Inside the Hemp Beverage Surge + Cannabis Crackdowns in CA & TX

The Dales Report | Trade to Black · Jun 20, 2025 · 1h 8m

Anthony Varrell dives into two of the most critical cannabis conversations happening right now—hemp beverages and federal enforcement crackdowns—with two powerhouse guests.Segment 1: We welcome Adam Terry, CEO of Cantrip, to break down the exploding hemp-derived THC beverage market. From retail trends and consumer behavior to formulation innovation and regulatory navigation, Adam shares what’s working now and where the industry is headed. Whether you’re a cannabis investor, operator, or brand builder, this deep dive into the hemp beverage category is packed with insights on the…