Latest / Big Brave Business: Business Ethics, Revolutionary Leadership and Human-First Entrepreneurship with Sarah Heeter
114: When to Focus on Audience-Building: Becoming Known an Expert Authority
One thing I've always been adamant about (and will *literally never stop talking about*) is that when you first start a business, your priority should be making money—not building an audience. Building an audience is a long game. It takes time to see significant returns. Meanwhile, rent is due. Big influencer business coaches always give advice about what they would do if they were starting over today, but it's so out of touch to anyone who hasn't been making $100,000+/month! But... eventually... you reach a point where you have no choice but to prioritize audience building in order to grow…
The skinny
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