Guerilla Marketing: How to Hustle Your Way into Building an Audience
"I had to go talk to my grandmother to say: I need a check for $1,200."
In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich breaks down what guerilla marketing means using a story from his own past.
Topics covered include:
- Why guerrilla marketing is really about hustle, not just tactics
- How to reach an audience when there's no traditional way to get to them
- Bartering services to get exposure without a budget
- How going all-in and being on the hook to other people makes failure not an option
- How the same mindset applies to marketing on the cheap today…
The skinny
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