Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Handwritten Margin Note Beat a Digital A-B Test
In this episode, Lucas and Luna revisit a classic direct-mail experiment: a handwritten margin note on a typed sales letter that lifted response by 47 percent compared to a clean professional version. They break down the psychology behind why a deliberate imperfection — a scrawled underline, a circled sentence, a personal P.S. in blue ink — builds trust faster than a polished digital alternative. Using data from a 2025 B2B campaign for a fractional CFO service, they explore the 'handwriting heuristic' and how marketers can borrow this offline tactic for email, landing pages, and…
The skinny
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