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Speed-to-Lead Wins Jobs: Chad Strutzel on Building Profitable Lake Homes + Scaling a Roofing Company
In this episode of The Contractor Grow Show, host Mark sits down with Chad Strutzel (Lakeland Builders & Performance Exteriors & Contracting) in the Madison, Wisconsin area to break down what’s actually driving growth in his businesses — and why “calling people back fast” is one of the biggest competitive advantages in contracting.
Chad shares his unique path from the Marines to construction, how he started Lakeland Builders nearly 30 years ago, and why he shifted away from subdivision builds to focus on higher-margin lake homes. He also explains the behind-the-scenes realities of lakefront…
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