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Genevieve Piturro- Purpose, Passion and Pajamas

Genevieve M. Piturro took a big risk when she gave up the security of a successful job as the vice president of creative services for a television syndicate to launch the national nonprofit Pajama Program, which gives children cozy pajamas and inspiring storybooks , while providing critical sleep health education resources for parents, caregivers, and educators.

Genevieve was inspired to start the Pajama Program by a little girl she met when she volunteered in a New York City shelter. Noticing during her initial visits that the children were sleeping in their clothes, she bought enough…

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