From Demo to Deadlock - Why Cybersecurity Deals Stop Moving
Most cybersecurity deals don’t get lost.
They get stuck.
In this episode of MATCH B2B Insights, Benny Fluman, Dafna Cohen, and Nadav Berkovich break down one of the most frustrating patterns in cyber sales: strong interest, solid demos, even successful POCs - and then… nothing moves.
The problem is rarely the product.
It’s the lack of internal alignment inside the buyer’s organization.
As discussed in the episode, deals don’t progress because one person is interested. They progress when the buying organization starts moving together.
In this conversation, we cover:
Why technical validation is…
The skinny
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