Latest / BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show / Future-Proofing the Collector Car Hobby: Chris Bright (Collector Part Exchange)

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Future-Proofing the Collector Car Hobby: Chris Bright (Collector Part Exchange) · BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show

• 0:00
  Break Fix podcast is all about capturing the living history of people from all
• 0:05
  over the autos sphere, from wrench, turners, and racers to artists, authors,
• 0:09
  designers, and everything in between.
• 0:11
  Our goal is to inspire a new generation of Petrolhead that wonder.
• 0:16
  How did they get that job or become that person?
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  The road to success is paved by all of us because everyone has a story
• 0:27
  with each passing gear and each generation.
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  In the automotive world, more and more cars are becoming collector items from
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  your grandfather's 35 Packard to a 63 beetle convertible or iconic eighties
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  Ferrari tucked away in your garage.
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  Wouldn't it be awesome if there was a way to make it easier to keep these kinds
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  of vehicles on the road no matter what?
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  We all agree we wanna keep these cars running and looking their
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  best for as long as we can.
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  Enter Chris Bright, co-founder of the Collector part Exchange, CPX for short.
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  A new community designed specifically for an easy and fun to use website,
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  supporting great businesses that keep this hobby vibrant.
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  And with that, let's welcome Chris to break Fix.
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  Oh, it's great to be here.
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  That was an awesome intro.
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  As I start out, many of these interviews, every great story has an origin.
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  So let's talk about the origin story behind CPX, the who, the what, the
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  where, the why behind the effort.
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  So Chris, tell us all about it.
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  Sure.
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  Yeah.
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  Well, uh, how far do you want me to go back to birth or no
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  collector product exchange?
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  It was kind of a happy accident.
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  I've been in tech startups and an entrepreneur pretty
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  much for my entire career.
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  That's a natural place for me.
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  And I'd actually been the co-founder of a pretty successful software company
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  out here in Portland, Oregon, that it got acquired in 2017 and we were
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  continuing to operate the company.
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  But once that transaction happens, things start to change
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  culturally and just operationally, and it became less interesting.
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  I'm more of a startup person than I am, like running and a
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  going concern type of thing.
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  So I decided it was time to leave and, and one of my fellow executives, Aaron, who's
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  my business partner now, decided that.
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  He wanted to leave too.
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  And I said, I'm gonna start a new company.
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  I have no idea what it's gonna be.
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  We decided to just brainstorm.
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  So I rented a cabin out in the woods.
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  We were totally disconnected, only heated by a, a little wood-burning fire
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  out in these cold old growth forest.
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  And we just started brainstorming and we got those post-it notes that
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  stick on the walls, and we would like just sit down and randomly start
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  spouting out ideas and writing 'em up.
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  If someone had been passing by, they'd think we were the
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  unabomber or something like that.
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  And guessing these ideas range the gamut, right from one
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  end of the spectrum together.
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  So how did you settle on cars?
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  Yeah.
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  During that conversation, I said, I've been into cars for my adult life.
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  And I said, Aaron, there's this thing that happens in Portland in April on the
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  one of the wettest weekends of the year.
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  It's called a swap meet.
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  This swap meet attracts 120,000 people and messes up traffic for days.
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  People love it, and I don't understand how that continues to exist in this.
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  Electronic E-commerce, Amazon World.
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  I said, there's gotta be a, a better way to connect people and help them find
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  those parts and help them get what they need for their cars because it's really
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  easy to buy stuff at a car level, bring a trailer, being the the best example today.
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  But if you wanna buy a car, you can buy a car online.
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  It's not that hard.
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  Buying parts is a completely different story, and I have experienced
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  that frustration in my own life.
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  We didn't choose that idea.
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  Then we kept it in the hopper of like the good ideas.
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  So we went back and we started looking at all the different
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  things that we had available to us, and this one just continued to
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  come back to us as the best idea.
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  I like the fact that it's in an area that I'm interested in and
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  that's exciting to me personally, but I honestly think that can be a
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  problem in, in the business world.
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  Like if you're a startup person and you do something that you think is cool
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  or fun, usually you don't see the real business opportunity or even right.
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  So I kind of shun those ideas.
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  But this one, the more we looked into it, the better it got
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  because it's a huge marketplace.
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  It is one of those places that just hasn't caught up with the modern
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  way of buying and selling things.
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  So if you're looking for a rare part for whatever car, it's pretty difficult
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  to find just by searching in Google.
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  So we know from our backgrounds, Erin and I, that that's
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  something that can be solved.
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  So we decided we don't wanna own parts or sell parts ourselves.
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  We wanna support all of these other businesses who haven't yet modernized into
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  the world because there's new generations of buyers getting into this space, and
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  they don't want to pick up the phone.
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  Nobody wants to pick up the phone anymore, it seems like to
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  call around and look for parts.
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  They just want to go online, find it in Google, and then buy it.
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  That's essentially what we're trying to create is connecting all
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  of these small businesses in the universe of the collector car world
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  and get them into one place where.
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  We can help them be found in Google and help them find new
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  customers wherever they may be.
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  And we're only six months into it, but it's been a really
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  exciting journey so far.
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  So before we get into the more technical details of the how it works and why
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  it works and all that, let's talk about the name for just a second.
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  I have to admit I struggled a bit.
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  It's not a plural parts, it's it's collector.
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  Parts exchange or part.
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  See, I'm doing it again.
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  So why drop the S?
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  There's gotta be a stereotype.
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  Every time you say parts exchange, we gotta drink something.
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  Agreed.
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  Why drop the S?
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  Originally it was that, and we have that URL.
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  But imagine the URL and you put the word parts and the word
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  exchange next to each other.
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  Now imagine that s not being part of parts, but part of sex change.
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  Oh, once you see that, it's like pretty hard not to see it again.
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  So you decided.
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  Eh, that could be problematic.
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  So we just went with the singular, but if you go to Collector Parts Exchange,
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  it still gets you to our website.
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  You bought both domains.
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  That's a smart move, because I was gonna say, parts rolls off
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  the tongue a little bit quicker.
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  I know we all default to the plural because I don't
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  see myself buying one part.
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  It, it's gonna be multiple parts.
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  Yeah.
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  And all that.
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  So you alluded to being a car guy, and obviously invention is bred by
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  necessity, so you must have some sort of classic car or vintage vehicle.
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  That's really the impetus behind this.
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  So let's dive into that a little bit.
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  Yeah, I tend to like the unusual, gotta keep Portland weird, right?
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  Yeah, exactly.
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  Always.
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  So my very first collector grade car, I'll say was a Porsche 9 28.
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  You know, when I was growing up, that was on the cover of Road and Track Magazine
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  and in all the top cars of the year type particles that you would, it was also in
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  the movie Scarface and in risky business.
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  Exactly.
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  So, and, and I just always thought it was a really cool and interesting
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  car, but as we all know, it was.
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  Quite unloved.
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  It was never accepted by Porsche files.
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  I get why that happens.
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  I don't need to defend it.
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  But if you just look at the car in and of itself, it's an amazing hand-built
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  machine, and it's actually superior in many ways to the nine elevens in
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  its build quality and the technology that it has and aerodynamics.
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  But we won't get into that.
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  Even today.
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  I look at 'em and I still find them to be.
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  Very beautiful and even modern looking.
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  Like the first one I think came out in 75 or something like that, at least
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  the, the show car that predated it.
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  I digress.
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  So I had a Porsche 9 28 and I had a great mechanic, but finding parts for
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  it wasn't that easy, but there were a couple of people that did that.
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  And I drove that car.
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  That was my daily driver, that was my only car for many years,
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  and I put 175,000 miles on it.
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  And it was great to own, to be honest with you.
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  It, it rarely broke down.
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  It was hugely over-engineered.
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  Fast forward, the, the next car I got was uh, an Alpha Romeo.
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  So I got an Alpha Romeo GTV, it's a 1972.
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  And ooh, I'd been in Italy and I saw one and it was like,
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  oh man, that is a cool car.
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  So I went and I started shopping around and I found one in my local.
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  Alpha Romeo Club and somebody was selling it, so I bought it and
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  God, what a great car that was, and just finding things for that.
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  It was possible, but again, it was hard.
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  It was not online.
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  You didn't go somewhere, at least in, when I own the car, you didn't
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  go to some website and go click, click, click, and it arrives the
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  next day and you can install it.
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  It's a lot of calling around.
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  It's a lot of like word of mouth or calling.
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  There's this guy John Norman down in the Bay Area who's
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  got like this stash of parts.
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  He's a great guy, but none of it's online and none of it's
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  even really cataloged in any way.
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  It's all cataloged in his brain.
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  You know, you were always on the prowl for all of these parts and things that
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  whether it was something that broke or something that you just wanted to
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  upgrade or tweak on your car, whether it was wheels or seats or whatever.
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  To me that was.
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  Frustrating because we're spoiled nowadays.
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  Honestly, whenever I click something, I expect it to
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  basically arrive within 24 hours.
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  And I'm exaggerating, but only a little bit.
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  If you have to call somebody and talk through things, it's hard to
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  make time for that in our busy lives.
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  So for the individual owners, that's a problem, but also.
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  Even more so for restoration shops and repair shops.
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  If you run a specialty collector vehicle service or restoration business,
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  you have staff or a lot of your time is dedicated to calling around
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  and trying to find what you need.
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  And to me, that could break the back of the collector car business in many ways.
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  Like if these parts get increasingly rare and increasingly hard to find, people
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  aren't gonna want to pay for that time to find them and do all of these things.
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  Again, it's a problem that can be easily solved, but it's gonna take a
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  lot of work and a lot of perseverance to kind of actually pull it off.
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  And some people might argue that that was part of the fund
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  maybe 20 or 30 years ago, right?
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  Where you didn't have the accessibility is, is working on
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  some of these rarer or vintage cars.
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  You know, we have to put it in perspective.
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  It's like a treasure hunt, right?
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  You're out there exploring, you're meeting new people, you're discovering,
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  oh, this guy, you know, John Norman, he's got the stash of parts in
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  the Bay Area, you know, whatever.
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  And then you become friends with that guy, you know, and it, and it builds these
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  relationships and it's, it's a different.
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  Way of being.
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  I suppose I came up through that era, right?
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  But I also learned very quickly if I was smart, especially with
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  European cars, I would cross match.
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  I could figure out, well, that blah, blah, blah 9 28 part was actually
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  available on every Volkswagen from, you know, 1982 to 1994.
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  So I could just go to the local junkyard and get the same thing and not pay,
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  you know, the Porsche tax or whatever.
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  Obviously it's more difficult with something like an Alpha Romeo or a
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  Ferrari, but I even learned working on some British cars like Lotuses and stuff,
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  where it was like, oh, well that's off a Nash, which is actually off of a Chevy.
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  You know, things like that.
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  So again, that was part of the fun of, of learning that Then you
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  became this subject matter expert.
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  But now, as you said, times have changed.
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  A lot of those folks that we relied on as pillars in this collector car world
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  are now, you know, maybe they're gone or they've moved on, or, you know,
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  collections have been inherited by.
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  The people that were left behind.
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  So to your point, how do we overcome the challenge of, you know, getting,
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  let's say these large collections, some might say PAC Rat collections
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  up on a website, let alone up on CPX.
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  So how are you aiding people in doing that?
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  You nailed it.
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  I think it's one of those situations where we have to help it adapt and that's what
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  I kind of see is the mission of collector part exchange, which is helping connect
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  these business to the greater global network so that people can find 'em.
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  And to your point, it is part of the fun of getting to know
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  people and trading that knowledge.
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  But.
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  It's evaporating, it's not captured anywhere.
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  It's all word of mouth.
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  And those elders are moving on, whether by choice or not, I really feel a
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  mission to try and create an alternative path to capture that knowledge.
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  Either through community forums.
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  We don't have those yet, but we intend to like build areas where you can
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  go and ask for advice and get help.
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  Yeah.
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  And, and ask those subject matter experts.
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  'cause you don't know that subject matter expert for your car.
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  He might be in Japan.
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  Yeah.
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  Or Australia.
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  You know, you don't know.
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  Like the one guy who knows that model inside and out isn't in the
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  US anymore, it's somewhere else.
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  So just having a place for that and then helping make sure that those
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  parts don't accidentally get trashed for businesses that are going under,
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  or collectors that have have a mass, like a garage full of parts.
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  We need to have a ready place for them to send those parts.
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  And that's where collector part exchange comes in.
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  Yeah.
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  And you know what always happens, and this, I saw this.
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  Recently, a friend of mine unloaded a bunch of 16 valve Volkswagen stuff from
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  the eighties, and he is like, nobody wants this stuff anymore, blah, blah, blah.
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  It's all trash.
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  And he dumps it without fail.
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  Three weeks later, somebody goes, I'm looking for blah,
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  blah, blah for a 16 valve.
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  And he's like, well, I just threw that away.
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  I'm like, no, that, that happens all the time.
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  And to me it's like a, a, a little piece of my heart breaks
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  when I hear stories like that.
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  And I know of a really famous, um, alpha Romeo dealership on the
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  east coast that the guys aged out and they just wanted to be done.
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  So they basically shut down their business, put everything in some
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  containers, and people were buying entire containers of parts for
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  like $2,000 just so that they didn't go into Yep, the landfill.
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  We can't have that happen.
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  I wanna be tied into estate sales.
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  I wanna be tied into junkyards.
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  I wanna be tied into all these businesses and, and help broker.
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  If somebody wants to retire, Hey, I've, I, maybe I've had a successful
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  business career and I'm a car guy.
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  Maybe I wanna take over your business for you.
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  It's like that would be something that we could do.
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  But getting back to your original question, which was how
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  do we help them get parts on?
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  Right now, anybody can load parts, indoor system, and it's free, by the way,
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  if you sell it, it's a 5% commission.
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  So there's no barrier to entry right now, we have people who either already
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  sell on eBay or are a little more robust and they have things in databases.
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  Those are our biggest sellers because we can just import their database
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  and list their parts with it.
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  If they have it in some sort of inventory management system, we can
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  adapt that into our system, which is great, and that's the fastest thing.
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  You can do it on an individual basis.
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  It just takes a little bit of time and I've done it and it's not that hard.
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  It just takes a few minutes to snap some pictures and create a listing.
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  But five minutes or 10 minutes per item, it adds up.
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  If you have a pretty big collection, if you know you have a few boxes
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  of stuff, that's a easy job.
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  But if you have a big shelf rack system in the back of your garage,
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  that's gonna take a lot longer.
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  Uh, one thing that we hear people doing is they get their kids, or,
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  you know, there, there's a guy who runs a, a shop around here.
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  He has a guy who he pays the cleanest shop and then he said, Hey, I'm gonna
• 14:32
  put parts over here and you take pictures and list them and I'll pay you.
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  You know what we earn off of it.
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  And that guy was like, very entrepreneurial.
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  Got into it.
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  So what we ultimately want to do is have more of a white glove system where if
• 14:45
  someone needs some help listing their parts, we can actually help them do it.
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  We'll send some people to their site.
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  Again, this is a future state, but hey, we can send somebody into your garage or
• 14:55
  an estate sale or whatever and get all those parts listed and we can list them
• 14:59
  for sale or we can auction 'em off and then have them go away in one fell swoop.
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  We're gonna have lots of flexibility in how we sell these parts because
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  our whole mission is how they get sold or need to be listed.
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  We have a way to do it for anybody in this industry, whether you've been around
• 15:15
  a long time or you're just new to it, and however it fits into your life,
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  because newer people are getting into these cars, and I love it when I go to
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  cars and coffee or shows and I see kids running around and kids are into it.
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  I mean.
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  That really excites me.
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  But by the time they become adults and are really into this hobby,
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  the world will have changed.
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  It'll have turned over.
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  So to me, I look at what we're doing as being the future proofing for the hobby.
• 15:40
  So that actually is a great segue into my next question, which is twofold.
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  One, you know, we talked about the parts exchange part of the
• 15:47
  name, but we didn't define what the definition of collector was.
• 15:51
  So let's put a wrap around that.
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  Is there a. Age range or year range for what collector means and
• 15:58
  to the point that you just made.
• 15:59
  Let's talk about the evolution or the EV revolution at the same time and
• 16:03
  how that's affecting the collector car world and the collector car market.
• 16:07
  You know, just to throw in there, let's talk about cash for clunkers.
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  I think a lot of people forgot about that and how it rocked
• 16:13
  to collector car world as well.
• 16:14
  So let's, let's touch on this.
• 16:15
  Yeah, yeah, yeah.
• 16:16
  Well, let's, uh, take 'em one at a time.
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  What you decide is a collector car is a little subjective, right?
• 16:21
  But to me, I'll go with the accepted definition by the insurance companies, by
• 16:26
  the automobile world, which is essentially cars that are 25 years and older.
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  That's ultimately the market that I wanna serve.
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  All of it from the antiques to the modern classics and everything in between,
• 16:38
  in all countries and Mars, all of it.
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  However, you can't boil the ocean.
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  You've got to pick a little part and boil that.
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  We've narrowed our focus initially.
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  It's not exclusive to this, but.
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  Our focus anyway, our European sports cars, we'll say forties
• 16:54
  through eighties, kind of that range.
• 16:56
  Again, we've got lots of stuff for domestic cars.
• 16:58
  We've got even modern aftermarket wheels and things like that.
• 17:02
  So all of those things are acceptable.
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  And even like aftermarket tuner cars, I'm down with that.
• 17:07
  If that gets somebody excited about a car, I'm all for it.
• 17:10
  So if we can have CPX or that motorcycles, anything that, that you
• 17:16
  want to be, I'm, I'm good with that.
• 17:17
  I, I was at the Hershey show this, um, October and you know, I look at
• 17:23
  all these Model T's and Model A's and things like that sitting around and
• 17:26
  I've hung around with some hot rod guys and I'm like, great, I wanna be there.
• 17:30
  Because when I was walking that huge show, have you ever been to Hershey?
• 17:34
  Yep.
• 17:34
  It's crazy Mammoth.
• 17:36
  Yeah, it's huge.
• 17:37
  But this year, you know, it was sad because it was the first post COVID
• 17:41
  version and it was more lightly attended.
• 17:44
  But what caught my attention was it seemed like every fifth or sixth.
• 17:48
  Seller had something, it's like, buy all of my parts.
• 17:51
  Just make me out.
• 17:52
  Get it outta here.
• 17:53
  Yeah.
• 17:53
  Like I'm not coming back like this is my last rodeo, essentially.
• 17:57
  So you kind of even see a shift there.
• 17:59
  But anything that's in that category of cars is great.
• 18:03
  I think the thing that we also want to offer.
• 18:05
  Is not just what is defined as collectible, but what we offer in terms
• 18:10
  of parts, and I use that term loosely in that we've had an example where someone
• 18:15
  was looking for a Ferrari distributor for a sixties, Ferrari, literally a 10 plus
• 18:20
  million dollar car, and they reached out to us and and I went and I found them.
• 18:24
  An original one that someone had scrounged up in the uk and that
• 18:28
  was literally a $10,000 part.
• 18:30
  I found somebody who had a remanufactured version of the original part.
• 18:34
  It's a modern construction, but made in the correct style.
• 18:37
  But you know, again, you're getting a little, you're veering
• 18:40
  a little bit from originality.
• 18:41
  What I also want to, I say co-mingle or put on the same
• 18:45
  shelf or service providers.
• 18:46
  I know this fellow down in California who can take that exact part.
• 18:50
  He's an engineer and he will take it and rebuild it with, you know, more modern
• 18:54
  magnets and will he'll rewire it and do all of the things and it will be the
• 18:58
  exact part that was in the car originally.
• 19:00
  And that's a fraction of the cost.
• 19:02
  So I really love this idea of rebuilding, and I just wrote a piece about it where
• 19:07
  it's like the radical idea of rebuilding we're so conditioned that if a part breaks
• 19:12
  that you need to go find a new one and you'll spend weeks or months kind of
• 19:16
  chasing those down when there's probably somebody out there who can fix it for you.
• 19:20
  And I wanna be able to have people.
• 19:22
  Look at all of those options in one place and be able to choose the one that's best
• 19:26
  for them, whether it's originality or speed, or they want something that's more
• 19:29
  modern 'cause it's gonna last longer.
• 19:31
  It doesn't matter.
• 19:32
  It's like everybody has their own choice, so, well, and to that point,
• 19:35
  the goal in all three of those use cases is to keep that particular
• 19:38
  vehicle on the road and keep it running.
• 19:40
  So yes, if you're the purest, but you have a museum quality car,
• 19:44
  you want all original matching numbers, parts and accessories.
• 19:47
  Which by the way, most European cars, they never did a numbers matching
• 19:50
  like we stress here in America, which is, it's a truly American thing.
• 19:54
  Show me 1, 9 11, with numbers matching from any period in time.
• 19:57
  It doesn't exist.
• 19:58
  That being said, I get it.
• 19:59
  The purist wants it a certain way.
• 20:01
  For guys like myself, I frequent machine shops and fabricators all the time.
• 20:05
  I'm like, I don't care what it looks like.
• 20:06
  It needs to be functional.
• 20:07
  Most of my stuff is race cars.
• 20:09
  There are better options than the original.
• 20:11
  The reason that original part failed because it probably
• 20:13
  wasn't great to begin with.
• 20:15
  You know, so something to consider depending on if you wanna love
• 20:18
  and enjoy the car and drive it as like a daily driver versus,
• 20:21
  you know, a life-size model car.
• 20:23
  Right.
• 20:23
  So there's, there's something for everybody in that statement.
• 20:26
  Let me see.
• 20:26
  There were two other parts of that conversation.
• 20:28
  Yeah, there was.
• 20:29
  There was.
• 20:29
  And so it was cash for Clunkers and how it affected the collector car world because
• 20:33
  there were a lot of folks turning in buy Turbo, Maseratis and you, our Quatros
• 20:38
  and all this stuff saying I can get more money for this car than it's worth today.
• 20:42
  Which now we fast forward, you know, 10 or 15 years and the used
• 20:45
  car market is through the roof.
• 20:47
  Yeah.
• 20:47
  And the other side of that is now that we are in.
• 20:50
  2022. How does the evolution or the EV revolution change the
• 20:55
  collector car landscape as well?
• 20:57
  Yeah.
• 20:57
  You know, I think cash for clinkers, I hadn't really thought about that
• 21:00
  for a while, but yeah, you're right.
• 21:01
  That did kind of move the needle.
• 21:03
  And I'd say the thing that's really moved the needle more recently
• 21:06
  is bring a trailer chaos online.
• 21:09
  Yeah.
• 21:09
  Yeah.
• 21:10
  Well, I, I think what it's done is.
• 21:14
  Make collecting cars like fun and cool again and accessible
• 21:17
  to a new generation of buyers.
• 21:19
  I think ultimately that's what bring a trailer's gift to the car community
• 21:23
  is it's, but there's also, there's a dark side to it, and I joke and
• 21:27
  we joke about bring a trailer a lot.
• 21:29
  I, I love it.
• 21:29
  We're all addicted to it, but the problem is it feels like how far can we push
• 21:34
  the envelope on these prices sometimes.
• 21:36
  Right, right.
• 21:36
  And, and you know that these, some of these deals don't end at the value that
• 21:41
  they, you know, that they close that.
• 21:42
  And I'm like, this is making it worse.
• 21:44
  For people that are trying to sell a more, you know, local venues like, you know,
• 21:49
  Facebook marketplace, suddenly they go, well, I saw an E 30 BMW sell and bring
• 21:53
  a trailer for a quarter million dollars.
• 21:55
  So obviously mine is worth 125.
• 21:59
  It definitely is.
• 22:01
  I think that'll all correct out eventually.
• 22:03
  You know, I I, it's like a housing bubble, right?
• 22:05
  A little bit of a bubble.
• 22:06
  And as you well know, like the collector car hobby was counter pandemic.
• 22:10
  Like it was one of those hobbies that soared in the pandemic
• 22:13
  because it was something that we could all do by ourselves.
• 22:16
  Let's talk about EVs.
• 22:17
  'cause I love EVs.
• 22:18
  I'm excited about EVs and I actually Haggerty in December, put.
• 22:23
  Their bull market list for 2022.
• 22:27
  And on that list was the Tesla Roadster, which is for those of you
• 22:31
  who may recall, it was a Lotus Elise body that they put batteries in and
• 22:36
  electrified, and that was the very first kind of mainstream Tesla product.
• 22:41
  They look cool.
• 22:42
  They are great cars.
• 22:43
  I have a friend who has one and, and I just, I had dinner with him last night
• 22:47
  and I said, if you're ever thinking about getting rid of that, let me know because
• 22:51
  I want it, I, I want it really bad.
• 22:53
  It's a six figure valuation now because Tesla has become something more, it's like
• 22:58
  the Model T of the EV world in some ways.
• 23:00
  So I think they're exciting cars and they're gonna be collectible, and we
• 23:04
  all know that back in the early day.
• 23:06
  There were lots of electric cars.
• 23:07
  So it's kind of back to the future.
• 23:09
  You know, in the early days of cars, there was petrol, there was electric,
• 23:12
  and there was steam for a while.
• 23:14
  They were all equal.
• 23:15
  And women for a reason liked the electric vehicles because
• 23:18
  they didn't require a starter.
• 23:19
  So when they were in their fancy dresses, they didn't have to get
• 23:22
  out and kind of like go crank the little crank arm, uh Yep.
• 23:25
  To turn the motor over.
• 23:26
  So I, I think there's two vectors where we're going in the future.
• 23:30
  Which is autonomous vehicles and electric vehicles and I'm excited for both.
• 23:34
  I think they're both important.
• 23:35
  I believe that you can't stop progress.
• 23:37
  Progress is going to happen.
• 23:39
  So you kind of just do with it what you can.
• 23:41
  It will have a downstream impact on the collector car hobby as we get
• 23:46
  more electrified because we're not a generational away from not being
• 23:50
  able to get gas, but like some of my cars, I wanna run on race fuel.
• 23:54
  Well, it's like there's a couple pumps in my area where you can get that easily.
• 24:00
  I think that's gonna be at some point, and I'm talking like 40
• 24:03
  years from now where that's gonna be hard, that's gonna be right.
• 24:06
  A bit more challenging to find.
• 24:07
  And I think when we have autonomous vehicles where it's pretty easy
• 24:12
  to imagine the interstate highway system getting to a point where.
• 24:15
  Take your car on the interstate and it's just running autopilot.
• 24:19
  So people who don't have those types of cars are gonna be excluded from those
• 24:22
  because one dope in a Ford Mustang cutting off an EV car or an autonomous
• 24:28
  car is gonna coming out of a cars and coffee, but, you know, whatever.
• 24:31
  Yeah, it's gonna, it's gonna break everything, right?
• 24:33
  All of a sudden it's just gonna be trash, so you're gonna be excluded.
• 24:36
  So I think at some point it'll be like national parks for driving roads.
• 24:40
  Like you'll have to go out into the country and, you know, have like certain
• 24:43
  kind of beacons and technology to help make sure that you don't mess up.
• 24:47
  And accidentally clash with an autonomous thing, but we'll
• 24:51
  see how all that plays out.
• 24:52
  More to your point, EVs are exciting.
• 24:55
  I think it's great.
• 24:56
  No problems.
• 24:57
  It's just gonna make gas harder to come by ultimately, but
• 25:01
  it's the right thing to do.
• 25:02
  I'm an environmentalist.
• 25:03
  I want, I think we need to make some changes and, and I'm all for it.
• 25:06
  One exception to that rule is.
• 25:08
  Do not take your collector car and turn it into an electric vehicle.
• 25:12
  I was wondering if we were gonna go there because that's, that's the
• 25:15
  other side of that conversation.
• 25:16
  It's an abomination.
• 25:20
  We talk about that quite a bit.
• 25:21
  It comes up almost every month on the drive through.
• 25:24
  Yet another British company that's converting classic Aston Martin or
• 25:28
  Lotus or whatever have you to an ev.
• 25:31
  Obviously EV West out in California has been doing Volkswagens and
• 25:34
  Porsches for years now using Tesla power plants and things like that.
• 25:38
  It's gaining popularity.
• 25:39
  I sort of like the idea, I see it both ways in terms of now I can be
• 25:45
  ecologically friendly and still drive a 1950s, 3 56 and be super cool and,
• 25:49
  and it's retro and it's hip, but there's the dark side of that equation.
• 25:53
  Which somebody actually brought up in a recent conversation, which was, yes,
• 25:57
  it's an abomination to your point, but also you paid a million bucks to
• 26:01
  turn a vintage DB six into an ev, and now that guy's left with this classic
• 26:06
  petrol power plant and it's sitting on a shelf in a crate for years and
• 26:09
  years and years, and it suddenly, it becomes cool again to have a petrol car.
• 26:14
  You're gonna pay for this conversion like 12 times by the
• 26:17
  time it's all said and done.
• 26:18
  Yeah.
• 26:18
  To me it doesn't make sense.
• 26:20
  I get the appeal and I will put limits on it.
• 26:23
  If it's a mass produced car, a VW Beetle, hey, there were millions of
• 26:27
  those made and they, they were made up until the eighties in Mexico and 2003.
• 26:32
  Yeah, 2003.
• 26:34
  Even better, right?
• 26:35
  It's like I'm cool, like if it's a mass produced vehicle, no problem.
• 26:38
  Committed to an ev, but taking something that's.
• 26:41
  Somewhat rare and turning it into an ev, to me, it takes the
• 26:46
  whole spirit of the car away.
• 26:47
  It's like that part of the experience of a car is leaving it in its proper
• 26:53
  state so that you can hear the sounds, you can have the correct gear
• 26:57
  shifts, and all of those experiences.
• 26:59
  It's not just the look of the car, in my opinion, it's the car in Toto
• 27:05
  that is really important to preserve.
• 27:07
  I look at them as historical objects and you wouldn't take other
• 27:12
  antiquities and try and change them.
• 27:14
  I'm not saying that they're worth that, but to me it's really
• 27:16
  important to keep them as they are.
• 27:18
  And that's just my opinion.
• 27:19
  I know other people have different opinions and No, and, and you're not
• 27:23
  wrong because it, it's been said before that vehicles, if you kind of stand
• 27:26
  back and look at them in their parts and not as a whole, first of all,
• 27:30
  you're right, they're time capsules.
• 27:32
  They are signs of the time in which they were created and, and some
• 27:35
  of those cars were created earlier than when they were sold as well.
• 27:39
  So you gotta kind of put that in perspective.
• 27:40
  But you take something like one of the cars, I absolutely
• 27:43
  can't stand the Ciro and Ds.
• 27:45
  A lot of people love that thing, but it is also quintessential French
• 27:49
  and also quintessential sixties.
• 27:51
  It is a sign of the time.
• 27:52
  But when you take that vehicle apart, you have to look at it for its pieces
• 27:57
  and to to be punny, I suppose, in that the science, the engineering,
• 28:02
  the aerodynamics, the fluid dynamics, every person that was involved in that.
• 28:07
  A car is not created in a vacuum, nor is it just an appliance.
• 28:11
  It is a culmination of a team of people and their
• 28:14
  imagination to create this thing.
• 28:16
  And as I dove into and worked on vintage vehicles, first question
• 28:20
  sometimes comes across your mind is why in the hell did they do it that way?
• 28:24
  And then you realize.
• 28:25
  This was cutting edge technology in 1961.
• 28:29
  And so you have to be somewhat respectful of what you're being presented with.
• 28:33
  And so looking at those time capitals for what they are and preserving them
• 28:37
  to your point is super important.
• 28:38
  It's also really kind of cool.
• 28:40
  And so there's a lot to be learned from that, but you also start to realize that
• 28:44
  some ideas that are presented as new even today or invented many, many years ago.
• 28:49
  Yeah, that's the best part of it, in my opinion, is and, and
• 28:53
  I loved how you described that.
• 28:54
  It's like they are these.
• 28:56
  Things, but they're also visceral experiences.
• 28:58
  Like hearing a inline four in my alpha is a cool experience.
• 29:03
  That's just part of it, and I get the environmental impact, but I truly
• 29:07
  believe that we use these cars so little.
• 29:11
  The average collector car is driven.
• 29:13
  About 2000 miles a year, maybe two, two miles or something like
• 29:17
  that, I think is what I read.
• 29:18
  That's negligible because I, my lawnmower em admits more than the classic car does.
• 29:23
  You know what I mean?
• 29:24
  Exactly.
• 29:24
  They have a reason to exist and that reason gets harmed if you tamper with them
• 29:30
  and kind of change them from fundamentally what they were created to be.
• 29:33
  Right.
• 29:34
  It's a philosophy.
• 29:35
  It's just something that I, I don't like when I see people take really
• 29:38
  nice cars and turn 'em into EVs, like a DB six for example, that really
• 29:43
  gets my goat, that's a legit thing.
• 29:46
  And it's been up of recent news too, that that is happening.
• 29:48
  Oh, I saw it.
• 29:49
  I saw it and I, it's like DB fours, fives, and sixes.
• 29:52
  I was like, just, uh, shook my head at all of it.
• 29:55
  But you know, this actually gives me a great opportunity to ask you two pit
• 29:59
  stop style questions while we're at it.
• 30:01
  One of which I've never asked somebody on our show, which is
• 30:04
  what's the best sounding engine?
• 30:06
  The one that I imprinted on is the Kunta.
• 30:10
  Oh, the V 12 Kunta.
• 30:13
  I think the Lamborghini engines sound better than the Ferrari v twelves and
• 30:17
  maybe an Aston Martin V 12 sounds as good, but I imprinted on it in watching the
• 30:23
  opening scene of Cannonball Run that scene the first five minutes of that movie where
• 30:29
  they're running that white Lamborghini down those, I think Nevada Highways.
• 30:33
  I never saw a car that looked like that, and I never heard a car that
• 30:38
  sounded anything close to that.
• 30:40
  As I'm talking about, I can hear that in my mind, like that noise, just
• 30:43
  that throaty growl and yeah, it's gotta be a V 12 and specifically a
• 30:49
  Lamborghini V 12 I, I wanna remind our listeners yet again that.
• 30:53
  Petrol heads of a certain age, the answer is always Lamborghini Kunta.
• 31:00
  No, it's funny because I, I didn't really like v eights for a long
• 31:04
  time, but now I've really come around and a great V eight sounds
• 31:08
  amazing, but shoot, I've got people with, I don't know, the boxer fours.
• 31:13
  I've owned Porsches.
• 31:14
  You know, those boxer sixes are pretty great.
• 31:16
  I don't know.
• 31:17
  They all, they, they're all.
• 31:18
  Good in their own way.
• 31:19
  But if I had to pick one, yes, it would have to be the Lamborghini Kosh.
• 31:23
  And you are exactly right.
• 31:25
  There's a whole generation of cannonball run heads that, like
• 31:29
  I said, imprinting is real.
• 31:31
  And that was the first like mass market exotic car that, yeah, it was even like
• 31:35
  James Bond movies didn't quite make the impact that that exact movie did.
• 31:39
  But yeah, the tester Rosas weren't nearly as popular as the
• 31:42
  Kunta, you know, in comparison.
• 31:43
  And they came out at the same time.
• 31:45
  So think about it that way.
• 31:46
  Which actually leads into my other more famous, more normal pit stop
• 31:51
  question, which is, maybe the answer is the same, the sexiest
• 31:55
  car of all time, in your opinion.
• 31:56
  Oh, it's similar, but it's not the same.
• 32:00
  Oh, okay.
• 32:01
  Um, I have two and they're kind of similar.
• 32:04
  One is.
• 32:05
  The Lamborghini ura.
• 32:07
  I went to a car show when I was a kid.
• 32:09
  My, I don't come from a family of car people, so I kind of
• 32:11
  was like forging my own path.
• 32:13
  So I had my driver's license and I saw that a car show was coming and there
• 32:17
  was gonna be a Lamborghini Kage there.
• 32:19
  So it's like I'd never seen one.
• 32:20
  So I went to this car show and I saw it, and I don't know if you've
• 32:23
  had this experience, but it didn't look exactly how I imagined it.
• 32:27
  It was smaller, it was a little more tiny and, oh, I thought
• 32:30
  you were gonna say the opposite.
• 32:31
  The first time I stood next to an F 40 i I wept a little bit, you know?
• 32:35
  Yeah.
• 32:35
  Well, GH Kunta, it's got a, the proportion and the wheel sizes and
• 32:40
  stuff kind like didn't totally hit me, but part of the reason was it was right
• 32:44
  next to a Lamborghini URA on that.
• 32:46
  I was like.
• 32:48
  It was crazy.
• 32:50
  Low to the ground.
• 32:51
  It was swoopy, it was, man, I did.
• 32:54
  It was wider, you know, the stance, just everything about it I thought was great.
• 32:58
  So if I had to pick one, I'd probably say that.
• 33:00
  But an Alpha Romeo Tepo 33 Strada is arguably the most beautiful car
• 33:06
  of, of my preference, you know?
• 33:08
  But now I'm gonna change one more time, which is, I love 50 sports cars
• 33:13
  like Maseratis and those open top road racing cars, like the original Testa
• 33:18
  Roses and Maserati, 300 S's and four 50 S's, and those sorts of things are.
• 33:25
  I will stick by my answer.
• 33:26
  I'll go with the Lamborghini mirror, but I think ultimately, if I had to
• 33:29
  pick, they're far, far less common, but the TEPO 33 Rad is right up there.
• 33:36
  Before we get back to our main thought here, I do have one more
• 33:39
  pit stop question I wanna ask you.
• 33:40
  And I think it's important because, you know, you came from the, the
• 33:43
  IT world, from the startup world.
• 33:44
  You're used to being in the boardroom and obviously decisions have to get made and
• 33:48
  you're the last one and it rides on you.
• 33:51
  And you have to pick between the legendary Porsche 9 59 and the F 40.
• 33:56
  Which one is it?
• 33:57
  F 40?
• 34:00
  Close.
• 34:05
  Sorry.
• 34:06
  I'm an Italian car guy if you haven't deduced that.
• 34:08
  Although I've earned own Porsches of course, but uh,
• 34:11
  they're both great cars to me.
• 34:13
  I think that those are perfect cars to put side by side and I think it's.
• 34:16
  It's a head versus heart thing in many ways.
• 34:19
  Like you look at the the 9 59 and it's like, what an amazing
• 34:23
  piece of technology that was.
• 34:25
  And the F 40, it wasn't that level of technology.
• 34:29
  They used F1 technology and it, it was important, but it wasn't like as
• 34:33
  innovative or cutting edge as the 9 59.
• 34:36
  They're both cool.
• 34:36
  They're both beautiful, but the sounds, and oh man, that F 40 is just crazy.
• 34:42
  So I guess we should probably get back to talking about CPX.
• 34:45
  We're here.
• 34:45
  Yeah.
• 34:45
  Gonna ask more head stop questions.
• 34:47
  Come on.
• 34:50
  So why don't we dive into some of maybe the more technical details about the site.
• 34:54
  So obviously we talked about the year ranges, so you're talking about anything
• 34:57
  from the turn of the 20th century.
• 35:02
  Up through 1997 at this point.
• 35:05
  I mean, that was 25 years ago, folks, 1997, which means all of my Mark four
• 35:09
  VWs still are not old enough to be on the collective parts exchange, but you
• 35:13
  know, a couple more years will be okay.
• 35:14
  Which actually brings up a great point.
• 35:15
  If a car is within a generation and the generation begins within
• 35:19
  that year range, does that qualify?
• 35:21
  Can you go up through Okay.
• 35:23
  And again, we don't really police it, but we don't want our people
• 35:26
  coming onto the site and selling what you could get at Napa.
• 35:30
  We have no desire to be in that commoditized business where it's
• 35:33
  just like moving parts along.
• 35:35
  We wanna be the place where you go for the hard to find, not exclusively.
• 35:40
  We've got a seller who sells Launch A Parts, you know, not a popular
• 35:43
  mark, but he's got a following and there's plenty of 'em around.
• 35:47
  Sure.
• 35:47
  If you need a water pump for it, it's not an exciting part,
• 35:50
  but it's a specific water pump.
• 35:52
  So I want you to be able to find that here.
• 35:53
  But if it's something that you could just go anywhere and get at any time, eh, it's
• 35:58
  not as exciting or not as interesting.
• 36:00
  Right.
• 36:00
  I'd rather have it be a, a more curated experience for people where they come
• 36:04
  in and they find the hard to find.
• 36:06
  Maybe something even rare though, it could be modern.
• 36:08
  Like for instance, in my generation of Volkswagens that
• 36:11
  everybody knows I'm in love with.
• 36:12
  You know, there's some Benetton parts that were created, very limited
• 36:15
  numbers, you know, things like that.
• 36:16
  I could see finding their way onto something like CPX because they
• 36:19
  were in such limited quantity.
• 36:20
  You know, that's important kind of stuff to have out there for somebody that's
• 36:23
  trying to recreate the period or trying to get that novelty part a little bit
• 36:27
  more about what you mentioned earlier.
• 36:29
  Obviously it's free to list.
• 36:30
  There's a 5% commission if something sales, you know, based
• 36:33
  on the value of the sale itself.
• 36:34
  So it kind of sounds a little bit like the brokering on eBay, but the
• 36:37
  simplicity of listing reminds me of some other sites where, take the picture, do
• 36:41
  your listing on your phone, submit it.
• 36:43
  What I'm wondering is, is everybody getting a personalized storefront, like
• 36:47
  an eBay, or are they connecting to their backends on the more technical note?
• 36:51
  How is all this orchestrated for folks that already have something in place
• 36:56
  versus somebody that's coming at this for the first time going, man, I just want to
• 36:59
  clear out all this junk out of my garage.
• 37:01
  Well, we'll take the second case there.
• 37:03
  Just the individual folks.
• 37:04
  You know, it's super simple to list.
• 37:06
  We've tried to make it as streamlined the user experience or UI in the,
• 37:10
  in the jargon of the tech world.
• 37:12
  We're trying to replicate the jitterbug cell phone.
• 37:16
  You know, I want it to be built for your 85-year-old grandmother could,
• 37:20
  uh, list parts on this site and not really have a problem doing it.
• 37:23
  We don't always achieve that, but for the most part, we want it to be as simple
• 37:26
  as as it can be from that standpoint.
• 37:29
  To sell a part, you register on the site.
• 37:31
  Then you do have to create a store and it takes five minutes to set up.
• 37:36
  Just have to connect it to your bank account.
• 37:38
  So we use on the backend Stripe, which is a very popular payment system,
• 37:42
  fastest growing one, super secure.
• 37:44
  They're great to work with.
• 37:45
  You just connect your bank account to Stripe, and then you're good to go.
• 37:49
  And if you put a bunch of parts on there, if you wanted one for GTM, you could
• 37:53
  create a store for yourself on our site.
• 37:56
  You could point people directly to that store if you want, or all of
• 37:59
  your stuff is just kind of generally available in this big mishmash of
• 38:03
  parts that are within the system.
• 38:05
  And then on this buyer side, we've put a lot of investment into making you be
• 38:09
  able to find what you're looking for.
• 38:11
  With the least amount of effort.
• 38:13
  So we've got for tech people, natural language search
• 38:16
  built into the system itself.
• 38:18
  And we've also architected the site to have the proper structure so that
• 38:24
  web crawlers, like Google and Bing and all of those other places can
• 38:27
  find what's in our site quite easily.
• 38:31
  So if you go and search for a part in Google, we want you to find it, but
• 38:36
  it'll probably be listed on our site.
• 38:38
  We've engineered the site, so it's got all of those properties
• 38:41
  just inherently built into it.
• 38:42
  But getting back to the selling part, yeah, you set up a store and then you
• 38:46
  can take your cell phone and you just go out on your garage and take some pictures
• 38:49
  and you start listing 'em piece by piece.
• 38:52
  And if someone is interested in it, they can buy it and you work
• 38:56
  out what the shipping would be.
• 38:57
  The problem with car parts is oftentimes they're odd sizes.
• 39:01
  And they're heavy.
• 39:02
  Yeah.
• 39:03
  Someone bought a transmission or bought a a car door, you're not able to just
• 39:06
  go down to the local FedEx stop and like chuck that across the counter at 'em.
• 39:10
  It takes a little more effort than that, or people might be overseas or they
• 39:13
  might be in a hurry, so you just work out what the shipping is and off it goes.
• 39:17
  That's the most streamlined way to get things done.
• 39:20
  One of the thing that I'd like to mention is we encourage open communication
• 39:24
  between buyer and seller, like eBay.
• 39:26
  One of the things that they do that annoys people is you
• 39:29
  can't just say, Hey, call me.
• 39:31
  If you even try and send somebody your email address, they intercept
• 39:35
  it and scrape it out or phone number, like they just disallow it
• 39:38
  and car parts do not work that way.
• 39:41
  It requires a high.
• 39:42
  Amount of communication to make sure that you're getting
• 39:44
  the exact part that you need.
• 39:46
  'cause you don't want to go to the effort of shipping something
• 39:49
  out and having somebody get it and have it not be the right thing.
• 39:52
  And, and then you have to either return it or figure out some way to
• 39:56
  figure out how to resolve that issue.
• 39:59
  You can talk to people openly.
• 40:00
  So if you, there's a part, if you look anywhere on our site, there's a button
• 40:04
  that says, send the buyer a message.
• 40:05
  And you can just, like, it's basically like chat.
• 40:08
  They'll get a message and you'll start talking to each other and figuring
• 40:11
  out what you need or call 'em.
• 40:12
  You know, everybody's name is exposed.
• 40:15
  So it's like when you're on our site, you can go in and you'll know that, oh well
• 40:19
  that's, um, Lancia down in California.
• 40:22
  If you want, you can reach out to them.
• 40:24
  We're pretty much trusting the universe 'cause there's some people will take
• 40:29
  advantage of that and just go around it.
• 40:30
  But we really believe that the 5% commission and all of those
• 40:34
  sorts of things really make the bar quite low and doesn't
• 40:38
  discourage people from going around.
• 40:39
  It's not like if we were charging 20%, people would be going all over the
• 40:43
  place and we'd have to put in guidelines to make sure that they don't leak
• 40:46
  around our system versus going direct.
• 40:49
  And if you're a bigger system and a bigger company, this is more than just a hobby.
• 40:54
  If you have an eBay store, we can take all of your eBay inventory
• 40:58
  and replicate it on our site and you can sell 'em both side by side.
• 41:01
  And when we outperform eBay, uh, you can take your eBay store down.
• 41:05
  Right.
• 41:06
  And we've got guys who are like wishing for that because eBay
• 41:10
  is really hard to deal with.
• 41:12
  Especially with car parts, they have a standard policy
• 41:15
  where they side with the buyer.
• 41:17
  So if a buyer goes, oh, they shipped that car door to me and it wasn't as
• 41:20
  described, it had more scratches on it.
• 41:22
  eBay will almost, without even talking to the seller, just like refund their money
• 41:26
  and take the money out of your account.
• 41:28
  I mean, I've heard numerous horror stories where things are happening
• 41:32
  like that and they're quite expensive.
• 41:34
  They're more probably in real dollars, like 15 or 20% or
• 41:38
  even more to sell on eBay.
• 41:40
  Whereas we're obviously quite low.
• 41:42
  But we're small.
• 41:43
  We're lean, we're mean, and we can get it done because we've tried to build
• 41:46
  some efficiencies into the system so we can sync up, if you have it in
• 41:50
  eBay, if you have it on your own site, we can take all of your inventory and
• 41:56
  replicate it on our site, which the advantage of that is what I already
• 42:00
  alluded to, which is the search engine.
• 42:02
  Stuff.
• 42:02
  And then we promote our items in Google Marketplace and other type areas.
• 42:07
  So people find things.
• 42:08
  It's funny, I had a, a seller who sells British parts out of Tennessee.
• 42:14
  He was starting to see a fair amount of sales coming through
• 42:17
  collective part exchange.
• 42:18
  So he looked and he only had like a few dozen parts listed.
• 42:21
  It's like, wow, that's like an unusually high volume given the amount
• 42:24
  of inventory that I have on there.
• 42:25
  So he started looking and he started searching for his own parts in Google.
• 42:29
  His parts were coming up on our site, not on his own site,
• 42:32
  but he's had it established for years because search engines.
• 42:36
  Are goofy.
• 42:37
  It's a black art as you well know.
• 42:39
  Trying to deal with that is not something that a car person wants to deal with.
• 42:42
  And I think that's one of the fundamental reasons, like all of these
• 42:46
  car guys don't have e-commerce sites.
• 42:48
  'cause there's a lot of trickery and expense and just stuff that you
• 42:52
  don't want to necessarily deal with.
• 42:54
  So you just kind of stick with your old ways and deal with your
• 42:57
  normal customers and off you go.
• 42:59
  And that's been good enough, but I think that's not gonna be good
• 43:02
  enough going into the future.
• 43:03
  Yeah.
• 43:03
  What's that saying about good enough is the enemy of greatness and Yeah.
• 43:07
  Yeah.
• 43:08
  And all that.
• 43:09
  So that actually makes me think of two different questions.
• 43:11
  One of 'em I wanna have to.
• 43:12
  Size the word part yet again.
• 43:14
  So I'm assuming it's not just water pumps and radiators and headlights.
• 43:18
  It could also include memorabilia, shop manuals, original things like that,
• 43:23
  badges and things like that you see at these swap meets, like you said.
• 43:26
  So that's something else.
• 43:28
  'cause I've looked for that myself, like some original documentation
• 43:31
  going back in time and that's also difficult to get your hands on.
• 43:34
  It also makes me think, how often do parts or new parts get listed on the site?
• 43:39
  And I can imagine that's very ad hoc unless there's some sort of gating
• 43:43
  system where you guys are verifying the part before it gets listed.
• 43:46
  We're on the honor system, we're, we're kind of, if someone misrepresents
• 43:50
  or puts junky parts in, we'll kind of see it, but we'll deactivate
• 43:54
  it like we've been approached by companies in other parts of the world.
• 43:58
  I won't name names, but you can probably deduce and uh,
• 44:01
  it's like, no, we we're good.
• 44:03
  We don't need that.
• 44:04
  Like, that isn't.
• 44:05
  Interesting to us.
• 44:06
  You know, essentially there's parts getting added all the time and you
• 44:11
  know, it comes in fits and starts, but there's always something changing
• 44:14
  on the site every single day.
• 44:16
  Whether, you know, there's parts that have gotten sold out of inventory
• 44:20
  'cause they only had one of 'em, or parts that are getting added.
• 44:23
  And we're working really hard to get people more
• 44:27
  comfortable with listing parts.
• 44:29
  So we've got some changes that I think we're gonna make on the backend
• 44:33
  to make it a little bit easier for people to just do things in bulk.
• 44:37
  The problem is like, if you think about your own garage, you go, oh
• 44:41
  yeah, I've got six boxes of stuff.
• 44:43
  How, how many do you think you have in your.
• 44:45
  Garage.
• 44:46
  I have a 24 by 12 container full of Volkswagen parts, so I got quite a bit.
• 44:54
  Let's see you as the Guinea pig here.
• 44:56
  It's like to go and list those parts, you'd have to
• 45:00
  take a few weeks off of work.
• 45:01
  Pretty much.
• 45:02
  It's one of my winter goals and many winters have gone by.
• 45:05
  Right, right.
• 45:06
  No, it's a, but if you can get a process going, so what I
• 45:09
  want to do is create tutorials.
• 45:11
  It's like, here's the most efficient way to list, right?
• 45:14
  10. Here's the most efficient way to list a thousand parts and everything
• 45:18
  in between, and just kinda like have little guidelines for people
• 45:21
  to go, okay, well here's a system.
• 45:23
  Like if you're doing a bunch.
• 45:24
  Go and take pictures.
• 45:25
  Just do the pictures.
• 45:26
  Don't worry about everything else.
• 45:28
  Just like go out into your container, have a little light box or whatever
• 45:31
  set up, and you go in, get a part, take five pictures, next part, next part,
• 45:35
  next part, next part, and do that.
• 45:37
  Those sorts of things.
• 45:38
  So there's just gonna be techniques that we're gonna have to teach people to do
• 45:40
  it, but you know, that's a big job and it's gonna take you a while to do that.
• 45:44
  But we've also created something called Part Ping, which is part of
• 45:48
  CPX, which if you have something that you can't find on the site, you
• 45:53
  can put out a little ping for it.
• 45:54
  What we'll do is go to people that we know have those types of parts
• 45:58
  and ask 'em if they've got it.
• 45:59
  Somebody who's looking for a VW part, and now actually I will.
• 46:03
  Include you.
• 46:04
  If I find somebody who needs a VW part, someone was just reaching out
• 46:07
  for pistons for an 84 Rocco, I was like, okay, I might know somebody.
• 46:11
  So, yeah, yeah, yeah.
• 46:13
  It's like, I'll send it to you 'cause it'll help you and it'll help them.
• 46:16
  So, hey, we just want to connect the dots for you.
• 46:19
  The point in me bringing that up though, is until the point when you actually
• 46:23
  have everything listed, there's still ways for you to connect with customers,
• 46:27
  which is through this process and we're actually finding some success with it.
• 46:32
  So we wanna try and automate it even further where like if someone is
• 46:36
  looking for parts for Volkswagens from a certain era, or even just like specific
• 46:40
  submodels, like you could go and pick out, it's like if somebody's looking
• 46:43
  for something, I've got things for these models, so I will automatically get
• 46:47
  notified that somebody's looking for it.
• 46:49
  Are you able to designate the exact part number that you're looking for?
• 46:53
  'cause obviously in, in the VAG system, there's a very logical way
• 46:57
  that they do all that by part number.
• 46:59
  And so it's like, I need O2 J, da da, you know, whatever.
• 47:02
  And if somebody's got that, then it's easy to look it up, right?
• 47:04
  Yes, we, we definitely support that.
• 47:06
  But for you, you might not know what your parts are.
• 47:09
  Right?
• 47:09
  Right.
• 47:09
  You may not have the books and manuals to be able to do that, which
• 47:13
  was actually part of my question.
• 47:14
  When you're cataloging, are you guys leveraging any OCR to say, Hey, when
• 47:18
  I take a picture of this particular part, if the part number is recognizable
• 47:21
  that's being extracted by the software itself, you're ahead of the game.
• 47:25
  But yes, we are definitely thinking about doing all of that, which is
• 47:29
  optical character recognition for all of those who don't know what that the
• 47:32
  non nerds, I, I get what you're saying.
• 47:36
  You're just, you've got your pinwheel hat on right now.
• 47:40
  No.
• 47:40
  Um.
• 47:41
  Ultimately, it'd be great if you could just hold up your phone and point it
• 47:44
  at something and it would automatically recognize it, but that's a gonna
• 47:47
  take a long time to actually evolve.
• 47:49
  It may never actually come to be, but what you could do is, oh, if you know
• 47:56
  what it is, and even if you have a part number or something, or a serial number
• 48:00
  or something that you can identify it with, you can put it in and then
• 48:03
  it'll auto-populate what that part is.
• 48:05
  It'll go, oh, well, it's a Morelli O2 dash 36 slash B distributor.
• 48:12
  Oh, okay, well here's one.
• 48:13
  I've already got pictures of that.
• 48:15
  So you can just like represent these pictures and we'll put not the
• 48:18
  actual part that you'll be buying.
• 48:20
  You can put what condition it is.
• 48:21
  You could add some pictures if it's got some mods or
• 48:24
  damage or something like that.
• 48:26
  And it'll definitely compress the time it'll take.
• 48:29
  So to me it's important to realize we are six months old.
• 48:33
  We have tens of thousands of ideas that we need to execute against,
• 48:37
  but we're a very lean and mean team and we'll get there and do course.
• 48:42
  So we're, we welcome these ideas and these brainstorms because
• 48:46
  we've come up with very few of 'em.
• 48:47
  It's been ideas of others who have approached us and said, Hey, you could do
• 48:50
  this or that, or this system does that, you know, over here in, in this other part
• 48:54
  of my life, you should be able to do that.
• 48:56
  And, and you're right, there are like huge databases that.
• 48:59
  Have catalogs that we're working to get tapped into.
• 49:03
  The problem is those things really came into force like in the
• 49:06
  eighties where the parts were really systematized and had like universal
• 49:11
  numbering and things like that.
• 49:13
  That was a little bit more commonplace.
• 49:15
  And it can be frustrating because in the fifties and sixties and
• 49:20
  seventies, none of that existed, or very little of it existed.
• 49:24
  I think actually in the US.
• 49:25
  Stuff it existed, but, and the Porsche stuff, I know it did.
• 49:28
  They've been using, you know, 9 0 1 for a very long time.
• 49:32
  Yeah, exactly.
• 49:32
  So you kind of, you get, there's some places it's not evenly distributed.
• 49:37
  Yeah, I can, I can promise you Alpha Romeo was not doing any of that.
• 49:40
  No, no.
• 49:41
  Dr. Porsche was ahead of his time, but we'll leave that where it is.
• 49:43
  Right?
• 49:43
  Yeah.
• 49:44
  De that reasons,
• 49:48
  which actually, you know, we talked about a lot of what CPX is, but I don't
• 49:54
  think we've touched upon what it isn't.
• 49:56
  I'm gonna reframe one of my earlier questions to say what things shouldn't be.
• 50:02
  Or won't ever be listed on CPX?
• 50:05
  That's a great question, but I aspire to have more in it than not in it.
• 50:09
  Like I was saying earlier, I don't wanna become the, maybe at some point
• 50:12
  it'll make sense to do the parts store kind of thing, but I don't think so.
• 50:16
  We did episodes in the past with members of the Classic Car Club of America.
• 50:21
  We've had, you know, Sal finale on from Porsche Diesel and we talk
• 50:24
  about a collector market there.
• 50:25
  But that's tractors.
• 50:26
  You know, we recently, uh, saw an article come across our desk about the
• 50:30
  Ferrari speedboat, things like that.
• 50:32
  So does this go beyond cars in two boats and aircraft and, and tractors ultimately?
• 50:38
  Yeah.
• 50:39
  I love all of those things.
• 50:40
  I was really hot to trot to get a, a Greyhound bus about a year and a half ago.
• 50:45
  I was like, actually.
• 50:47
  Going out and looking at them and it's like, crap.
• 50:50
  I wanna have bus parts and things like that.
• 50:53
  Yeah.
• 50:53
  So I see it as being all of the above as or as much as the above.
• 50:57
  That makes sense.
• 50:59
  What I mean by that, I could even see tires, for example, being sold on our
• 51:03
  site, but it would be more like those Avon tires or the more specialty tires.
• 51:08
  We do not wanna compete with TireRack or name your tires direct or
• 51:11
  whatever brand you care to mention.
• 51:13
  TireRack does that great.
• 51:15
  Where someone has solved that problem, I don't need to go and resol it and
• 51:19
  I would even build partnerships.
• 51:21
  It's like, oh well if you're looking for that, hey, we tap into name your big
• 51:24
  auto parts guy thing and you can tap into their inventory and and do it that way.
• 51:29
  I'm okay with that because.
• 51:31
  That's good for everybody.
• 51:32
  Essentially.
• 51:33
  I just want this to be the place where you can go.
• 51:36
  If you need a new upholstery, you can get new upholstery.
• 51:39
  You can get buttons remanufactured in the future, I imagine things
• 51:43
  where we 3D print on demand switches.
• 51:46
  There's 3D printers that do metal people are building printed cars right now.
• 51:52
  I mean, it's a big thing that's happening using Source Forge as
• 51:55
  the mainstream technology that you can buy today to do that.
• 51:58
  That is amazing.
• 51:59
  And I think that's gonna be the lifeline for a lot of these cars
• 52:02
  because some of those super original parts, they will be non-existent.
• 52:06
  They just won't.
• 52:07
  So you get somebody who has.
• 52:09
  One, you borrow it from 'em, you laser scan it, you print it out and
• 52:13
  you've got to the mill exact copy.
• 52:16
  And maybe even with a better material that's gonna be more, you know, suitable.
• 52:20
  Now that we know better.
• 52:21
  I really want this to be that proverbial huge swap meet in the cloud where.
• 52:28
  Anything that you can imagine And automobilia yes.
• 52:32
  A million times, yes.
• 52:33
  Some people put some really cool stuff on CPX already.
• 52:36
  There's a guy who has some trophies that Roger Penske won when he was racing and
• 52:41
  he is selling those types of things.
• 52:43
  I mean, that's super cool.
• 52:44
  You would think Penske would want those back, right?
• 52:47
  Yeah, they, I don't think they were like his really good ones.
• 52:50
  So they're all the third place trophies.
• 52:53
  Nobody cares about that.
• 52:53
  Yeah, it's like the trophy and it's got Roger's DNA on it somewhere.
• 52:57
  But No, no, that's always fun.
• 52:59
  The memorabilia, what we call the auto MOA stuff, you know,
• 53:02
  the lifestyle stuff or even the Petroliana, I mean, all of that, right?
• 53:05
  It's part of the larger community.
• 53:07
  And to see that all in one place and have it accessible, you know,
• 53:10
  maybe I wanna buy a Sinclair pump along with my Alpha Romeo water pump
• 53:14
  housing and whatever else I need, you know, so one stop shopping, right?
• 53:18
  You've got a, a guy who's got.
• 53:20
  Neon sign on there.
• 53:21
  So, and books.
• 53:23
  I'm looking up at my bookshelves in my office and they're filled
• 53:25
  with car books and, and models.
• 53:27
  I love car models.
• 53:29
  One of the things, I was doing some stuff for like vintage racing, old like fifties
• 53:35
  style stuff and I could not find helmets.
• 53:37
  Those old fifties helmets, Sterling Moss, most people don't realize
• 53:41
  this, but his racing helmet, which is pretty iconic, was just a polo helmet.
• 53:45
  I mean the guy was out driving, that was the only helmet that was commercially
• 53:48
  available in the public at that time.
• 53:50
  So he races cars in polo helmet, as did a lot of the guys of the day.
• 53:53
  So, but they're hard to find and hey, if someone has 'em and they want sell 'em on
• 53:58
  on CPX, I think that's the thing to do.
• 54:00
  And I know you're into the racing world.
• 54:02
  I would love to be able to like.
• 54:03
  Support the racing community in and of itself too.
• 54:06
  Just, hey, I could definitely see a connection between you guys and racing
• 54:10
  junk because what do we do with race cars?
• 54:12
  We strip 'em down and all those original factory parts end up somewhere, either
• 54:17
  in a trash heap or somebody else going, Hey, I got a street car that'll go on.
• 54:21
  You know, that sort of thing.
• 54:22
  So that's a great also connection, so we're not just throwing those harder
• 54:26
  to find parts in the trash anymore.
• 54:28
  Your question of what's excluded?
• 54:29
  I mean, the one big thing that I will say is like, I don't wanna sell cars.
• 54:33
  We do have a section that we call project.
• 54:35
  Cars.
• 54:36
  So I was gonna say, rolling chassis are probably okay, right?
• 54:38
  Yeah.
• 54:38
  We've got, we've got people who have like midway through some
• 54:41
  sort of build or whatever and they kind of tap out or whatever.
• 54:45
  Or people have chased project cars and they aren't.
• 54:48
  So we've got a few Ferraris.
• 54:49
  We've got a Lamborghini chassis on there.
• 54:52
  Even a race car, a Maserati race car I think listed on our site.
• 54:55
  So if I had time and money to do it, I would, I would take
• 54:59
  on that project myself, but I don't at this particular moment.
• 55:02
  So I look at it and I go, gosh, the reason we started this this business is
• 55:07
  because no one was doing it and the only place that people really had was eBay.
• 55:13
  And eBay is still probably pretty good for cars, but it's pretty rough for
• 55:18
  collector car parts in my opinion.
• 55:20
  And the things like.
• 55:21
  When you search for something, you get presented with 20 sponsored items
• 55:25
  from floor mats to something that has nothing to do with your car whatsoever.
• 55:30
  It gets really hard to find exactly what you're looking for.
• 55:33
  'cause people game the system and it's annoying.
• 55:36
  That was part of the reason that we were inspired to do it, was there
• 55:39
  was no one doing it, or if they were doing it, they were doing it in a way
• 55:42
  that was detrimental to the hobby.
• 55:44
  And necessity breeds invention.
• 55:46
  Right.
• 55:46
  So I think you guys are, you guys are definitely onto something.
• 55:49
  Yeah.
• 55:49
  It's gonna take a while though.
• 55:50
  It's a, it's a big, nasty, hairy problem and I like all
• 55:54
  it projects are exactly right.
• 55:57
  So I, I've always liked the idea of call 'em unsexy projects.
• 56:01
  'cause there's some people, like even in business, like when people
• 56:05
  would go, oh man, I don't wanna like.
• 56:06
  Do we have to like catalog or clean out that closet or something
• 56:09
  like that, you know, and you know, we're a tech company and all that.
• 56:13
  No, that actually needs to get done.
• 56:14
  We're moving offices and we're, we've moved this pile of stuff 10 times
• 56:19
  in the in, in the last five years.
• 56:21
  It's like someone's gotta take this on.
• 56:22
  So going in and like tearing that out and just figuring out what needs to be done.
• 56:26
  I don't know.
• 56:26
  There's a satisfaction in doing something that is maybe not as interesting, but
• 56:30
  I find interesting, like solving this problem is genuinely meaningful to me
• 56:36
  and I think it's gonna be meaningful to others over the long haul for this hobby.
• 56:40
  And if we can create the one central place when you.
• 56:44
  Restoring or repairing or maintaining your collector vehicle and the one place
• 56:48
  you think of to go to when you need something for it, whether it's advice, a
• 56:53
  picture, a video, or a part or service.
• 56:56
  I want you to think of CPX first, and that's where I want you to go.
• 56:59
  I couldn't agree more, and I think what you guys are doing is
• 57:02
  absolutely awesome because I've struggled with this dilemma myself.
• 57:05
  And you know, to your point, cataloging, this is one of those things that it's, I
• 57:09
  I always get issued a round to it if, for our listeners that are of a certain age
• 57:13
  know what exactly what that is, and you always say you're gonna get a round to it.
• 57:17
  And it's difficult because every journey starts with a step inventory and car
• 57:21
  parts is one of those things that it's like, do we start with the nuts and
• 57:24
  bolts or the fenders and the doors?
• 57:25
  You know, and, and somewhere you gotta get it all done and it's difficult.
• 57:28
  So I'm glad you're facilitating a way to make it easier to get
• 57:32
  it out there to other people that need it and hopefully clear out my
• 57:35
  container full of Volkswagen parts.
• 57:37
  So with that being said.
• 57:39
  Chris, any shout outs, promotions, things you wanna talk about or other
• 57:42
  services, things that you're into that you want people to know about
• 57:45
  before we wrap up this episode?
• 57:46
  Hey, sign up for our newsletter.
• 57:48
  We do a weekly newsletter and I produce it myself.
• 57:52
  It's all kind of like a, we're a cottage industry and you know, like I wrote
• 57:56
  the history of Bosch fuel injections this week and you know, there's lots
• 58:00
  of information that I think you'll just find generally interesting and valuable.
• 58:05
  But go ahead and check out collector part exchange, find
• 58:08
  something that you want in there.
• 58:09
  Create an account, but also think about what's in your own garage
• 58:13
  and make a New Year's resolution.
• 58:15
  Hey, happy New Year everybody.
• 58:16
  It's 2022.
• 58:18
  Let's get in there and clean out one box of stuff in the back of your garage.
• 58:23
  Like if you could do that, that would be great for us and great for other people
• 58:27
  in the car community to make sure that some of the best parts in the world
• 58:30
  are in boxes in the back of a garage.
• 58:33
  You know, not all barn finds are cars.
• 58:35
  A lot of the barn finds are.
• 58:37
  Parts STEs that people have like hoarded over these years.
• 58:40
  Something that you've got is going to be valuable to someone else.
• 58:43
  So go and get it back in circulation so it's not just collecting dust and
• 58:48
  someone else can have the value of that part that's probably been created for
• 58:51
  50 or 60 years and it needs a new home.
• 58:54
  Well, Chris, I know you enjoyed our pit stop question so much, so
• 58:56
  I figure you know what, how about one last one before we close out?
• 59:00
  Oh yeah.
• 59:00
  Bonus round.
• 59:02
  May.
• 59:02
  May.
• 59:02
  Maybe two.
• 59:03
  Maybe two.
• 59:03
  I got two and nine.
• 59:04
  Hey, lightning round.
• 59:05
  Nightmare car that you would still own.
• 59:08
  Ooh, I've heard they're nightmares.
• 59:11
  In fact, I've heard never buy one, but I really, really, really, really want
• 59:15
  one, which is a Rene R five T two.
• 59:18
  Oh my God, those are so cool.
• 59:20
  Drove one.
• 59:21
  I wrote an article about it.
• 59:22
  It's one of those never drive your heroes moments.
• 59:25
  So is it,
• 59:28
  I'll send you the link.
• 59:29
  How about that?
• 59:29
  You can read the article.
• 59:30
  Okay.
• 59:30
  Yeah.
• 59:30
  I'll have to look that up because yeah, it's one of those things
• 59:33
  where it's like, oh gosh, yeah, you can think of lots of crappy cars.
• 59:37
  Like that's an easy way to go.
• 59:38
  Like I would never own a Pontiac Aztec, you know?
• 59:41
  It's like, in my opinion, all time worst car ever created.
• 59:46
  Oh, I love it.
• 59:47
  We always go to the Aztec for some reason.
• 59:50
  It was horrible the moment it came out.
• 59:52
  I don't know what someone was even thinking when they came out with that car.
• 59:57
  Yeah, a total nightmare.
• 59:58
  So if you could have a beer with, or maybe a glass of wine depending,
• 1:00:02
  or maybe it's bourbon with either.
• 1:00:05
  Clarkson, Hammond or May, who would it be?
• 1:00:08
  Hmm?
• 1:00:08
  Probably the hamster.
• 1:00:10
  You know what?
• 1:00:10
  Congratulations.
• 1:00:11
  You are the first person to actually select Richard Hammond as the
• 1:00:15
  person they would've a beer with.
• 1:00:16
  So now I need to know why.
• 1:00:18
  No, no.
• 1:00:19
  I think he's an interesting guy.
• 1:00:20
  I think he and I share a taste in cars, like Clarkson is a narcissist,
• 1:00:25
  and that would get on my nerves.
• 1:00:26
  I don't think I'd want to be around that for too long.
• 1:00:29
  And May is he's actually pretty interesting guy, but I don't know.
• 1:00:33
  I, I think the hamster is, I don't know.
• 1:00:36
  He's the one who's crashed the most cars I wanna hear about.
• 1:00:38
  Like, he's almost killed himself multiple times on that show.
• 1:00:41
  I mean, I, I'm down for that.
• 1:00:43
  It starts with, what were you thinking?
• 1:00:45
  Yeah, exactly.
• 1:00:46
  Hey guys, watch this.
• 1:00:47
  Yeah.
• 1:00:48
  Hey, hold my beer.
• 1:00:49
  Right.
• 1:00:50
  Well, Chris, this has been an absolute blast.
• 1:00:52
  So I wanna summarize our whole conversation here by reminding everybody
• 1:00:56
  that Collector Parts Exchange is putting greatly needed parts back
• 1:01:00
  into circulation that would otherwise continue to collect dust in someone's
• 1:01:05
  basement or garage and remain unused.
• 1:01:07
  They're doing their part to help preserve the collector car hobby and its culture.
• 1:01:12
  Their goal is to be the hub for all collector car repair and maintenance,
• 1:01:17
  where people can go for information and networking about parts, service providers,
• 1:01:21
  car information, automobilia, and more.
• 1:01:23
  So if you're struggling to find the right.
• 1:01:26
  Part for your classic vintage, or 25 year or older vehicle, don't wait.
• 1:01:31
  Be sure to check out www.collectorpartexchange.com as your
• 1:01:37
  source for those harder to find items, and why not make it a New Year's resolution
• 1:01:42
  to clean out that garage shed or shop.
• 1:01:44
  Upload those parts laying around and turn them into cash to buy
• 1:01:48
  parts that you can actually use.
• 1:01:50
  Remember, it's free, it's easy.
• 1:01:51
  There's tutorials on the site that'll help you out and get you started very quickly.
• 1:01:55
  And don't forget to sign up for their weekly CPX newsletter that has
• 1:01:59
  interesting stories and newly listed parts as part of the highlight.
• 1:02:03
  With that, be sure to follow them on social media at Collector
• 1:02:07
  part exchange on Facebook.
• 1:02:08
  And at CPX guys on Instagram as well as their YouTube channel.
• 1:02:14
  So Chris, I can't thank you enough for coming on the show.
• 1:02:17
  This has been an education and I look forward to working with you
• 1:02:21
  on future projects and listing some of my own parts on CPX.
• 1:02:24
  So thank you for doing this for the community.
• 1:02:27
  We wish you the best of success in the coming years.
• 1:02:30
  Thank you and happy New Year to everybody.
• 1:02:32
  Have a great 2022.
• 1:02:38
  That's right.
• 1:02:38
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• 1:02:42
  Patreon for a follow on pitstop Mini.
• 1:02:47
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• 1:02:53
  all sorts of behind the scenes content from this episode and more.
• 1:02:58
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• 1:03:01
  check us out on www.gt motorsports.org.
• 1:03:06
  You can also find us on Instagram at Grand Tour Motorsports.
• 1:03:09
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• 1:03:13
  or text us at (202) 630-1770 or send us an email at Crew chief@gtmotorsports.org.
• 1:03:21
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• 1:03:23
  Hey everybody, crew Chief Eric here.
• 1:03:25
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• 1:03:29
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• 1:03:34
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• 1:03:39
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• 1:04:06
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• 1:04:11
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