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Transcript

BNI vs. Monopoly: How To Play The Game And Maximize Your ROI · The BNI Advantage Podcast

• 0:00
  Unknown: Ultimately, the people who win in BNI are not just
• 0:04
  passing go. They are showing up. They're learning the game.
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  They're acquiring assets. They're building strong
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  alliances, and they bring new players to the board.
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  Hi, I'm Clay Morgan, franchise owner of BNI Tennessee,
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  Kentucky, and Southern Indiana, but look, I I know that finding
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  your next customer feels like running on a hamster wheel.
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  That's why BNI created a community that brings customers
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  to you. I want to invite you to listen to our BNI Advantage
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  podcast because we want for you to learn how to accelerate your
• 0:41
  ROI as a member of BNI, so that you're getting those customers
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  more easily into your pipeline. Ryan Reed, who is our host of
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  this podcast, he's been a member of BNI for over 25 years, and
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  Ryan jokes that for the first 10 years of his membership, he paid
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  full price to take the scenic route towards results while
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  watching other members get their ROI a whole heck of a lot
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  faster. Then he really figured out what drives results. Ryan
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  got off the hamster wheel, and you can too. For the last 15
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  years, Ryan has been performing at 100 points across our five
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  key areas in the Power of One report, it's been tracked
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  nationally. The Power of One report has for the past 12 years
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  across the United States, and Ryan is the only member in the
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  USA to have maintained that full 100-point record for that window
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  of time, so I can think of nobody better help us host our
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  BNI Advantage podcast. Join me and Ryan and get off the scenic
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  route and get into the fast lane and start boosting your ROI with
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  BNI. This is the BNI Advantage.
• 2:00
  Thanks, Clay. Let's talk about ROI in BNI. I really feel one of
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  the best ways that I can help you understand Palm's report,
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  and I've been in BNI for 25 years. So when that came out,
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  that was new, and I started looking at it and realized that
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  hey, I'm I'm really close to being 100. But they weren't even
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  calling it that. They were. This was just a way to check to see
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  how you're doing. It wasn't a device to embarrass you. It was
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  a way to show you what you're putting in, so that way you
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  could figure out ways to improve to get more out because the
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  structure's there. And so once you really realize the whole
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  game inside of the game, then you will start to get ROI in
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  your BNI, and so that's the reason why I'm going to compare
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  BNI and the Palms report to the game of Monopoly. All right,
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  ready to start? Let's dive right in. Attendance in BNI is really
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  very important. It's how you're visible. It's visibility plus
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  credibility equals profitability. That is the VCP.
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  Well, when I start comparing that to Monopoly, you know, you
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  you've got to be there to play, and when you roll, that's kind
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  of like you doing your commercial in BNI Well, if
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  you're not in the room to roll the dice, you're going to get
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  skipped. My mom used to do this all the time. We would sit down,
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  start playing, and she would get up and go do something else and
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  be like, "Mom, and ultimately we would just skip her, and of
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  course she lost the game. Very similar to BNI. If you're not
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  showing up, you lose credibility. You're not hearing
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  what your other members need in their commercials, and they're
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  not hearing what you need. And so, even when you send subs,
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  it's not the same. You are the person who joined BNI.
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  Ultimately, attendance matters. If you're not present, you're
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  not moving forward. CEUs and BNI-that's all about podcasts
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  and books on BNI that have been written by Dr. Ivan Meisner. He
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  has a podcast that he's been putting out for over 20 years.
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  So ultimately, he's well over 950 podcasts that you can
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  download on your phone, or you can just hit it on YouTube and
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  play it while you're driving in your car. So turn your car into
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  your university on wheels, and when you're driving, instead of
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  you know technically wasting time, learn, and the stuff that
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  you can learn is going to help you not just in BNI, but in
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  business and in life. They have so many podcasts on so many
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  different. Subjects, subjects that are really going to help
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  you succeed. Well, this is the same as playing the board game
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  of Monopoly without reading the directions, or bigger than that,
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  not paying attention to the board and how the board changes
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  throughout the game, how different people buy properties
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  and how those properties start to become scenarios that you
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  should work with or shouldn't work with. Understanding the
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  chance card and community chance. These are all part of
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  Monopoly. That if you're not aware of, you're going to lose
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  out. Monopoly MBNI. You can basically learn how it works by
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  one game, by one meeting. But ultimately, if you don't want to
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  waste that 10 years like I did and not get the most out of it,
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  when I say waste, I just really wasn't figuring it out. I wasn't
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  paying attention to the board and how it was changing. It can
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  take you 10 years to learn if you're not plugging in quickly
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  to the ongoing education that's sitting there for you. CEUs will
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  keep you from playing BNI like I did for 10 years on the scenic
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  route, referrals. So in BNI, referrals is the return on your
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  investment. So you join BNI ultimately to get business, to
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  make money. Well, in BNI, that's why you joined.
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  You know, most people join because they want referrals,
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  they want to make money, they want to grow their business that
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  may be their part of the company as they may be a salesperson for
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  that company or they may own the company but they're joining BNI
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  to get referrals well in Monopoly that's the same as
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  buying properties so as you start to buy properties you
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  start to realize that these properties are paying for
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  themselves, and the more properties that you buy, like
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  for instance, you get get a monopoly, then you can put
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  houses on them. And so, when you get all three colors or all two
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  colors, and you have a monopoly, you start putting houses, then
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  hotels, and that's where the referrals start to grow. You get
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  one referral, and it can lead to another. I had a restaurant that
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  I got from a BNI member, and this was a franchise that's
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  across the whole United States. We wound up doing 60 of them in
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  this area, and that came from one BNI referral. That's
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  literally like Monopoly. Me putting a hotel on a
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  property-that is the essence of referrals. Without referrals,
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  you are just circling the board, and you're expecting to collect
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  $200 at the go. Which that's great at the beginning, but if
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  you don't develop your referrals, then eventually that
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  $200 is just not going to be enough. One to ones. This is
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  where you build strong alliances, much deeper trust.
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  Getting together with your members outside of BNI and
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  getting to know them. What makes them tick? What's special about
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  their business? What do they do? That is their sweet spot. You
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  know, what's their expertise? Where are they at? You know,
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  it's really getting to know them well. One to ones in Monopoly is
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  like two players, one of them having two reds and an orange,
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  and the other one having two oranges and a red, making a deal
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  and saying, "Hey, if you give me Tennessee, I will give you
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  Kentucky. By the way, got our region represented here:
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  Tennessee, Kentucky, and Indiana. So once you have this,
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  it's a monopoly, and so this happens inside that game. You
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  work together on strengthening each other. One-to-ones help you
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  compete each other's set, and it helps you basically become a
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  stronger BNI member visitors. So, in BNI, new people bring new
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  needs, new contacts, new opportunities. A lot of times,
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  they'll do business. We actually had a member that said they got
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  more business from visitors than they did from the members, and
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  it was because of that newness. It ultimately is such a pipeline
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  to help your chapter grow, and it's the only way it will grow.
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  Visitors become members. Well, in the game of Monopoly, it's
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  like having a new player. It makes it fun. They bring
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  excitement. They bring newness. They bring a new direction, new
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  ideas. And ultimately, if you're playing with the same people all
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  the time, you're going to stop playing. That is one of the big
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  reasons why you need to bring. Visitors, people who win in BNI,
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  are not just passing go. They're showing up. They're learning the
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  game. They're acquiring assets. They're building strong
• 10:12
  alliances, and they're bringing new players to the game. BNI and
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  Monopoly are so much alike, and the main difference is in BNI
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  we're in it for everyone to win, which is the one difference for
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  Monopoly, where ultimately one person's trying to win. But when
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  you help others get what they want in life, you will get what
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  you want in life. Zig Ziglar said that so many years ago, and
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  it's so true. It works, and in essence, it is in line with what
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  BNI's motto is: "Givers gain. So when you really fully understand
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  why there's five main performance categories in the
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  Palms report, start look at those not as maximums, but as
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  really more of a minimum performance to help the other
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  people in your group, it will help you. On BNI Advantage next
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  podcast, we're going to dive deep into the meeting, your
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  sales meeting, the most important meeting of the week. I
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  see you on BNI Advantage next week.