Celebrity Marketing: The Mistakes Brands Keep Making
What really happens behind the scenes of celebrity marketing and brand partnerships?
In this episode of Brilliance Talks, Simac Konkader sits down with Stacey Jones, founder and CEO of Hollywood Branded, a pop culture branded partnerships agency that has worked across more than 10,000 brand integrations involving movies, TV, streaming, celebrities and influencer culture.
Stacey shares what nearly killed her agency in its first year, why she was sued on day one, how she survived the Hollywood writers' strike, and what nearly two decades of building an agency has taught her about clients…
The skinny
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