Spotlight Series | Why Searchable Video Is A Must Have In The Next Wave Of Commerce
Vyrill's Ajay Bam joins Chris Walton and Anne Mezzenga live from CommerceNext to discuss the growing importance of in-video search for both retailers and brands. In this podcast, Chris and Anne go deep with Ajay on: – Video's growing impact on e-commerce conversion – Why video reviews are more trustworthy than text reviews – How in-video search helps brands find video insights for marketing campaigns and also helps shoppers find answers to product questions by returning search results as video clips – And, most importantly, the power of cataloging demographic, sentiment, brand appropriateness…
The skinny
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