Latest / Salt Lake City News Today | 2 Min News | The Daily News Now!
The World's Largest Outdoor Gear Archive | Salt Lake City News
Utah State University’s world’s largest outdoor recreation archive—now boasting nearly 8,000 items from over 1,000 brands—began with just 1,200 catalogs in 2018, but exploded after Instagram posts sparked global interest. From vintage ads to rare sketchbooks, this treasure trove at Merrill-Cazier Library documents a century of gear evolution, showcasing the playful roots of today’s giants like The North Face. Now a global resource exhibited in Tokyo and Paris, it’s also integrated into USU’s design program, giving students direct access to industry history—and proving how one social media…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.