Branding Beyond Logos: Pittsburgh's Carlos Tribino Talks About Storytelling That Builds Movements
What if your brand isn't really your logo, your tagline or even your product features?
In this episode of TechVibe, Jonathan Kersting hangs out with Carlos Tribino of The Machine for a fired-up conversation on what truly builds lasting brands: story, belief, authenticity and the emotional glue that turns customers into fans.
Carlos brings serious global branding chops to the conversation, with experience working on brands like Ferrari, Giorgio Armani, Walt Disney and The Economist. But this discussion goes far beyond big-name brand-dropping. Carlos breaks down why branding is not a cosmetic…
The skinny
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