Can Alcohol Help Fast-Food Brands Win on Experience? (Restaurant Short)

From Kitchen to C-Suite · Aug 31, 2025 · 3m

Can Alcohol Help Fast-Food Brands Win on Experience?Listen to Podcast Short at: Apple Podcast | Spotify | YouTubePublished on August 31, 2025Brad Peters, Founder, Director, CEO of HRBUniversal & The Plate & Pour Collective Equity Partner ProgramIn a surprising but increasingly common trend, quick-service restaurants (QSRs) are embracing alcohol as a key ingredient in their strategy to enhance the customer experience. From innovative self-pour stations to meticulously curated cocktail menus and revamped service models, fast-food brands are exploring creative ways to blend the speed of…