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Coaching Call: Growing a Mobile Vet Practice - Why Word of Mouth Isn't a Marketing Plan
Dr Melyssa Cotton runs a new-ish mobile veterinary practice, and business is steady. The problem is where that business comes from: almost every client arrives by word of mouth, which is great, until it isn't.
In this episode, Sam coaches her through the unglamorous stuff that actually grows a practice from the ground up: a website that convinces strangers to book, Google reviews (they matter more than you think), a neighbourhood referral trick that costs basically nothing, and pricing set by your goals instead of whatever the clinic down the road charges.
It's a mobile practice on the table…
The skinny
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