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Inside the Playbook: LaRussell & Tietta Mitchell on The Roc Nation Deal
LaRussell didn’t partner with Roc Nation because he needed a machine. He partnered because he built one first.
In this clip of The Manager’s Playbook, LaRussell and his manager Tietta Mitchell break down why the Roc Nation deal made strategic sense for an already thriving independent artist business. They talk about globalizing what they’ve built, expanding into radio, publicity, DSP relationships, and late-night TV, and why the right label partnership should add value without taking control.
The conversation gets into the real mechanics of a modern record deal: a non-exclusive, short-term…
The skinny
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