Why Webflow is betting on AI-native product teams
AI is changing the economics of building software, and that means the way product teams plan, prioritize, and build has to change too.
In this episode of Product Talk, Denise Hemke sits down with Webflow CPO Ben Haefele to explore what happens when AI makes building software faster, cheaper, and more accessible. Ben shares why traditional upfront planning can actually create more risk, how Webflow is using "building backwards" to put working software in front of customers sooner, and why human judgment and customer empathy matter more than ever.
From agentic development and rapid…
The skinny
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