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Franchise Location Clustering How Density Drives Profit
In Episode 10 of Franchise Conversations, Lucas and Luna examine a surprising strategy in multi-unit franchising: clustering locations close together. They break down how Subway and Domino's used density to dominate delivery markets, why some franchisees see 30 percent higher margins in clustered vs. scattered units, and the risks of cannibalization. Using real data from a 2024 franchise performance study, they explain the math behind territory clustering and when it backfires. This episode gives you a concrete framework to evaluate your own expansion strategy.
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The skinny
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