What Brands Misunderstand About the Men's Market with Ian Michael Crumm
Ian Michael Crumm built Boys in Beauty around a simple idea: beauty doesn't have to be gendered. In this candid conversation, Ian walks Mike through the line connecting his esthetician practice, his Times Square billboard for the Melanoma Research Foundation, and his collective to democratize beauty for men. Inside: why community beats audience size, what brands get wrong about the men's market, and how a "beauty spectrum" replaces the old grooming-vs-makeup divide.
Connect with Ian: https://www.linkedin.com/in/ian-michael-crumm-7a28a741/
The skinny
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