Becoming the PMM 2.0: Advocacy, AI, and Product Strategy w/ Jess Petrella
The role of the PMM is evolving and requires us to always adapt and be knowledgeable on new tech and initiatives. It can make a difference between a product marketer who is valuable and stack influence vs. someone who’s on the layoff list.
Someone who keeps pushing the limit of practical product marketing and leveraging projects short-cuts to ship more is Jess Petrella, Senior Product Marketing Manager (PMM) at ZayZoon, and she has an amazing take on becoming an efficient PMM.
We discussed how AI can enhance the PMMs' capacity to analyze data and analyze opportunities, the importance of…
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