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Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce

How a Local Hardware Store Used Workshops to Beat Home Depot

Episode 71 of Small Business Success with Fexingo: Lucas and Luna visit Portland's Old Portland Hardware, a family-run store that turned free weekend workshops into a community magnet. Owner Maria Santos shares how she shifted from competing on price to competing on know-how, turning DIY classes on plumbing, electrical, and tiling into a steady stream of loyal customers. The result: 40% of workshop attendees become repeat buyers within two weeks, and the store's revenue grew 22% year-over-year even as big-box competitors opened nearby. Lucas breaks down the numbers — including the…

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