Launch Day Is the Most Overrated Day in Podcasting

Getting Heard: The Daily Pod Shot · Oct 8, 2026 · 4m

All that energy goes into launch day, the artwork, the trailer, the big announcement. So why does the day after feel like such an anticlimax?

I reckon launch day is the most overrated day in a podcast's life. In this Pod Shot I talk about the days that are actually hard (it isn't the one you're dreading), why so many podcasters give up before it gets really good, and what I've seen pays the bills after ten years of launching shows. Spoiler, it isn't the charts.

I also look back at my own launch day, 45 episodes ago, and tell you what I'd say to myself if I could.

It's four minutes, have a…