Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Red Bull Built a Media Empire on Extreme Storytelling
In this episode of Brand Storytelling with Fexingo, Lucas and Luna unpack how Red Bull transformed from an energy drink into a global media powerhouse. They trace the strategy back to 2004, when Red Bull bought two Formula One teams and founded Red Bull Media House, producing content that sells the lifestyle, not the product. The conversation focuses on the 'Red Bull Stratos' jump in 2012, where Felix Baumgartner broke the sound barrier in a freefall, drawing 8 million concurrent YouTube viewers. Lucas breaks down the 'media house' model, explaining how Red Bull owns its…
The skinny
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