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Donor Listening That Leads to Action
What if the ask isn't for money? What if it's a question?
A donor of fifteen years told one of my clients, "Nobody ever asked me what I thought. They just told me what they'd done." He'd made peace with being a checkbook.
I keep hearing versions of that story. Loyal donors who'd give more, and stay longer, if we simply asked them what they see.
On this week's episode of The Intentional Fundraiser, I make the case that listening is a fundraising strategy, not a courtesy. We get into how to design listening sessions and donor advisory councils, and the one step almost everyone skips: closing…
The skinny
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