Latest / The Wes Carroll Morning Show / Disney Has Disney Fatigue
Transcript
- 0:01Start your day with Wes. You're listening to the West Carrol Morning Show.
- 0:08Tuesday morning, twenty eighth day of November. I'm Wes, Thanks for joining
- 0:12me. It's my brother Matt's birthday today. You see him out and about,
- 0:18or you know him well enough to text him, you should do that.
- 0:22Tell him happy birthday. Let's get into this because I talked about it
- 0:28very briefly yesterday, and this is a follow up from something I talked about
- 0:33before my little break over Thanksgiving, and that is the subject of Disney as
- 0:42it now seems. Apparently Disney is acknowledging the fact that there is a social
- 0:48component, this culture war thing that's having an impact on some of their failures
- 0:55at the box office. Yesterday I gave you the update on the weekend box
- 0:59office Wish, the new Disney movie. They were trying to really make this
- 1:03big world building kind of movie, and they said, hey, we're going
- 1:07to do this. It's in honor of our celebration of our anniversary and all
- 1:11that sort of stuff. They thought this was going to be a massive hit
- 1:15for them. That's what they were expecting. They thought this is going to
- 1:19be the one to turn it around. I guess. I don't know.
- 1:23I feel like that's what they were at least hoping for. Whether they actually
- 1:27thought it was going to happen or not, I don't know. I really
- 1:32don't know if they felt like this was going to be it. But so
- 1:37a week or so ago, approximately a week ago, on a previous show,
- 1:41we talked about this idea that we're hearing from critics, Disney apologists and
- 1:47the like. And first of all, I'm not a big I'm not a
- 1:51Disney hater by any means at all. I think this culture war thing that
- 1:56has really gotten out of control at Disney. It's reflective of a number of
- 2:00things that are happening in society and culturally, and it's one of those.
- 2:06It's very similar to the misstep by Anheuser Busch with the bud Light cans.
- 2:13It's just you got to know your audience. You got to know who you
- 2:15are trying to reach and who it is that you're trying to have as customers,
- 2:23who it is that you're trying to target. And that's a massive component
- 2:30of what the business model should be for any business. Know your audience,
- 2:35know who you're targeting, know who you're trying to reach and make product for
- 2:40them with them in mind. The beer misstep obviously with something that I guess
- 2:47the idea was, hey, we want to kill the frat boy image.
- 2:51We want to squash that and move forward. We want to get past what
- 2:57we've been known as and move into something different, and we want to court
- 3:00a newer, younger, hipper audience, I guess, and not appreciating the
- 3:07fact that they were collectively stepping on, you know, millions of toes that
- 3:14had been buying their beer for you know, a lifetime. You had people
- 3:17that were die hard drinkers of bud Light products and or Budweiser products and Heuser
- 3:27Busch products. I should say, they were under the impression that that brand
- 3:31knew what it was, that that brand knew where it was going and what
- 3:36its vision was. And the company said, those people aren't going anywhere we
- 3:42got them. They're going to stay put. And that's where you're wrong.
- 3:45That's where you make the mistake. We have seen this with sports. We
- 3:52have seen a number of people just to turn their back on sports in general.
- 3:55Some people. I feel like the NFL at least made an effort to
- 4:01course correct some of their transgressions where they thought, we're going to try to
- 4:05hip this up. We're going to try to go with this agenda, this
- 4:11woke idea, all of this sort of stuff. That's just sort of where
- 4:15they were going at one time, the national anthem thing, the Colin Kaepernick
- 4:18thing. But they got that back under control quickly. Probably not quick enough
- 4:24for some people, because I know some people who just don't watch anymore.
- 4:28They don't care. I'll be honest, I've lost a lot of interest in
- 4:31the NFL because I think especially they're going to start there's a new rule they're
- 4:35looking to enforce next year where you can't tackle somebody where you can't grab them
- 4:41and fall down and pull them down, and that's just going to destroy the
- 4:46game. I don't understand how you're supposed to tackle somebody if you know you
- 4:50can't hit them a half second too late, you can't hit them too hard,
- 4:56if they're defenseless, you can't land on top of them, if it's
- 5:00a quarterback. There's so many I mean, I don't even know what the
- 5:03computing power of the brain is for a defensive player when they're trying to decide
- 5:09to make a tackle, and I feel like you're going to have penalties constantly.
- 5:14I understand injuries are big, concussions, all that stuff, but the
- 5:17game itself has suffered because of it, and I feel like we're in a
- 5:21lifetime. I feel like my kids are probably going to see the NFL be
- 5:27a flag football league before their life ends. I feel like that's I don't
- 5:30know if it'll happen. In mind, it's possible. Right they're working in
- 5:34women into the game now with flag football. I feel like it's just a
- 5:38matter of time before we're going to see flag football just take over on the
- 5:43professional level. And how many people are going to still be interested in it,
- 5:46I don't know, you know, I don't know what the if anybody's
- 5:49going to care and want to watch that. I don't know. It's just
- 5:53it'll be no hitting, no no, you The injuries will all just be
- 5:58you know, lateral movement related. He's blowing out, but that's about it.
- 6:01You know, maybe somebody you know, injures a hip or something.
- 6:05But if they're not, if they have to die for the ball, they
- 6:08could get hurt. But you know, that would be a way to cut
- 6:10back the injuries. Is it the same game? Is it anything close to
- 6:13what we've been watching over the years. No, it's certainly not so.
- 6:17I think it is possible to course correct, and I think you've got companies
- 6:20that probably not done it fast enough. Disney's new movie Wish flopped at the
- 6:28box office. They've had flop after flop. The excuse for some of the
- 6:30movies. Anytime it's one of the Marvel movies, they say, oh,
- 6:33it's superhero fatigue, or they say with Star Wars, it's it's Star Wars
- 6:40fatigue. They're putting out too much, they're making too many Star Wars products,
- 6:43and it's making people lose interest in it. I think it's more than
- 6:47that. And you know, a couple about a week or so ago,
- 6:51met ten days ago, whatever it was, we talked about it on the
- 6:54show and I said, look, this is not superhero fatigue. This is
- 6:58not Star Wars fatigue or Marvel or any of those things. It's Disney fatigue.
- 7:02And this ties in. You know, the South Park guys did their
- 7:05spoof of what Disney has become and how cliche everything they do is, how
- 7:11generic the product is now, no real original ideas. They're just sort of
- 7:15doing the same thing over and over again. They put out the Marvels.
- 7:19It's an all woman's superhero team they're trying to put together and say we're going
- 7:24to do this, and I think under normal circumstances, I think the audience
- 7:29would go, hey, let's watch it. Why not. It's got to
- 7:31be good, though, and it's also got to not feel forced, and
- 7:34this felt forced. It does. It feels forced. A lot of these
- 7:39movies feel forced. When Marvel started to put together their Avengers series of movies
- 7:46and they said, this is what we're going to do. We're going to
- 7:47do this world building, We're going to work our way through the storyline,
- 7:51and we're eventually going to get to this point that is going to be the
- 7:57pinnacle of all of these movies coming together into one moment. And that's what
- 8:00they did. They did that successfully. DC, on the other hand,
- 8:03you had Batman and Superman and they just said, we're just going to kind
- 8:07of cram all these guys in and we're going to try to get to the
- 8:09point where we have this major moment where all of our stories are going to
- 8:16come together. We're just not going to have all those stories that build into
- 8:18it. We'll have a couple, but we're not going to really have and
- 8:20then they can't figure out why it doesn't work. And that's what Marvel is
- 8:28now struggling with. They're trying to find what those stories are going to be.
- 8:31They're going to build towards their next pinnacle moment. DC's trying to hit
- 8:35the reset button and start over now. D C has the advantage of not
- 8:39being under the Disney umbrella, so maybe they can break away from that.
- 8:45But I don't know right now. Societally, we have a lot going on.
- 8:50It feels like World War three is ready to start at any moment.
- 8:54It feels like our country is in a different place than it's been for quite
- 9:00some time. Economically, we're struggling. Inflation has hit everyone hard. I
- 9:07don't know how. I haven't seen the stats yet this morning for how Cyber
- 9:11Monday went, Black Friday was a flop. It was a dud in the
- 9:16stores, in part because in many cases you saw these stories online. You
- 9:22saw businesses saying, hey, we've got a Black Friday sale on these TVs,
- 9:26and then they're the same price the TV's were a couple of weeks ago
- 9:30in a sale. It's not a big Black Friday price. They're just kind
- 9:33of faking it going through the motions saying, hey, look what we did.
- 9:37First of all, the TVs? Are we really in that much?
- 9:41Are do the TVs just burn? I mean, I've had my TV for
- 9:43a while. Gotta be careful because I know that's going to be the It'll
- 9:48be like Jinks and a field goal kicker. My TV will go out any
- 9:50day now. But I've had mine for a while. They last quite How
- 9:56many TVs does everybody need? What is this? Why do they always you
- 10:01know, twenty thirty TVs on sale every Black Friday in every store? But
- 10:05anyway, it was a dud. People are struggling right now, and people
- 10:07are going I guess people just don't really care about Black Friday anymore. That's
- 10:13part of it. People are struggling right now. COVID hit us all hard,
- 10:18and our recovery for COVID wasn't hey, let's navigate through this and try
- 10:22to come out better. Our Our response to COVID was, let's select a
- 10:28president who's gonna make it worse. It's gonna make the recovery part of it
- 10:31worse, and brag about all the jobs he created without acknowledging the fact that
- 10:35the jobs that were lost were because of COVID. You can't let a disaster
- 10:41like a pandemic cause job loss. And then the jobs start to come back.
- 10:48And it's not a full recovery on the jobs, but the job started
- 10:52to come back. And then you go, look at all the jobs I
- 10:54made. You didn't make the jobs. They just came back in some cases
- 10:58and not all of them came back. Businesses were destroyed, lives were upended,
- 11:03people had to move. There was a lot going on there. They
- 11:05didn't magically fix everything. Instead, they said, look the jobs are here.
- 11:09We created brand new jobs. And then price of everything has gone up.
- 11:16The value of our dollar has gone down. That's the big side of
- 11:18inflation that people don't talk about. It's not just the price of things.
- 11:22So I don't know that people are going to the movies anyway. I think
- 11:26it's got to be something that's really gonna draw them in. And I don't
- 11:28know that three sort of you know, more obscure superheroes are gonna draw people
- 11:35in to watch a movie. It's just the reality Disney is cranking out this
- 11:37wish movie going. This is gonna be it, This is gonna be our
- 11:41next one, This is gonna be big and people just didn't go. They're
- 11:46just not The movie numbers. The box office numbers in some cases are there,
- 11:50but in some cases they're not. Disney is struggling to get a big
- 11:56hit under their belt. They're trying hard to do it, and it's not
- 11:58necessary early happening now. People also know very well all these movies are eventually
- 12:05going to be on the Disney Plus app very soon and you'll have a chance
- 12:07to watch it there. That's the other part of it. But just to
- 12:11call it superhero fatigue, I don't think that's the problem. I think they
- 12:13got a Disney problem and they're acknowledging it now. As the Security and Exchange
- 12:20Commission filing done by the Walt Disney Company last week, their annual report goes
- 12:28over fiscal year that ended September thirtieth, and in the SEC filing they talked
- 12:33about the fact that they say that let's see the quote they talked about in
- 12:43the filing, and they were trying to amplify under represented voices because of their
- 12:48DEI initiatives. But they basically did acknowledge that we face risks relating to misalignment
- 12:56with public and consumer tastes and preferences for entertainment and consumer products, which impact
- 13:01demand for our entertainment offerings and products and the profitability of any of our businesses.
- 13:09It also went on to say, our businesses create entertainment, travel,
- 13:13and consumer products whose success depends substantially on consumer tastes and preferences that change in
- 13:20often unpredictable ways. And then they said, consumers perceptions of our position position
- 13:28on matters of public interest, including our efforts to achieve certain of our environmental
- 13:35and social goals, often differ widely and present risks to our reputation and brands.
- 13:41Consumer tastes and preferences impact, among other items, revenue from advertising sales,
- 13:46which are based in part on ratings for the programs in which the advertisements
- 13:50air, affiliate fees, subscription fees, theatrical film receipts, the license of
- 13:58rights to other distributors, theme park admissions, hotel room charges of merchandise,
- 14:03food and beverage sales, sales of licensed consumer products, or sales of other
- 14:07consumer products and services. So right there they're acknowledging the fact that this they
- 14:16talk about the misalignment. They talk about the perception of their position on matters
- 14:26of public interest. So, yes, they're starting to realize that this perception
- 14:33is a real thing. Are they going to make changes? Are they going
- 14:35to have the stones to do what the NFL did and say, wait a
- 14:39minute, we're going to have to kind of change this didn't help them that
- 14:46during COVID and during their you know where they were having zoom call meetings or
- 14:54whatever service that they used, and some of those meetings were being leaked online
- 14:58and we were hearing from producers, Hey, I like working in my queer
- 15:01agenda into children's programming. That's the kind of thing that hurts. It's the
- 15:07kind of thing that hurts. Why why are you working that into children's programming.
- 15:11That's the kind of thing that makes parents go, eh, I don't
- 15:15know that I want my kids to see this, because honestly, once upon
- 15:20a time you could let your kids watch most children's programming without previewing it.
- 15:26It's the idea of sitting down with your kids and watching a PG or PG
- 15:30thirteen movie either before they see it, or watching it with them so that
- 15:35you know exactly what they're taking in. If they can't just turn on the
- 15:39Disney Channel and watch programming that's geared at I don't know ten year old's tweens.
- 15:46I guess to early teenagers and just trust that it's going to be safe
- 15:50content that you're not going to have to worry about what's being snuck in there.
- 15:56And if it wasn't that terminology, we're going to sneak it in there.
- 16:00They let me sneak this in there, and I like to put it
- 16:03in there in the background, and I enjoy it. That's the kind of
- 16:07thing that gets parents attention. It's the kind of things that makes parents wonder,
- 16:10what are my kids watching? What is this content? What is the
- 16:14motivation behind this? And yes, that's going to have an impact on how
- 16:19people perceive what the company's agenda is absolutely perceptions consumers perceptions of our positions on
- 16:29matters of public interest right there, including our efforts to achieve certain of our
- 16:34environmental and social goals. It's laid out right there. They've acknowledged this in
- 16:41this SEC filing. They've acknowledged it right there. So if they know now,
- 16:48they can start making an effort to course correct. They can make an
- 16:52effort to produce their content and not necessarily sneak in content. But I don't
- 17:03know as the damage already done. We've already seen this go so far with
- 17:07Anheuser Busch. People aren't going back. They got angry, I told you
- 17:11want here. To me, this whole idea of them pushing away, them
- 17:17eliminating staff, them moving back and trying to get back with you know,
- 17:22mma fighting that to me seems like a win. And if people are ever
- 17:29gonna move away and say we're gonna go back to and drink and I'm not
- 17:32telling you you should, but it seems like a victory, seems like they
- 17:36won. So what would it take for people to actually believe that they won
- 17:40in the Anheuser Busch battle or are they just gonna say never again, never
- 17:44again? Are they prepared to try to end Disney? This battle that Disney
- 17:49went into with Ron DeSantis, governor Florida, wanting to fight him on everything
- 17:56and say, hey, we're gonna have our We're gonna fight on this.
- 18:00Issues about having kids, you know, under third grade be taught about or
- 18:06third grade under being taught about sexual orientation and lifestyles and gender ideology, and
- 18:15him just saying we don't talk about sex education at all the kids that age.
- 18:21That's not something that should be worked in we don't need to start doing
- 18:22that. We need to eliminate it and we need to make it official.
- 18:26You can't do that, So what is everybody? Oh, they don't want
- 18:27you to mention the word gay. You can't say the word gay in the
- 18:30classroom, which wasn't what it was. It's about not teaching kids about sex
- 18:34education of any kind third grade under and Disney got into this fight full force.
- 18:38They jumped in feed for Hey, we're going to fight on this.
- 18:41We want to battle about it. So what did the santists do? Say?
- 18:45You know what, if you guys are going to use your political influence,
- 18:48maybe you need to have the same treatment as every other business in the
- 18:52state of Florida. And that didn't go well for them. So it's another
- 18:55angle in all of this, and it absolutely relates back to this consumer perception
- 19:03of their position on matters of public interest, including those social goals. It's
- 19:11right there, and it does present risk, as they said, reputation and
- 19:15to brands, the overall Disney brand, and it's had an impact and it's
- 19:21why movies are tanking, it's why they're struggling to find a way to call
- 19:26it. And oh, but the Little Mermaid eventually came around and it made
- 19:29some money on streaming. But are you really going to call that a win?
- 19:34I mean, are you just going to lay that out and say that
- 19:37that was a win because it finally found an audience on streaming? Is that
- 19:41what you were hoping for? Is that what you're hoping for with this wish
- 19:45movie? You're hoping that eventually on streaming people are going to go, Yeah,
- 19:48it wasn't so bad. We watched it on streaming at the House on
- 19:52Disney Plus and it was all right, it's okay. Whether it's you know,
- 19:59taking a complete divergence from the toy story movies and saying, we're going
- 20:03to tell this story about the guy who was inspired the buzz Lightyear toy.
- 20:11That's what we want to do. We want to do that. Oh,
- 20:12by the way, we're going to work in some agenda stuff in it.
- 20:15Should that have made people not want to watch the movie. I didn't want
- 20:18to watch the movie because it was a toy story. I want to see
- 20:22Woody and Buzz in the Gang. That's what I want to see. I'd
- 20:25rather see that than an animated movie that supposedly inspired the other animated movie just
- 20:33didn't interest me. It's not really a story that I need to see you
- 20:37throw in all that other stuff, and I really could double down and go,
- 20:41no, it doesn't interest me at all. Doesn't So can they turn
- 20:47it around? Can they figure out they've acknowledged it right there in the filings
- 20:49They seem to know what the problem is that right there consumers perceptions of their
- 20:57positions on and I'm gonna just skip ahead the social goals. The environmental stuff
- 21:02is there too, but it really relates goes to the social goals and having
- 21:07staff that secretly is working things into the background and movies and TV shows and
- 21:12whatever. They're trying to work it in their agenda and trying to fight with
- 21:17the governor of Florida and losing and losing, because ultimately, this is a
- 21:22business and the goal is for them to make money and that should be the
- 21:26main goal. There's no negative public perception about a business trying to make money.
- 21:32We have folks in the White House now that tell you that they shouldn't
- 21:34want to make money. How dare they raise their prices because the value of
- 21:40the dollar is down and they're trying to make money and it's struggling. But
- 21:45they'll tell you that, but the reality is the goal for a business is
- 21:48to be profitable. That's what Disney should want to do. And if they
- 21:52don't course correct, they're going to continue to not be as profitable. Today's
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- 25:18five eight forty five hundred O dccolumbus dot com more West Carol Morning Show right
- 25:23after the break, all right, yesterday was Cyber Monday. Some of the
- 25:36sales I guess continue on into the week. It feels like it just goes
- 25:38on and on now, doesn't it. It starts with the pre Black Friday
- 25:44sales that kind of start on Sunday or Monday the week before, and then
- 25:48they just sort of roll on through, and then the next thing you know,
- 25:51it's Cyber Monday and they're still talking about it on Friday. It just
- 25:55goes on and on. But anyway, whether you shopped or not yesterday,
- 26:00to a new holiday shopping survey by Go Banking, rates, gen zers and
- 26:04millennials will be more generous gift givers this year compared to the baby boomers,
- 26:10who will spend much less. Here's the breakdown by generations. Gen Zers,
- 26:15thirty four percent of them aged eighteen to twenty four planned two spend between two
- 26:21hundred and one and five hundred dollars. Thirty one percent of older gen zers
- 26:23say that young millennials will spend between five hundred and one and one thousand dollars.
- 26:30Sixty six percent of gen xers, that's the forty five to fifty four
- 26:34specifically in that group, are going to spend five hundred or less. Thirty
- 26:37eight percent of people fifty five to sixty four plan to spend less than two
- 26:42hundred dollars on holiday shopping. Tip fatigue. We've talked about that. It
- 26:48feels like it the constant tipping reminders in your face, doesn't matter what you're
- 26:52doing. I was somewhere recently and they flipped around the screen. If you
- 26:57want to tip, you just fill it out there if you want to,
- 27:03which I thought was better than some of the people who kind of do it
- 27:04and they just stare at you while you're doing it. That's awkward, and
- 27:07if it's something that you don't normally tip for, that really makes it awkward.
- 27:12But apparently tip fatigue will have a big effect this holiday season according to
- 27:18a new survey. This is done by the finance company Achieved. They say
- 27:22sixty two percent of Americans say that they will not be tipping or making any
- 27:26donations to charitable organizations this year. This is that time of year when people
- 27:30start doing those last minute like, let's get some charitable donations done before the
- 27:37end of the year so we can work it into our taxes. Seventeen percent
- 27:41say that they plan to make a donation this holiday season. Twelve percent said
- 27:45that they will tip their male carrier. I think that practice has kind of
- 27:49died off a lot. I don't know is that still if people still do
- 27:53that. I mean some obviously do, but I don't know that a lot
- 27:56of people really do that anymore or have been doing it. But apparently if
- 28:02only twelve percent say they're going to do it, it may really be going
- 28:06away. Are you planning on hosting people this Christmas? For the holidays?
- 28:11Survey found that folks that host friends and family during the holidays lose two and
- 28:15a half hours of sleep a day when getting ready to have others in their
- 28:21home. Those in the gen Z group hosting, they say they'll lose at
- 28:26least four hours of sleep per day getting ready to have folks come over.
- 28:30So there you go, all right. So there's a community of doll collectors
- 28:37who specifically like what they call reborn dolls. These are dolls that are so
- 28:41realistic they could easily be mistaken for actual babies, and Cosmopolitan reports that there
- 28:49is now a dissension in the community as some collectors believe that others are taking
- 28:53the role playing to dangerous and even offensive degrees. During the pandemic. For
- 28:57example, some doll bombs d quote we're buying an actual baby formula, which
- 29:03was in a shortage you remember during the pandemic, and they want to buy
- 29:08real baby formula to quote feed their dogs dolls or dogs they're dolls, while
- 29:15others are simulating breastfeeding on TikTok. And there's a subgenre of this role playing
- 29:22where the dolls have serious injuries, in life threatening illnesses. So yeah,
- 29:29good luck with all that. That'll do it for this Tuesday edition of the
- 29:33show. Thanks to our sponsors and patrons. Thank you for listening. I'll
- 29:37catch you back here tomorrow morning. This is the West Carrol Morning Show powered
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