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Julia Baldet's Play-By-Play To Building a Premium Wellness Brand From Scratch | Managed Podcast

Welcome back to Managed for Series 3!

We're kicking things off with Julia Baldet, the founder of wellness phenomenon, Elevate. After years in investment banking and private equity, she had zero hospitality experience and a gap in the London market she couldn't stop thinking about. A year later, she opened Elevate, London's first functional smoothie bar. In this episdoe, she goes into how she raised £400K (against a £250K target) by cold-messaging hundreds of investors on LinkedIn, why she picked a Bank location over a wellness-capital like Notting Hill, and what it really takes to get a brand…

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