand. In his first six weeks he landed partnerships with major boutique fitness brands, and he did it by showing up in person, not by sending cold emails. Chris and Vin cover founder-led sales, sampling without being salesy, how to collect feedback customers actually answer, and the three times of day your body needs hydration most.
Takeaways:
Don't spend your first big check on sales and marketing…
The skinny
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