Latest / Naughty But Nice with Rob Shuter / SPECIAL EPISODE: Delaina Dixon interviews veteran of PR & journalism, Jeremy Murphy, about his new tell-all book
Transcript
- 0:08Speaker 1: Spitable advice nice. Hello, Hello, Hello, It's Ms D Delana
- 0:18Speaker 1: Dixon here and I'm doing a very special edition of
- 0:21Speaker 1: Naughty but Nice with Rob Shooter. Today I'm speaking with
- 0:25Speaker 1: the outspoken, hilarious Jeremy Murphy. Now, Jeremy is a veteran
- 0:31Speaker 1: of print journalism, network television, and public relations, and now
- 0:37Speaker 1: he's a first time author with his outrageous new book
- 0:41Speaker 1: which is going to reveal everything about this industry we
- 0:44Speaker 1: both jumped head first into known as the entertainment business. Welcome, Jeremy.
- 0:51Speaker 1: How are you doing today? I am fine. It's a
- 0:54Speaker 1: pleasure to be here. Okay, So let's jump right. And
- 0:57Speaker 1: you've written a book called f Off Chloe. I mean,
- 1:01Speaker 1: I love the title. Can you give us a brief
- 1:05Speaker 1: overview of what the book is about. So, the book
- 1:07Speaker 1: is about modern media, and it's a humor book, and
- 1:12Speaker 1: it's about dealing with millennials as as it they've infiltrated
- 1:17Speaker 1: media and the Excel, Google, Dropbox, Share doc and stufface
- 1:22Speaker 1: of of the industry which I can't stand, and just
- 1:25Speaker 1: the absurdity of media and pr and what it's become.
- 1:29Speaker 1: So it's a humor book. Oh my goodness. But there
- 1:31Speaker 1: are pictures just in case we can't actually read words.
- 1:35Speaker 1: You've given us drawing so we can follow along. Absolutely.
- 1:38Speaker 1: I have the illustrator. His name is Darren Greenblatt, and
- 1:41Speaker 1: he is a fashion designer artist and I knew he
- 1:45Speaker 1: could capture that millennial perfectly. So he is drawn Chloe
- 1:51Speaker 1: and all the different incarnations of Chloe as we know
- 1:54Speaker 1: her to go along with the text, and it's perfect.
- 1:58Speaker 1: I'm so happy with her. I have to say, I'm
- 1:59Speaker 1: a little jealous of summer her outfits. They look so cute.
- 2:02Speaker 1: Can I get the name of all the designers? Yeah?
- 2:05Speaker 1: I mean he You know, Darren's gift is he looks
- 2:08Speaker 1: at the runway and he draws what he sees. So
- 2:11Speaker 1: Chloe is wealthy because you know, she's a superstar and
- 2:15Speaker 1: her parents told her so. And she's very fashionable because
- 2:20Speaker 1: that's the only thing she cares about. And so Chloe
- 2:23Speaker 1: dresses better than any of us. She has a black card,
- 2:26Speaker 1: she never has to pay the bill, and you know,
- 2:28Speaker 1: she's fabulous and we're not. Yeah, so she thinks like
- 2:31Speaker 1: maybe an apple costs like maybe ten dollars. She has
- 2:35Speaker 1: no clue. She's never looked at her seat, so Okay,
- 2:40Speaker 1: I have to know why did you pick the name Chloe?
- 2:43Speaker 1: Does the letters stand for something? What exactly is it
- 2:46Speaker 1: about that name? The name is because every millennial seems
- 2:50Speaker 1: to be named Chloe, And if I looked at my mailbox,
- 2:53Speaker 1: that's all I saw. And one day I had done
- 2:56Speaker 1: a whole strategy for a client and I sent it
- 3:00Speaker 1: to them, and Chloe, who I think is all of
- 3:03Speaker 1: like ten years old or whatever, replied back t L
- 3:07Speaker 1: d R l O L. And I didn't know what
- 3:10Speaker 1: that meant. I had to go on Google. T L
- 3:13Speaker 1: d R means too long didn't read. And I was
- 3:16Speaker 1: like so offended because I put all this time to
- 3:19Speaker 1: the strategy and she's like, ha hau, too long didn't read.
- 3:22Speaker 1: And then I thought, this is the funniest thing I've
- 3:24Speaker 1: ever seen. And her name was Chloe. Wait a second,
- 3:28Speaker 1: are you serious? Was this? This was where a client
- 3:31Speaker 1: and they actually wrote back, you did the work that
- 3:34Speaker 1: they asked you to do, that they were paying you for,
- 3:37Speaker 1: and then they said too long didn't read. Chloe did?
- 3:40Speaker 1: I'm sure you know she was one of many people
- 3:43Speaker 1: on the email. But Chloe did not think it was
- 3:46Speaker 1: it rose to her level to to to read Oh
- 3:49Speaker 1: my goodness, that always stuck with me, and her name
- 3:52Speaker 1: was Chloe. So I'm like, okay, I'm going to use this.
- 3:57Speaker 1: Well great, I wonder if it's one of the Chloe's
- 3:59Speaker 1: I now anyway, many of them. There's so many of them.
- 4:03Speaker 1: It's so interesting because in the book you do have
- 4:06Speaker 1: this entire section about using these acronyms that these Chloes use,
- 4:11Speaker 1: because I would have had to look it up to
- 4:12Speaker 1: and I'm a journalist. I write for a living. So
- 4:15Speaker 1: what are some of your favorite acronyms from the book
- 4:18Speaker 1: other than that one, which is pretty hilarious. Oh, there's
- 4:21Speaker 1: FML for f my life. There's SUS for suspect, Oh god,
- 4:27Speaker 1: there is. We all know what l O L is,
- 4:31Speaker 1: you know, and it's funny. L O L. For a
- 4:33Speaker 1: while I thought was lots of love. And once I
- 4:37Speaker 1: had somebody who going who was going through a bad time.
- 4:41Speaker 1: I replied l O L, thinking it was lots of love.
- 4:47Speaker 1: I think you're l O L is better than the
- 4:49Speaker 1: one we use it for, So maybe we need to
- 4:52Speaker 1: make a switch of some sort. I'm thinking, yeah, but
- 4:54Speaker 1: I do have a whole list of what they mean
- 4:56Speaker 1: because I'm constantly oh, r O f L rolling on
- 4:59Speaker 1: floor laughing, I DK, I don't know. Yeah, I have
- 5:03Speaker 1: no problem with these. What I'm having a hard time
- 5:06Speaker 1: grasping is that these are used when you're working professionally. Personally,
- 5:11Speaker 1: they're fabulous, there's so much fun. But you saw these
- 5:14Speaker 1: in professional work emails and emails. I'm seeing it in
- 5:17Speaker 1: client presentations now, and you know, people are actually talking.
- 5:22Speaker 1: They're like, hru. I'm like what you're you're saying it now?
- 5:29Speaker 1: Oh lord, these young people, it's so challenging with their phones.
- 5:33Speaker 1: They haven't quite figured out how to talk not through
- 5:36Speaker 1: the phone. It's kind of become their language. I love
- 5:39Speaker 1: that you've given us some of the ways to identify Chloe.
- 5:42Speaker 1: I've already told you I want her wardrobe. We know
- 5:44Speaker 1: she has a black card. Are there some other ways
- 5:46Speaker 1: that we can figure out exactly who she is in
- 5:49Speaker 1: the crowd? Oh? Yeah, you know. She she's put more
- 5:52Speaker 1: time on her tender profile than her success plan. She
- 5:56Speaker 1: does not answer her voicemail. She doesn't even have voice mail.
- 6:00Speaker 1: Well she does, she just doesn't know it. You know,
- 6:02Speaker 1: everything is very exaggerary. Everything's the best ever. She can't deal.
- 6:09Speaker 1: She can't deal many things have changed her life. She's
- 6:12Speaker 1: over everything. You know, everything is exaggerated by a thousand percent. Yeah,
- 6:18Speaker 1: and you know everybody knows a Chloe. Chloe isn't There's
- 6:22Speaker 1: a Chloe in every office. Oh my goodness, there's a
- 6:25Speaker 1: Chloe in every office, every restaurant, every shopping experience. I've
- 6:30Speaker 1: never gone on abbreviates words now, like baby is a bit.
- 6:33Speaker 1: We can't say baby now, Like if she has the
- 6:35Speaker 1: word cat, does she go it's cop? Yeah, that's that's next. So, Jeremy,
- 6:43Speaker 1: you've been in this business for quite some time, you've
- 6:46Speaker 1: been in PR, so I have to ask what has
- 6:48Speaker 1: been one of the worst Chloe's You've ever encountered? Now,
- 6:52Speaker 1: the girl who wrote those acronyms and an email back
- 6:55Speaker 1: to a presentation, that's pretty bad, But I'm sure you've
- 6:58Speaker 1: had worse. Oh my god. Yeah. I had somebody who
- 7:02Speaker 1: who worked with me who wanted we had sent an
- 7:05Speaker 1: email congratulating people on a project. And she was very
- 7:08Speaker 1: offended that she wasn't listed in this email. And I said,
- 7:10Speaker 1: but you weren't part of the project. She didn't have email,
- 7:14Speaker 1: she didn't have voicemail. She timed her crying to when
- 7:17Speaker 1: my boss passed by. Schedules were completely random. You know,
- 7:23Speaker 1: start time was negotiable. But I've seen these, you know,
- 7:29Speaker 1: like and the other thing is they love their admin.
- 7:31Speaker 1: They love their instat trackers and their Excel and that
- 7:36Speaker 1: they love all these you know, Slack and zoom and
- 7:40Speaker 1: pow and bang and this and that. Wait that sounds naughty, Yeah,
- 7:45Speaker 1: it's they're they're all over. Every time I talk, someone
- 7:48Speaker 1: has a new platform that I have to sign into.
- 7:50Speaker 1: I can't. I know, we spent so much time mastering
- 7:54Speaker 1: Facebook and Instagram and then all of a sudden, it's
- 7:57Speaker 1: now things are like two words. It's like TikTok. I
- 8:00Speaker 1: don't have time. I don't have time for two words. Yeah,
- 8:05Speaker 1: and you know, I have people like calling me on
- 8:07Speaker 1: What's App and they're like, I can't hear you because
- 8:11Speaker 1: you're calling from a toy. Okay, what's buzz lightyeared in work? Oh?
- 8:17Speaker 1: Isn't it so weird? When Okay, I have to tell
- 8:19Speaker 1: a story yesterday, I'm doing my work, I'm preparing to
- 8:22Speaker 1: talk to Jeremy, and I get a message on What's
- 8:25Speaker 1: App like, hey, all spelled incorrectly? Are you a journalist? Like?
- 8:31Speaker 1: I saw your picture and I'm interested. Come on, how
- 8:34Speaker 1: are these people getting my number? Where is it? OK?
- 8:38Speaker 1: You know what, Chloe put it on somewhere. She put
- 8:40Speaker 1: up my number. You know what, she's very vindictive. She canny.
- 8:45Speaker 1: You've broken up this book. F off, Chloe. I want
- 8:47Speaker 1: to get the name right into helpful sections. So if
- 8:50Speaker 1: anybody wants to go into PR just like you have,
- 8:53Speaker 1: they know how to handle the entertainment world. So we're
- 8:56Speaker 1: going to talk about some things. You talk about basic
- 8:59Speaker 1: truth that are going to happen when you're in the
- 9:02Speaker 1: entertainment industry. What are like the three top You always
- 9:06Speaker 1: have to remember celebrities are horrible people. Publicists will always
- 9:11Speaker 1: lie to you. No one in Los Angeles eats. Yes,
- 9:14Speaker 1: that is true. In l A. It takes four hours
- 9:17Speaker 1: to get anywhere that oh my goodness. L A is
- 9:20Speaker 1: the worst trying to get around the makeup and hair
- 9:23Speaker 1: people talk to each other so and a makeup artist
- 9:26Speaker 1: will ruin any shoot because they talk smack into the
- 9:29Speaker 1: talent's ear. So literally, when you're doing a photo shoot,
- 9:33Speaker 1: the most important casting is the makeup artist really, because
- 9:38Speaker 1: they're in the talent's here the whole day. They get
- 9:41Speaker 1: the most and you know who you're shooting is the
- 9:45Speaker 1: most important person because you know you need them to deliver. Well,
- 9:48Speaker 1: they're in that chair for hours at a time, and
- 9:50Speaker 1: the makeup artist is always like I wouldn't wear that,
- 9:53Speaker 1: you know, or I don't like that hair, and they
- 9:57Speaker 1: can ruin a shoot. So that is the most important cast.
- 10:01Speaker 1: You have to have a good makeup artist. She has
- 10:04Speaker 1: to like, you know, Rob and I have heard stories
- 10:07Speaker 1: behind the scenes with certain celebrities and how much they
- 10:11Speaker 1: were detested by the makeup artists. And this is the
- 10:13Speaker 1: person in charge of how you're going to look on camera.
- 10:17Speaker 1: This is the person. I want to be the nicest too.
- 10:20Speaker 1: I always Yeah, when I was on a TV show,
- 10:23Speaker 1: I was basically always bringing gifts to the makeup artist
- 10:26Speaker 1: because I was like, please make me look pretty. I
- 10:28Speaker 1: don't want to get notes from my mama later. Well,
- 10:31Speaker 1: you know, I was once Um, when I was in
- 10:34Speaker 1: my PR career at CBS, I took to actresses from
- 10:38Speaker 1: a show to Milan for a photo shoot. And one
- 10:42Speaker 1: of the things that publicists managers do is they lie
- 10:45Speaker 1: to the celebrities or what they're what size they are, okay,
- 10:48Speaker 1: And so we got sizes that were much smaller than
- 10:52Speaker 1: a certain person and nothing fit because and I had
- 10:56Speaker 1: to take them shopping, Oh my goodness, because we had
- 10:58Speaker 1: no clothes. Nothing fits. So celebrities, their their team will
- 11:02Speaker 1: always lie to them because you know, they don't buy
- 11:04Speaker 1: anything themselves. They'll always lie to them on on other size. Yeah,
- 11:08Speaker 1: but isn't it. Isn't it the case where so you
- 11:11Speaker 1: get the clothes and you cut out the size tag
- 11:14Speaker 1: so they don't know what size they really are. Oh yeah,
- 11:16Speaker 1: that that happens. And you know a lot of like
- 11:19Speaker 1: designer samples, they don't have the size. But you know,
- 11:21Speaker 1: if you're pulling from a showroom, you only have sample sizes,
- 11:25Speaker 1: which is like for a woman it's zero to like
- 11:27Speaker 1: a four, maybe a six, And these a lot of
- 11:31Speaker 1: celebrities think they're in that range, which they're not, and
- 11:37Speaker 1: the stylists has to tell them, well, baby, it's fun
- 11:41Speaker 1: to eat. It's fun to eat, So I I don't
- 11:44Speaker 1: fault my my my female celebrities who want to have
- 11:46Speaker 1: a sandwich now and then it's starts. It's hard to
- 11:49Speaker 1: say a size for I trust me, I try so.
- 11:52Speaker 1: I say, you know what, we need a revolution where
- 11:55Speaker 1: it is okay to be a size six in Hollywood.
- 11:59Speaker 1: This is what I want to start today. Well, it
- 12:02Speaker 1: sounds like you do a lot of other things than
- 12:04Speaker 1: just kind of publicizing your clients. If you have to
- 12:06Speaker 1: buy them clothes, What are some of the other jobs
- 12:08Speaker 1: you have to do when you're a PR person. It's
- 12:11Speaker 1: not just about signing those press releases. Oh no, I
- 12:14Speaker 1: mean a lot of it is, you know, protecting them,
- 12:17Speaker 1: damage control. If someone does something that maybe they shouldn't,
- 12:20Speaker 1: you have to clean that up, getting them affiliate with brands, sponsorships.
- 12:25Speaker 1: You know, I've had I've booked cars. In my previous life,
- 12:29Speaker 1: I actually traveled the world with celebrities and you know,
- 12:32Speaker 1: making sure their hotel room is nice. I had one
- 12:35Speaker 1: celebrity that I had arrived early in Paris and I
- 12:38Speaker 1: had to go to every room and I was literally
- 12:42Speaker 1: on video with him inspecting rooms until he would agree
- 12:46Speaker 1: to get on the plane. Oh my goodness. Yeah. So
- 12:49Speaker 1: you know, I don't really do celebrities now because that
- 12:52Speaker 1: kind of jaded me. But yeah, pre's everything. You know,
- 12:55Speaker 1: people think it's so glamorous, it's not. Run don't go
- 12:59Speaker 1: into this field. It sounds like there's a little bit
- 13:02Speaker 1: of baby sitting involved. But since you do know, since
- 13:06Speaker 1: you do know the PR world, what do you think
- 13:09Speaker 1: is the worst mistake a celebrity has made recently in
- 13:12Speaker 1: terms of their PR Who do you think has just
- 13:14Speaker 1: really mucked it up out there? I mean Matt Damon.
- 13:18Speaker 1: Did you know he did that interview where he made
- 13:22Speaker 1: a very insensitive joke and his publicist, I don't know
- 13:26Speaker 1: if his publicist was on the line or not. He
- 13:29Speaker 1: didn't mean it. It was very innocuous, but it kind
- 13:32Speaker 1: of took over the story. And he's one of the
- 13:35Speaker 1: good guys, and that was kind of sad. You know
- 13:38Speaker 1: what the thing is, Hollywood publicists get get a bad rap,
- 13:42Speaker 1: but you know, if the plane is going down, that's
- 13:44Speaker 1: who you want on the plane because they get stuff
- 13:47Speaker 1: done and the plane won't go down. Like, I have
- 13:52Speaker 1: a lot of admiration for them, even though they're horrible people.
- 13:55Speaker 1: They get stuff done, so you don't see as many
- 13:57Speaker 1: slip ups as you used to. Well that's good. Well
- 14:00Speaker 1: here here at Naughty but Nice, we love celebrities. So
- 14:04Speaker 1: what has been one of your favorite celebrities to work
- 14:07Speaker 1: with in the past. You know, I was so spoiled,
- 14:10Speaker 1: you know, Alison Janny as a Sweetheart and Farris was amazing.
- 14:14Speaker 1: Michael Weatherly from n c I s Cody to Pablo,
- 14:18Speaker 1: Oh good lord. The cast a Big Bang Theory just
- 14:22Speaker 1: fantast And what was funny is before that show was
- 14:24Speaker 1: a hit, I flew them from l A to New
- 14:27Speaker 1: York to do a big photo shoot and I forgot
- 14:30Speaker 1: the air and the spare rule. And someone raced to
- 14:33Speaker 1: my office and said, you put them all on the
- 14:35Speaker 1: same plane. I'm like, yeah, Like, what if that plane
- 14:38Speaker 1: goes down, you killed a billion dollar franchise. This is
- 14:42Speaker 1: something you have to think about and important for us
- 14:45Speaker 1: to point out. The reason why you were with the
- 14:47Speaker 1: Big Bang Theory cast is because you were the publicist
- 14:50Speaker 1: at CBS. Tell me everything. I was in corporate and entertainment,
- 14:55Speaker 1: and yeah, I was in corporate and then we published
- 14:58Speaker 1: a glossy magazine that I used to oversee. So we
- 15:01Speaker 1: would do photo shoots with all the actors, and I
- 15:04Speaker 1: traveled with them and I set it up and I
- 15:06Speaker 1: hired the photographer, so I really got to see them
- 15:09Speaker 1: up close, you know, in the morning before makeup and hair,
- 15:12Speaker 1: so I really got to see who they really are.
- 15:15Speaker 1: Most of them were pretty cool. I had a few nightmares,
- 15:18Speaker 1: but most of the people I saw. But you know,
- 15:20Speaker 1: the advantage was we got to choose who we wanted
- 15:23Speaker 1: to photograph and travel with, and so we knew not
- 15:26Speaker 1: to bring certain people. Charlie Sheen was never in a
- 15:31Speaker 1: photo shoot rightfully. So now now now I'm sure, I'm sure.
- 15:38Speaker 1: I'm sure Charlie is a lovely man when he's not
- 15:40Speaker 1: in front of the camera. So you have an interesting
- 15:45Speaker 1: You talk a little bit about working with journalists, which,
- 15:48Speaker 1: of course Rob and I both are working gossip journalists,
- 15:52Speaker 1: So just tell me what do we really like. Well,
- 15:55Speaker 1: journalists are are are a special breed. I started as
- 15:57Speaker 1: a journalist. My first job was in an as a
- 16:00Speaker 1: newspaper reporter, so I understand journalists more than most PR
- 16:05Speaker 1: people because I was one. You know, the thing that
- 16:07Speaker 1: journalists now is, especially like the mainstream newspapers, is they're
- 16:11Speaker 1: all being asked to do so much more for so
- 16:13Speaker 1: much less. So it's not just writing your story. Now
- 16:16Speaker 1: you have to be your own publicist. You have to
- 16:18Speaker 1: tweet it, you have to promote, you have to go
- 16:20Speaker 1: on radio, you have to go on TV. All the
- 16:23Speaker 1: while people are cutting costs and journals are losing their jobs.
- 16:26Speaker 1: And so it's a very challenging climate. You know, magazines
- 16:30Speaker 1: are closing and being sold. So I was told clients,
- 16:35Speaker 1: journalists are not your friends, but they're not the enemy.
- 16:38Speaker 1: They don't work for you, They work for their readers,
- 16:41Speaker 1: and they want a good story. They're not rewriting your
- 16:44Speaker 1: press release. So if you don't have a good story,
- 16:47Speaker 1: don't come to them. I like that. That makes so
- 16:49Speaker 1: much sense. I'm gonna when people send me a story
- 16:54Speaker 1: that's not a story, I'm gonna say, well, Jeremy says,
- 16:57Speaker 1: all right, So we all need to know this because
- 17:00Speaker 1: I'm certain it's going to happen to all our Natis
- 17:03Speaker 1: out there at least once in their life that they'll
- 17:04Speaker 1: be sitting in front of Anna Wintour. What's the utter
- 17:08Speaker 1: in chief of Vogue. What's one thing we should or
- 17:11Speaker 1: should not do if we meet her? Well, the thing
- 17:13Speaker 1: with Anna is is she is incredibly efficient. Her office
- 17:18Speaker 1: works like a Swiss watch. You show up early or
- 17:22Speaker 1: on time, you're not going to have more than fifteen
- 17:24Speaker 1: minutes with her. If that, she can read you like
- 17:27Speaker 1: a hawk. She is incredibly perceptive, and so you know
- 17:33Speaker 1: you go in there prepared to answer questions don't babble,
- 17:38Speaker 1: don't don't lie. You know, she asks you know, what
- 17:41Speaker 1: do you like to do, and you say tennis, Well
- 17:44Speaker 1: make sure you play tennis because she will read it.
- 17:49Speaker 1: So you know, there's this whole notion of her as
- 17:52Speaker 1: this Glamazon and and and Miranda Priestley. But you know
- 17:56Speaker 1: she's a businesswoman and that magazine were works like a
- 18:01Speaker 1: Swiss watch, alright, And I think that's a lot of
- 18:04Speaker 1: people don't know that about her, but it really is
- 18:07Speaker 1: remarkably efficient. There's a lot going on behind those sunglasses.
- 18:12Speaker 1: Oh yes, okay, Well, maybe the most important question that
- 18:16Speaker 1: I have today is when and where can we get
- 18:21Speaker 1: your book? So it comes out March one. It's on
- 18:24Speaker 1: Amazon now, it's on Barnes and Noble, It's Simon and
- 18:28Speaker 1: Schuster and sky Horse Publishing, so it's plenty of places.
- 18:32Speaker 1: I actually saw it on a site in Germany, so
- 18:35Speaker 1: I've done global. I'm international. Baby, very good, pond there,
- 18:40Speaker 1: very good, Harry, Megan and me. We're running up the charts. Well, Nats,
- 18:48Speaker 1: of course you heard it here. You can get f
- 18:51Speaker 1: Off Chloe by Jeremy Murphy pretty much anywhere Amazon, Barnes
- 18:56Speaker 1: and Noble, so of course go and get your pre order. Jeremy,
- 18:59Speaker 1: thank you so much. We can't wait to hear what's
- 19:02Speaker 1: coming when you put out part two. Thank you. This
- 19:05Speaker 1: has been all right, take care, but by everybody. It's
- 19:12Speaker 1: not even nice with ro