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Are wedding directories dead? With Nikita Thorne · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  We
• 0:00
  need
• 0:00
  to
• 0:00
  think
• 0:00
  about
• 0:01
  what
• 0:01
  our
• 0:01
  audience
• 0:02
  is
• 0:02
  actually
• 0:03
  using
• 0:03
  that
• 0:03
  specific
• 0:04
  platform
• 0:04
  for.
• 0:05
  And
• 0:06
  so
• 0:06
  thinking,
• 0:07
  taking
• 0:07
  a
• 0:07
  step
• 0:08
  back
• 0:08
  and
• 0:08
  going
• 0:08
  right,
• 0:08
  who
• 0:09
  is
• 0:09
  my
• 0:09
  ideal
• 0:09
  audience?
• 0:10
  What
• 0:10
  social
• 0:11
  media
• 0:11
  platforms
• 0:11
  are
• 0:12
  they
• 0:12
  using
• 0:13
  and
• 0:13
  why
• 0:13
  would
• 0:14
  they
• 0:14
  be
• 0:14
  on
• 0:14
  that
• 0:14
  platform?
• 0:15
  Are
• 0:15
  they
• 0:15
  on
• 0:16
  TikTok
• 0:16
  because
• 0:16
  they
• 0:17
  want
• 0:17
  to
• 0:17
  find
• 0:17
  some
• 0:17
  how
• 0:18
  to
• 0:18
  videos?
• 0:19
  Are
• 0:19
  they
• 0:19
  on
• 0:19
  Instagram
• 0:20
  because
• 0:20
  they
• 0:20
  want
• 0:20
  to
• 0:21
  get
• 0:21
  some
• 0:21
  inspiration
• 0:21
  or
• 0:22
  see
• 0:22
  portfolios
• 0:23
  of
• 0:23
  businesses?
• 1:20
  I'm
• 1:20
  Becca
• 1:20
  Poutney,
• 1:21
  wedding
• 1:21
  business
• 1:21
  marketing
• 1:22
  expert,
• 1:22
  speaker
• 1:23
  and
• 1:23
  blogger,
• 1:23
  and
• 1:23
  you're
• 1:24
  listening
• 1:24
  to
• 1:24
  the
• 1:24
  Wedding
• 1:25
  Pros
• 1:25
  who
• 1:25
  Are
• 1:25
  Ready
• 1:25
  to
• 1:26
  Grow
• 1:26
  podcast.
• 1:27
  I'm
• 1:28
  here
• 1:28
  to
• 1:28
  share
• 1:28
  with
• 1:28
  you
• 1:28
  actionable
• 1:29
  tips,
• 1:29
  strategies
• 1:30
  and
• 1:30
  real
• 1:30
  life
• 1:31
  examples
• 1:31
  to
• 1:32
  help
• 1:32
  you
• 1:32
  take
• 1:32
  your
• 1:32
  wedding
• 1:33
  business
• 1:33
  to
• 1:33
  the
• 1:33
  next
• 1:33
  level.
• 1:34
  If
• 1:34
  you
• 1:35
  are
• 1:35
  an
• 1:35
  ambitious
• 1:35
  wedding
• 1:36
  business
• 1:36
  owner
• 1:37
  that
• 1:37
  wants
• 1:37
  to
• 1:37
  take
• 1:37
  your
• 1:38
  passion
• 1:38
  and
• 1:38
  use
• 1:38
  it
• 1:38
  to
• 1:39
  build
• 1:39
  a
• 1:39
  profitable,
• 1:40
  sustainable
• 1:40
  business
• 1:41
  doing
• 1:41
  what
• 1:41
  you
• 1:41
  love,
• 1:42
  then
• 1:42
  you're
• 1:42
  in
• 1:42
  the
• 1:42
  right
• 1:43
  place.
• 1:43
  Let's
• 1:44
  get
• 1:44
  going
• 1:44
  with
• 1:44
  today's
• 1:45
  episode.
• 1:46
  Today
• 1:46
  I'm
• 1:46
  chatting
• 1:47
  with
• 1:47
  Nikita
• 1:48
  Thorne,
• 1:48
  the
• 1:48
  head
• 1:48
  of
• 1:48
  strategy
• 1:49
  at
• 1:49
  Guides
• 1:49
  for
• 1:49
  Brides.
• 1:50
  I've
• 1:50
  spoken
• 1:51
  at
• 1:51
  many
• 1:51
  events
• 1:52
  alongside
• 1:52
  her
• 1:52
  since
• 1:52
  2020,
• 1:53
  and
• 1:54
  this
• 1:54
  definitely
• 1:54
  isn't
• 1:54
  her
• 1:55
  first
• 1:55
  appearance
• 1:55
  on
• 1:55
  my
• 1:56
  podcast
• 1:56
  either.
• 1:57
  She
• 1:57
  first
• 1:57
  appeared
• 1:58
  in
• 1:58
  Episod
• 1:59
  13
• 1:59
  back
• 2:00
  in
• 2:00
  June
• 2:01
  2022.
• 2:02
  This
• 2:02
  March,
• 2:02
  Nikita's
• 2:03
  gonna
• 2:03
  be
• 2:03
  speaking
• 2:04
  on
• 2:04
  the
• 2:04
  breakout
• 2:04
  stage
• 2:05
  at
• 2:05
  Wed
• 2:05
  Pros
• 2:05
  Live
• 2:06
  and
• 2:06
  I
• 2:06
  know
• 2:06
  her
• 2:07
  session
• 2:07
  is
• 2:07
  going
• 2:07
  to
• 2:07
  be
• 2:08
  great.
• 2:08
  Nikita,
• 2:09
  welcome
• 2:09
  back
• 2:10
  to
• 2:10
  the
• 2:10
  podcast.
• 2:11
  Hello.
• 2:11
  How
• 2:12
  many
• 2:12
  times
• 2:12
  is
• 2:13
  it
• 2:13
  now?
• 2:13
  Do
• 2:14
  I
• 2:14
  still
• 2:14
  hold
• 2:14
  the
• 2:15
  record?
• 2:15
  I
• 2:16
  believe
• 2:16
  you
• 2:16
  do
• 2:16
  hold
• 2:16
  the
• 2:17
  record
• 2:17
  for
• 2:17
  the
• 2:17
  most
• 2:17
  appearances.
• 2:18
  It's
• 2:18
  definitely,
• 2:19
  this
• 2:19
  is
• 2:19
  definitely
• 2:20
  at
• 2:20
  least
• 2:21
  number
• 2:21
  four.
• 2:22
  It's
• 2:22
  so
• 2:22
  many,
• 2:22
  we've
• 2:23
  lost
• 2:23
  track
• 2:23
  basically
• 2:24
  what
• 2:24
  we're
• 2:24
  saying,
• 2:25
  basically.
• 2:26
  But
• 2:26
  I
• 2:26
  even
• 2:26
  couldn't
• 2:27
  believe
• 2:27
  it
• 2:27
  myself
• 2:28
  when
• 2:28
  I
• 2:28
  looked
• 2:28
  back
• 2:28
  to
• 2:28
  see
• 2:29
  your
• 2:29
  first
• 2:29
  appearance,
• 2:30
  epis
• 2:31
  13
• 2:31
  and
• 2:31
  we're
• 2:31
  now
• 2:31
  well
• 2:32
  into
• 2:32
  the
• 2:32
  200s.
• 2:33
  So
• 2:33
  that
• 2:33
  is
• 2:34
  impressive
• 2:34
  that
• 2:34
  you
• 2:34
  made
• 2:35
  it
• 2:35
  in
• 2:35
  the
• 2:35
  first
• 2:35
  20
• 2:36
  episodes.
• 2:36
  I
• 2:37
  mean,
• 2:37
  we
• 2:37
  call
• 2:38
  it
• 2:38
  an
• 2:38
  OG,
• 2:38
  possibly,
• 2:39
  you
• 2:40
  know,
• 2:40
  OG,
• 2:40
  guest,
• 2:42
  founder,
• 2:43
  a
• 2:44
  founding,
• 2:44
  founding
• 2:45
  speaker,
• 2:46
  whatever
• 2:46
  you
• 2:46
  want
• 2:46
  to
• 2:46
  call
• 2:47
  it.
• 2:48
  Absolutely.
• 2:48
  You've
• 2:49
  been
• 2:49
  around
• 2:49
  the
• 2:49
  block.
• 2:50
  But
• 2:50
  yeah,
• 2:50
  if
• 2:50
  people
• 2:50
  want
• 2:51
  to
• 2:51
  go
• 2:51
  back
• 2:51
  and
• 2:51
  listen
• 2:51
  to
• 2:51
  that
• 2:51
  original
• 2:52
  episode,
• 2:52
  you
• 2:53
  can.
• 2:53
  And
• 2:53
  I
• 2:54
  think
• 2:54
  both
• 2:54
  of
• 2:54
  us
• 2:54
  probably
• 2:55
  sound
• 2:55
  a
• 2:55
  couple
• 2:55
  of
• 2:55
  years
• 2:56
  younger
• 2:56
  as
• 2:56
  well
• 2:56
  in
• 2:57
  2022.
• 2:59
  Anyway,
• 2:59
  let's
• 2:59
  get
• 3:00
  back
• 3:00
  to
• 3:00
  where
• 3:00
  we
• 3:00
  are,
• 3:01
  which
• 3:01
  is
• 3:01
  here
• 3:01
  in
• 3:02
  2026.
• 3:03
  And
• 3:04
  you
• 3:04
  are
• 3:04
  well
• 3:05
  placed
• 3:05
  in
• 3:05
  the
• 3:05
  industry.
• 3:06
  So
• 3:06
  I
• 3:06
  wanted
• 3:07
  to
• 3:07
  have
• 3:07
  a
• 3:07
  bit
• 3:07
  of
• 3:07
  a
• 3:07
  chat
• 3:07
  with
• 3:07
  you
• 3:08
  today
• 3:08
  about
• 3:08
  stuff
• 3:08
  that
• 3:09
  you're
• 3:09
  seeing
• 3:09
  going
• 3:09
  on
• 3:09
  in
• 3:09
  the
• 3:10
  industry,
• 3:10
  stuff
• 3:10
  you're
• 3:10
  seeing
• 3:11
  with
• 3:11
  your
• 3:11
  own
• 3:11
  clients.
• 3:12
  And
• 3:12
  then
• 3:12
  of
• 3:13
  course,
• 3:13
  as
• 3:13
  I
• 3:13
  mentioned
• 3:13
  in
• 3:13
  the
• 3:13
  introduction,
• 3:14
  we're
• 3:14
  going
• 3:14
  to
• 3:15
  talk
• 3:15
  all
• 3:15
  things
• 3:15
  Wed
• 3:15
  Pros
• 3:16
  Live,
• 3:16
  which
• 3:16
  is
• 3:16
  coming
• 3:17
  up
• 3:17
  incredibly
• 3:18
  soon,
• 3:18
  which
• 3:18
  is
• 3:19
  very,
• 3:19
  very
• 3:19
  exciting.
• 3:20
  So
• 3:20
  let's
• 3:21
  start
• 3:21
  big
• 3:21
  picture
• 3:22
  industry
• 3:22
  shifts.
• 3:23
  We're
• 3:23
  now
• 3:24
  in
• 3:24
  2026.
• 3:25
  I
• 3:25
  keep
• 3:25
  saying
• 3:26
  the
• 3:26
  industry
• 3:26
  shifted
• 3:27
  a
• 3:27
  huge
• 3:27
  amount
• 3:27
  in
• 3:27
  the
• 3:28
  last
• 3:28
  few
• 3:28
  years.
• 3:29
  What
• 3:29
  are
• 3:29
  you
• 3:29
  seeing
• 3:30
  from
• 3:30
  your
• 3:30
  perspective?
• 3:31
  I
• 3:31
  think
• 3:32
  the
• 3:32
  big
• 3:33
  thing
• 3:33
  in
• 3:34
  is
• 3:34
  AI
• 3:35
  search.
• 3:35
  Like
• 3:36
  that
• 3:36
  is
• 3:36
  just
• 3:37
  the
• 3:38
  massive
• 3:38
  trend
• 3:39
  that
• 3:39
  we're
• 3:39
  seeing
• 3:39
  now.
• 3:40
  I
• 3:40
  think
• 3:41
  if
• 3:41
  we
• 3:41
  had
• 3:41
  had
• 3:42
  this
• 3:42
  conversation
• 3:43
  this
• 3:43
  time
• 3:43
  last
• 3:43
  year,
• 3:43
  yes,
• 3:44
  it
• 3:44
  would
• 3:44
  have
• 3:44
  been
• 3:44
  discussed,
• 3:45
  but
• 3:45
  it
• 3:45
  wouldn't
• 3:45
  have
• 3:45
  been
• 3:46
  such
• 3:46
  a
• 3:46
  massive
• 3:46
  topic.
• 3:47
  And
• 3:47
  I
• 3:47
  think
• 3:48
  the
• 3:48
  speed
• 3:49
  in
• 3:49
  which
• 3:49
  AI
• 3:50
  search,
• 3:50
  just
• 3:51
  general
• 3:51
  AI
• 3:52
  in
• 3:52
  business
• 3:53
  has
• 3:54
  moved
• 3:55
  and
• 3:55
  developed,
• 3:56
  is
• 3:56
  such
• 3:56
  a
• 3:57
  big
• 3:57
  talking
• 3:57
  point
• 3:57
  at
• 3:57
  the
• 3:57
  moment.
• 3:58
  And
• 3:58
  it's
• 3:59
  one
• 3:59
  of
• 3:59
  those
• 3:59
  things
• 4:00
  where
• 4:01
  if
• 4:01
  you
• 4:01
  don't
• 4:02
  move
• 4:02
  with
• 4:02
  the
• 4:02
  times,
• 4:03
  you're
• 4:03
  going
• 4:03
  to
• 4:04
  get
• 4:04
  left
• 4:04
  behind
• 4:04
  and
• 4:04
  you're
• 4:05
  going
• 4:05
  to
• 4:05
  get
• 4:05
  left
• 4:05
  behind
• 4:06
  fast.
• 4:07
  I
• 4:07
  think
• 4:08
  one
• 4:08
  of
• 4:08
  the
• 4:08
  things
• 4:08
  that
• 4:09
  we're
• 4:10
  seeing
• 4:10
  from
• 4:10
  a
• 4:11
  client
• 4:11
  perspective
• 4:12
  is
• 4:12
  that
• 4:13
  because
• 4:13
  the
• 4:14
  LLMs,
• 4:14
  so
• 4:15
  the
• 4:15
  large
• 4:15
  language
• 4:15
  models,
• 4:16
  ChatGPT,
• 4:17
  Gemini,
• 4:18
  those
• 4:18
  kinds
• 4:18
  of
• 4:18
  platforms,
• 4:19
  they
• 4:20
  are
• 4:20
  being
• 4:21
  used
• 4:21
  more
• 4:21
  and
• 4:21
  more
• 4:21
  now
• 4:22
  by
• 4:22
  couples
• 4:22
  for
• 4:23
  those
• 4:24
  initial
• 4:25
  planning
• 4:25
  conversations.
• 4:26
  I
• 4:26
  mean,
• 4:26
  I
• 4:26
  used
• 4:27
  ChatGPT
• 4:27
  just
• 4:28
  this
• 4:28
  morning
• 4:28
  to
• 4:28
  analyze
• 4:29
  what
• 4:29
  dream
• 4:29
  I
• 4:29
  had
• 4:30
  last
• 4:30
  night.
• 4:30
  Like,
• 4:30
  it's,
• 4:31
  it's
• 4:31
  one
• 4:31
  of
• 4:31
  those
• 4:32
  things
• 4:32
  that's
• 4:32
  just
• 4:32
  built
• 4:33
  into
• 4:33
  your
• 4:33
  life
• 4:34
  day
• 4:34
  to
• 4:34
  day
• 4:35
  now.
• 4:35
  And
• 4:35
  I
• 4:35
  think
• 4:35
  that,
• 4:36
  you
• 4:36
  know,
• 4:36
  and
• 4:36
  she
• 4:37
  has
• 4:37
  been
• 4:37
  on
• 4:37
  the
• 4:37
  podcast
• 4:38
  and
• 4:38
  she
• 4:39
  and
• 4:39
  I
• 4:39
  have
• 4:39
  had
• 4:39
  many,
• 4:40
  many
• 4:40
  conversations
• 4:41
  about
• 4:41
  how
• 4:41
  much
• 4:42
  we
• 4:42
  use
• 4:42
  chatbots.
• 4:43
  It's
• 4:43
  literally
• 4:43
  like
• 4:43
  a
• 4:44
  therapist
• 4:44
  in
• 4:44
  my
• 4:44
  pocket.
• 4:45
  I
• 4:45
  just,
• 4:46
  I
• 4:46
  just
• 4:46
  feel
• 4:46
  like
• 4:46
  it's
• 4:47
  becoming
• 4:47
  a
• 4:47
  normal
• 4:48
  part
• 4:48
  of
• 4:48
  day
• 4:48
  to
• 4:48
  day.
• 4:49
  And
• 4:49
  if
• 4:50
  we
• 4:50
  need
• 4:50
  to
• 4:50
  consider
• 4:51
  when
• 4:51
  it
• 4:51
  comes
• 4:51
  to
• 4:52
  our
• 4:52
  marketing,
• 4:53
  when
• 4:53
  it
• 4:53
  comes
• 4:53
  to
• 4:53
  how
• 4:53
  we
• 4:53
  promote
• 4:54
  ourselves
• 4:54
  to,
• 4:55
  to
• 4:55
  our
• 4:56
  audience,
• 4:56
  that
• 4:57
  we
• 4:57
  are
• 4:57
  considering
• 4:58
  how
• 4:58
  they're
• 4:59
  going
• 4:59
  to
• 4:59
  be
• 4:59
  using
• 4:59
  these
• 4:59
  platforms
• 5:00
  and
• 5:00
  someone
• 5:01
  who
• 5:01
  is
• 5:01
  my
• 5:01
  age,
• 5:02
  I'm
• 5:02
  in
• 5:02
  my
• 5:02
  late
• 5:02
  20s,
• 5:04
  like
• 5:05
  grasping
• 5:05
  at
• 5:05
  straws,
• 5:06
  trying
• 5:06
  to
• 5:06
  stay
• 5:06
  in
• 5:07
  the
• 5:07
  20s
• 5:07
  at
• 5:07
  this
• 5:07
  stage.
• 5:09
  But
• 5:09
  it's,
• 5:10
  it's
• 5:10
  something
• 5:11
  that
• 5:11
  I
• 5:11
  use
• 5:11
  all
• 5:11
  the
• 5:12
  time
• 5:12
  and
• 5:13
  a
• 5:13
  lot
• 5:13
  of
• 5:14
  the
• 5:14
  couples
• 5:14
  that
• 5:14
  you're
• 5:15
  selling
• 5:15
  to
• 5:15
  are
• 5:15
  my
• 5:16
  age.
• 5:16
  So
• 5:17
  it's
• 5:17
  one
• 5:17
  of
• 5:18
  those
• 5:18
  things
• 5:18
  that
• 5:18
  you've
• 5:18
  got
• 5:18
  to,
• 5:19
  you've
• 5:19
  got
• 5:19
  to
• 5:19
  consider
• 5:19
  where
• 5:20
  your
• 5:20
  business
• 5:20
  is,
• 5:20
  how
• 5:21
  it's
• 5:21
  going
• 5:21
  to
• 5:21
  come
• 5:21
  up
• 5:21
  in
• 5:21
  those
• 5:22
  search
• 5:22
  engines
• 5:23
  and
• 5:24
  then
• 5:24
  equally,
• 5:24
  you
• 5:24
  know,
• 5:25
  thinking
• 5:25
  about
• 5:25
  how
• 5:26
  the
• 5:27
  method
• 5:28
  of
• 5:28
  search
• 5:28
  has
• 5:29
  changed,
• 5:30
  the
• 5:30
  method
• 5:31
  of
• 5:31
  research
• 5:31
  for
• 5:31
  couples
• 5:32
  has
• 5:32
  changed.
• 5:32
  I
• 5:32
  mean,
• 5:32
  your
• 5:33
  session,
• 5:33
  all
• 5:34
  about
• 5:34
  the
• 5:34
  marketing
• 5:35
  theme
• 5:35
  park.
• 5:35
  I
• 5:35
  mean,
• 5:35
  it's
• 5:36
  perfect,
• 5:36
  perfect
• 5:36
  example
• 5:36
  of
• 5:37
  that.
• 5:37
  Yeah,
• 5:37
  absolutely.
• 5:38
  And
• 5:38
  it
• 5:38
  is
• 5:38
  incredible
• 5:39
  to
• 5:39
  see
• 5:39
  that
• 5:39
  shift
• 5:40
  because
• 5:40
  at
• 5:40
  the
• 5:41
  beginning
• 5:41
  of
• 5:41
  last
• 5:41
  year
• 5:42
  when
• 5:42
  I
• 5:42
  was
• 5:42
  speaking
• 5:43
  about
• 5:43
  marketing
• 5:44
  and
• 5:44
  the
• 5:44
  marketing
• 5:44
  theme
• 5:45
  park
• 5:45
  and
• 5:45
  what
• 5:45
  we're
• 5:45
  going
• 5:45
  to
• 5:45
  see.
• 5:46
  And
• 5:46
  I
• 5:46
  was
• 5:46
  mentioning
• 5:47
  AI,
• 5:47
  it
• 5:47
  was
• 5:47
  definitely.
• 5:48
  People
• 5:49
  were
• 5:49
  like,
• 5:49
  oh,
• 5:49
  really?
• 5:50
  Do
• 5:50
  I
• 5:50
  need
• 5:50
  to
• 5:50
  pay
• 5:50
  attention
• 5:51
  with
• 5:51
  it?
• 5:51
  And
• 5:52
  now,
• 5:52
  12
• 5:52
  months
• 5:52
  later,
• 5:53
  it's
• 5:53
  like,
• 5:53
  no,
• 5:53
  I
• 5:53
  absolutely
• 5:54
  do
• 5:54
  need
• 5:54
  to
• 5:54
  pay
• 5:54
  attention
• 5:55
  to
• 5:55
  it.
• 5:55
  It
• 5:55
  is
• 5:56
  here
• 5:56
  to
• 5:56
  stay.
• 5:57
  And
• 5:57
  I'm
• 5:57
  the
• 5:57
  same.
• 5:57
  I
• 5:58
  use
• 5:58
  Claude
• 5:58
  myself
• 5:59
  for
• 5:59
  AI
• 6:00
  because
• 6:00
  I
• 6:00
  like
• 6:00
  it,
• 6:00
  I
• 6:00
  think
• 6:01
  it's
• 6:01
  prettier,
• 6:01
  but
• 6:01
  I'm
• 6:02
  using
• 6:02
  it
• 6:02
  more
• 6:02
  and
• 6:02
  more
• 6:02
  and
• 6:03
  more
• 6:03
  and
• 6:03
  almost
• 6:03
  on
• 6:04
  a
• 6:04
  daily
• 6:04
  basis
• 6:04
  now
• 6:05
  for
• 6:05
  all
• 6:05
  sorts
• 6:05
  of
• 6:06
  things.
• 6:06
  And
• 6:06
  I
• 6:06
  think
• 6:07
  we're
• 6:07
  understanding.
• 6:08
  So
• 6:08
  it's
• 6:08
  not
• 6:09
  like
• 6:09
  the
• 6:09
  early
• 6:09
  days
• 6:09
  where
• 6:09
  we
• 6:10
  were
• 6:10
  just
• 6:10
  asking
• 6:10
  it
• 6:11
  crazy
• 6:11
  things
• 6:11
  like,
• 6:12
  can
• 6:12
  you
• 6:12
  write
• 6:12
  me
• 6:12
  a
• 6:13
  poem
• 6:13
  about
• 6:13
  cheese?
• 6:14
  Like,
• 6:14
  we're
• 6:14
  actually
• 6:14
  using
• 6:15
  it
• 6:15
  for
• 6:15
  things
• 6:15
  that
• 6:15
  are
• 6:16
  helpful
• 6:16
  in
• 6:17
  our
• 6:17
  businesses.
• 6:17
  So,
• 6:17
  for
• 6:17
  example,
• 6:18
  one
• 6:18
  of
• 6:18
  the
• 6:18
  things
• 6:18
  I've
• 6:19
  been
• 6:19
  using
• 6:19
  Claude
• 6:20
  a
• 6:20
  lot
• 6:20
  for
• 6:20
  is
• 6:20
  coding
• 6:21
  on
• 6:21
  websites.
• 6:22
  I
• 6:22
  don't
• 6:22
  understand
• 6:23
  coding
• 6:23
  on
• 6:23
  websites,
• 6:24
  but
• 6:24
  you
• 6:24
  can
• 6:25
  say,
• 6:25
  I
• 6:25
  don't
• 6:26
  know
• 6:26
  why
• 6:26
  my
• 6:26
  website.
• 6:27
  On
• 6:27
  my
• 6:27
  website,
• 6:27
  this
• 6:28
  bit
• 6:28
  of
• 6:28
  font
• 6:29
  is
• 6:29
  in
• 6:29
  this
• 6:29
  color.
• 6:30
  How
• 6:30
  do
• 6:30
  I
• 6:30
  change
• 6:30
  the
• 6:30
  code?
• 6:31
  And
• 6:31
  it
• 6:31
  literally
• 6:31
  gives
• 6:32
  you
• 6:32
  the
• 6:32
  code
• 6:32
  to
• 6:32
  copy
• 6:32
  and
• 6:32
  paste
• 6:33
  in
• 6:33
  and
• 6:33
  it
• 6:33
  sorts
• 6:34
  out
• 6:34
  for
• 6:34
  you.
• 6:34
  And
• 6:35
  so
• 6:35
  I
• 6:35
  think
• 6:35
  our
• 6:36
  understanding
• 6:36
  of
• 6:36
  how
• 6:36
  to
• 6:37
  use
• 6:37
  it
• 6:37
  is
• 6:37
  increasing.
• 6:38
  And.
• 6:38
  And
• 6:39
  I'm
• 6:39
  definitely
• 6:40
  also
• 6:40
  be
• 6:41
  interesting
• 6:41
  to
• 6:41
  hear
• 6:41
  your
• 6:42
  take
• 6:42
  on
• 6:42
  this,
• 6:42
  but
• 6:42
  I'm
• 6:43
  hearing
• 6:43
  a
• 6:43
  lot
• 6:43
  of
• 6:43
  narrative
• 6:44
  around
• 6:44
  people
• 6:45
  questioning
• 6:46
  all
• 6:46
  of
• 6:46
  the
• 6:46
  time
• 6:47
  whether
• 6:47
  something
• 6:48
  was
• 6:48
  created
• 6:48
  by
• 6:49
  AI
• 6:49
  or
• 6:50
  not.
• 6:50
  So,
• 6:50
  oh,
• 6:51
  I
• 6:51
  got
• 6:51
  this
• 6:51
  email.
• 6:51
  I
• 6:52
  think
• 6:52
  they
• 6:52
  wrote
• 6:52
  it
• 6:52
  on
• 6:52
  AI.
• 6:53
  Oh,
• 6:53
  I
• 6:53
  think
• 6:53
  they
• 6:53
  made
• 6:54
  that
• 6:54
  picture
• 6:54
  on
• 6:54
  AI.
• 6:55
  Yeah,
• 6:56
  See,
• 6:56
  I
• 6:57
  actually
• 6:57
  watched
• 6:57
  a
• 6:58
  documentary
• 6:58
  on
• 6:58
  Netflix
• 6:59
  the
• 6:59
  other
• 6:59
  day
• 6:59
  and
• 6:59
  they
• 7:00
  had
• 7:00
  used
• 7:00
  AI
• 7:01
  to.
• 7:02
  To
• 7:04
  remove.
• 7:05
  To
• 7:05
  anonymize
• 7:06
  the
• 7:06
  person
• 7:06
  who
• 7:07
  was
• 7:07
  speaking.
• 7:08
  And
• 7:08
  it
• 7:08
  was
• 7:08
  really
• 7:09
  strange
• 7:09
  because
• 7:09
  un.
• 7:10
  I
• 7:11
  saw
• 7:11
  that
• 7:11
  sort
• 7:11
  of
• 7:11
  disclaimer
• 7:12
  in
• 7:12
  the
• 7:12
  top
• 7:12
  corner.
• 7:13
  I
• 7:14
  don't
• 7:14
  think
• 7:14
  I
• 7:14
  would
• 7:14
  have
• 7:14
  noticed
• 7:15
  immediately
• 7:16
  once
• 7:16
  I
• 7:16
  knew
• 7:16
  about
• 7:17
  it.
• 7:17
  I
• 7:17
  was
• 7:17
  like,
• 7:17
  oh,
• 7:18
  clear
• 7:18
  AI
• 7:18
  things.
• 7:19
  Perfect
• 7:19
  skin,
• 7:20
  perfect
• 7:20
  eyes.
• 7:21
  You
• 7:21
  know,
• 7:21
  you
• 7:22
  can
• 7:22
  tell
• 7:22
  immediately.
• 7:23
  Thankfully,
• 7:24
  they
• 7:24
  didn't
• 7:24
  have
• 7:24
  like
• 7:24
  seven
• 7:25
  fingers,
• 7:25
  but
• 7:25
  it
• 7:25
  was
• 7:26
  one
• 7:26
  of
• 7:26
  those
• 7:26
  things
• 7:26
  where
• 7:27
  you
• 7:27
  kind
• 7:27
  of.
• 7:27
  You
• 7:28
  can
• 7:28
  see.
• 7:28
  You
• 7:29
  can
• 7:29
  see
• 7:29
  it
• 7:29
  when
• 7:29
  you
• 7:30
  know
• 7:30
  it's
• 7:30
  there.
• 7:30
  And
• 7:30
  I
• 7:31
  think
• 7:31
  you're
• 7:31
  right
• 7:31
  in
• 7:31
  terms
• 7:32
  of
• 7:32
  questioning
• 7:33
  whether
• 7:33
  something
• 7:33
  has
• 7:33
  been
• 7:33
  written
• 7:34
  with
• 7:34
  AI
• 7:34
  or
• 7:34
  not.
• 7:34
  But
• 7:35
  we've
• 7:35
  now,
• 7:35
  as
• 7:36
  you
• 7:36
  say,
• 7:36
  got
• 7:36
  smarter
• 7:37
  at
• 7:37
  using
• 7:37
  it.
• 7:37
  And
• 7:38
  so,
• 7:38
  you
• 7:38
  know,
• 7:38
  at
• 7:39
  Guides
• 7:39
  for
• 7:39
  Brides,
• 7:39
  we
• 7:39
  use
• 7:40
  AI
• 7:40
  all
• 7:40
  the
• 7:41
  time
• 7:41
  to
• 7:41
  help
• 7:41
  us
• 7:41
  with
• 7:41
  our
• 7:41
  work.
• 7:42
  It's
• 7:42
  streaming,
• 7:42
  streamlines,
• 7:43
  everything.
• 7:43
  It
• 7:43
  helps
• 7:44
  us
• 7:44
  write
• 7:44
  things
• 7:44
  like
• 7:44
  processes.
• 7:45
  It
• 7:45
  helps
• 7:46
  us
• 7:46
  make
• 7:46
  sure
• 7:46
  that
• 7:47
  we
• 7:47
  are
• 7:47
  working
• 7:47
  to
• 7:48
  the
• 7:48
  best
• 7:48
  of
• 7:48
  our
• 7:48
  ability,
• 7:48
  making
• 7:49
  the
• 7:49
  most
• 7:49
  of
• 7:49
  the
• 7:49
  time
• 7:50
  that
• 7:50
  we
• 7:50
  have.
• 7:51
  And
• 7:52
  so
• 7:52
  I
• 7:52
  find,
• 7:53
  as
• 7:53
  well,
• 7:53
  like
• 7:53
  most
• 7:54
  of
• 7:54
  the
• 7:54
  time
• 7:54
  I'm
• 7:55
  using
• 7:55
  AI
• 7:55
  to
• 7:56
  help
• 7:56
  me
• 7:56
  draft
• 7:57
  an
• 7:57
  email
• 7:57
  or
• 7:57
  help
• 7:57
  me
• 7:58
  improve
• 7:58
  an
• 7:58
  email
• 7:58
  or
• 7:59
  something
• 7:59
  like
• 7:59
  that.
• 7:59
  But
• 8:00
  my
• 8:00
  AI
• 8:00
  is
• 8:01
  so
• 8:01
  well
• 8:01
  trained
• 8:02
  to
• 8:02
  speak
• 8:03
  like
• 8:03
  me
• 8:03
  now.
• 8:04
  There's
• 8:04
  very
• 8:04
  few
• 8:05
  times
• 8:05
  I've
• 8:05
  had
• 8:05
  to
• 8:06
  actually
• 8:06
  make
• 8:07
  edits
• 8:07
  to
• 8:07
  what's
• 8:08
  being
• 8:08
  said
• 8:08
  to
• 8:08
  make
• 8:08
  it
• 8:08
  sound
• 8:09
  less
• 8:09
  like
• 8:09
  AI.
• 8:10
  It's
• 8:10
  really
• 8:10
  strange.
• 8:11
  It's
• 8:11
  becoming
• 8:11
  like
• 8:11
  a
• 8:12
  day
• 8:12
  to
• 8:12
  day
• 8:12
  tool
• 8:12
  that
• 8:12
  I
• 8:13
  use
• 8:13
  all
• 8:13
  the
• 8:13
  time.
• 8:14
  It's
• 8:14
  often
• 8:14
  the
• 8:15
  way
• 8:15
  I
• 8:15
  like
• 8:15
  to
• 8:15
  say
• 8:16
  it,
• 8:16
  especially
• 8:16
  when
• 8:16
  it
• 8:16
  comes
• 8:16
  to
• 8:17
  copywriting
• 8:17
  or
• 8:17
  things
• 8:18
  like
• 8:18
  that,
• 8:18
  is
• 8:19
  using
• 8:19
  it
• 8:19
  as
• 8:20
  a
• 8:20
  tool
• 8:20
  to
• 8:20
  help
• 8:21
  you
• 8:21
  improve
• 8:22
  or,
• 8:24
  or
• 8:24
  help
• 8:25
  it
• 8:25
  to
• 8:25
  sound
• 8:26
  better
• 8:26
  or
• 8:27
  be
• 8:28
  smoother
• 8:28
  in
• 8:29
  like
• 8:29
  a
• 8:29
  sentence,
• 8:29
  for
• 8:30
  example,
• 8:31
  rather
• 8:31
  than,
• 8:32
  rather
• 8:33
  than
• 8:33
  sort
• 8:33
  of
• 8:34
  asking
• 8:34
  it
• 8:34
  to
• 8:34
  do
• 8:34
  the
• 8:35
  writing
• 8:35
  for
• 8:35
  you.
• 8:35
  That's
• 8:36
  where
• 8:36
  it
• 8:36
  becomes
• 8:36
  tricky
• 8:37
  and
• 8:38
  it
• 8:38
  doesn't
• 8:39
  perform
• 8:39
  as
• 8:39
  well.
• 8:40
  And
• 8:40
  also
• 8:41
  one
• 8:41
  of
• 8:41
  the
• 8:41
  things
• 8:41
  I
• 8:42
  say,
• 8:42
  like
• 8:42
  from
• 8:42
  a
• 8:43
  tip
• 8:43
  perspective
• 8:44
  is
• 8:44
  once
• 8:44
  you've
• 8:44
  got
• 8:44
  your
• 8:45
  prompt
• 8:45
  right,
• 8:46
  the
• 8:46
  rest
• 8:46
  of
• 8:46
  it
• 8:47
  works
• 8:47
  and
• 8:47
  it's
• 8:48
  the
• 8:48
  prompt
• 8:48
  that
• 8:49
  should
• 8:49
  take
• 8:49
  the
• 8:49
  longest
• 8:50
  part
• 8:50
  of
• 8:50
  the
• 8:50
  work
• 8:51
  for
• 8:51
  you
• 8:51
  when
• 8:51
  it
• 8:51
  comes
• 8:52
  to
• 8:52
  using
• 8:52
  AI
• 8:52
  in
• 8:53
  your
• 8:53
  business.
• 8:53
  Yeah,
• 8:54
  so
• 8:54
  true.
• 8:54
  Okay,
• 8:55
  I've
• 8:55
  got
• 8:55
  one
• 8:55
  other
• 8:55
  question
• 8:55
  about
• 8:56
  AI
• 8:56
  while
• 8:56
  we're
• 8:57
  on
• 8:57
  that
• 8:57
  subject,
• 8:57
  which
• 8:57
  actually
• 8:58
  directly
• 8:58
  relates
• 8:59
  to
• 8:59
  you
• 8:59
  as
• 9:00
  a
• 9:00
  directory,
• 9:01
  because
• 9:01
  I've
• 9:02
  been
• 9:02
  having
• 9:02
  lots
• 9:02
  of
• 9:02
  conversations
• 9:03
  with
• 9:03
  various
• 9:03
  AI
• 9:04
  experts
• 9:05
  and
• 9:05
  one
• 9:05
  of
• 9:05
  the
• 9:05
  things
• 9:05
  they
• 9:06
  say
• 9:06
  that
• 9:06
  AI
• 9:06
  really
• 9:07
  likes
• 9:07
  is
• 9:08
  pricing
• 9:08
  on
• 9:08
  your
• 9:08
  website.
• 9:09
  You
• 9:09
  know,
• 9:09
  I
• 9:09
  love
• 9:09
  to
• 9:09
  preach
• 9:10
  about
• 9:10
  price
• 9:10
  transparency,
• 9:11
  but
• 9:12
  quite
• 9:12
  often
• 9:12
  what
• 9:13
  AI
• 9:13
  is
• 9:13
  doing,
• 9:14
  as
• 9:14
  we
• 9:14
  know,
• 9:15
  is
• 9:15
  pulling
• 9:15
  the
• 9:15
  information
• 9:16
  from
• 9:16
  directories.
• 9:17
  And
• 9:17
  the
• 9:17
  old
• 9:18
  kind
• 9:18
  of
• 9:18
  model
• 9:19
  on
• 9:19
  directories
• 9:20
  at
• 9:20
  one
• 9:20
  point
• 9:20
  was,
• 9:21
  you
• 9:21
  know,
• 9:21
  have
• 9:21
  a
• 9:21
  fairly
• 9:22
  low
• 9:22
  price
• 9:23
  on
• 9:23
  your
• 9:23
  page
• 9:23
  to
• 9:24
  try
• 9:24
  and
• 9:24
  attract
• 9:24
  people
• 9:25
  in
• 9:25
  and
• 9:25
  then
• 9:25
  you
• 9:26
  can
• 9:26
  talk
• 9:26
  to
• 9:26
  them
• 9:26
  about
• 9:27
  the
• 9:27
  pros
• 9:27
  and
• 9:27
  cons
• 9:28
  of
• 9:28
  that
• 9:28
  later.
• 9:29
  But
• 9:29
  actually
• 9:30
  if
• 9:30
  we're
• 9:30
  putting
• 9:30
  a
• 9:30
  low
• 9:31
  price
• 9:31
  on
• 9:31
  our
• 9:31
  directory
• 9:32
  listing,
• 9:32
  that's
• 9:32
  what
• 9:33
  ChatGPT
• 9:33
  is
• 9:33
  pulling
• 9:34
  through
• 9:34
  and
• 9:34
  saying
• 9:34
  is
• 9:34
  our
• 9:35
  price.
• 9:35
  So
• 9:35
  I
• 9:36
  don't
• 9:36
  know
• 9:36
  if
• 9:36
  you've
• 9:36
  had
• 9:36
  this
• 9:37
  conversation
• 9:37
  with
• 9:37
  clients
• 9:38
  yet
• 9:38
  if
• 9:38
  you're
• 9:38
  thinking
• 9:38
  about
• 9:38
  that
• 9:39
  in
• 9:39
  your
• 9:39
  business,
• 9:39
  but
• 9:40
  what
• 9:40
  I'm
• 9:40
  starting
• 9:40
  to
• 9:40
  say
• 9:40
  is
• 9:41
  you've
• 9:41
  got
• 9:41
  to
• 9:41
  be
• 9:41
  more
• 9:41
  realistic
• 9:42
  with
• 9:42
  your
• 9:42
  pricing
• 9:42
  on
• 9:43
  the
• 9:43
  directories
• 9:44
  because
• 9:44
  otherwise
• 9:45
  it's
• 9:45
  looking
• 9:45
  weird
• 9:46
  when
• 9:46
  it's
• 9:46
  entering
• 9:47
  the
• 9:47
  ChatGPT
• 9:48
  universe.
• 9:48
  Absolutely.
• 9:49
  And
• 9:49
  I
• 9:50
  think,
• 9:50
  you
• 9:50
  know,
• 9:50
  you've
• 9:50
  hit
• 9:50
  the
• 9:50
  nail
• 9:51
  on
• 9:51
  the
• 9:51
  head
• 9:51
  there.
• 9:52
  I
• 9:52
  think
• 9:52
  one
• 9:52
  of
• 9:52
  the
• 9:53
  things
• 9:53
  that
• 9:54
  is
• 9:54
  important
• 9:54
  to
• 9:54
  know
• 9:55
  about
• 9:55
  AI
• 9:55
  search
• 9:55
  when
• 9:56
  it
• 9:56
  comes
• 9:56
  to
• 9:56
  wedding
• 9:56
  directories,
• 9:57
  and
• 9:57
  it's
• 9:57
  a
• 9:57
  little
• 9:58
  sneaky
• 9:58
  insight
• 9:59
  into
• 9:59
  my
• 9:59
  session
• 10:00
  at
• 10:00
  Wed
• 10:00
  Pros
• 10:01
  Live
• 10:02
  is
• 10:02
  the
• 10:02
  fact
• 10:03
  that
• 10:03
  they
• 10:04
  are
• 10:04
  considered
• 10:04
  to
• 10:05
  be
• 10:05
  a
• 10:06
  fact
• 10:07
  Source
• 10:07
  they
• 10:08
  yes,
• 10:09
  they
• 10:09
  do
• 10:09
  acknowledge
• 10:10
  and
• 10:10
  I
• 10:10
  have
• 10:10
  asked
• 10:10
  ChatGPT
• 10:11
  of
• 10:11
  is
• 10:12
  this
• 10:12
  a
• 10:12
  marketing
• 10:13
  like
• 10:13
  is
• 10:13
  a
• 10:14
  website
• 10:14
  directory
• 10:15
  a
• 10:15
  marketing
• 10:17
  tool
• 10:17
  or
• 10:17
  resource?
• 10:18
  And
• 10:18
  while
• 10:18
  it
• 10:19
  acknowledges
• 10:19
  that
• 10:19
  it
• 10:19
  is,
• 10:21
  it's
• 10:21
  more
• 10:22
  likely
• 10:22
  to
• 10:23
  see
• 10:23
  it
• 10:23
  as
• 10:23
  a
• 10:23
  factual
• 10:24
  entity
• 10:25
  and
• 10:25
  so
• 10:26
  your
• 10:27
  website
• 10:27
  is
• 10:27
  more
• 10:27
  likely
• 10:28
  to
• 10:28
  be
• 10:28
  seen
• 10:28
  as
• 10:28
  like
• 10:29
  as
• 10:29
  marketing
• 10:30
  text.
• 10:31
  Directories
• 10:31
  are
• 10:32
  still
• 10:32
  kind
• 10:32
  of
• 10:32
  marketing
• 10:33
  text,
• 10:34
  but
• 10:34
  LLMs
• 10:35
  tend
• 10:35
  to
• 10:35
  prefer
• 10:36
  it
• 10:36
  to
• 10:36
  be
• 10:37
  used
• 10:37
  as
• 10:38
  a
• 10:38
  source
• 10:38
  for
• 10:38
  fact
• 10:38
  checking.
• 10:39
  So
• 10:39
  if
• 10:40
  you
• 10:40
  are
• 10:40
  going
• 10:41
  to
• 10:41
  number
• 10:41
  one,
• 10:41
  if
• 10:41
  you
• 10:42
  use
• 10:42
  directories
• 10:42
  and
• 10:42
  you
• 10:43
  should
• 10:43
  be
• 10:43
  using
• 10:43
  directories,
• 10:43
  you
• 10:44
  should
• 10:44
  be
• 10:44
  on
• 10:44
  multiple
• 10:45
  and
• 10:45
  multiple
• 10:45
  relevant
• 10:46
  ones.
• 10:46
  For
• 10:46
  you
• 10:47
  is
• 10:48
  making
• 10:48
  sure
• 10:49
  that
• 10:49
  all
• 10:50
  of
• 10:50
  your
• 10:50
  information
• 10:51
  is
• 10:51
  the
• 10:52
  same
• 10:52
  across
• 10:53
  all
• 10:53
  platforms.
• 10:54
  That
• 10:54
  is
• 10:54
  the
• 10:54
  crucial
• 10:55
  part
• 10:55
  because
• 10:56
  the
• 10:57
  worst
• 10:57
  thing
• 10:57
  that
• 10:57
  can
• 10:57
  happen
• 10:58
  is
• 10:58
  ChatGPT
• 10:59
  telling
• 10:59
  a
• 10:59
  couple,
• 11:00
  oh,
• 11:00
  I
• 11:01
  reckon
• 11:01
  this
• 11:01
  venue
• 11:01
  might
• 11:02
  be
• 11:02
  worth
• 11:02
  looking
• 11:02
  at.
• 11:02
  But
• 11:03
  pricing
• 11:04
  on
• 11:04
  guys
• 11:04
  for
• 11:04
  bride
• 11:05
  says
• 11:05
  it's
• 11:05
  this,
• 11:06
  but
• 11:06
  this
• 11:07
  directory
• 11:07
  says
• 11:07
  it's
• 11:08
  that.
• 11:08
  And
• 11:08
  so
• 11:09
  that
• 11:09
  could
• 11:09
  be
• 11:10
  conceived
• 11:10
  as
• 11:10
  a
• 11:10
  downside
• 11:11
  because
• 11:11
  as
• 11:11
  we
• 11:12
  know,
• 11:13
  LLMs
• 11:13
  like
• 11:13
  ChatGPT
• 11:14
  tend
• 11:15
  to
• 11:15
  prefer
• 11:15
  to
• 11:15
  be
• 11:15
  neutral
• 11:16
  and
• 11:17
  tend
• 11:18
  to
• 11:18
  try
• 11:18
  and
• 11:19
  give
• 11:19
  you
• 11:19
  both
• 11:20
  sides
• 11:20
  of
• 11:20
  the
• 11:20
  story.
• 11:21
  So
• 11:21
  if
• 11:22
  you
• 11:23
  are
• 11:23
  inconsistent
• 11:24
  in
• 11:24
  things
• 11:24
  like
• 11:24
  pricing
• 11:25
  or
• 11:25
  key
• 11:25
  facts,
• 11:26
  that's
• 11:27
  where
• 11:27
  things
• 11:27
  are
• 11:27
  going
• 11:27
  to
• 11:27
  fall
• 11:27
  down.
• 11:28
  That's
• 11:28
  going
• 11:28
  to
• 11:28
  look
• 11:28
  like
• 11:29
  a
• 11:29
  negative.
• 11:30
  So
• 11:30
  that's
• 11:30
  where
• 11:30
  it
• 11:30
  will
• 11:30
  pull
• 11:31
  that
• 11:31
  up
• 11:31
  in
• 11:31
  the
• 11:32
  results.
• 11:32
  Makes
• 11:33
  perfect
• 11:33
  sense.
• 11:33
  So
• 11:34
  consistency
• 11:35
  really
• 11:35
  is
• 11:35
  the
• 11:35
  name
• 11:35
  of
• 11:36
  the
• 11:36
  game.
• 11:36
  We're
• 11:36
  not
• 11:36
  trying
• 11:36
  to
• 11:36
  do
• 11:37
  short
• 11:37
  term
• 11:37
  sales
• 11:37
  tactics
• 11:38
  to
• 11:38
  hook
• 11:38
  people
• 11:39
  in
• 11:39
  anymore
• 11:39
  on
• 11:39
  a
• 11:40
  directory.
• 11:40
  We're
• 11:40
  trying
• 11:41
  to
• 11:41
  be
• 11:41
  considerate
• 11:42
  and
• 11:42
  transparent
• 11:43
  so
• 11:43
  everything
• 11:43
  matches.
• 11:44
  So
• 11:44
  it's
• 11:44
  really
• 11:45
  easy
• 11:45
  for
• 11:45
  the
• 11:46
  AI
• 11:47
  models
• 11:47
  to
• 11:48
  pull
• 11:48
  your
• 11:48
  information
• 11:48
  through.
• 11:49
  Absolutely.
• 11:50
  And
• 11:50
  one
• 11:50
  of
• 11:50
  the
• 11:50
  things
• 11:50
  I
• 11:50
  will
• 11:51
  say
• 11:51
  as
• 11:51
  well
• 11:51
  is
• 11:51
  the
• 11:52
  best
• 11:52
  way
• 11:52
  to
• 11:53
  make
• 11:53
  this,
• 11:54
  make
• 11:55
  directories
• 11:55
  listings
• 11:56
  work
• 11:56
  best
• 11:56
  for
• 11:57
  you
• 11:57
  in
• 11:57
  terms
• 11:57
  of
• 11:57
  AI
• 11:58
  search
• 11:58
  is
• 11:58
  to
• 11:59
  make
• 11:59
  sure
• 11:59
  that
• 11:59
  you
• 12:00
  are
• 12:00
  writing
• 12:01
  in
• 12:01
  the
• 12:01
  third
• 12:01
  person.
• 12:02
  So
• 12:03
  instead
• 12:03
  of
• 12:03
  saying
• 12:04
  me
• 12:04
  my
• 12:04
  business,
• 12:05
  we
• 12:05
  do
• 12:05
  this,
• 12:06
  we
• 12:06
  do
• 12:06
  that.
• 12:07
  Write
• 12:07
  it
• 12:07
  as
• 12:08
  if
• 12:09
  you
• 12:09
  are
• 12:09
  someone
• 12:10
  else
• 12:10
  talking
• 12:10
  about
• 12:10
  your
• 12:11
  business
• 12:11
  because
• 12:12
  that's
• 12:12
  what's
• 12:13
  going
• 12:13
  to
• 12:13
  help
• 12:14
  separate
• 12:15
  it
• 12:15
  from
• 12:16
  being
• 12:16
  a
• 12:18
  marketing
• 12:18
  tool
• 12:18
  in
• 12:19
  their
• 12:19
  quotations
• 12:19
  to
• 12:20
  a
• 12:20
  fact
• 12:20
  source.
• 12:21
  Fantastic.
• 12:22
  So
• 12:22
  basically
• 12:22
  we
• 12:22
  would
• 12:23
  be
• 12:23
  writing
• 12:23
  Becca
• 12:23
  Pountney
• 12:24
  is
• 12:24
  xyz
• 12:25
  Becca
• 12:25
  Pountney
• 12:26
  is
• 12:26
  a
• 12:26
  florist
• 12:27
  in
• 12:27
  Bedfordshire
• 12:27
  who
• 12:28
  goes
• 12:28
  out
• 12:28
  for
• 12:28
  X
• 12:29
  amount
• 12:29
  of
• 12:29
  money.
• 12:29
  Yeah.
• 12:29
  Rather
• 12:30
  than
• 12:30
  I
• 12:30
  am
• 12:30
  a
• 12:31
  florist
• 12:31
  in
• 12:31
  Bedfordshire.
• 12:32
  Makes
• 12:32
  perfect
• 12:32
  sense.
• 12:33
  Okay,
• 12:33
  there's
• 12:33
  one
• 12:33
  simple
• 12:34
  takeaway
• 12:34
  straight
• 12:34
  away
• 12:35
  that
• 12:35
  people
• 12:35
  can
• 12:35
  take.
• 12:36
  Go
• 12:36
  to
• 12:36
  your
• 12:36
  directory
• 12:37
  listings,
• 12:37
  check
• 12:38
  your
• 12:38
  pricing
• 12:38
  and
• 12:39
  go
• 12:39
  and
• 12:39
  update
• 12:39
  the
• 12:39
  wording
• 12:40
  so
• 12:40
  that
• 12:40
  you're
• 12:40
  not
• 12:40
  saying
• 12:40
  I
• 12:41
  and
• 12:41
  me
• 12:41
  all
• 12:41
  of
• 12:42
  the
• 12:42
  time.
• 12:42
  Right.
• 12:42
  Nikita,
• 12:43
  from
• 12:43
  your
• 12:43
  standpoint,
• 12:44
  I
• 12:44
  also
• 12:44
  want
• 12:44
  to
• 12:44
  talk
• 12:44
  about
• 12:45
  mistakes
• 12:45
  you're
• 12:45
  seeing
• 12:46
  people
• 12:46
  making
• 12:46
  because
• 12:47
  I
• 12:47
  know,
• 12:47
  like
• 12:47
  me
• 12:47
  as
• 12:48
  a
• 12:48
  fellow
• 12:48
  marketer,
• 12:49
  you
• 12:49
  see
• 12:49
  the
• 12:49
  mistakes
• 12:50
  just
• 12:50
  as
• 12:51
  clearly
• 12:51
  as
• 12:51
  you
• 12:51
  see
• 12:51
  the
• 12:51
  good
• 12:51
  things.
• 12:52
  And
• 12:52
  we're
• 12:52
  not
• 12:52
  going
• 12:52
  to
• 12:53
  call
• 12:53
  anyone
• 12:53
  out
• 12:53
  on
• 12:53
  their
• 12:53
  mistakes.
• 12:54
  But
• 12:54
  I'd
• 12:55
  love
• 12:55
  to
• 12:55
  know
• 12:55
  if
• 12:55
  you're
• 12:55
  seeing
• 12:56
  things
• 12:56
  and
• 12:56
  you
• 12:56
  think,
• 12:56
  why
• 12:57
  are
• 12:57
  they
• 12:57
  still
• 12:57
  doing
• 12:57
  that
• 12:57
  in
• 12:58
  2026?
• 12:59
  I
• 12:59
  have
• 13:00
  one
• 13:00
  bugbear
• 13:01
  that
• 13:02
  I
• 13:02
  always,
• 13:03
  I
• 13:03
  always
• 13:03
  have
• 13:04
  this,
• 13:04
  this
• 13:04
  one
• 13:04
  bugbear
• 13:05
  where
• 13:06
  I
• 13:06
  think
• 13:06
  people
• 13:07
  are
• 13:08
  forgetting
• 13:09
  how
• 13:09
  the
• 13:09
  marketing
• 13:10
  landscape
• 13:10
  has
• 13:11
  changed
• 13:12
  and
• 13:12
  we
• 13:12
  are
• 13:13
  still
• 13:13
  seeing
• 13:14
  it
• 13:14
  as
• 13:14
  this
• 13:15
  very
• 13:15
  smooth
• 13:16
  funnel
• 13:16
  of.
• 13:16
  I
• 13:17
  saw,
• 13:17
  I
• 13:18
  saw
• 13:18
  a
• 13:18
  listing.
• 13:19
  I'm
• 13:19
  going
• 13:19
  to
• 13:20
  look
• 13:20
  at
• 13:20
  the
• 13:20
  pictures
• 13:20
  on
• 13:20
  the
• 13:21
  listing,
• 13:21
  I'm
• 13:21
  going
• 13:21
  to
• 13:22
  send
• 13:22
  an
• 13:22
  inquiry
• 13:22
  on
• 13:23
  the
• 13:23
  listing
• 13:23
  and
• 13:23
  then
• 13:23
  I'm
• 13:24
  going
• 13:24
  to
• 13:24
  book
• 13:24
  that
• 13:24
  venue
• 13:25
  or
• 13:25
  book
• 13:25
  that
• 13:25
  supplier.
• 13:26
  That's
• 13:26
  not
• 13:26
  how
• 13:27
  this
• 13:27
  works
• 13:27
  anymore.
• 13:28
  Everything
• 13:29
  works
• 13:29
  together.
• 13:30
  That's
• 13:30
  why
• 13:31
  directory
• 13:31
  listings
• 13:32
  are
• 13:32
  a
• 13:33
  launch
• 13:34
  pad.
• 13:34
  They
• 13:34
  are
• 13:34
  a
• 13:35
  starting
• 13:35
  point,
• 13:35
  they're
• 13:36
  a
• 13:36
  fact
• 13:36
  checking
• 13:36
  point
• 13:37
  and
• 13:37
  they're
• 13:37
  a
• 13:37
  verification
• 13:38
  point
• 13:38
  for
• 13:39
  couples.
• 13:40
  So
• 13:40
  the
• 13:41
  way
• 13:41
  we
• 13:41
  use
• 13:41
  directories
• 13:42
  is
• 13:43
  changing
• 13:43
  so
• 13:43
  much.
• 13:44
  You
• 13:44
  aren't
• 13:45
  always
• 13:45
  going
• 13:45
  to
• 13:45
  see
• 13:46
  the
• 13:47
  benefit
• 13:47
  of
• 13:48
  holy
• 13:48
  inquiries
• 13:49
  from
• 13:50
  a
• 13:50
  directory.
• 13:50
  Listing
• 13:51
  inquiries
• 13:52
  can
• 13:52
  come
• 13:52
  from
• 13:53
  literally
• 13:53
  anywhere
• 13:54
  because
• 13:55
  people
• 13:55
  are
• 13:55
  looking
• 13:56
  at
• 13:56
  you
• 13:56
  absolutely
• 13:57
  everywhere.
• 13:58
  And
• 13:58
  I've
• 13:58
  got
• 13:59
  some
• 13:59
  stats
• 13:59
  here
• 14:00
  that
• 14:00
  I
• 14:01
  learned
• 14:01
  at
• 14:01
  Wedding
• 14:02
  MBA
• 14:02
  from
• 14:03
  ng,
• 14:04
  which
• 14:04
  was
• 14:04
  that
• 14:05
  the
• 14:05
  amount
• 14:06
  of
• 14:06
  time
• 14:06
  people
• 14:07
  need
• 14:07
  to
• 14:07
  see
• 14:07
  something
• 14:08
  before
• 14:08
  they
• 14:08
  take
• 14:08
  action
• 14:09
  specifically
• 14:09
  for
• 14:09
  the
• 14:09
  events
• 14:10
  industry
• 14:10
  is
• 14:11
  14.81
• 14:13
  times.
• 14:14
  So
• 14:14
  that's
• 14:14
  huge.
• 14:15
  And
• 14:16
  that's
• 14:16
  from
• 14:16
  their
• 14:16
  small
• 14:16
  business
• 14:17
  report.
• 14:17
  So
• 14:17
  it's,
• 14:18
  it's
• 14:18
  data
• 14:18
  that
• 14:19
  they
• 14:19
  have
• 14:19
  been,
• 14:20
  that
• 14:20
  they've
• 14:20
  generated
• 14:22
  and
• 14:23
  we
• 14:23
  can
• 14:23
  see
• 14:23
  that,
• 14:23
  you
• 14:24
  know,
• 14:24
  it's
• 14:24
  no
• 14:24
  longer
• 14:25
  just
• 14:25
  seven
• 14:26
  touch
• 14:26
  points,
• 14:26
  it's
• 14:27
  actually,
• 14:27
  it's
• 14:27
  double
• 14:28
  that
• 14:28
  specifically
• 14:28
  for
• 14:29
  the
• 14:29
  event
• 14:29
  industry.
• 14:30
  So
• 14:30
  that
• 14:30
  means
• 14:30
  that
• 14:31
  they
• 14:31
  could
• 14:31
  be
• 14:31
  looking,
• 14:32
  they
• 14:32
  could
• 14:32
  be
• 14:32
  looking
• 14:33
  on
• 14:33
  Google
• 14:33
  and
• 14:33
  they're
• 14:34
  searching
• 14:34
  for
• 14:35
  wedding
• 14:35
  florists
• 14:35
  near
• 14:36
  me.
• 14:36
  Whatever
• 14:36
  they're
• 14:37
  doing,
• 14:37
  doing
• 14:37
  wherever
• 14:37
  they're
• 14:37
  starting.
• 14:38
  Then
• 14:38
  they
• 14:38
  might
• 14:39
  go
• 14:39
  on
• 14:39
  a
• 14:39
  directory
• 14:39
  and
• 14:40
  find
• 14:40
  you
• 14:40
  on
• 14:40
  there.
• 14:40
  Then
• 14:41
  they
• 14:41
  might
• 14:41
  go
• 14:41
  on
• 14:41
  to
• 14:42
  Instagram
• 14:42
  and
• 14:42
  have
• 14:42
  a
• 14:43
  look
• 14:43
  at
• 14:43
  your
• 14:43
  Instagram.
• 14:43
  Then
• 14:44
  they
• 14:44
  might
• 14:44
  go
• 14:44
  on
• 14:44
  to
• 14:44
  TikTok
• 14:45
  and
• 14:45
  look
• 14:45
  at
• 14:45
  your
• 14:45
  TikTok.
• 14:46
  Then
• 14:46
  they
• 14:46
  might
• 14:46
  go
• 14:47
  to
• 14:47
  your
• 14:47
  website
• 14:47
  and
• 14:47
  look
• 14:48
  at
• 14:48
  your
• 14:48
  website.
• 14:48
  Then
• 14:48
  they
• 14:48
  might
• 14:48
  go
• 14:49
  back
• 14:49
  to
• 14:49
  Google
• 14:49
  and
• 14:49
  look
• 14:50
  at
• 14:50
  your
• 14:50
  reviews.
• 14:50
  It
• 14:51
  goes
• 14:51
  on
• 14:51
  and
• 14:51
  on
• 14:52
  and
• 14:52
  on
• 14:52
  and
• 14:52
  on
• 14:52
  and
• 14:52
  you
• 14:53
  just
• 14:53
  don't
• 14:53
  know
• 14:54
  at
• 14:54
  what
• 14:54
  point
• 14:54
  they're
• 14:55
  going
• 14:55
  to
• 14:55
  be
• 14:55
  confident
• 14:55
  enough
• 14:56
  to
• 14:56
  send
• 14:56
  you
• 14:56
  an
• 14:56
  inquiry.
• 14:57
  It
• 14:57
  could
• 14:57
  be
• 14:57
  when
• 14:58
  they're
• 14:58
  on
• 14:58
  your
• 14:58
  Instagram,
• 14:58
  it
• 14:59
  could
• 14:59
  be
• 14:59
  when
• 14:59
  they're
• 14:59
  on
• 14:59
  a
• 14:59
  directory,
• 15:00
  it
• 15:00
  could
• 15:00
  be
• 15:00
  when
• 15:00
  they're
• 15:00
  on
• 15:00
  your
• 15:01
  website.
• 15:01
  You
• 15:02
  just
• 15:02
  don't
• 15:02
  have
• 15:02
  an
• 15:03
  any
• 15:03
  idea
• 15:03
  anymore.
• 15:03
  But
• 15:04
  everything
• 15:04
  needs
• 15:04
  to
• 15:05
  work
• 15:05
  together.
• 15:06
  And
• 15:06
  if
• 15:06
  you're
• 15:07
  seeing
• 15:07
  all
• 15:07
  of
• 15:08
  your
• 15:08
  marketing
• 15:08
  facets
• 15:09
  as
• 15:09
  being
• 15:10
  completely
• 15:11
  individual
• 15:12
  and
• 15:13
  measuring
• 15:13
  the
• 15:14
  results
• 15:14
  from
• 15:14
  them
• 15:15
  completely
• 15:15
  individually,
• 15:16
  you're
• 15:16
  missing
• 15:17
  the
• 15:17
  point
• 15:17
  now.
• 15:18
  And
• 15:18
  I
• 15:18
  think
• 15:18
  that's
• 15:18
  one
• 15:19
  of
• 15:19
  the
• 15:19
  biggest
• 15:20
  things
• 15:20
  I
• 15:20
  will
• 15:20
  say,
• 15:21
  because
• 15:21
  I
• 15:22
  preach
• 15:22
  it
• 15:22
  from
• 15:22
  the
• 15:22
  rooftops
• 15:23
  all
• 15:23
  the
• 15:23
  time.
• 15:24
  It's
• 15:24
  so
• 15:24
  true.
• 15:24
  You
• 15:24
  know
• 15:24
  what,
• 15:25
  Nikita?
• 15:25
  It's
• 15:25
  a
• 15:25
  theme
• 15:26
  park
• 15:26
  out
• 15:26
  there.
• 15:26
  It's
• 15:27
  a
• 15:27
  marketing
• 15:27
  theme
• 15:28
  park.
• 15:28
  It's
• 15:28
  absolutely.
• 15:30
  No,
• 15:31
  it's
• 15:31
  very
• 15:31
  true.
• 15:32
  And
• 15:32
  you're
• 15:32
  right.
• 15:32
  And
• 15:32
  I
• 15:32
  think,
• 15:33
  interestingly,
• 15:34
  from
• 15:34
  my
• 15:34
  perspective,
• 15:34
  I
• 15:35
  think
• 15:35
  directories
• 15:35
  do
• 15:36
  get
• 15:36
  that
• 15:37
  most
• 15:37
  of
• 15:37
  all,
• 15:38
  I
• 15:38
  feel
• 15:38
  like
• 15:38
  people
• 15:39
  really
• 15:39
  expect
• 15:40
  it
• 15:40
  to
• 15:40
  go
• 15:41
  from
• 15:41
  A
• 15:41
  to
• 15:41
  B
• 15:41
  very,
• 15:42
  very
• 15:42
  quickly
• 15:43
  with
• 15:43
  a
• 15:43
  directory
• 15:44
  more
• 15:44
  so
• 15:44
  than
• 15:44
  anything
• 15:45
  else.
• 15:46
  So
• 15:46
  if
• 15:46
  they
• 15:46
  update
• 15:46
  their
• 15:47
  SEO,
• 15:47
  they
• 15:47
  say,
• 15:47
  oh,
• 15:48
  I
• 15:48
  know
• 15:48
  that
• 15:48
  will
• 15:48
  take
• 15:48
  a
• 15:48
  bit
• 15:48
  of
• 15:48
  time
• 15:49
  and
• 15:49
  it's
• 15:49
  just
• 15:49
  working
• 15:49
  on
• 15:50
  the
• 15:50
  overall
• 15:50
  thing.
• 15:50
  But
• 15:51
  if
• 15:51
  they
• 15:51
  pay
• 15:51
  for
• 15:51
  a
• 15:51
  directory,
• 15:52
  they
• 15:52
  do
• 15:52
  expect
• 15:52
  a
• 15:53
  lead
• 15:53
  immediately.
• 15:54
  And
• 15:55
  I
• 15:55
  don't
• 15:55
  know
• 15:56
  why
• 15:56
  that
• 15:56
  is.
• 15:56
  I
• 15:57
  think
• 15:57
  that's
• 15:57
  maybe
• 15:57
  how
• 15:58
  it
• 15:58
  was
• 15:58
  in
• 15:58
  the
• 15:58
  olden
• 15:59
  days,
• 15:59
  as
• 16:00
  it
• 16:00
  were.
• 16:00
  But
• 16:00
  actually,
• 16:00
  you're
• 16:00
  right.
• 16:01
  It's
• 16:01
  is
• 16:01
  a
• 16:02
  larger
• 16:02
  part
• 16:02
  of
• 16:02
  the
• 16:02
  landscape.
• 16:03
  It's
• 16:03
  a
• 16:03
  different
• 16:03
  piece
• 16:04
  of
• 16:04
  the
• 16:04
  puzzle
• 16:05
  and
• 16:05
  it's
• 16:05
  not
• 16:05
  necessarily
• 16:06
  going
• 16:07
  to
• 16:07
  work
• 16:07
  from
• 16:07
  A
• 16:07
  to
• 16:07
  B.
• 16:08
  And
• 16:08
  there's
• 16:08
  also
• 16:08
  so
• 16:08
  many
• 16:09
  other
• 16:09
  things
• 16:10
  that
• 16:10
  go
• 16:10
  along
• 16:10
  with
• 16:10
  it.
• 16:10
  It's
• 16:11
  not
• 16:11
  just
• 16:11
  the
• 16:11
  listing.
• 16:12
  So
• 16:12
  we'll
• 16:12
  talk
• 16:12
  more
• 16:13
  about
• 16:13
  that
• 16:13
  in
• 16:13
  a
• 16:13
  minute.
• 16:14
  The
• 16:14
  other
• 16:14
  thing
• 16:14
  we
• 16:14
  haven't
• 16:15
  talked
• 16:15
  about
• 16:15
  in
• 16:15
  2026,
• 16:16
  which
• 16:16
  I
• 16:16
  know
• 16:17
  is
• 16:17
  something
• 16:17
  you
• 16:18
  are
• 16:18
  also
• 16:18
  passionate
• 16:18
  about,
• 16:19
  is
• 16:19
  the
• 16:19
  way
• 16:20
  social
• 16:20
  media
• 16:20
  has
• 16:21
  shifted
• 16:22
  massively.
• 16:22
  Are
• 16:22
  you
• 16:23
  seeing
• 16:23
  any
• 16:23
  mistakes
• 16:23
  or
• 16:24
  things
• 16:24
  that
• 16:24
  people
• 16:24
  should
• 16:24
  be
• 16:24
  doing
• 16:25
  better
• 16:25
  on
• 16:25
  their
• 16:25
  socials?
• 16:26
  I
• 16:26
  mean,
• 16:26
  you
• 16:26
  know,
• 16:27
  I
• 16:27
  talk
• 16:27
  about
• 16:27
  social
• 16:28
  search
• 16:28
  all
• 16:29
  the
• 16:29
  time.
• 16:29
  I
• 16:30
  feel
• 16:30
  like
• 16:30
  I
• 16:31
  end
• 16:31
  up
• 16:31
  becoming
• 16:31
  a
• 16:32
  bit
• 16:32
  of
• 16:32
  a.
• 16:33
  I
• 16:33
  won't
• 16:33
  say
• 16:33
  SEO
• 16:34
  expert
• 16:34
  because
• 16:34
  there's
• 16:35
  so
• 16:35
  much
• 16:35
  to
• 16:35
  SEO.
• 16:36
  And
• 16:36
  I'm
• 16:36
  never
• 16:36
  going
• 16:37
  to
• 16:37
  stand
• 16:37
  up
• 16:37
  there
• 16:37
  and
• 16:37
  pretend
• 16:38
  to
• 16:38
  be
• 16:38
  like
• 16:38
  the
• 16:39
  biggest
• 16:39
  expert
• 16:39
  on
• 16:40
  SEO.
• 16:40
  But
• 16:41
  I
• 16:41
  think
• 16:41
  SEO
• 16:42
  is
• 16:42
  everywhere
• 16:42
  now
• 16:43
  and
• 16:44
  that's
• 16:44
  what
• 16:44
  the
• 16:44
  change
• 16:45
  is.
• 16:45
  And
• 16:45
  so
• 16:45
  when
• 16:45
  it
• 16:46
  comes
• 16:46
  to
• 16:46
  social
• 16:47
  media,
• 16:47
  making
• 16:48
  sure
• 16:48
  that
• 16:48
  you
• 16:49
  are
• 16:50
  optimizing
• 16:50
  your
• 16:51
  posts,
• 16:51
  your
• 16:51
  profiles
• 16:52
  for
• 16:52
  search
• 16:53
  is
• 16:53
  so
• 16:53
  important.
• 16:54
  And
• 16:54
  we're
• 16:54
  still
• 16:55
  making
• 16:56
  small
• 16:56
  mistakes.
• 16:56
  Again,
• 16:57
  that
• 16:57
  could
• 16:57
  have
• 16:57
  a
• 16:57
  big
• 16:57
  impact.
• 16:58
  So
• 16:59
  making
• 16:59
  sure
• 16:59
  that
• 16:59
  the
• 17:00
  word
• 17:00
  wedding
• 17:00
  is
• 17:01
  in
• 17:01
  your
• 17:01
  bio,
• 17:02
  for
• 17:02
  example,
• 17:02
  that's
• 17:03
  a
• 17:03
  massive
• 17:04
  thing
• 17:04
  that
• 17:04
  people
• 17:04
  forget.
• 17:05
  But
• 17:05
  it's
• 17:05
  a
• 17:06
  big
• 17:06
  thing
• 17:06
  that
• 17:06
  you
• 17:06
  can.
• 17:07
  It
• 17:07
  can
• 17:07
  have
• 17:07
  a
• 17:08
  big
• 17:08
  impact
• 17:08
  when
• 17:08
  you
• 17:08
  change
• 17:08
  it.
• 17:10
  So
• 17:10
  making
• 17:10
  sure
• 17:11
  that
• 17:11
  your
• 17:11
  posts
• 17:11
  and
• 17:12
  your
• 17:12
  profiles
• 17:12
  are
• 17:13
  Optimized
• 17:13
  for
• 17:13
  search
• 17:14
  is
• 17:15
  super,
• 17:15
  super
• 17:15
  important
• 17:16
  now
• 17:16
  because
• 17:16
  as
• 17:17
  we
• 17:17
  were
• 17:17
  just
• 17:17
  saying,
• 17:18
  where
• 17:18
  couples
• 17:19
  are
• 17:19
  looking
• 17:19
  at
• 17:20
  you
• 17:20
  at
• 17:20
  all
• 17:20
  of
• 17:20
  these
• 17:21
  different
• 17:21
  touch
• 17:21
  points
• 17:22
  and,
• 17:22
  you
• 17:22
  know,
• 17:22
  they
• 17:22
  might
• 17:23
  go
• 17:23
  from
• 17:23
  a
• 17:23
  directory
• 17:23
  listing
• 17:24
  to
• 17:24
  your
• 17:24
  Instagram
• 17:25
  and
• 17:26
  actually
• 17:26
  search
• 17:27
  for
• 17:27
  you
• 17:27
  on
• 17:28
  Instagram,
• 17:28
  search
• 17:29
  for
• 17:29
  your
• 17:29
  business
• 17:29
  name,
• 17:30
  search
• 17:30
  for
• 17:30
  your
• 17:30
  name,
• 17:31
  whatever
• 17:31
  it
• 17:32
  is
• 17:32
  that
• 17:32
  they
• 17:32
  found,
• 17:32
  they
• 17:33
  might
• 17:33
  sear
• 17:33
  for
• 17:34
  you.
• 17:34
  And
• 17:34
  so
• 17:34
  making
• 17:35
  sure
• 17:35
  that
• 17:36
  you
• 17:36
  are
• 17:36
  easy
• 17:37
  to
• 17:37
  find,
• 17:37
  whether
• 17:38
  they're
• 17:38
  searching
• 17:38
  for
• 17:39
  your
• 17:39
  brand
• 17:39
  name
• 17:40
  or
• 17:40
  your
• 17:40
  name
• 17:41
  or,
• 17:41
  you
• 17:42
  know,
• 17:42
  possibly
• 17:42
  even
• 17:42
  a
• 17:43
  service
• 17:43
  you
• 17:43
  provide
• 17:44
  is
• 17:45
  crucial
• 17:45
  on
• 17:46
  these,
• 17:46
  on
• 17:47
  social
• 17:47
  media.
• 17:48
  And
• 17:48
  equally
• 17:48
  as
• 17:49
  well,
• 17:49
  I
• 17:49
  think
• 17:49
  the
• 17:49
  other
• 17:50
  thing
• 17:50
  that
• 17:50
  I
• 17:50
  like
• 17:51
  to
• 17:51
  preach
• 17:52
  about
• 17:52
  is
• 17:52
  making
• 17:52
  sure
• 17:53
  you
• 17:53
  know
• 17:54
  what
• 17:54
  your
• 17:54
  audience
• 17:55
  is
• 17:55
  doing
• 17:55
  on
• 17:55
  the
• 17:56
  platform.
• 17:57
  So
• 17:57
  not
• 17:58
  considering
• 17:59
  social
• 17:59
  media
• 18:00
  as
• 18:00
  a
• 18:00
  just,
• 18:00
  I'm
• 18:00
  going
• 18:01
  to
• 18:01
  make
• 18:01
  one
• 18:01
  piece
• 18:01
  of
• 18:01
  content
• 18:02
  and
• 18:02
  I'm
• 18:02
  going
• 18:02
  to
• 18:02
  post
• 18:02
  it
• 18:02
  on
• 18:02
  every
• 18:03
  single
• 18:03
  platform
• 18:03
  and
• 18:03
  it's
• 18:04
  going
• 18:04
  to
• 18:04
  work
• 18:04
  for
• 18:04
  me
• 18:04
  perfectly.
• 18:06
  No,
• 18:06
  we
• 18:06
  need
• 18:07
  to
• 18:07
  think
• 18:07
  about
• 18:07
  what
• 18:07
  our
• 18:08
  audience
• 18:08
  is
• 18:09
  actually
• 18:09
  using
• 18:10
  that
• 18:10
  specific
• 18:10
  platform
• 18:11
  for.
• 18:12
  And
• 18:12
  so
• 18:13
  thinking,
• 18:14
  taking
• 18:14
  a
• 18:14
  step
• 18:14
  back
• 18:14
  and
• 18:15
  going,
• 18:15
  right,
• 18:15
  who
• 18:15
  is
• 18:15
  my
• 18:16
  ideal
• 18:16
  audience?
• 18:17
  What
• 18:17
  social
• 18:17
  media
• 18:18
  platforms
• 18:18
  are
• 18:18
  they
• 18:18
  using
• 18:19
  and
• 18:20
  why
• 18:20
  would
• 18:20
  they
• 18:20
  be
• 18:21
  on
• 18:21
  that
• 18:21
  platform?
• 18:22
  Are
• 18:22
  they
• 18:22
  on
• 18:22
  TikTok
• 18:23
  because
• 18:23
  they
• 18:23
  want
• 18:23
  to
• 18:24
  find
• 18:24
  some
• 18:24
  how
• 18:24
  to
• 18:25
  videos?
• 18:25
  Are
• 18:26
  they
• 18:26
  on
• 18:26
  Instagram
• 18:26
  because
• 18:27
  they
• 18:27
  want
• 18:27
  to
• 18:27
  get
• 18:27
  some
• 18:27
  inspiration
• 18:28
  or
• 18:28
  see
• 18:29
  portfolios
• 18:29
  of
• 18:30
  businesses?
• 18:30
  Are
• 18:31
  they
• 18:31
  on
• 18:31
  Pinterest
• 18:32
  because
• 18:32
  they
• 18:32
  don't
• 18:33
  know
• 18:33
  what
• 18:33
  they
• 18:33
  want
• 18:33
  and
• 18:33
  they're
• 18:34
  searching
• 18:34
  for
• 18:34
  the
• 18:34
  different
• 18:35
  search
• 18:35
  terms
• 18:35
  around
• 18:36
  wedding
• 18:36
  flowers
• 18:36
  or
• 18:37
  wedding
• 18:37
  cakes
• 18:38
  and
• 18:38
  they
• 18:38
  don't
• 18:38
  know
• 18:38
  what
• 18:38
  they
• 18:39
  want.
• 18:39
  And
• 18:39
  so
• 18:39
  they're
• 18:39
  trying
• 18:39
  to
• 18:39
  get
• 18:40
  ideas,
• 18:40
  you
• 18:41
  know,
• 18:41
  trying
• 18:41
  to
• 18:41
  think
• 18:42
  about
• 18:42
  how
• 18:42
  your
• 18:43
  specific
• 18:44
  audience
• 18:44
  are
• 18:45
  going
• 18:45
  to
• 18:45
  be
• 18:45
  using
• 18:45
  those
• 18:45
  platforms
• 18:46
  and
• 18:46
  then
• 18:46
  tailoring
• 18:47
  your
• 18:47
  content
• 18:47
  to
• 18:48
  suit
• 18:48
  them
• 18:48
  is
• 18:49
  crucial.
• 18:50
  Yes.
• 18:50
  So
• 18:50
  true,
• 18:50
  copy
• 18:51
  and
• 18:51
  paste
• 18:51
  is
• 18:51
  not
• 18:52
  working
• 18:53
  at
• 18:53
  all.
• 18:53
  And
• 18:53
  we
• 18:53
  could
• 18:54
  have
• 18:54
  a
• 18:54
  whole
• 18:54
  hour
• 18:54
  conversation
• 18:55
  about
• 18:55
  the
• 18:55
  algorithms
• 18:56
  of
• 18:56
  all
• 18:56
  these
• 18:56
  different
• 18:56
  platforms.
• 18:57
  But
• 18:57
  my
• 18:58
  big
• 18:58
  bugbear
• 18:58
  this
• 18:59
  year,
• 18:59
  we
• 18:59
  talked
• 18:59
  about
• 18:59
  bugbears
• 19:00
  earlier.
• 19:00
  One
• 19:00
  thing
• 19:00
  I'm
• 19:00
  preaching
• 19:01
  at
• 19:01
  all
• 19:01
  of
• 19:01
  my
• 19:02
  talks
• 19:02
  at
• 19:02
  the
• 19:02
  moment
• 19:03
  is,
• 19:03
  is
• 19:03
  the
• 19:04
  days
• 19:04
  of
• 19:04
  one
• 19:05
  single
• 19:05
  image
• 19:06
  on
• 19:06
  an
• 19:06
  Instagram
• 19:06
  post
• 19:07
  are
• 19:08
  over.
• 19:08
  Like,
• 19:09
  please
• 19:09
  stop
• 19:09
  posting
• 19:10
  like
• 19:10
  it's
• 19:10
  2016,
• 19:11
  because
• 19:12
  in
• 19:12
  2026,
• 19:13
  the
• 19:13
  minimum
• 19:14
  you
• 19:14
  should
• 19:14
  have
• 19:14
  is
• 19:14
  a
• 19:14
  carousel
• 19:15
  with
• 19:15
  some
• 19:15
  music.
• 19:15
  Why?
• 19:16
  Because
• 19:16
  it
• 19:16
  then
• 19:17
  appears
• 19:17
  in
• 19:17
  the
• 19:17
  for
• 19:18
  you
• 19:18
  page
• 19:18
  and
• 19:18
  other
• 19:19
  people
• 19:19
  will
• 19:19
  see
• 19:19
  it.
• 19:20
  It's
• 19:20
  funny,
• 19:20
  Nikita,
• 19:21
  I've
• 19:21
  been.
• 19:21
  People
• 19:22
  are
• 19:22
  complaining
• 19:22
  to
• 19:22
  me
• 19:23
  about,
• 19:23
  oh,
• 19:23
  I
• 19:23
  don't
• 19:24
  like
• 19:24
  the
• 19:24
  new
• 19:24
  algorithm.
• 19:25
  I
• 19:25
  don't
• 19:25
  like
• 19:25
  that,
• 19:26
  you
• 19:26
  know,
• 19:26
  my
• 19:26
  stuff
• 19:27
  has
• 19:27
  to
• 19:27
  be
• 19:27
  video
• 19:27
  content.
• 19:28
  And
• 19:28
  I
• 19:28
  remind
• 19:29
  them,
• 19:29
  five
• 19:29
  years
• 19:29
  ago
• 19:30
  you
• 19:30
  were
• 19:30
  all
• 19:30
  coming
• 19:30
  to
• 19:30
  me
• 19:31
  and
• 19:31
  complaining.
• 19:31
  Becca,
• 19:32
  I
• 19:32
  don't
• 19:32
  like
• 19:32
  the
• 19:32
  Instagram
• 19:33
  Algorithm,
• 19:33
  it
• 19:33
  only
• 19:34
  ever
• 19:34
  shows
• 19:34
  everything
• 19:34
  to
• 19:35
  my
• 19:35
  followers.
• 19:35
  How
• 19:36
  do
• 19:36
  I
• 19:36
  reach
• 19:36
  people
• 19:36
  that
• 19:36
  are
• 19:37
  not
• 19:37
  my
• 19:37
  followers?
• 19:38
  I'm
• 19:38
  like,
• 19:38
  well,
• 19:38
  now
• 19:38
  you
• 19:39
  can,
• 19:39
  but
• 19:39
  you
• 19:39
  don't
• 19:39
  like
• 19:40
  it
• 19:40
  still.
• 19:40
  So
• 19:41
  I
• 19:41
  think
• 19:42
  that
• 19:42
  says
• 19:42
  we're
• 19:42
  creatures
• 19:43
  of
• 19:43
  habit
• 19:43
  and
• 19:43
  we
• 19:43
  like
• 19:44
  just
• 19:44
  whatever
• 19:45
  we
• 19:45
  like
• 19:45
  at
• 19:45
  the
• 19:45
  time.
• 19:46
  Look,
• 19:46
  no
• 19:46
  one
• 19:47
  likes
• 19:47
  change.
• 19:48
  I
• 19:48
  think
• 19:48
  that's.
• 19:49
  And
• 19:49
  there's
• 19:49
  been
• 19:50
  a
• 19:50
  lot
• 19:50
  of
• 19:50
  change
• 19:50
  in
• 19:51
  the
• 19:51
  last
• 19:51
  five
• 19:51
  years,
• 19:52
  especially
• 19:52
  like,
• 19:53
  you
• 19:53
  know,
• 19:53
  shall
• 19:53
  we
• 19:54
  say
• 19:54
  the
• 19:55
  pandemic,
• 19:56
  being
• 19:56
  one
• 19:57
  of
• 19:57
  those
• 19:57
  things
• 19:57
  changing
• 19:58
  how
• 19:58
  people
• 19:59
  shop,
• 20:00
  AI,
• 20:01
  the
• 20:01
  way
• 20:01
  social
• 20:01
  media
• 20:02
  works,
• 20:02
  all
• 20:02
  of
• 20:02
  it's
• 20:02
  changing
• 20:03
  and
• 20:03
  it's
• 20:03
  changing,
• 20:03
  changing
• 20:03
  really
• 20:04
  fast.
• 20:04
  And
• 20:04
  I
• 20:04
  really
• 20:05
  don't
• 20:05
  blame
• 20:05
  businesses
• 20:06
  for
• 20:07
  feeling
• 20:07
  a
• 20:07
  bit
• 20:07
  overwhelmed
• 20:08
  by
• 20:08
  that.
• 20:08
  I
• 20:08
  feel
• 20:09
  overwhelmed
• 20:09
  by
• 20:09
  that.
• 20:10
  It's
• 20:10
  massive.
• 20:10
  I
• 20:11
  feel
• 20:11
  overwhelmed
• 20:12
  most
• 20:12
  days
• 20:13
  thinking
• 20:13
  about
• 20:13
  how
• 20:14
  fast
• 20:14
  things
• 20:14
  are
• 20:14
  changing.
• 20:16
  And
• 20:16
  we
• 20:16
  have
• 20:17
  to
• 20:17
  just
• 20:17
  remember
• 20:18
  that
• 20:19
  as
• 20:19
  long
• 20:19
  as
• 20:19
  we
• 20:20
  are
• 20:20
  taking
• 20:20
  a
• 20:20
  step
• 20:21
  back,
• 20:21
  seeing
• 20:22
  things
• 20:22
  for
• 20:22
  what
• 20:22
  they
• 20:22
  are
• 20:23
  and
• 20:23
  thinking
• 20:24
  strategically
• 20:24
  about
• 20:25
  how
• 20:25
  we're
• 20:25
  going
• 20:25
  to
• 20:26
  use
• 20:26
  the
• 20:26
  tools
• 20:26
  in
• 20:26
  front
• 20:26
  of
• 20:27
  us,
• 20:27
  because
• 20:27
  that's
• 20:27
  what
• 20:27
  they
• 20:27
  are,
• 20:28
  they're
• 20:28
  tools.
• 20:29
  We
• 20:29
  don't
• 20:30
  have
• 20:30
  to
• 20:30
  be
• 20:30
  the
• 20:30
  best
• 20:31
  at
• 20:31
  it.
• 20:32
  We
• 20:32
  can
• 20:32
  just
• 20:33
  try
• 20:33
  to
• 20:34
  our
• 20:34
  best
• 20:34
  ability
• 20:35
  to
• 20:35
  use
• 20:35
  them
• 20:36
  as
• 20:37
  best
• 20:37
  we
• 20:37
  can.
• 20:38
  And
• 20:38
  then
• 20:38
  when
• 20:38
  we
• 20:38
  get
• 20:39
  things
• 20:39
  wrong,
• 20:39
  what
• 20:40
  can
• 20:40
  we
• 20:40
  learn
• 20:40
  about
• 20:40
  it?
• 20:41
  I
• 20:41
  always
• 20:41
  say
• 20:42
  marketing
• 20:42
  is
• 20:42
  kind
• 20:43
  of
• 20:43
  like
• 20:43
  a
• 20:43
  science
• 20:43
  experiment.
• 20:45
  You
• 20:45
  know,
• 20:45
  sometimes
• 20:46
  you
• 20:46
  don't
• 20:46
  know
• 20:46
  what
• 20:46
  the
• 20:46
  result's
• 20:47
  going
• 20:47
  to
• 20:47
  be.
• 20:47
  If
• 20:48
  you're
• 20:48
  wanting
• 20:48
  to
• 20:48
  try
• 20:49
  it,
• 20:49
  go
• 20:49
  for
• 20:50
  it.
• 20:50
  As
• 20:50
  long
• 20:50
  as
• 20:50
  it's
• 20:51
  not
• 20:51
  going
• 20:51
  to
• 20:51
  be
• 20:51
  harmful
• 20:51
  to
• 20:51
  your
• 20:52
  business,
• 20:52
  I
• 20:52
  don't
• 20:52
  see
• 20:53
  any
• 20:53
  harm
• 20:53
  in
• 20:53
  trying
• 20:54
  something.
• 20:54
  You
• 20:54
  might
• 20:55
  only
• 20:55
  get
• 20:55
  2
• 20:55
  likes
• 20:56
  on
• 20:56
  that
• 20:56
  post.
• 20:57
  Who
• 20:57
  cares?
• 20:57
  We're
• 20:57
  going
• 20:57
  to
• 20:58
  learn
• 20:58
  from
• 20:58
  that.
• 20:58
  We're
• 20:58
  going
• 20:58
  to
• 20:59
  try
• 20:59
  and
• 20:59
  work
• 20:59
  out
• 20:59
  what
• 20:59
  went
• 20:59
  wrong
• 21:00
  there
• 21:00
  and
• 21:00
  we're
• 21:00
  going
• 21:00
  to
• 21:00
  improve
• 21:01
  on
• 21:01
  it
• 21:01
  next
• 21:01
  time.
• 21:03
  You
• 21:03
  have
• 21:03
  to
• 21:03
  be,
• 21:04
  have
• 21:04
  the
• 21:04
  confidence
• 21:06
  to
• 21:06
  start
• 21:07
  doing
• 21:07
  something
• 21:07
  and
• 21:08
  trying
• 21:08
  things
• 21:09
  in
• 21:09
  order
• 21:09
  to
• 21:09
  get
• 21:10
  better
• 21:10
  at
• 21:10
  them.
• 21:10
  Yeah,
• 21:11
  it's
• 21:11
  so
• 21:11
  true.
• 21:11
  And
• 21:11
  overwhelm
• 21:12
  is
• 21:12
  definitely
• 21:13
  the
• 21:13
  key.
• 21:13
  I
• 21:13
  know
• 21:13
  a
• 21:13
  lot
• 21:14
  of
• 21:14
  people
• 21:14
  are
• 21:14
  feeling
• 21:14
  that
• 21:14
  at
• 21:15
  the
• 21:15
  moment.
• 21:15
  I.
• 21:16
  It's
• 21:16
  interesting.
• 21:16
  I
• 21:16
  just
• 21:16
  put
• 21:17
  a
• 21:17
  talk
• 21:17
  together
• 21:17
  for
• 21:17
  a
• 21:18
  summit
• 21:18
  in
• 21:18
  America.
• 21:19
  It's
• 21:19
  called
• 21:19
  what
• 21:19
  the
• 21:20
  Social
• 21:20
  Media
• 21:20
  Happened.
• 21:21
  And
• 21:21
  it's
• 21:21
  about
• 21:22
  the
• 21:22
  state
• 21:22
  of
• 21:22
  social
• 21:23
  media
• 21:23
  in
• 21:23
  2026.
• 21:24
  And
• 21:24
  as
• 21:24
  part
• 21:25
  of
• 21:25
  that
• 21:25
  presentation,
• 21:25
  I
• 21:26
  went
• 21:26
  through
• 21:26
  and
• 21:26
  looked
• 21:27
  at
• 21:27
  all
• 21:27
  of
• 21:27
  the
• 21:27
  changes
• 21:28
  that
• 21:28
  Instagram,
• 21:29
  just
• 21:29
  Instagram
• 21:30
  made
• 21:30
  in
• 21:31
  2025.
• 21:32
  And
• 21:32
  there
• 21:32
  was
• 21:33
  something
• 21:33
  like
• 21:33
  nine
• 21:33
  different
• 21:34
  features
• 21:34
  changes.
• 21:35
  And
• 21:35
  I'm
• 21:35
  like,
• 21:35
  no
• 21:35
  wonder
• 21:36
  people
• 21:36
  are
• 21:36
  feeling
• 21:37
  overwhelmed
• 21:37
  because
• 21:38
  just
• 21:38
  the
• 21:38
  one
• 21:38
  platform
• 21:38
  they
• 21:39
  felt
• 21:39
  comfortable
• 21:39
  with
• 21:39
  has
• 21:40
  made
• 21:40
  all
• 21:40
  of
• 21:40
  these
• 21:41
  different
• 21:41
  changes.
• 21:41
  They
• 21:41
  added
• 21:42
  in
• 21:42
  trial
• 21:42
  reels,
• 21:42
  they
• 21:43
  changed
• 21:43
  the
• 21:43
  algorithm.
• 21:44
  You
• 21:44
  know
• 21:44
  all
• 21:44
  of
• 21:44
  these
• 21:45
  different
• 21:45
  things.
• 21:46
  And
• 21:46
  I'm
• 21:47
  the
• 21:47
  marketer,
• 21:47
  right?
• 21:47
  That's
• 21:48
  what
• 21:48
  I
• 21:48
  should
• 21:48
  be
• 21:48
  thinking
• 21:48
  about
• 21:48
  all
• 21:49
  of
• 21:49
  the
• 21:49
  time.
• 21:49
  But
• 21:49
  actually,
• 21:49
  for
• 21:50
  the
• 21:50
  florist,
• 21:50
  the
• 21:50
  cake
• 21:50
  maker,
• 21:51
  the
• 21:51
  photographer
• 21:51
  who.
• 21:52
  That's
• 21:52
  just
• 21:52
  this
• 21:52
  tiny
• 21:53
  part
• 21:53
  of
• 21:53
  their
• 21:53
  business,
• 21:54
  it
• 21:55
  is
• 21:55
  overwhelming.
• 21:56
  And
• 21:56
  I
• 21:57
  love
• 21:57
  what
• 21:57
  you
• 21:57
  said
• 21:57
  about
• 21:58
  just
• 21:58
  take
• 21:58
  a
• 21:58
  step
• 21:58
  back
• 21:59
  and
• 21:59
  realize
• 21:59
  they're
• 21:59
  tools,
• 22:00
  because
• 22:00
  they
• 22:01
  are.
• 22:01
  And
• 22:01
  you
• 22:01
  don't
• 22:01
  have
• 22:02
  to
• 22:02
  do
• 22:02
  anything.
• 22:02
  It's
• 22:03
  your
• 22:03
  business.
• 22:03
  If
• 22:03
  you're
• 22:04
  listening
• 22:04
  to
• 22:04
  this,
• 22:04
  you
• 22:04
  don't
• 22:04
  have
• 22:05
  to
• 22:05
  do
• 22:05
  anything.
• 22:05
  But
• 22:06
  they
• 22:06
  are
• 22:06
  there
• 22:06
  to
• 22:07
  be
• 22:07
  used.
• 22:07
  And
• 22:07
  they
• 22:07
  can
• 22:08
  be
• 22:08
  great
• 22:08
  tools
• 22:09
  if
• 22:09
  you
• 22:09
  understand
• 22:10
  how
• 22:10
  to
• 22:10
  use
• 22:10
  them
• 22:11
  and
• 22:11
  use
• 22:11
  them
• 22:11
  properly.
• 22:12
  Right,
• 22:12
  let's
• 22:12
  get
• 22:13
  back
• 22:13
  to
• 22:13
  go
• 22:14
  for
• 22:14
  it.
• 22:14
  Sorry.
• 22:14
  We
• 22:15
  don't
• 22:15
  have
• 22:15
  to
• 22:15
  be
• 22:15
  experts
• 22:16
  in
• 22:16
  this.
• 22:17
  We
• 22:17
  don't
• 22:17
  have
• 22:18
  to
• 22:18
  be.
• 22:18
  And
• 22:18
  I'm
• 22:19
  not
• 22:19
  going
• 22:19
  to
• 22:19
  stand
• 22:19
  up
• 22:19
  and
• 22:20
  claim
• 22:20
  that
• 22:20
  I'm
• 22:20
  an
• 22:21
  expert
• 22:21
  in
• 22:21
  every
• 22:21
  single
• 22:22
  facet
• 22:22
  of
• 22:23
  marketing.
• 22:23
  I
• 22:23
  would
• 22:24
  say
• 22:24
  I'm
• 22:24
  very
• 22:24
  good
• 22:24
  at
• 22:24
  wedding
• 22:25
  marketing
• 22:25
  and
• 22:25
  I'm
• 22:26
  probably
• 22:26
  considered
• 22:27
  an
• 22:27
  expert
• 22:27
  in
• 22:27
  that
• 22:28
  area.
• 22:28
  But
• 22:29
  I
• 22:29
  wouldn't
• 22:29
  say
• 22:29
  I'm
• 22:30
  an
• 22:30
  expert
• 22:30
  in
• 22:30
  how
• 22:30
  to
• 22:30
  market
• 22:31
  an
• 22:31
  engineering
• 22:31
  firm.
• 22:32
  Do
• 22:32
  you
• 22:32
  know
• 22:32
  what
• 22:32
  I
• 22:32
  mean?
• 22:32
  So
• 22:33
  if
• 22:33
  I
• 22:33
  were
• 22:33
  to
• 22:33
  move
• 22:34
  into
• 22:34
  that
• 22:34
  field,
• 22:34
  I'd
• 22:35
  still
• 22:35
  have
• 22:35
  to
• 22:35
  learn
• 22:35
  and
• 22:36
  go
• 22:36
  back
• 22:36
  to
• 22:36
  phase
• 22:36
  one.
• 22:36
  And
• 22:37
  even
• 22:37
  though
• 22:37
  the
• 22:37
  tools
• 22:38
  stay
• 22:38
  the
• 22:38
  same,
• 22:38
  you
• 22:39
  have
• 22:39
  something
• 22:39
  else
• 22:39
  to
• 22:39
  learn.
• 22:40
  So
• 22:40
  if
• 22:40
  you're
• 22:40
  going
• 22:41
  to
• 22:41
  pick
• 22:41
  up
• 22:41
  a
• 22:41
  new
• 22:41
  tool,
• 22:41
  of
• 22:42
  course
• 22:42
  you're
• 22:42
  going
• 22:42
  to
• 22:42
  have
• 22:42
  to
• 22:43
  learn
• 22:43
  it.
• 22:43
  And
• 22:43
  it's
• 22:43
  just
• 22:44
  about
• 22:44
  having
• 22:44
  to
• 22:45
  have
• 22:45
  the,
• 22:46
  the
• 22:46
  confidence
• 22:47
  to
• 22:47
  try
• 22:47
  it.
• 22:47
  Because
• 22:48
  ultimately,
• 22:48
  if
• 22:49
  you
• 22:49
  think
• 22:49
  it's
• 22:49
  going
• 22:49
  to
• 22:50
  benefit
• 22:50
  your
• 22:50
  business,
• 22:51
  try
• 22:51
  it.
• 22:52
  It
• 22:52
  might
• 22:52
  not
• 22:52
  work.
• 22:53
  You
• 22:53
  can't.
• 22:54
  You
• 22:54
  tried
• 22:54
  it,
• 22:55
  it
• 22:55
  didn't
• 22:55
  work.
• 22:56
  You
• 22:56
  learn
• 22:56
  from
• 22:56
  it,
• 22:57
  you
• 22:57
  move
• 22:57
  on.
• 22:57
  So,
• 22:58
  so
• 22:58
  true.
• 22:58
  Okay,
• 22:59
  let's
• 22:59
  get
• 22:59
  back
• 22:59
  to
• 22:59
  directories
• 23:00
  for
• 23:00
  a
• 23:00
  minute
• 23:01
  because
• 23:01
  again,
• 23:01
  you're
• 23:02
  well
• 23:02
  placed.
• 23:02
  You
• 23:03
  know
• 23:03
  who
• 23:03
  your
• 23:04
  clients
• 23:04
  are.
• 23:04
  You
• 23:05
  probably
• 23:05
  see
• 23:05
  the
• 23:06
  clients
• 23:06
  that
• 23:06
  come
• 23:07
  in
• 23:07
  expecting
• 23:07
  miracles
• 23:08
  and
• 23:08
  then
• 23:08
  leave
• 23:08
  again.
• 23:09
  But
• 23:09
  you
• 23:09
  also,
• 23:10
  on
• 23:10
  the
• 23:10
  other
• 23:10
  side
• 23:11
  of
• 23:11
  things,
• 23:11
  see
• 23:11
  the
• 23:11
  clients
• 23:12
  who
• 23:12
  really
• 23:12
  understand
• 23:13
  what
• 23:13
  it's
• 23:13
  about
• 23:14
  and
• 23:14
  are
• 23:15
  benefiting
• 23:16
  in
• 23:16
  their
• 23:16
  business
• 23:17
  from
• 23:17
  being
• 23:17
  part
• 23:18
  of
• 23:18
  your
• 23:18
  directory.
• 23:19
  So
• 23:19
  what
• 23:20
  do
• 23:20
  you
• 23:20
  think
• 23:20
  when
• 23:20
  you
• 23:20
  look
• 23:21
  at
• 23:21
  the
• 23:21
  successful
• 23:22
  clients
• 23:22
  that
• 23:23
  are
• 23:23
  on
• 23:23
  your
• 23:23
  database?
• 23:24
  What
• 23:24
  is
• 23:25
  it
• 23:25
  that's
• 23:25
  working
• 23:26
  for
• 23:26
  them?
• 23:26
  What
• 23:26
  is
• 23:26
  it
• 23:26
  that
• 23:27
  makes
• 23:27
  them
• 23:27
  stay
• 23:28
  and
• 23:28
  find
• 23:28
  success?
• 23:29
  Okay,
• 23:30
  so
• 23:30
  I
• 23:30
  think
• 23:31
  there's
• 23:32
  multiple
• 23:32
  facets
• 23:32
  to
• 23:33
  this.
• 23:34
  So
• 23:34
  Guides
• 23:35
  for
• 23:35
  Brides
• 23:36
  has
• 23:36
  always
• 23:37
  moved
• 23:37
  with
• 23:37
  the
• 23:37
  times.
• 23:38
  We
• 23:38
  are
• 23:38
  very
• 23:39
  quick
• 23:39
  in
• 23:39
  terms
• 23:40
  of
• 23:40
  trying
• 23:40
  to
• 23:41
  move
• 23:41
  with
• 23:41
  change.
• 23:42
  We've
• 23:42
  done
• 23:43
  this
• 23:43
  with
• 23:43
  AI
• 23:43
  Search.
• 23:44
  We've
• 23:45
  already
• 23:45
  been
• 23:46
  sort
• 23:46
  of
• 23:46
  this
• 23:46
  week
• 23:47
  even
• 23:47
  contacting
• 23:48
  businesses
• 23:49
  and
• 23:49
  saying,
• 23:49
  you
• 23:49
  know,
• 23:49
  we're
• 23:50
  starting
• 23:50
  to
• 23:50
  see
• 23:50
  this
• 23:50
  trend.
• 23:51
  Can
• 23:52
  you
• 23:52
  please
• 23:52
  make
• 23:52
  sure
• 23:52
  you've
• 23:52
  updated
• 23:53
  this,
• 23:53
  done
• 23:53
  that.
• 23:55
  And
• 23:55
  those
• 23:56
  that
• 23:56
  do
• 23:56
  it
• 23:57
  tend
• 23:57
  to
• 23:57
  get
• 23:58
  the
• 23:58
  result
• 23:59
  that
• 23:59
  they're
• 23:59
  looking
• 23:59
  for,
• 24:01
  but
• 24:01
  also
• 24:02
  thinking
• 24:03
  about
• 24:03
  the
• 24:03
  other
• 24:04
  areas
• 24:04
  of
• 24:04
  the
• 24:05
  business.
• 24:05
  So
• 24:06
  Guides
• 24:06
  for
• 24:06
  Brides,
• 24:07
  for
• 24:07
  example,
• 24:08
  part
• 24:09
  of
• 24:09
  having
• 24:09
  a
• 24:09
  listing
• 24:10
  on
• 24:10
  the
• 24:10
  site
• 24:11
  unlocks
• 24:11
  the
• 24:11
  community
• 24:12
  functions
• 24:12
  of
• 24:13
  Guides
• 24:13
  for
• 24:14
  Brides.
• 24:14
  We've
• 24:14
  got
• 24:14
  Guides
• 24:15
  for
• 24:15
  Brides,
• 24:15
  networking
• 24:16
  events,
• 24:16
  we've
• 24:16
  got
• 24:16
  Guides
• 24:17
  for
• 24:17
  Brides
• 24:17
  webinars,
• 24:18
  we've
• 24:18
  got
• 24:19
  all
• 24:19
  sorts
• 24:20
  of
• 24:20
  educational
• 24:21
  functions,
• 24:22
  we've
• 24:22
  got
• 24:22
  resources.
• 24:23
  You've
• 24:23
  got
• 24:24
  the
• 24:24
  ability
• 24:24
  to
• 24:24
  use
• 24:24
  the
• 24:25
  team,
• 24:25
  ask
• 24:26
  them
• 24:26
  questions.
• 24:28
  You
• 24:28
  know,
• 24:28
  they're
• 24:28
  very
• 24:28
  knowledgeable.
• 24:29
  Our
• 24:29
  team,
• 24:30
  especially
• 24:30
  our
• 24:30
  account
• 24:31
  management
• 24:31
  team,
• 24:31
  all
• 24:32
  of
• 24:32
  them
• 24:32
  have
• 24:32
  been
• 24:33
  in
• 24:33
  the
• 24:33
  company,
• 24:33
  some
• 24:34
  of
• 24:34
  them
• 24:34
  for
• 24:34
  two
• 24:34
  decades,
• 24:35
  some
• 24:35
  of
• 24:35
  them
• 24:36
  for
• 24:36
  nearly
• 24:36
  15
• 24:36
  years.
• 24:38
  And
• 24:38
  they
• 24:38
  know
• 24:39
  the
• 24:39
  industry,
• 24:39
  they
• 24:39
  know
• 24:39
  the
• 24:40
  industry
• 24:40
  really
• 24:40
  well.
• 24:40
  They've
• 24:41
  been
• 24:41
  in
• 24:41
  the
• 24:41
  industry
• 24:42
  through
• 24:42
  massive,
• 24:43
  massive
• 24:43
  events
• 24:44
  and
• 24:44
  change
• 24:44
  like,
• 24:44
  you
• 24:45
  know,
• 24:45
  market
• 24:45
  crashes,
• 24:46
  pandemics,
• 24:46
  they've
• 24:47
  seen
• 24:47
  it
• 24:47
  all.
• 24:48
  And
• 24:48
  they
• 24:49
  are
• 24:49
  able
• 24:50
  to
• 24:50
  help
• 24:50
  advise
• 24:51
  where
• 24:52
  wherever
• 24:52
  they
• 24:52
  can.
• 24:53
  And
• 24:53
  our
• 24:53
  team
• 24:53
  is
• 24:54
  as
• 24:54
  well,
• 24:54
  you
• 24:54
  know,
• 24:54
  the
• 24:54
  marketing
• 24:55
  side
• 24:55
  of
• 24:55
  it
• 24:55
  absolutely
• 24:56
  can
• 24:56
  help
• 24:57
  you
• 24:57
  as
• 24:57
  well.
• 24:57
  Well,
• 24:58
  but
• 24:58
  it's
• 24:59
  also
• 24:59
  things
• 24:59
  like
• 24:59
  making
• 25:00
  sure
• 25:00
  that
• 25:00
  your
• 25:00
  listing
• 25:01
  is
• 25:01
  being
• 25:02
  seen
• 25:02
  in
• 25:02
  other
• 25:02
  places.
• 25:03
  So
• 25:03
  if
• 25:03
  you
• 25:04
  have
• 25:04
  a
• 25:04
  Spotlight
• 25:04
  listing,
• 25:05
  for
• 25:05
  example,
• 25:05
  you
• 25:06
  get
• 25:06
  to
• 25:06
  put
• 25:06
  yourself
• 25:07
  or
• 25:07
  we
• 25:07
  will
• 25:07
  put
• 25:08
  you
• 25:08
  in
• 25:08
  a
• 25:08
  blog
• 25:09
  post
• 25:09
  or
• 25:09
  a
• 25:09
  relevant
• 25:10
  blog
• 25:10
  post
• 25:10
  which
• 25:11
  helps
• 25:11
  AI
• 25:12
  search
• 25:12
  because
• 25:13
  you're
• 25:13
  being
• 25:13
  featured
• 25:13
  and
• 25:14
  talked
• 25:14
  about
• 25:14
  in
• 25:14
  an
• 25:15
  article
• 25:15
  about
• 25:16
  wedding
• 25:16
  venues
• 25:17
  in
• 25:17
  your
• 25:17
  area
• 25:18
  or
• 25:18
  orangery
• 25:19
  wedding
• 25:19
  venues
• 25:20
  or
• 25:20
  you
• 25:20
  know,
• 25:21
  tips
• 25:21
  for
• 25:22
  like
• 25:22
  choosing
• 25:23
  your
• 25:23
  florist,
• 25:24
  things
• 25:24
  like
• 25:24
  that.
• 25:25
  So
• 25:25
  we
• 25:25
  will
• 25:26
  help
• 25:26
  our
• 25:26
  clients
• 25:27
  be
• 25:27
  featured
• 25:28
  and
• 25:28
  you
• 25:28
  make
• 25:28
  the
• 25:28
  most
• 25:29
  of
• 25:29
  their
• 25:29
  membership
• 25:30
  listing
• 25:31
  wherever
• 25:32
  possible.
• 25:33
  So,
• 25:34
  yeah,
• 25:34
  I
• 25:34
  think
• 25:34
  one
• 25:34
  of
• 25:35
  the
• 25:35
  things
• 25:35
  I
• 25:35
  would
• 25:35
  say
• 25:35
  is
• 25:35
  the
• 25:36
  ones
• 25:36
  that
• 25:36
  have
• 25:36
  been
• 25:36
  with
• 25:37
  us
• 25:37
  for
• 25:37
  a
• 25:37
  long
• 25:37
  time,
• 25:38
  we've
• 25:39
  got
• 25:39
  lots
• 25:39
  of
• 25:39
  clients
• 25:39
  who've
• 25:39
  been
• 25:40
  with
• 25:40
  us
• 25:40
  for
• 25:40
  15
• 25:40
  plus
• 25:41
  years
• 25:41
  are
• 25:41
  the
• 25:41
  ones
• 25:42
  that
• 25:42
  are
• 25:42
  ready
• 25:43
  to
• 25:44
  take
• 25:44
  our
• 25:44
  advice.
• 25:45
  They're
• 25:45
  ready
• 25:46
  to
• 25:46
  make
• 25:46
  changes,
• 25:47
  they're
• 25:47
  updating
• 25:48
  their
• 25:48
  listings
• 25:48
  regularly.
• 25:49
  They're
• 25:49
  phoning
• 25:50
  in
• 25:50
  when
• 25:50
  they're
• 25:50
  not
• 25:50
  sure
• 25:50
  about
• 25:51
  something,
• 25:51
  asking
• 25:52
  for
• 25:52
  advice
• 25:53
  and
• 25:54
  actually
• 25:54
  also
• 25:54
  if
• 25:55
  something's
• 25:55
  not
• 25:55
  working,
• 25:56
  they're
• 25:56
  flagging
• 25:56
  up
• 25:57
  with
• 25:57
  us.
• 25:57
  They're
• 25:57
  saying,
• 25:57
  you
• 25:58
  know,
• 25:58
  Nikita,
• 25:59
  I
• 25:59
  don't
• 25:59
  really
• 25:59
  know
• 26:00
  what
• 26:00
  to
• 26:00
  do.
• 26:00
  I've
• 26:00
  not
• 26:01
  had
• 26:01
  any,
• 26:02
  I
• 26:02
  don't
• 26:02
  know,
• 26:02
  let's
• 26:02
  call
• 26:02
  it,
• 26:03
  let's
• 26:03
  call
• 26:03
  it
• 26:03
  inquiries
• 26:04
  for
• 26:04
  the
• 26:04
  sake
• 26:04
  of
• 26:04
  inquiries.
• 26:05
  But
• 26:05
  you
• 26:05
  know,
• 26:06
  I've
• 26:06
  not
• 26:06
  had
• 26:06
  any
• 26:06
  inquiries
• 26:07
  for
• 26:07
  a
• 26:07
  few
• 26:07
  months.
• 26:07
  I
• 26:07
  don't
• 26:08
  really
• 26:08
  know
• 26:08
  what
• 26:08
  to
• 26:08
  do.
• 26:08
  Can
• 26:08
  you
• 26:09
  help
• 26:09
  me
• 26:09
  look
• 26:09
  at
• 26:09
  it?
• 26:09
  And
• 26:09
  I
• 26:09
  can
• 26:10
  then
• 26:10
  go
• 26:10
  and
• 26:10
  look
• 26:10
  at,
• 26:10
  look
• 26:11
  at
• 26:11
  the
• 26:11
  stats.
• 26:11
  And
• 26:11
  I
• 26:11
  can
• 26:11
  say,
• 26:12
  right,
• 26:12
  well,
• 26:12
  you
• 26:12
  might
• 26:12
  not
• 26:13
  have
• 26:13
  had
• 26:13
  any
• 26:13
  inquiries,
• 26:13
  but
• 26:13
  you've
• 26:14
  definitely
• 26:14
  had
• 26:14
  website
• 26:14
  clicks.
• 26:15
  So
• 26:15
  let's
• 26:15
  have
• 26:15
  a
• 26:15
  look.
• 26:16
  If
• 26:16
  you
• 26:16
  want
• 26:16
  inquiries,
• 26:17
  let's
• 26:17
  look
• 26:17
  at
• 26:17
  what
• 26:17
  your
• 26:17
  copy
• 26:18
  says.
• 26:18
  Let's
• 26:18
  make
• 26:19
  sure
• 26:19
  that
• 26:19
  it's
• 26:19
  reaching
• 26:20
  the
• 26:20
  people
• 26:20
  that
• 26:20
  are
• 26:21
  going,
• 26:21
  that
• 26:21
  you
• 26:22
  are
• 26:22
  going
• 26:22
  to
• 26:22
  get
• 26:22
  your,
• 26:22
  you
• 26:23
  an
• 26:23
  inquiry,
• 26:23
  you
• 26:24
  know,
• 26:25
  so
• 26:25
  it,
• 26:25
  I
• 26:26
  would
• 26:26
  say,
• 26:26
  you
• 26:26
  know,
• 26:26
  they
• 26:27
  don't
• 26:27
  just
• 26:28
  jump
• 26:28
  on
• 26:28
  and
• 26:28
  jump
• 26:29
  off.
• 26:30
  They
• 26:30
  allow
• 26:31
  the
• 26:32
  systems
• 26:32
  the
• 26:33
  time
• 26:33
  that
• 26:33
  they
• 26:33
  need
• 26:33
  to
• 26:34
  progress,
• 26:36
  but
• 26:36
  they
• 26:36
  also
• 26:37
  make
• 26:37
  the
• 26:37
  most
• 26:37
  of
• 26:38
  everything
• 26:38
  that's
• 26:38
  available
• 26:38
  to
• 26:39
  them.
• 26:39
  And
• 26:40
  you
• 26:40
  know,
• 26:40
  it
• 26:41
  starts
• 26:41
  at
• 26:41
  14
• 26:42
  pound
• 26:42
  50amonth.
• 26:44
  There's
• 26:44
  lots
• 26:45
  available
• 26:45
  for
• 26:45
  £14.50amonth.
• 26:47
  So,
• 26:48
  you
• 26:48
  know,
• 26:48
  make
• 26:48
  sure
• 26:48
  you
• 26:48
  make
• 26:49
  the,
• 26:49
  make
• 26:49
  the
• 26:49
  most
• 26:49
  of
• 26:49
  it.
• 26:50
  And
• 26:50
  as
• 26:51
  always,
• 26:52
  alongside
• 26:53
  a
• 26:53
  lot
• 26:53
  of
• 26:53
  the
• 26:53
  other
• 26:53
  things
• 26:53
  we
• 26:54
  talk
• 26:54
  about
• 26:54
  on
• 26:54
  this
• 26:54
  podcast,
• 26:55
  it's
• 26:55
  the
• 26:55
  people
• 26:55
  who
• 26:56
  take
• 26:56
  action.
• 26:56
  It's
• 26:56
  the
• 26:56
  action
• 26:57
  takers.
• 26:57
  It's
• 26:57
  not
• 26:57
  the
• 26:58
  people
• 26:58
  who
• 26:58
  sit
• 26:58
  there
• 26:58
  and
• 26:58
  expect
• 26:59
  everything
• 26:59
  to
• 26:59
  come
• 26:59
  to
• 26:59
  them.
• 27:00
  It's
• 27:00
  the
• 27:00
  people
• 27:00
  who
• 27:01
  make
• 27:01
  the
• 27:01
  most
• 27:01
  of
• 27:01
  those
• 27:01
  opportunities.
• 27:02
  I
• 27:02
  mean,
• 27:02
  I've
• 27:02
  been
• 27:02
  to
• 27:03
  a
• 27:03
  number
• 27:03
  of
• 27:03
  your
• 27:03
  networking
• 27:04
  events
• 27:04
  and
• 27:04
  they're
• 27:04
  always
• 27:05
  excellent.
• 27:06
  So
• 27:06
  if
• 27:06
  you're
• 27:06
  listening
• 27:06
  to
• 27:07
  this
• 27:07
  and
• 27:07
  you're
• 27:07
  part
• 27:07
  of
• 27:07
  Guys
• 27:08
  for
• 27:08
  Brides,
• 27:09
  like,
• 27:09
  look
• 27:09
  at
• 27:09
  what
• 27:09
  they've
• 27:10
  got
• 27:10
  coming
• 27:10
  up.
• 27:10
  You
• 27:10
  might
• 27:11
  as
• 27:11
  well
• 27:11
  go
• 27:11
  along
• 27:11
  to
• 27:12
  one
• 27:12
  of
• 27:12
  the
• 27:12
  events.
• 27:13
  It's
• 27:13
  part
• 27:13
  of
• 27:13
  what
• 27:13
  you've
• 27:14
  got
• 27:14
  as
• 27:14
  part
• 27:14
  of
• 27:14
  your
• 27:15
  package,
• 27:15
  like
• 27:15
  get
• 27:16
  yourself
• 27:16
  along
• 27:16
  to
• 27:17
  it.
• 27:17
  And
• 27:17
  I
• 27:17
  think
• 27:17
  you're
• 27:17
  right.
• 27:18
  It's
• 27:18
  the
• 27:18
  people
• 27:18
  who,
• 27:18
  who
• 27:19
  sit
• 27:19
  back
• 27:19
  and
• 27:19
  do
• 27:19
  nothing.
• 27:20
  Then
• 27:20
  they're
• 27:21
  the
• 27:21
  ones
• 27:21
  who
• 27:21
  then
• 27:21
  complain
• 27:21
  that
• 27:22
  nothing
• 27:22
  happened.
• 27:23
  But
• 27:23
  as
• 27:23
  always
• 27:24
  saying,
• 27:24
  nothing
• 27:24
  changes.
• 27:25
  Nothing
• 27:25
  changes.
• 27:26
  You
• 27:26
  gotta,
• 27:26
  you
• 27:26
  gotta
• 27:27
  do
• 27:27
  something
• 27:27
  about
• 27:27
  it.
• 27:28
  Right,
• 27:29
  let's
• 27:29
  move
• 27:30
  on
• 27:30
  and
• 27:30
  talk
• 27:31
  all
• 27:31
  things
• 27:31
  Wed
• 27:32
  Pros
• 27:32
  live.
• 27:32
  Because
• 27:33
  that
• 27:33
  is
• 27:33
  coming
• 27:33
  up
• 27:34
  incredibly
• 27:34
  soon.
• 27:35
  I'm
• 27:35
  very
• 27:35
  excited
• 27:35
  about
• 27:36
  it.
• 27:36
  And
• 27:36
  I
• 27:36
  remember
• 27:37
  way
• 27:37
  back
• 27:38
  maybe
• 27:38
  like
• 27:38
  4
• 27:39
  years
• 27:39
  ago
• 27:39
  having
• 27:40
  a
• 27:40
  conversation
• 27:40
  with
• 27:40
  you
• 27:41
  where
• 27:41
  I
• 27:41
  said,
• 27:41
  I
• 27:42
  think
• 27:42
  one
• 27:42
  day
• 27:42
  I
• 27:42
  wanna
• 27:43
  do
• 27:43
  my
• 27:43
  own
• 27:43
  conference.
• 27:43
  I
• 27:44
  don't
• 27:44
  know
• 27:44
  how
• 27:44
  it's
• 27:44
  gonna
• 27:44
  work.
• 27:45
  I'm
• 27:45
  a
• 27:45
  bit
• 27:45
  scared
• 27:45
  about
• 27:46
  it.
• 27:46
  And
• 27:46
  then
• 27:46
  nothing
• 27:47
  happened
• 27:47
  for
• 27:47
  four
• 27:47
  years.
• 27:48
  And
• 27:48
  then
• 27:48
  suddenly
• 27:48
  I
• 27:48
  was
• 27:48
  like,
• 27:49
  okay,
• 27:49
  I'm
• 27:49
  going
• 27:50
  to
• 27:50
  do
• 27:50
  it
• 27:50
  now.
• 27:51
  And
• 27:51
  as
• 27:51
  you
• 27:52
  know,
• 27:52
  guys
• 27:52
  from
• 27:52
  Brides
• 27:52
  have
• 27:53
  the
• 27:53
  UK
• 27:53
  Wedding
• 27:53
  conference.
• 27:54
  So
• 27:54
  you
• 27:54
  also
• 27:54
  understand
• 27:55
  it
• 27:56
  is
• 27:56
  not
• 27:56
  an
• 27:56
  easy
• 27:57
  task
• 27:57
  to
• 27:57
  go.
• 27:57
  I'm
• 27:58
  just
• 27:58
  going
• 27:58
  to
• 27:58
  put
• 27:58
  on
• 27:58
  a
• 27:59
  conference.
• 27:59
  So.
• 27:59
  Did
• 28:00
  you
• 28:00
  think
• 28:00
  I
• 28:00
  was
• 28:00
  mad
• 28:01
  when
• 28:01
  I
• 28:01
  decided
• 28:02
  to
• 28:02
  do
• 28:02
  it?
• 28:02
  Well,
• 28:03
  yes,
• 28:06
  I
• 28:06
  will
• 28:06
  admit
• 28:07
  I
• 28:07
  was
• 28:07
  like,
• 28:07
  wow,
• 28:08
  Becca's,
• 28:08
  Becca's
• 28:09
  gonna
• 28:09
  go
• 28:10
  for
• 28:10
  this.
• 28:10
  Fair
• 28:10
  play.
• 28:11
  No,
• 28:11
  I
• 28:11
  think
• 28:11
  it's
• 28:12
  definitely
• 28:12
  filling
• 28:12
  a
• 28:13
  gap
• 28:14
  The
• 28:14
  UK
• 28:14
  Wedding
• 28:14
  Conference,
• 28:15
  you
• 28:15
  know,
• 28:16
  we
• 28:16
  put
• 28:16
  on
• 28:17
  every
• 28:17
  single
• 28:17
  year.
• 28:17
  We
• 28:18
  brought
• 28:18
  it
• 28:18
  back
• 28:19
  after
• 28:19
  Covid.
• 28:20
  It
• 28:20
  is
• 28:20
  a
• 28:20
  massive
• 28:21
  task
• 28:21
  to
• 28:22
  pull
• 28:22
  something
• 28:22
  like
• 28:22
  this
• 28:22
  together,
• 28:23
  so
• 28:23
  kudos
• 28:23
  to
• 28:23
  you
• 28:24
  for
• 28:24
  doing
• 28:24
  it.
• 28:25
  And
• 28:25
  I
• 28:25
  think,
• 28:26
  you
• 28:26
  know,
• 28:26
  Wed
• 28:26
  Prose
• 28:27
  Live
• 28:27
  is
• 28:28
  a
• 28:28
  very
• 28:28
  different
• 28:29
  kind
• 28:29
  of
• 28:29
  conference,
• 28:30
  so
• 28:31
  I'm
• 28:31
  looking
• 28:31
  forward
• 28:31
  to
• 28:31
  seeing
• 28:32
  how
• 28:33
  you're
• 28:33
  going
• 28:33
  to
• 28:33
  pull
• 28:33
  it
• 28:33
  together.
• 28:34
  I
• 28:34
  mean,
• 28:34
  both
• 28:34
  of
• 28:34
  us
• 28:34
  have
• 28:34
  been
• 28:35
  to
• 28:35
  Wedding
• 28:35
  mba.
• 28:36
  We've
• 28:36
  both
• 28:36
  spoken
• 28:36
  at
• 28:36
  Wedding
• 28:37
  mba,
• 28:38
  so.
• 28:39
  So
• 28:40
  I'm
• 28:40
  just
• 28:40
  excited
• 28:41
  to
• 28:41
  see
• 28:41
  what
• 28:41
  inspiration
• 28:42
  you've
• 28:42
  taken
• 28:42
  from
• 28:42
  that,
• 28:43
  because
• 28:44
  we
• 28:44
  love
• 28:44
  running
• 28:45
  the
• 28:45
  UK
• 28:45
  Wedding
• 28:45
  Conference.
• 28:46
  We're
• 28:46
  very
• 28:46
  proud
• 28:46
  of
• 28:46
  the
• 28:46
  UK
• 28:47
  Wedding
• 28:47
  Conference.
• 28:47
  We
• 28:48
  always
• 28:48
  bring
• 28:49
  the
• 28:49
  best
• 28:49
  education
• 28:50
  to
• 28:50
  it.
• 28:51
  And
• 28:52
  I'm
• 28:52
  excited
• 28:52
  to
• 28:53
  see
• 28:53
  how
• 28:53
  you're
• 28:53
  going
• 28:54
  to
• 28:54
  bring
• 28:54
  in
• 28:54
  the
• 28:54
  same
• 28:55
  for
• 28:55
  the
• 28:55
  spring.
• 28:55
  So
• 28:56
  it's
• 28:56
  very
• 28:56
  exciting.
• 28:57
  I
• 28:57
  think
• 28:57
  you're
• 28:57
  going
• 28:57
  to
• 28:58
  love
• 28:58
  it,
• 28:58
  Nikita.
• 28:58
  Do
• 28:58
  you
• 28:58
  know
• 28:59
  why?
• 28:59
  Because
• 28:59
  you,
• 29:00
  like
• 29:00
  me,
• 29:00
  love
• 29:00
  musical
• 29:01
  theatre
• 29:01
  and
• 29:01
  there
• 29:02
  are
• 29:02
  so
• 29:02
  many
• 29:02
  theatre
• 29:03
  themes.
• 29:03
  So,
• 29:04
  for
• 29:04
  example,
• 29:05
  here's
• 29:05
  an
• 29:05
  exclusive.
• 29:06
  Like,
• 29:07
  there
• 29:07
  is
• 29:07
  a
• 29:07
  program
• 29:08
  which
• 29:08
  is
• 29:08
  designed
• 29:09
  to
• 29:09
  look
• 29:09
  like
• 29:09
  a
• 29:09
  West
• 29:10
  End
• 29:10
  program
• 29:10
  for
• 29:10
  every
• 29:11
  attendee.
• 29:11
  Love
• 29:12
  that.
• 29:12
  Amazing.
• 29:14
  And
• 29:14
  there's
• 29:14
  definitely
• 29:14
  going
• 29:15
  to
• 29:15
  be
• 29:15
  some
• 29:15
  other
• 29:15
  musical
• 29:16
  theatre
• 29:16
  references.
• 29:17
  And
• 29:17
  in
• 29:17
  fact,
• 29:17
  the
• 29:18
  main
• 29:18
  stage
• 29:18
  is
• 29:19
  actually
• 29:19
  being
• 29:19
  called
• 29:20
  the
• 29:20
  theatre.
• 29:21
  Lovely.
• 29:22
  I
• 29:22
  like
• 29:22
  what
• 29:23
  you
• 29:23
  did
• 29:23
  there.
• 29:24
  So,
• 29:25
  yes,
• 29:25
  there's
• 29:25
  gonna
• 29:25
  be
• 29:26
  like.
• 29:26
  I
• 29:26
  think
• 29:27
  it's
• 29:27
  gonna
• 29:27
  be
• 29:27
  a
• 29:28
  vibe.
• 29:28
  That's
• 29:28
  why
• 29:28
  I
• 29:28
  keep
• 29:29
  saying,
• 29:29
  I
• 29:29
  don't
• 29:29
  think
• 29:29
  anyone's
• 29:30
  gonna
• 29:30
  really
• 29:30
  understand
• 29:30
  what
• 29:31
  that
• 29:31
  vibe's
• 29:31
  gonna
• 29:31
  be
• 29:31
  until
• 29:32
  the
• 29:32
  day.
• 29:32
  But
• 29:33
  it's
• 29:33
  going
• 29:33
  to
• 29:33
  be
• 29:33
  a
• 29:33
  definite
• 29:34
  Becca
• 29:34
  vibe.
• 29:35
  Some
• 29:35
  people,
• 29:35
  it
• 29:35
  probably
• 29:36
  isn't
• 29:36
  for
• 29:36
  them,
• 29:36
  but
• 29:37
  for
• 29:37
  the
• 29:37
  people
• 29:37
  that
• 29:37
  it
• 29:38
  is,
• 29:38
  are
• 29:38
  going
• 29:39
  to
• 29:39
  have
• 29:40
  a
• 29:40
  blast.
• 29:40
  And
• 29:40
  Wedding
• 29:41
  MBA
• 29:41
  has
• 29:41
  been
• 29:41
  a
• 29:41
  huge
• 29:42
  inspiration.
• 29:42
  I've
• 29:43
  chatted
• 29:43
  to
• 29:43
  Shannon
• 29:43
  and
• 29:44
  the
• 29:44
  team
• 29:44
  there
• 29:44
  and
• 29:44
  I've
• 29:44
  told
• 29:45
  them
• 29:45
  that
• 29:45
  it's
• 29:45
  not
• 29:46
  a
• 29:46
  secret.
• 29:46
  I
• 29:47
  love
• 29:47
  what
• 29:47
  they
• 29:47
  do
• 29:47
  out
• 29:47
  there
• 29:48
  because,
• 29:48
  you
• 29:48
  know,
• 29:49
  you're
• 29:49
  one
• 29:49
  of
• 29:49
  the
• 29:50
  few
• 29:50
  people
• 29:50
  in
• 29:51
  the
• 29:51
  UK
• 29:51
  who
• 29:51
  has
• 29:51
  also
• 29:52
  been
• 29:52
  out
• 29:52
  there
• 29:52
  and
• 29:53
  experienced
• 29:53
  that.
• 29:53
  And
• 29:54
  I
• 29:54
  think
• 29:54
  it's
• 29:54
  really
• 29:54
  hard
• 29:54
  to
• 29:55
  put
• 29:55
  into
• 29:55
  words
• 29:56
  why
• 29:56
  that
• 29:57
  conference
• 29:57
  is
• 29:57
  so
• 29:58
  great.
• 29:58
  So
• 29:58
  I
• 29:58
  don't
• 29:58
  know.
• 29:59
  So
• 29:59
  from
• 29:59
  your
• 30:00
  perspective,
• 30:00
  what
• 30:01
  bits
• 30:01
  of
• 30:01
  Wedding
• 30:01
  mba,
• 30:02
  what
• 30:02
  bits
• 30:02
  of
• 30:02
  Vegas
• 30:03
  did
• 30:03
  you
• 30:04
  enjoy
• 30:04
  and
• 30:04
  love
• 30:05
  from
• 30:05
  an
• 30:05
  attendee
• 30:06
  perspective
• 30:06
  or
• 30:06
  a
• 30:06
  speaker
• 30:07
  perspective?
• 30:07
  I
• 30:07
  think
• 30:08
  there's
• 30:08
  two
• 30:08
  different
• 30:09
  parts.
• 30:10
  So
• 30:10
  from
• 30:10
  an
• 30:10
  attendee
• 30:11
  perspective,
• 30:12
  I
• 30:12
  think
• 30:14
  I
• 30:15
  really
• 30:15
  enjoy
• 30:16
  the
• 30:16
  fact
• 30:16
  that
• 30:17
  there's
• 30:17
  so
• 30:17
  much
• 30:17
  variety
• 30:18
  of
• 30:19
  content.
• 30:20
  You
• 30:21
  could
• 30:21
  be
• 30:21
  an
• 30:21
  expert
• 30:21
  in
• 30:22
  sales,
• 30:22
  you
• 30:22
  could
• 30:22
  be
• 30:23
  a
• 30:23
  solo
• 30:24
  business
• 30:24
  owner,
• 30:24
  you
• 30:25
  could
• 30:25
  be
• 30:25
  a
• 30:25
  marketing
• 30:26
  person,
• 30:26
  you
• 30:27
  could
• 30:27
  be
• 30:27
  in,
• 30:28
  you
• 30:28
  know,
• 30:28
  the
• 30:29
  web
• 30:29
  development
• 30:29
  side
• 30:30
  of
• 30:30
  weddings.
• 30:30
  You
• 30:31
  know
• 30:31
  it.
• 30:31
  You
• 30:31
  can
• 30:31
  be
• 30:32
  in
• 30:32
  all
• 30:32
  of
• 30:32
  these
• 30:32
  avenues
• 30:33
  and
• 30:33
  there
• 30:34
  will
• 30:34
  still
• 30:34
  be
• 30:34
  content
• 30:35
  that
• 30:35
  is
• 30:35
  relevant
• 30:35
  to
• 30:36
  you.
• 30:37
  Obviously
• 30:37
  it's
• 30:38
  quite
• 30:38
  far
• 30:38
  away
• 30:38
  for
• 30:38
  people
• 30:39
  like
• 30:39
  us,
• 30:39
  but
• 30:40
  I
• 30:40
  always
• 30:41
  think
• 30:41
  the
• 30:41
  level
• 30:41
  and
• 30:41
  caliber
• 30:42
  of
• 30:42
  speakers
• 30:42
  there
• 30:43
  is,
• 30:43
  is
• 30:43
  excellent.
• 30:44
  And
• 30:44
  you
• 30:45
  know,
• 30:45
  we,
• 30:45
  we
• 30:46
  have
• 30:46
  made
• 30:46
  so
• 30:46
  many
• 30:47
  new
• 30:47
  connections
• 30:48
  across,
• 30:49
  across
• 30:49
  the
• 30:49
  pond
• 30:50
  now.
• 30:51
  And
• 30:51
  it's,
• 30:51
  you
• 30:51
  know,
• 30:51
  nice
• 30:52
  to
• 30:52
  be
• 30:52
  in
• 30:52
  touch
• 30:53
  with
• 30:53
  those
• 30:53
  people
• 30:53
  because,
• 30:54
  you
• 30:54
  know,
• 30:54
  I,
• 30:55
  I
• 30:55
  believe
• 30:55
  in
• 30:55
  so
• 30:56
  much
• 30:56
  power
• 30:56
  of
• 30:56
  networking.
• 30:57
  Alison,
• 30:57
  our
• 30:57
  director,
• 30:59
  is
• 30:59
  very
• 31:00
  much
• 31:00
  a
• 31:01
  advocate
• 31:01
  for
• 31:02
  networking
• 31:02
  and
• 31:02
  helping
• 31:03
  each
• 31:03
  other.
• 31:04
  And
• 31:05
  I
• 31:05
  really
• 31:06
  see
• 31:06
  the
• 31:06
  benefit
• 31:07
  in
• 31:07
  having
• 31:07
  that
• 31:08
  connection.
• 31:08
  If
• 31:08
  you
• 31:08
  know
• 31:08
  someone,
• 31:09
  they
• 31:09
  often
• 31:09
  also
• 31:10
  know
• 31:10
  someone
• 31:11
  who
• 31:11
  might
• 31:11
  be
• 31:11
  able
• 31:11
  to
• 31:11
  help
• 31:12
  you
• 31:12
  with
• 31:12
  something.
• 31:12
  And
• 31:13
  I
• 31:13
  think
• 31:14
  that's
• 31:15
  how
• 31:15
  you
• 31:15
  form
• 31:16
  really
• 31:16
  great
• 31:16
  relationships
• 31:17
  in
• 31:18
  an
• 31:18
  industry
• 31:19
  as
• 31:19
  small
• 31:19
  as
• 31:20
  ours.
• 31:20
  Because
• 31:20
  let's
• 31:20
  face
• 31:20
  it,
• 31:21
  our
• 31:21
  industry
• 31:21
  is
• 31:21
  small
• 31:22
  and
• 31:22
  it's
• 31:22
  tight
• 31:22
  knit
• 31:23
  and,
• 31:23
  and
• 31:24
  it's
• 31:25
  often
• 31:26
  that's
• 31:27
  how
• 31:27
  you
• 31:27
  make
• 31:27
  your
• 31:27
  way
• 31:28
  through
• 31:28
  it,
• 31:28
  I
• 31:29
  think,
• 31:30
  and
• 31:30
  how
• 31:30
  you
• 31:31
  can
• 31:31
  make
• 31:32
  the
• 31:32
  best
• 31:32
  of
• 31:32
  it.
• 31:33
  You
• 31:33
  know,
• 31:33
  guys,
• 31:33
  surprise
• 31:34
  networking
• 31:34
  events
• 31:34
  as
• 31:35
  well,
• 31:35
  you
• 31:35
  know,
• 31:36
  that's
• 31:36
  why
• 31:36
  we
• 31:36
  introduce
• 31:37
  them,
• 31:37
  help
• 31:38
  each
• 31:38
  other
• 31:38
  out.
• 31:39
  Yeah,
• 31:40
  the
• 31:41
  quality
• 31:41
  of
• 31:41
  the
• 31:41
  speakers,
• 31:42
  I
• 31:42
  was
• 31:42
  just
• 31:42
  gonna
• 31:42
  say
• 31:42
  the
• 31:42
  quality
• 31:42
  of
• 31:43
  the
• 31:43
  speakers,
• 31:43
  I
• 31:43
  think
• 31:43
  at
• 31:44
  wedding
• 31:44
  MBA
• 31:45
  really
• 31:45
  stands
• 31:45
  out.
• 31:45
  And
• 31:45
  now
• 31:46
  you've
• 31:46
  been
• 31:46
  on
• 31:46
  the
• 31:46
  other
• 31:46
  side
• 31:46
  of
• 31:47
  it,
• 31:47
  you
• 31:47
  understand
• 31:48
  that
• 31:48
  it's
• 31:48
  not
• 31:48
  easy
• 31:49
  to
• 31:49
  speak
• 31:49
  at
• 31:49
  that
• 31:49
  conference.
• 31:50
  Like
• 31:50
  it
• 31:50
  isn't
• 31:51
  that
• 31:51
  it
• 31:51
  is
• 31:51
  not
• 31:52
  an
• 31:52
  easy
• 31:52
  place
• 31:52
  to
• 31:52
  be.
• 31:52
  It's
• 31:53
  not
• 31:53
  something
• 31:53
  that
• 31:53
  anyone
• 31:54
  can
• 31:54
  just
• 31:54
  pop
• 31:54
  up
• 31:54
  and
• 31:54
  speak.
• 31:56
  And
• 31:56
  even
• 31:56
  when
• 31:57
  you
• 31:57
  start,
• 31:57
  you
• 31:57
  know,
• 31:57
  there's
• 31:58
  all
• 31:58
  sorts
• 31:58
  of
• 31:58
  things
• 31:58
  that
• 31:59
  go
• 31:59
  on
• 31:59
  behind
• 31:59
  the
• 31:59
  scenes.
• 32:00
  But
• 32:00
  the
• 32:00
  great
• 32:00
  thing
• 32:01
  about
• 32:01
  that
• 32:01
  is,
• 32:02
  is
• 32:02
  that's
• 32:02
  what
• 32:02
  keeps
• 32:03
  the
• 32:03
  caliber
• 32:04
  of
• 32:04
  the
• 32:04
  education
• 32:05
  so
• 32:05
  high.
• 32:06
  And
• 32:06
  also
• 32:06
  I
• 32:07
  think
• 32:07
  it's
• 32:07
  no
• 32:07
  surprise
• 32:08
  that
• 32:08
  you
• 32:08
  see
• 32:08
  the
• 32:08
  same
• 32:08
  top
• 32:09
  speakers
• 32:09
  going
• 32:09
  back
• 32:09
  to
• 32:10
  NBA
• 32:10
  year
• 32:10
  after
• 32:11
  year
• 32:11
  after
• 32:11
  year,
• 32:12
  but
• 32:12
  always
• 32:13
  with
• 32:13
  a
• 32:13
  different
• 32:13
  topic,
• 32:14
  always
• 32:14
  with
• 32:14
  a
• 32:14
  fresh
• 32:15
  perspective
• 32:16
  and
• 32:16
  always
• 32:16
  bringing
• 32:17
  the
• 32:17
  top
• 32:17
  level.
• 32:18
  And
• 32:18
  if
• 32:18
  they
• 32:18
  don't,
• 32:19
  they're
• 32:19
  not
• 32:19
  getting
• 32:20
  invited
• 32:20
  back.
• 32:21
  And
• 32:21
  I
• 32:21
  think
• 32:21
  it's
• 32:22
  been
• 32:22
  interesting
• 32:23
  for
• 32:23
  me
• 32:24
  to
• 32:24
  see
• 32:24
  that
• 32:24
  and
• 32:25
  to
• 32:25
  see
• 32:25
  the
• 32:25
  caliber
• 32:26
  of
• 32:26
  the
• 32:26
  speakers
• 32:27
  out
• 32:27
  there
• 32:27
  and
• 32:28
  to
• 32:28
  bring
• 32:28
  some
• 32:28
  of
• 32:28
  them
• 32:28
  here,
• 32:29
  because
• 32:29
  I've,
• 32:29
  it's
• 32:29
  been
• 32:29
  a
• 32:30
  bug
• 32:30
  bag
• 32:30
  and
• 32:30
  I've
• 32:30
  spoken
• 32:31
  to
• 32:31
  you
• 32:31
  about
• 32:31
  it
• 32:31
  for
• 32:32
  years
• 32:32
  around
• 32:33
  industry
• 32:34
  conferences.
• 32:34
  Not
• 32:34
  yours
• 32:35
  and
• 32:35
  not
• 32:35
  mine.
• 32:35
  But
• 32:35
  sometimes
• 32:36
  when
• 32:36
  you
• 32:36
  go
• 32:36
  to
• 32:36
  them
• 32:37
  and
• 32:37
  actually
• 32:37
  the
• 32:37
  people
• 32:37
  speaking
• 32:38
  are
• 32:38
  not
• 32:39
  speakers,
• 32:39
  they're
• 32:40
  people
• 32:40
  that
• 32:40
  may
• 32:40
  have
• 32:40
  done
• 32:41
  good
• 32:41
  things
• 32:41
  in
• 32:41
  business,
• 32:41
  but
• 32:42
  they're
• 32:42
  terrible
• 32:42
  speakers.
• 32:43
  And
• 32:43
  it
• 32:43
  just
• 32:43
  doesn't
• 32:44
  translate
• 32:44
  well.
• 32:45
  And
• 32:45
  there
• 32:45
  is
• 32:45
  an
• 32:46
  art
• 32:46
  to
• 32:47
  being
• 32:47
  a
• 32:47
  speaker.
• 32:48
  It
• 32:48
  is
• 32:48
  a
• 32:48
  job.
• 32:49
  It
• 32:49
  is
• 32:49
  not
• 32:49
  just
• 32:49
  anyone
• 32:50
  can
• 32:50
  do
• 32:50
  it.
• 32:50
  And
• 32:51
  actually
• 32:51
  for
• 32:51
  me,
• 32:52
  that
• 32:52
  was
• 32:53
  the
• 32:53
  priority
• 32:53
  of
• 32:53
  choosing
• 32:54
  my
• 32:54
  speakers
• 32:54
  as
• 32:55
  People
• 32:55
  who
• 32:56
  are
• 32:56
  good
• 32:56
  speakers.
• 32:58
  That's
• 32:58
  good
• 32:59
  because
• 32:59
  I'm
• 33:00
  here.
• 33:03
  I
• 33:03
  think
• 33:03
  a
• 33:03
  lot
• 33:04
  of
• 33:04
  people
• 33:04
  don't
• 33:04
  realize
• 33:05
  this.
• 33:06
  When
• 33:06
  I
• 33:07
  applied
• 33:07
  to
• 33:07
  speak
• 33:08
  at
• 33:08
  Wedding
• 33:08
  mba,
• 33:10
  obviously
• 33:11
  Shannon
• 33:11
  and
• 33:12
  the
• 33:12
  team
• 33:12
  didn't
• 33:12
  really
• 33:13
  know
• 33:13
  who
• 33:13
  I
• 33:13
  was
• 33:14
  because
• 33:15
  why
• 33:15
  would
• 33:15
  they?
• 33:16
  And
• 33:16
  so
• 33:17
  I
• 33:17
  had
• 33:17
  to
• 33:17
  actually
• 33:17
  audition
• 33:18
  to
• 33:19
  speak
• 33:19
  at
• 33:19
  Wedding
• 33:20
  mva.
• 33:20
  There
• 33:20
  was
• 33:20
  a
• 33:20
  full
• 33:20
  audition
• 33:21
  process.
• 33:22
  I
• 33:22
  was
• 33:23
  sick
• 33:23
  as
• 33:23
  a
• 33:23
  dog
• 33:24
  on
• 33:24
  that
• 33:24
  day
• 33:24
  and
• 33:24
  I
• 33:25
  still
• 33:25
  did
• 33:25
  it.
• 33:25
  And
• 33:25
  I
• 33:25
  bought
• 33:26
  my
• 33:26
  A
• 33:26
  game
• 33:26
  and
• 33:26
  there
• 33:27
  I
• 33:27
  was
• 33:27
  on
• 33:27
  stage
• 33:28
  in
• 33:28
  November.
• 33:29
  And
• 33:31
  it
• 33:31
  was
• 33:31
  an
• 33:32
  incredible
• 33:32
  experience.
• 33:34
  It
• 33:34
  was
• 33:34
  beyond
• 33:34
  anything
• 33:35
  I've
• 33:35
  experienced
• 33:36
  in
• 33:36
  the
• 33:36
  past.
• 33:36
  And
• 33:36
  I
• 33:36
  think
• 33:36
  it's
• 33:37
  also
• 33:37
  to
• 33:37
  do
• 33:37
  with
• 33:37
  the
• 33:38
  fact
• 33:38
  that
• 33:38
  it's
• 33:40
  the
• 33:40
  American
• 33:40
  culture
• 33:41
  when
• 33:41
  it
• 33:41
  comes
• 33:41
  to
• 33:42
  conferences
• 33:42
  and
• 33:43
  the
• 33:44
  way
• 33:44
  they
• 33:44
  sort
• 33:45
  of
• 33:47
  the
• 33:47
  way
• 33:47
  that
• 33:48
  they
• 33:49
  trying
• 33:49
  to
• 33:49
  find
• 33:50
  the
• 33:50
  right
• 33:50
  words
• 33:50
  here.
• 33:52
  The
• 33:52
  American
• 33:52
  culture
• 33:53
  and
• 33:53
  the
• 33:53
  way
• 33:54
  that
• 33:54
  they
• 33:55
  take
• 33:55
  education
• 33:56
  in
• 33:56
  their
• 33:56
  business
• 33:57
  so
• 33:57
  seriously.
• 33:59
  You
• 33:59
  can
• 34:00
  tell
• 34:00
  from
• 34:00
  that
• 34:01
  conference,
• 34:02
  every
• 34:02
  attendee
• 34:02
  is
• 34:03
  so
• 34:03
  engaged.
• 34:04
  Everyone
• 34:04
  is
• 34:05
  really
• 34:05
  taking
• 34:06
  the
• 34:06
  full
• 34:06
  advantage
• 34:07
  of
• 34:07
  the
• 34:08
  conference.
• 34:08
  Whether
• 34:08
  that's
• 34:08
  through
• 34:09
  networking,
• 34:10
  through
• 34:10
  attending
• 34:11
  the
• 34:11
  exhibitions,
• 34:12
  through
• 34:12
  watching
• 34:13
  the
• 34:13
  speakers,
• 34:14
  you
• 34:14
  can
• 34:14
  really
• 34:15
  tell
• 34:16
  that
• 34:16
  those
• 34:17
  people
• 34:17
  care
• 34:17
  a
• 34:17
  lot
• 34:18
  about
• 34:18
  their
• 34:18
  business
• 34:18
  and
• 34:19
  they
• 34:19
  want
• 34:19
  it
• 34:19
  to
• 34:19
  succeed.
• 34:20
  And
• 34:20
  I
• 34:20
  can
• 34:21
  see
• 34:21
  it
• 34:21
  as
• 34:21
  well,
• 34:21
  even
• 34:21
  in
• 34:22
  the
• 34:22
  uk
• 34:22
  with
• 34:22
  the
• 34:22
  people
• 34:22
  that
• 34:23
  come
• 34:23
  to
• 34:23
  like
• 34:24
  our
• 34:24
  surprise
• 34:24
  conference
• 34:25
  and
• 34:25
  I'm
• 34:25
  sure
• 34:26
  who
• 34:26
  are
• 34:26
  coming
• 34:26
  to
• 34:26
  your
• 34:27
  conference,
• 34:28
  they
• 34:28
  take
• 34:28
  their
• 34:29
  business
• 34:29
  seriously
• 34:29
  and
• 34:29
  they're
• 34:30
  the
• 34:30
  ones
• 34:30
  that
• 34:30
  succeed
• 34:31
  because
• 34:31
  they
• 34:31
  are
• 34:32
  staying
• 34:32
  ahead
• 34:32
  of
• 34:32
  the
• 34:32
  game,
• 34:33
  but
• 34:33
  they're
• 34:34
  also
• 34:34
  learning
• 34:34
  from
• 34:35
  other
• 34:35
  people
• 34:35
  and
• 34:36
  that
• 34:36
  is
• 34:36
  crucial
• 34:37
  to
• 34:37
  actually
• 34:38
  keeping
• 34:38
  yourself
• 34:38
  at
• 34:38
  the
• 34:38
  forefront
• 34:39
  of
• 34:39
  things.
• 34:39
  Yeah,
• 34:40
  I'd
• 34:40
  also
• 34:40
  love
• 34:40
  to
• 34:40
  know
• 34:41
  your
• 34:41
  perspective
• 34:41
  on
• 34:41
  this
• 34:41
  because
• 34:42
  one
• 34:42
  of
• 34:42
  the
• 34:42
  things
• 34:42
  a
• 34:42
  few
• 34:43
  people
• 34:43
  have
• 34:43
  said
• 34:43
  to
• 34:43
  me
• 34:44
  is,
• 34:44
  is
• 34:44
  why
• 34:44
  do
• 34:45
  I
• 34:45
  want
• 34:45
  to
• 34:45
  come
• 34:45
  and
• 34:45
  listen
• 34:45
  to
• 34:46
  all
• 34:46
  these
• 34:46
  American
• 34:46
  speakers?
• 34:47
  Because
• 34:47
  I
• 34:47
  am
• 34:47
  bringing
• 34:47
  over
• 34:48
  four
• 34:48
  American
• 34:48
  speakers.
• 34:49
  They're
• 34:49
  four
• 34:50
  of
• 34:50
  the
• 34:50
  best
• 34:50
  speakers
• 34:51
  from
• 34:51
  Wedding
• 34:51
  mba.
• 34:52
  I
• 34:52
  know
• 34:52
  them,
• 34:52
  they're
• 34:52
  good
• 34:53
  friends
• 34:53
  of
• 34:53
  mine
• 34:53
  and
• 34:54
  four
• 34:54
  of
• 34:54
  them
• 34:54
  are
• 34:54
  coming
• 34:54
  here
• 34:54
  and
• 34:55
  a
• 34:55
  few
• 34:55
  people
• 34:55
  says
• 34:55
  to
• 34:55
  me,
• 34:56
  well,
• 34:56
  I'm
• 34:56
  a
• 34:56
  florist
• 34:57
  in
• 34:58
  Newcastle.
• 34:59
  Why
• 34:59
  do
• 34:59
  I
• 34:59
  care
• 34:59
  about
• 34:59
  the
• 35:00
  American
• 35:00
  market?
• 35:01
  Now,
• 35:01
  you
• 35:01
  have
• 35:01
  been
• 35:01
  in
• 35:02
  the
• 35:02
  same
• 35:02
  place
• 35:02
  I've
• 35:02
  been,
• 35:03
  which
• 35:03
  is
• 35:03
  you've
• 35:03
  been
• 35:03
  out
• 35:03
  to
• 35:03
  Wedding
• 35:04
  MBA
• 35:04
  and
• 35:04
  heard
• 35:05
  from
• 35:05
  loads
• 35:05
  of
• 35:05
  American
• 35:06
  speakers
• 35:07
  and
• 35:07
  walked
• 35:07
  away
• 35:07
  with
• 35:08
  a
• 35:08
  whole
• 35:08
  load
• 35:08
  of
• 35:08
  knowledge.
• 35:09
  So
• 35:09
  just
• 35:10
  from
• 35:10
  your
• 35:10
  perspective,
• 35:11
  do
• 35:11
  you
• 35:11
  think
• 35:11
  we
• 35:12
  can
• 35:12
  learn
• 35:12
  from
• 35:12
  people
• 35:12
  who,
• 35:13
  who
• 35:13
  live
• 35:13
  and
• 35:13
  work
• 35:14
  in
• 35:14
  America?
• 35:15
  100%.
• 35:16
  We
• 35:16
  had
• 35:16
  a
• 35:16
  few
• 35:17
  speakers
• 35:17
  from
• 35:17
  the
• 35:18
  US
• 35:18
  come
• 35:18
  to
• 35:19
  the
• 35:19
  UK
• 35:19
  wedding
• 35:19
  conference
• 35:20
  last
• 35:20
  year
• 35:21
  and
• 35:22
  their
• 35:22
  sessions
• 35:23
  were
• 35:23
  some
• 35:23
  of
• 35:23
  the
• 35:23
  most
• 35:23
  well
• 35:24
  received.
• 35:24
  We've
• 35:24
  got
• 35:24
  American
• 35:25
  speakers
• 35:25
  who
• 35:25
  speak
• 35:25
  on
• 35:26
  our
• 35:26
  webinars.
• 35:28
  One
• 35:28
  thing
• 35:28
  I
• 35:29
  will
• 35:29
  say
• 35:29
  is,
• 35:29
  yes,
• 35:30
  the
• 35:30
  market
• 35:30
  is
• 35:31
  Slightly
• 35:31
  different
• 35:32
  from
• 35:32
  America
• 35:33
  to
• 35:33
  the
• 35:33
  uk,
• 35:34
  but
• 35:35
  the
• 35:35
  concepts
• 35:36
  that
• 35:36
  you're
• 35:36
  learning
• 35:37
  are
• 35:38
  the
• 35:38
  same.
• 35:39
  They
• 35:39
  work
• 35:39
  in
• 35:40
  both
• 35:40
  areas.
• 35:40
  Yes,
• 35:41
  there's
• 35:41
  little
• 35:41
  tiny
• 35:42
  bits,
• 35:42
  and
• 35:43
  yes,
• 35:43
  there
• 35:43
  might
• 35:43
  be
• 35:43
  some
• 35:43
  cultural
• 35:44
  clashes
• 35:44
  because,
• 35:45
  you
• 35:45
  know,
• 35:45
  the
• 35:45
  audience
• 35:45
  in
• 35:46
  America
• 35:46
  might
• 35:46
  be
• 35:46
  slightly
• 35:47
  different
• 35:47
  to
• 35:47
  the
• 35:47
  audience
• 35:48
  in
• 35:48
  the
• 35:48
  UK
• 35:48
  and
• 35:48
  how
• 35:49
  it's
• 35:49
  received,
• 35:50
  but
• 35:50
  the
• 35:50
  things
• 35:51
  they're
• 35:51
  talking
• 35:51
  about
• 35:51
  on
• 35:51
  the
• 35:52
  grand
• 35:52
  scheme
• 35:52
  of
• 35:52
  things
• 35:52
  really
• 35:53
  do
• 35:53
  match
• 35:54
  both
• 35:54
  markets.
• 35:55
  And
• 35:56
  I
• 35:56
  would
• 35:57
  say,
• 35:57
  you
• 35:57
  know,
• 35:57
  you've
• 35:57
  got
• 35:58
  Megan,
• 35:59
  Rene,
• 36:01
  both
• 36:02
  of
• 36:02
  those
• 36:02
  people.
• 36:03
  I've
• 36:03
  been
• 36:03
  in
• 36:03
  sessions
• 36:04
  online,
• 36:04
  I've
• 36:05
  seen
• 36:05
  their
• 36:06
  talks
• 36:06
  on
• 36:06
  stage
• 36:06
  in
• 36:07
  the
• 36:07
  States.
• 36:08
  Rene
• 36:08
  came
• 36:08
  to
• 36:08
  our
• 36:09
  conference
• 36:09
  this
• 36:09
  year.
• 36:11
  Excellent,
• 36:11
  excellent
• 36:12
  content.
• 36:13
  And,
• 36:13
  you
• 36:13
  know,
• 36:14
  I.
• 36:15
  I
• 36:15
  wholly
• 36:16
  believe
• 36:17
  in
• 36:17
  making
• 36:17
  sure
• 36:17
  that
• 36:18
  you
• 36:18
  are
• 36:19
  soaking
• 36:19
  up
• 36:19
  content
• 36:20
  from
• 36:20
  these
• 36:20
  people
• 36:21
  because,
• 36:21
  you
• 36:22
  know,
• 36:22
  you've
• 36:22
  had
• 36:22
  so
• 36:22
  many
• 36:22
  American
• 36:23
  speakers
• 36:23
  on
• 36:23
  this
• 36:23
  podcast
• 36:24
  and,
• 36:24
  you
• 36:24
  know,
• 36:25
  I.
• 36:25
  I
• 36:26
  just,
• 36:26
  I
• 36:26
  feel
• 36:26
  like
• 36:26
  I
• 36:26
  learned
• 36:27
  a
• 36:27
  lot
• 36:27
  from
• 36:27
  them.
• 36:28
  Doesn't
• 36:28
  really
• 36:28
  matter
• 36:29
  whether
• 36:29
  they're
• 36:29
  American
• 36:29
  or
• 36:30
  not.
• 36:30
  Yeah,
• 36:31
  absolutely.
• 36:31
  And
• 36:31
  for
• 36:32
  me,
• 36:32
  like,
• 36:32
  they
• 36:32
  bring
• 36:33
  a
• 36:33
  fresh
• 36:33
  perspective.
• 36:33
  And
• 36:34
  actually,
• 36:34
  sometimes
• 36:34
  it's
• 36:35
  good
• 36:35
  that
• 36:35
  their
• 36:35
  market's
• 36:35
  slightly
• 36:36
  different
• 36:36
  because.
• 36:36
  Because
• 36:37
  it
• 36:37
  brings
• 36:37
  a
• 36:38
  fresh
• 36:38
  idea
• 36:38
  or
• 36:38
  brings
• 36:39
  something
• 36:39
  in
• 36:39
  from
• 36:39
  a
• 36:39
  different
• 36:40
  perspective
• 36:40
  that
• 36:41
  you
• 36:41
  can
• 36:41
  implement
• 36:42
  in
• 36:42
  your
• 36:42
  business.
• 36:42
  So.
• 36:43
  But
• 36:43
  I
• 36:43
  also
• 36:43
  say,
• 36:44
  like,
• 36:45
  also
• 36:45
  we'll
• 36:46
  say
• 36:46
  that
• 36:47
  the
• 36:47
  American
• 36:48
  market
• 36:48
  does,
• 36:49
  where
• 36:49
  it
• 36:50
  comes
• 36:50
  to
• 36:50
  things
• 36:50
  like
• 36:50
  trends,
• 36:51
  they
• 36:52
  do
• 36:52
  tend
• 36:52
  to
• 36:52
  be,
• 36:53
  like,
• 36:53
  a
• 36:53
  year
• 36:53
  or
• 36:53
  two
• 36:54
  ahead
• 36:54
  of
• 36:54
  the
• 36:54
  uk.
• 36:55
  So
• 36:55
  if
• 36:56
  we're
• 36:56
  talking
• 36:56
  about
• 36:56
  trends
• 36:57
  that
• 36:57
  we're
• 36:57
  seeing
• 36:57
  in
• 36:57
  the
• 36:57
  us,
• 36:58
  Whether
• 36:58
  it's,
• 36:59
  you
• 36:59
  know,
• 36:59
  decor
• 37:00
  trends
• 37:00
  or
• 37:00
  whether
• 37:00
  it's
• 37:01
  marketing
• 37:01
  trends
• 37:02
  or
• 37:02
  things
• 37:02
  like
• 37:02
  that,
• 37:03
  they
• 37:03
  do
• 37:04
  tend
• 37:04
  to
• 37:04
  be,
• 37:05
  we
• 37:05
  can
• 37:05
  even
• 37:05
  call
• 37:06
  it
• 37:06
  like
• 37:06
  six
• 37:06
  months.
• 37:06
  They
• 37:07
  do
• 37:07
  tend
• 37:07
  to
• 37:07
  be
• 37:07
  a
• 37:07
  little
• 37:07
  bit
• 37:08
  ahead.
• 37:08
  So
• 37:08
  if
• 37:08
  you're
• 37:09
  thinking
• 37:09
  about
• 37:10
  something
• 37:11
  in
• 37:11
  your
• 37:11
  business
• 37:12
  and
• 37:12
  you're
• 37:12
  listening
• 37:12
  to
• 37:13
  an
• 37:13
  American
• 37:13
  speaker
• 37:13
  and
• 37:14
  learning
• 37:14
  about
• 37:14
  the
• 37:14
  trends
• 37:15
  that
• 37:15
  are
• 37:15
  being
• 37:16
  seen
• 37:16
  in
• 37:16
  weddings
• 37:16
  in
• 37:16
  the
• 37:17
  States,
• 37:17
  the
• 37:17
  likelihood
• 37:18
  is
• 37:18
  that's
• 37:18
  going
• 37:18
  to
• 37:19
  filter
• 37:19
  down
• 37:19
  to
• 37:19
  the
• 37:19
  UK
• 37:19
  in
• 37:20
  the
• 37:20
  next
• 37:20
  year.
• 37:20
  So,
• 37:21
  you
• 37:21
  know,
• 37:21
  can
• 37:22
  it
• 37:22
  help
• 37:22
  you
• 37:22
  to
• 37:23
  plan
• 37:23
  what
• 37:23
  you're
• 37:23
  going
• 37:23
  to
• 37:23
  do
• 37:24
  in
• 37:24
  your
• 37:24
  marketing,
• 37:24
  for
• 37:24
  example,
• 37:25
  plan
• 37:25
  what
• 37:25
  you're
• 37:25
  going
• 37:25
  to
• 37:25
  do
• 37:25
  in
• 37:25
  your
• 37:26
  styled
• 37:26
  shoots,
• 37:26
  plan
• 37:26
  what
• 37:27
  you're
• 37:27
  going
• 37:27
  to
• 37:27
  write
• 37:28
  about
• 37:28
  your
• 37:28
  content?
• 37:29
  All
• 37:30
  of
• 37:30
  it
• 37:30
  matters.
• 37:31
  Yeah,
• 37:31
  it
• 37:31
  absolutely
• 37:31
  does.
• 37:31
  Now,
• 37:32
  there
• 37:32
  are
• 37:32
  some
• 37:32
  amazing
• 37:33
  American
• 37:33
  speakers
• 37:34
  coming,
• 37:34
  but
• 37:34
  there
• 37:34
  are
• 37:34
  some
• 37:35
  amazing
• 37:35
  UK
• 37:35
  speakers
• 37:36
  as
• 37:36
  well,
• 37:37
  Nikita,
• 37:37
  and
• 37:37
  you
• 37:38
  are
• 37:38
  one
• 37:38
  of
• 37:38
  them.
• 37:38
  And
• 37:38
  you're
• 37:38
  going
• 37:38
  to
• 37:39
  be
• 37:39
  doing
• 37:39
  one
• 37:39
  of
• 37:39
  the
• 37:39
  breakout
• 37:39
  sessions
• 37:40
  which
• 37:40
  I'm
• 37:40
  so
• 37:40
  excited
• 37:41
  about,
• 37:41
  called
• 37:42
  Are
• 37:42
  Wedding
• 37:42
  Directories
• 37:43
  Dead?
• 37:43
  And
• 37:44
  I
• 37:44
  remember
• 37:44
  I
• 37:44
  said
• 37:44
  to
• 37:44
  you,
• 37:44
  I
• 37:45
  want
• 37:45
  to
• 37:45
  call
• 37:45
  your
• 37:45
  session
• 37:46
  something
• 37:46
  like
• 37:46
  Our
• 37:46
  Wedding
• 37:47
  Directories
• 37:47
  Dead.
• 37:48
  Are
• 37:48
  you
• 37:48
  happy
• 37:48
  with
• 37:48
  that?
• 37:49
  And
• 37:49
  you're
• 37:49
  like,
• 37:49
  yeah,
• 37:49
  absolutely.
• 37:50
  Because
• 37:51
  I
• 37:51
  just
• 37:51
  wanted
• 37:51
  to
• 37:52
  hit
• 37:52
  the
• 37:52
  nail
• 37:52
  on
• 37:53
  the
• 37:53
  head,
• 37:53
  I
• 37:53
  guess,
• 37:53
  and
• 37:53
  go,
• 37:54
  this
• 37:54
  is
• 37:54
  what
• 37:54
  people
• 37:54
  sometimes
• 37:55
  say
• 37:55
  I
• 37:55
  don't
• 37:56
  think
• 37:56
  is
• 37:56
  true
• 37:56
  through
• 37:57
  let's
• 37:57
  address
• 37:57
  it.
• 37:57
  So
• 37:58
  if
• 37:58
  people
• 37:58
  come
• 37:58
  to
• 37:58
  your
• 37:59
  session,
• 37:59
  just
• 37:59
  give
• 38:00
  us
• 38:00
  a
• 38:00
  flavor,
• 38:00
  don't
• 38:01
  give
• 38:01
  us
• 38:01
  too
• 38:01
  much,
• 38:01
  but
• 38:01
  give
• 38:01
  us
• 38:01
  a
• 38:02
  flavor
• 38:02
  of
• 38:02
  the
• 38:02
  kind
• 38:02
  of
• 38:03
  things
• 38:03
  they're
• 38:03
  going
• 38:03
  to
• 38:03
  get
• 38:03
  from
• 38:03
  that
• 38:04
  session.
• 38:05
  So
• 38:05
  you're
• 38:05
  going
• 38:06
  to
• 38:06
  hear
• 38:07
  about
• 38:07
  how
• 38:08
  couples
• 38:09
  are
• 38:09
  using
• 38:10
  wedding
• 38:10
  directories
• 38:11
  now,
• 38:12
  the
• 38:12
  different
• 38:12
  roles
• 38:13
  that
• 38:13
  it
• 38:13
  plays
• 38:13
  and
• 38:14
  how
• 38:15
  directories
• 38:15
  differ.
• 38:16
  So
• 38:17
  we're
• 38:17
  going
• 38:17
  to
• 38:17
  be
• 38:17
  talking
• 38:17
  about
• 38:18
  AI
• 38:18
  Search.
• 38:19
  We're
• 38:19
  going
• 38:19
  to
• 38:19
  be
• 38:19
  talking
• 38:20
  about
• 38:20
  optimizing
• 38:20
  your
• 38:21
  listings
• 38:21
  across
• 38:22
  all
• 38:22
  directories
• 38:23
  to
• 38:23
  be
• 38:24
  found
• 38:24
  in
• 38:24
  AI
• 38:24
  Search.
• 38:25
  We're
• 38:25
  going
• 38:26
  to
• 38:26
  be
• 38:26
  talking
• 38:26
  about
• 38:26
  the
• 38:27
  different,
• 38:27
  different
• 38:28
  points
• 38:28
  in
• 38:29
  their
• 38:29
  research
• 38:29
  journey
• 38:30
  that
• 38:30
  couples
• 38:31
  come
• 38:31
  to
• 38:31
  a
• 38:32
  directory
• 38:32
  and
• 38:33
  understand
• 38:34
  the
• 38:35
  different
• 38:35
  parts
• 38:35
  of
• 38:35
  your
• 38:35
  business
• 38:36
  from
• 38:36
  that
• 38:37
  listing,
• 38:37
  whether
• 38:38
  it's
• 38:38
  discovery
• 38:39
  or
• 38:39
  verification
• 38:40
  or
• 38:41
  at
• 38:41
  point
• 38:41
  of
• 38:42
  conversion
• 38:43
  and
• 38:44
  how
• 38:44
  you
• 38:45
  can
• 38:45
  make
• 38:45
  the
• 38:45
  most
• 38:45
  of
• 38:46
  those
• 38:46
  listings.
• 38:47
  Wherever
• 38:47
  you
• 38:47
  are
• 38:47
  advertising
• 38:48
  it
• 38:48
  doesn't
• 38:49
  have
• 38:49
  to
• 38:49
  be
• 38:49
  on
• 38:49
  Guides
• 38:49
  for
• 38:50
  Brides.
• 38:50
  A
• 38:50
  lot
• 38:50
  of
• 38:50
  what
• 38:51
  I
• 38:51
  will
• 38:51
  be
• 38:51
  talking
• 38:51
  about
• 38:52
  will
• 38:52
  be
• 38:52
  relevant
• 38:53
  across
• 38:53
  the
• 38:53
  board.
• 38:55
  So
• 38:55
  I
• 38:55
  think
• 38:56
  you'll
• 38:56
  walk
• 38:56
  away
• 38:57
  knowing
• 38:58
  why
• 38:58
  directories
• 38:59
  aren't
• 39:00
  dead,
• 39:00
  because
• 39:01
  they
• 39:01
  absolutely
• 39:02
  aren't
• 39:02
  dead.
• 39:03
  And
• 39:03
  how
• 39:03
  to
• 39:04
  build
• 39:04
  trust,
• 39:05
  transparency
• 39:06
  and
• 39:07
  become
• 39:07
  more
• 39:07
  discoverable,
• 39:08
  making
• 39:09
  them
• 39:09
  like
• 39:09
  serious
• 39:10
  lead
• 39:10
  drivers
• 39:11
  for
• 39:12
  the
• 39:12
  next
• 39:13
  year
• 39:13
  and
• 39:13
  future.
• 39:14
  So
• 39:14
  really,
• 39:15
  if
• 39:15
  you're
• 39:15
  someone
• 39:16
  that's
• 39:16
  already
• 39:16
  listing
• 39:17
  on
• 39:17
  any
• 39:17
  of
• 39:17
  the
• 39:17
  directories
• 39:18
  or
• 39:18
  you're
• 39:18
  someone
• 39:19
  who's
• 39:19
  considering
• 39:20
  it
• 39:20
  it,
• 39:20
  then
• 39:20
  you're
• 39:21
  someone
• 39:21
  that
• 39:21
  it
• 39:21
  would
• 39:21
  be
• 39:21
  worthwhile
• 39:22
  being
• 39:22
  in
• 39:22
  the
• 39:22
  room
• 39:23
  for.
• 39:23
  Because
• 39:23
  if
• 39:23
  you're
• 39:23
  already
• 39:23
  paying
• 39:24
  for
• 39:24
  a
• 39:24
  directory
• 39:25
  listing,
• 39:25
  then
• 39:25
  you
• 39:26
  might
• 39:26
  as
• 39:26
  well
• 39:26
  go
• 39:26
  and
• 39:27
  understand
• 39:27
  how
• 39:27
  you
• 39:27
  can
• 39:28
  make
• 39:28
  it
• 39:28
  better
• 39:28
  and
• 39:29
  more
• 39:29
  successful
• 39:29
  for
• 39:29
  yourself.
• 39:30
  Absolutely.
• 39:31
  And
• 39:31
  this
• 39:31
  is
• 39:31
  the
• 39:31
  thing,
• 39:32
  it's
• 39:32
  not
• 39:32
  rocket
• 39:33
  science.
• 39:33
  And
• 39:34
  I
• 39:34
  think
• 39:35
  breaking
• 39:35
  it
• 39:35
  down
• 39:36
  nicely
• 39:36
  to
• 39:37
  understand
• 39:37
  it
• 39:38
  better,
• 39:38
  you're
• 39:39
  going
• 39:39
  to
• 39:39
  make
• 39:39
  so
• 39:40
  much,
• 39:40
  it's
• 39:41
  going
• 39:41
  to
• 39:41
  make
• 39:41
  so
• 39:41
  much
• 39:41
  more
• 39:41
  of
• 39:42
  a
• 39:42
  difference
• 39:42
  to
• 39:42
  you
• 39:43
  in
• 39:43
  your
• 39:43
  investment
• 39:43
  in
• 39:44
  one
• 39:44
  of
• 39:44
  these
• 39:44
  platforms.
• 39:45
  Now
• 39:45
  the
• 39:45
  other
• 39:45
  part
• 39:46
  of
• 39:46
  Wed
• 39:46
  Pros
• 39:46
  Live,
• 39:46
  which
• 39:47
  guys
• 39:47
  for
• 39:47
  brides
• 39:47
  are
• 39:48
  involved
• 39:48
  in
• 39:48
  is
• 39:48
  my
• 39:48
  backstage
• 39:49
  business
• 39:49
  crew
• 39:50
  going
• 39:50
  along
• 39:50
  with
• 39:50
  the
• 39:51
  theater
• 39:51
  them.
• 39:52
  So
• 39:52
  you
• 39:53
  know,
• 39:53
  all
• 39:53
  conferences
• 39:54
  we
• 39:54
  have
• 39:54
  this
• 39:54
  exhibition
• 39:55
  area
• 39:55
  and
• 39:56
  I
• 39:56
  have
• 39:56
  this
• 39:56
  vision
• 39:57
  for
• 39:57
  that
• 39:57
  area
• 39:57
  that
• 39:57
  yes,
• 39:58
  it
• 39:58
  is
• 39:58
  an
• 39:58
  exhibition
• 39:58
  area,
• 39:59
  but
• 39:59
  I
• 39:59
  want
• 39:59
  it
• 39:59
  to
• 40:00
  be
• 40:00
  a
• 40:00
  help
• 40:00
  desk
• 40:01
  zone.
• 40:01
  I
• 40:01
  want
• 40:01
  it
• 40:02
  to
• 40:02
  be
• 40:02
  a
• 40:02
  place
• 40:02
  where
• 40:03
  people
• 40:03
  can
• 40:03
  go
• 40:03
  and
• 40:04
  get
• 40:04
  their
• 40:04
  questions
• 40:04
  answered
• 40:05
  because
• 40:05
  we're
• 40:05
  not
• 40:05
  often
• 40:06
  in
• 40:06
  the
• 40:06
  room
• 40:06
  with
• 40:06
  the
• 40:06
  right
• 40:07
  people
• 40:07
  to
• 40:07
  answer
• 40:08
  the
• 40:08
  questions.
• 40:09
  So
• 40:09
  we've
• 40:09
  got
• 40:09
  the
• 40:09
  amazing
• 40:10
  John,
• 40:10
  who
• 40:10
  I
• 40:11
  adore
• 40:11
  is
• 40:12
  going
• 40:12
  to
• 40:12
  be
• 40:12
  working
• 40:13
  in
• 40:13
  that
• 40:13
  area
• 40:13
  on
• 40:14
  Behalf
• 40:14
  of
• 40:14
  guys
• 40:14
  for
• 40:14
  brides.
• 40:15
  So
• 40:15
  what
• 40:15
  are
• 40:16
  the
• 40:16
  sort
• 40:16
  of
• 40:16
  things
• 40:17
  that
• 40:17
  people
• 40:17
  could
• 40:17
  just
• 40:18
  go
• 40:18
  and
• 40:18
  chat
• 40:18
  and
• 40:18
  get
• 40:18
  some
• 40:19
  advice.
• 40:19
  Advice
• 40:19
  from
• 40:20
  John
• 40:20
  on.
• 40:21
  So
• 40:21
  I
• 40:21
  think
• 40:21
  the
• 40:22
  obvious
• 40:22
  point
• 40:23
  is
• 40:23
  you
• 40:24
  can
• 40:24
  come
• 40:24
  to
• 40:24
  us
• 40:24
  and
• 40:25
  you
• 40:25
  can
• 40:25
  show
• 40:25
  us
• 40:25
  your
• 40:25
  guide
• 40:26
  to
• 40:26
  advice
• 40:26
  listing
• 40:27
  and
• 40:27
  we
• 40:27
  will
• 40:27
  help
• 40:28
  you
• 40:28
  to
• 40:28
  improve
• 40:28
  that
• 40:29
  there.
• 40:29
  And
• 40:29
  then
• 40:30
  John
• 40:31
  will
• 40:31
  also
• 40:31
  be
• 40:32
  walking
• 40:32
  through
• 40:33
  sort
• 40:33
  of
• 40:33
  the
• 40:34
  basics
• 40:34
  of
• 40:35
  how
• 40:35
  to
• 40:35
  improve
• 40:36
  general
• 40:37
  directory
• 40:38
  listings.
• 40:39
  But
• 40:39
  also,
• 40:39
  you
• 40:40
  know,
• 40:40
  if
• 40:40
  you
• 40:41
  are
• 40:41
  an
• 40:41
  advertiser,
• 40:42
  you
• 40:42
  can
• 40:42
  come
• 40:43
  and
• 40:43
  see
• 40:43
  us
• 40:43
  and
• 40:43
  be
• 40:43
  like,
• 40:43
  right,
• 40:44
  I've
• 40:44
  heard
• 40:44
  I've
• 40:45
  got
• 40:45
  an
• 40:45
  opportunity
• 40:45
  to
• 40:45
  be
• 40:45
  in
• 40:46
  a
• 40:46
  blog.
• 40:46
  Which
• 40:46
  one
• 40:47
  do
• 40:47
  you
• 40:47
  think
• 40:47
  I'd
• 40:47
  be
• 40:47
  relevant
• 40:48
  for?
• 40:48
  How
• 40:48
  do
• 40:48
  I
• 40:48
  submit
• 40:49
  that?
• 40:49
  And
• 40:49
  John
• 40:49
  can
• 40:49
  process
• 40:50
  all
• 40:50
  of
• 40:50
  that
• 40:50
  for
• 40:50
  you
• 40:51
  there.
• 40:51
  And
• 40:51
  then
• 40:52
  additionally
• 40:52
  he
• 40:53
  can
• 40:53
  also
• 40:53
  help
• 40:54
  you
• 40:54
  to
• 40:56
  work
• 40:56
  out
• 40:56
  other
• 40:56
  ways
• 40:57
  that
• 40:57
  you
• 40:57
  can
• 40:57
  use
• 40:57
  directories.
• 40:58
  So
• 40:59
  you
• 40:59
  know,
• 40:59
  are
• 40:59
  you
• 41:00
  in
• 41:00
  the
• 41:00
  wedding
• 41:00
  fair
• 41:00
  diary,
• 41:01
  for
• 41:01
  example,
• 41:01
  if
• 41:01
  you're
• 41:02
  a
• 41:02
  venue,
• 41:02
  do
• 41:02
  you
• 41:02
  run
• 41:02
  wedding
• 41:03
  fairs?
• 41:03
  Have
• 41:03
  you
• 41:04
  listed
• 41:04
  them
• 41:04
  in
• 41:04
  the
• 41:04
  wedding
• 41:04
  fair
• 41:05
  diary?
• 41:05
  We're
• 41:05
  number
• 41:05
  one
• 41:05
  on
• 41:06
  Google
• 41:06
  for
• 41:06
  that
• 41:06
  key
• 41:06
  term.
• 41:07
  So
• 41:07
  why
• 41:08
  are
• 41:08
  you
• 41:08
  not
• 41:08
  on
• 41:08
  there?
• 41:09
  It's
• 41:09
  all
• 41:09
  of
• 41:09
  those
• 41:10
  facets
• 41:10
  around
• 41:11
  directories.
• 41:11
  He
• 41:12
  can
• 41:12
  help
• 41:12
  with
• 41:12
  directories
• 41:13
  generally,
• 41:13
  but
• 41:13
  also
• 41:14
  specifically
• 41:14
  guides
• 41:15
  for
• 41:15
  brides
• 41:15
  and
• 41:15
  really
• 41:16
  help
• 41:16
  you
• 41:16
  to
• 41:16
  nail
• 41:16
  your
• 41:17
  guides
• 41:17
  for
• 41:17
  brides
• 41:17
  listing.
• 41:18
  He'll
• 41:18
  be
• 41:18
  able
• 41:18
  to
• 41:19
  help
• 41:19
  you
• 41:19
  with
• 41:19
  that.
• 41:19
  And
• 41:19
  that's
• 41:20
  gonna
• 41:20
  be
• 41:20
  so
• 41:20
  helpful.
• 41:20
  And
• 41:21
  I
• 41:21
  really
• 41:21
  want
• 41:21
  people
• 41:21
  to
• 41:21
  understand
• 41:22
  that
• 41:22
  when
• 41:22
  they're
• 41:22
  coming
• 41:23
  to
• 41:23
  the
• 41:24
  conference
• 41:24
  is
• 41:25
  understand
• 41:25
  that
• 41:25
  that
• 41:26
  room
• 41:26
  isn't
• 41:26
  a
• 41:26
  bunch
• 41:27
  of
• 41:27
  people
• 41:27
  selling
• 41:27
  to
• 41:27
  you.
• 41:28
  Yes,
• 41:28
  there
• 41:28
  may
• 41:28
  be
• 41:28
  a
• 41:28
  solution
• 41:29
  that
• 41:29
  they
• 41:29
  can
• 41:29
  sell
• 41:30
  to
• 41:30
  you
• 41:30
  and
• 41:30
  that's
• 41:30
  up
• 41:30
  to
• 41:31
  you.
• 41:31
  But
• 41:31
  I
• 41:31
  want
• 41:31
  you
• 41:32
  to
• 41:32
  make
• 41:32
  the
• 41:32
  most
• 41:32
  of
• 41:32
  the
• 41:33
  opportunity
• 41:33
  and
• 41:33
  not
• 41:33
  be
• 41:34
  afraid
• 41:34
  to
• 41:34
  go
• 41:34
  and
• 41:34
  ask
• 41:35
  those
• 41:35
  questions
• 41:35
  because
• 41:36
  that
• 41:36
  is
• 41:36
  golden.
• 41:36
  To
• 41:37
  be
• 41:37
  able
• 41:37
  to
• 41:37
  go
• 41:37
  to
• 41:37
  John
• 41:38
  or
• 41:38
  Nikita
• 41:38
  and
• 41:39
  say,
• 41:39
  look
• 41:39
  at
• 41:39
  my
• 41:39
  listing.
• 41:40
  Are
• 41:40
  there
• 41:41
  ways
• 41:41
  I
• 41:41
  can
• 41:41
  get
• 41:41
  involved?
• 41:42
  What
• 41:42
  have
• 41:42
  you
• 41:42
  got
• 41:42
  coming
• 41:42
  up?
• 41:42
  Are
• 41:43
  there
• 41:43
  wedding
• 41:43
  shows
• 41:43
  coming
• 41:43
  up
• 41:44
  I
• 41:44
  can
• 41:44
  get
• 41:44
  involved
• 41:44
  involved
• 41:44
  with?
• 41:45
  And
• 41:45
  having
• 41:45
  that
• 41:45
  face
• 41:45
  to
• 41:46
  face
• 41:46
  chance
• 41:47
  to
• 41:47
  ask
• 41:47
  questions
• 41:47
  without
• 41:48
  fearing
• 41:48
  being
• 41:49
  sold
• 41:49
  to
• 41:49
  is
• 41:50
  invaluable.
• 41:51
  So
• 41:51
  please
• 41:51
  turn
• 41:51
  up
• 41:51
  on
• 41:52
  that
• 41:52
  day
• 41:52
  with
• 41:53
  that
• 41:53
  open
• 41:53
  heart,
• 41:53
  that
• 41:54
  open
• 41:54
  mind
• 41:54
  to
• 41:54
  go.
• 41:55
  I'm
• 41:55
  going
• 41:55
  to
• 41:55
  make
• 41:55
  the
• 41:55
  most
• 41:56
  of
• 41:56
  the
• 41:56
  education,
• 41:57
  but
• 41:57
  I'm
• 41:57
  also
• 41:57
  going
• 41:57
  to
• 41:58
  make
• 41:58
  the
• 41:58
  most
• 41:58
  of
• 41:58
  that
• 41:58
  area
• 41:59
  because
• 41:59
  just
• 41:59
  as
• 42:00
  I've
• 42:00
  been
• 42:00
  very
• 42:01
  particular
• 42:01
  about
• 42:01
  who
• 42:02
  I
• 42:02
  allow
• 42:02
  to
• 42:02
  speak
• 42:03
  on
• 42:03
  my
• 42:03
  stage,
• 42:03
  I've
• 42:04
  also
• 42:04
  been
• 42:04
  very
• 42:05
  particular
• 42:06
  about
• 42:06
  who
• 42:06
  I
• 42:06
  allow
• 42:07
  to
• 42:07
  be
• 42:07
  in
• 42:07
  that
• 42:07
  room.
• 42:07
  Because
• 42:08
  for
• 42:08
  me,
• 42:09
  if
• 42:09
  they,
• 42:09
  if
• 42:09
  they're
• 42:09
  in
• 42:10
  that
• 42:10
  room,
• 42:10
  it's
• 42:10
  because.
• 42:10
  Because
• 42:11
  I
• 42:11
  know
• 42:11
  like
• 42:11
  and
• 42:12
  trust
• 42:12
  them.
• 42:12
  I
• 42:13
  know
• 42:13
  that
• 42:13
  their
• 42:13
  ethos
• 42:14
  is
• 42:14
  correct
• 42:15
  and
• 42:15
  I
• 42:16
  know
• 42:16
  they're
• 42:16
  Going
• 42:16
  to
• 42:16
  be
• 42:16
  there
• 42:16
  and
• 42:16
  willing
• 42:17
  to
• 42:17
  open
• 42:17
  up
• 42:18
  and
• 42:18
  answer
• 42:18
  your
• 42:18
  questions
• 42:19
  without
• 42:19
  expecting
• 42:19
  anything
• 42:20
  back
• 42:20
  from
• 42:20
  you
• 42:21
  in
• 42:21
  return.
• 42:21
  So
• 42:22
  do
• 42:22
  make
• 42:22
  the
• 42:22
  most
• 42:22
  of
• 42:23
  that
• 42:23
  opportunity
• 42:24
  as
• 42:24
  well.
• 42:24
  Okay,
• 42:25
  as
• 42:25
  we
• 42:25
  round
• 42:25
  up
• 42:26
  Nikita,
• 42:26
  one
• 42:27
  final
• 42:27
  question.
• 42:28
  Why
• 42:28
  do
• 42:28
  you
• 42:28
  think
• 42:29
  prioritizing
• 42:29
  industry
• 42:30
  events,
• 42:30
  whether
• 42:30
  it's
• 42:31
  Wed
• 42:31
  Pros
• 42:31
  Live,
• 42:31
  whether
• 42:32
  it's
• 42:32
  the
• 42:32
  UK
• 42:32
  Wedding
• 42:32
  conference,
• 42:33
  wedding,
• 42:33
  MBA
• 42:33
  or
• 42:34
  even
• 42:34
  your
• 42:34
  networking,
• 42:35
  why
• 42:35
  do
• 42:35
  you
• 42:35
  think
• 42:35
  that
• 42:36
  should
• 42:36
  be
• 42:36
  part
• 42:36
  of
• 42:36
  the.
• 42:36
  Part
• 42:37
  of
• 42:37
  someone's
• 42:37
  marketing
• 42:38
  plan
• 42:38
  for
• 42:38
  the
• 42:38
  year?
• 42:39
  So
• 42:39
  when
• 42:40
  it
• 42:40
  comes
• 42:40
  to
• 42:41
  networking
• 42:41
  and
• 42:42
  education,
• 42:45
  if
• 42:45
  you
• 42:45
  are
• 42:45
  taking
• 42:46
  advantage
• 42:46
  of
• 42:46
  those
• 42:47
  opportunities,
• 42:48
  you
• 42:48
  might
• 42:48
  already
• 42:49
  know
• 42:49
  the
• 42:49
  information
• 42:49
  and
• 42:50
  that's
• 42:50
  fine.
• 42:51
  But
• 42:51
  oftentimes
• 42:52
  there'll
• 42:52
  be
• 42:52
  little
• 42:53
  tiny
• 42:53
  nuggets
• 42:54
  of
• 42:54
  things
• 42:54
  that
• 42:54
  you
• 42:55
  can
• 42:55
  change
• 42:56
  or
• 42:56
  do
• 42:57
  that
• 42:57
  can
• 42:57
  have
• 42:57
  a
• 42:58
  massive,
• 42:58
  massive
• 42:58
  difference
• 42:59
  to
• 42:59
  your
• 42:59
  business.
• 43:00
  And
• 43:01
  attending
• 43:01
  these
• 43:01
  events,
• 43:02
  speaking
• 43:03
  to
• 43:03
  other
• 43:03
  people,
• 43:04
  learning
• 43:04
  from
• 43:04
  other
• 43:04
  people,
• 43:05
  asking
• 43:06
  each
• 43:06
  other
• 43:06
  advice,
• 43:07
  is
• 43:08
  one
• 43:08
  of
• 43:08
  the
• 43:08
  ways
• 43:08
  that
• 43:08
  you
• 43:09
  can
• 43:09
  do
• 43:09
  that
• 43:09
  really
• 43:09
  effectively.
• 43:11
  In
• 43:11
  addition
• 43:12
  to
• 43:12
  that,
• 43:12
  I
• 43:13
  would
• 43:13
  say
• 43:14
  one
• 43:15
  of
• 43:15
  the
• 43:15
  reasons
• 43:15
  we
• 43:16
  introduce
• 43:16
  networking
• 43:17
  for
• 43:17
  guide
• 43:18
  to
• 43:18
  Brides
• 43:19
  members
• 43:20
  is
• 43:20
  because
• 43:21
  we
• 43:21
  know
• 43:21
  how
• 43:22
  valuable
• 43:22
  it
• 43:22
  is
• 43:23
  to
• 43:23
  have
• 43:23
  that
• 43:24
  network
• 43:24
  of
• 43:24
  people
• 43:24
  that
• 43:25
  you
• 43:25
  can
• 43:25
  lean
• 43:25
  on.
• 43:26
  So
• 43:26
  making
• 43:27
  industry
• 43:27
  friends,
• 43:28
  whether
• 43:28
  it's
• 43:29
  you're
• 43:29
  a
• 43:29
  celebrant
• 43:29
  and
• 43:29
  you're
• 43:30
  meeting
• 43:30
  other
• 43:30
  celebrants,
• 43:31
  what
• 43:32
  happens
• 43:32
  if
• 43:32
  you're
• 43:32
  ill
• 43:33
  one
• 43:33
  day
• 43:33
  on
• 43:33
  a
• 43:33
  wedding
• 43:34
  and
• 43:34
  you
• 43:34
  really
• 43:34
  can't
• 43:34
  go
• 43:35
  and
• 43:35
  help
• 43:35
  this
• 43:35
  couple
• 43:36
  couple,
• 43:36
  they
• 43:37
  can
• 43:37
  be
• 43:37
  part
• 43:37
  of
• 43:37
  your
• 43:37
  fallback
• 43:38
  plan.
• 43:39
  You
• 43:39
  can
• 43:39
  help
• 43:39
  each
• 43:39
  other
• 43:40
  see
• 43:40
  trends
• 43:40
  that
• 43:41
  are
• 43:41
  coming
• 43:41
  through.
• 43:42
  You
• 43:43
  can
• 43:43
  also
• 43:43
  refer
• 43:44
  each
• 43:44
  other
• 43:44
  to,
• 43:45
  to,
• 43:45
  to
• 43:45
  different
• 43:46
  businesses.
• 43:47
  You
• 43:47
  know,
• 43:47
  you
• 43:48
  don't
• 43:48
  know
• 43:48
  whether
• 43:49
  one
• 43:49
  of
• 43:49
  your
• 43:49
  industry
• 43:49
  friends
• 43:50
  is
• 43:50
  speaking
• 43:50
  to
• 43:50
  a
• 43:50
  venue
• 43:51
  and
• 43:51
  they're
• 43:51
  looking
• 43:51
  for
• 43:51
  someone
• 43:52
  like
• 43:52
  you
• 43:52
  to
• 43:53
  be
• 43:53
  on
• 43:53
  their
• 43:53
  recommended
• 43:53
  supplier
• 43:54
  list.
• 43:54
  You
• 43:54
  never
• 43:55
  know
• 43:55
  when
• 43:55
  this
• 43:56
  is
• 43:56
  going
• 43:56
  to
• 43:56
  happen.
• 43:57
  So
• 43:57
  building
• 43:57
  up
• 43:57
  your
• 43:57
  network
• 43:58
  and
• 43:58
  giving
• 43:58
  yourself
• 43:58
  those
• 43:59
  opportunities
• 43:59
  is
• 44:00
  so,
• 44:00
  so
• 44:00
  important.
• 44:00
  So
• 44:01
  that's
• 44:01
  why
• 44:01
  I
• 44:02
  think
• 44:02
  they
• 44:02
  should
• 44:03
  be
• 44:03
  on
• 44:03
  your
• 44:03
  list
• 44:04
  for
• 44:04
  this
• 44:04
  year
• 44:05
  and
• 44:05
  beyond.
• 44:05
  Yeah,
• 44:06
  absolutely.
• 44:06
  And
• 44:07
  you
• 44:07
  can
• 44:07
  ra.
• 44:08
  That's
• 44:08
  why
• 44:08
  I
• 44:08
  love.
• 44:08
  We
• 44:08
  were
• 44:08
  talking
• 44:09
  just
• 44:09
  before
• 44:09
  this
• 44:09
  call,
• 44:09
  me
• 44:10
  and
• 44:10
  Nikisha,
• 44:10
  about
• 44:10
  how
• 44:10
  we
• 44:10
  need
• 44:10
  to
• 44:11
  go
• 44:11
  out
• 44:11
  for
• 44:11
  dinner.
• 44:11
  Because
• 44:12
  when
• 44:12
  you
• 44:12
  are
• 44:12
  in
• 44:12
  an
• 44:12
  industry
• 44:13
  where
• 44:13
  people
• 44:13
  do
• 44:13
  the
• 44:13
  same
• 44:14
  thing
• 44:14
  as
• 44:14
  you,
• 44:14
  you
• 44:14
  also
• 44:15
  have
• 44:15
  the
• 44:15
  same
• 44:15
  struggles
• 44:16
  and
• 44:16
  the
• 44:16
  same
• 44:16
  frustrations.
• 44:17
  And
• 44:17
  sometimes
• 44:17
  it's
• 44:17
  nice
• 44:18
  to
• 44:18
  just
• 44:18
  talk
• 44:18
  to
• 44:19
  someone
• 44:19
  who
• 44:19
  understands
• 44:20
  that
• 44:20
  in
• 44:20
  a
• 44:20
  way
• 44:20
  maybe
• 44:20
  your
• 44:21
  family
• 44:21
  or
• 44:21
  your
• 44:21
  friends
• 44:22
  don't.
• 44:22
  Well,
• 44:22
  also,
• 44:23
  one
• 44:23
  of
• 44:24
  the
• 44:24
  things
• 44:24
  I
• 44:24
  do
• 44:24
  want
• 44:24
  to
• 44:24
  say
• 44:25
  is
• 44:25
  that,
• 44:25
  you
• 44:25
  know,
• 44:26
  yes,
• 44:26
  we
• 44:26
  have
• 44:27
  competing
• 44:27
  directories
• 44:28
  in
• 44:28
  this
• 44:28
  country,
• 44:29
  but
• 44:29
  we
• 44:29
  all
• 44:29
  speak
• 44:29
  to
• 44:30
  each
• 44:30
  other.
• 44:31
  We
• 44:31
  all
• 44:32
  speak
• 44:32
  to
• 44:32
  each
• 44:32
  other.
• 44:32
  We
• 44:32
  all
• 44:33
  share
• 44:33
  the
• 44:33
  trends
• 44:34
  that
• 44:34
  are
• 44:34
  going
• 44:34
  on.
• 44:34
  I
• 44:34
  speak
• 44:34
  to
• 44:35
  directories
• 44:35
  in
• 44:36
  other
• 44:36
  countries
• 44:37
  as
• 44:37
  well.
• 44:39
  I
• 44:39
  learn
• 44:39
  from
• 44:40
  people
• 44:40
  who,
• 44:40
  what
• 44:41
  they're
• 44:41
  seeing
• 44:41
  in
• 44:41
  the
• 44:41
  uae.
• 44:42
  I
• 44:42
  know
• 44:42
  what
• 44:42
  people
• 44:42
  are
• 44:42
  seeing
• 44:43
  in
• 44:43
  Florida.
• 44:43
  I
• 44:43
  know
• 44:43
  what
• 44:44
  people
• 44:44
  are
• 44:44
  seeing,
• 44:44
  you
• 44:45
  know,
• 44:45
  across
• 44:45
  Asia.
• 44:46
  So
• 44:46
  it's.
• 44:47
  There
• 44:48
  are
• 44:48
  so
• 44:48
  many
• 44:48
  people
• 44:49
  who
• 44:49
  are
• 44:49
  speaking
• 44:49
  for
• 44:50
  each
• 44:50
  other
• 44:50
  who
• 44:51
  have
• 44:51
  that
• 44:51
  information
• 44:52
  and
• 44:53
  why
• 44:53
  not
• 44:53
  sort
• 44:53
  of
• 44:54
  help
• 44:54
  each
• 44:54
  other
• 44:54
  out
• 44:54
  here
• 44:54
  and
• 44:55
  there?
• 44:55
  Obviously
• 44:55
  you
• 44:55
  want
• 44:56
  to
• 44:56
  keep
• 44:56
  it
• 44:56
  like
• 44:57
  you,
• 44:57
  you
• 44:57
  want
• 44:57
  to
• 44:57
  help
• 44:58
  your
• 44:58
  own
• 44:58
  business.
• 44:58
  We
• 44:59
  all
• 44:59
  know
• 44:59
  that
• 45:00
  we're
• 45:00
  not
• 45:00
  going
• 45:00
  to
• 45:00
  be
• 45:00
  sharing
• 45:01
  loads
• 45:01
  of
• 45:01
  data
• 45:01
  to
• 45:02
  help
• 45:02
  each
• 45:02
  other
• 45:02
  out
• 45:03
  to
• 45:03
  that
• 45:03
  extent.
• 45:04
  But
• 45:04
  we're
• 45:05
  all
• 45:05
  friends,
• 45:05
  we
• 45:05
  all
• 45:05
  know
• 45:06
  each
• 45:06
  other
• 45:06
  and
• 45:06
  we
• 45:06
  all
• 45:06
  communicate.
• 45:07
  We
• 45:07
  all,
• 45:08
  you
• 45:08
  know,
• 45:08
  I
• 45:09
  can
• 45:09
  message
• 45:09
  someone
• 45:10
  at
• 45:11
  another
• 45:11
  directory
• 45:11
  and
• 45:12
  say,
• 45:12
  I'm
• 45:12
  seeing
• 45:13
  this.
• 45:13
  Are
• 45:13
  you
• 45:13
  also
• 45:14
  seeing
• 45:14
  that?
• 45:15
  And
• 45:15
  that's
• 45:16
  always
• 45:16
  helpful.
• 45:16
  Yeah.
• 45:17
  And
• 45:17
  knowledge
• 45:17
  is
• 45:18
  always
• 45:18
  power
• 45:19
  as
• 45:19
  well.
• 45:19
  It's
• 45:20
  interesting.
• 45:20
  I
• 45:20
  spoke
• 45:20
  to
• 45:20
  a
• 45:21
  client
• 45:21
  this
• 45:21
  week
• 45:21
  and
• 45:22
  she
• 45:22
  was
• 45:22
  saying
• 45:22
  that
• 45:22
  this
• 45:22
  year,
• 45:23
  so
• 45:23
  2026,
• 45:24
  she's
• 45:24
  made
• 45:24
  it
• 45:25
  a
• 45:25
  goal
• 45:25
  to
• 45:25
  attend
• 45:26
  a
• 45:26
  network
• 45:27
  or
• 45:27
  conference
• 45:28
  every
• 45:28
  month
• 45:28
  throughout
• 45:29
  the
• 45:29
  year
• 45:29
  and
• 45:30
  a
• 45:30
  variety
• 45:30
  of
• 45:30
  places.
• 45:31
  So
• 45:31
  I
• 45:32
  think
• 45:32
  January,
• 45:32
  actually
• 45:32
  she
• 45:33
  was
• 45:33
  at
• 45:33
  the
• 45:33
  Guys
• 45:33
  for
• 45:33
  Brides
• 45:34
  Networking.
• 45:34
  February,
• 45:35
  she
• 45:35
  was
• 45:35
  at
• 45:35
  the
• 45:35
  UK
• 45:35
  Wedding
• 45:36
  Association
• 45:36
  March,
• 45:37
  she's
• 45:37
  coming
• 45:37
  to
• 45:37
  Wed
• 45:37
  Pros
• 45:38
  Year
• 45:38
  last
• 45:38
  live
• 45:38
  and
• 45:38
  then
• 45:39
  on
• 45:39
  through
• 45:39
  the
• 45:39
  year.
• 45:40
  And
• 45:40
  she's
• 45:40
  just
• 45:40
  told
• 45:41
  herself
• 45:41
  she's
• 45:41
  going
• 45:41
  to
• 45:41
  get
• 45:41
  into
• 45:42
  as
• 45:42
  many
• 45:42
  different
• 45:42
  rooms
• 45:43
  in
• 45:43
  different
• 45:43
  places
• 45:43
  with
• 45:44
  different
• 45:44
  associations,
• 45:45
  different
• 45:45
  organizations
• 45:46
  as
• 45:46
  she
• 45:46
  can,
• 45:47
  but
• 45:47
  just
• 45:47
  limit
• 45:47
  to
• 45:48
  one
• 45:48
  a
• 45:48
  month.
• 45:49
  So
• 45:49
  if
• 45:49
  that
• 45:49
  inspires
• 45:50
  anyone
• 45:50
  else
• 45:50
  out
• 45:51
  there,
• 45:51
  because
• 45:51
  there's
• 45:51
  all
• 45:51
  these
• 45:52
  opportunities,
• 45:52
  there
• 45:52
  probably
• 45:53
  is
• 45:53
  something
• 45:53
  once
• 45:53
  a
• 45:54
  month
• 45:54
  at
• 45:54
  least
• 45:54
  that
• 45:54
  you
• 45:55
  can
• 45:55
  find
• 45:55
  in
• 45:55
  your
• 45:56
  local
• 45:56
  area.
• 45:56
  If
• 45:56
  you
• 45:56
  look
• 45:57
  across
• 45:57
  the
• 45:57
  industry
• 45:58
  as
• 45:58
  a
• 45:58
  whole,
• 45:58
  you
• 45:59
  know,
• 45:59
  ideal
• 45:59
  plan.
• 46:00
  Come
• 46:00
  to
• 46:00
  Wed
• 46:00
  Pros
• 46:01
  Live
• 46:01
  in
• 46:01
  March,
• 46:02
  go
• 46:02
  to
• 46:02
  the
• 46:02
  UK
• 46:02
  Wedding
• 46:03
  Conference
• 46:03
  whenever
• 46:04
  it's
• 46:04
  going
• 46:04
  to
• 46:04
  be,
• 46:04
  maybe
• 46:04
  October.
• 46:06
  And
• 46:06
  then
• 46:06
  go
• 46:06
  to
• 46:06
  Las
• 46:07
  Vegas
• 46:07
  in
• 46:07
  November
• 46:08
  for
• 46:08
  wedding
• 46:08
  mba
• 46:08
  and
• 46:08
  end
• 46:09
  the
• 46:09
  year
• 46:09
  at
• 46:09
  a
• 46:09
  Christmas
• 46:09
  party
• 46:10
  with
• 46:10
  me.
• 46:10
  And
• 46:10
  then
• 46:10
  you'll
• 46:11
  be
• 46:12
  living
• 46:12
  loving
• 46:13
  life.
• 46:14
  Nikita,
• 46:15
  it's
• 46:15
  been
• 46:15
  so
• 46:15
  fun
• 46:16
  talking
• 46:16
  with
• 46:16
  you.
• 46:16
  I
• 46:16
  cannot
• 46:17
  wait
• 46:17
  to
• 46:17
  see
• 46:17
  you
• 46:17
  very
• 46:18
  soon
• 46:18
  at
• 46:19
  Wed
• 46:19
  Pros
• 46:20
  Live.
• 46:20
  I
• 46:20
  always
• 46:20
  end
• 46:21
  my
• 46:21
  podcast
• 46:21
  with
• 46:21
  the
• 46:21
  same
• 46:22
  question.
• 46:22
  And
• 46:23
  I
• 46:23
  actually
• 46:23
  looked
• 46:24
  back
• 46:24
  at
• 46:24
  what
• 46:24
  you
• 46:24
  said
• 46:25
  way
• 46:26
  back
• 46:26
  in
• 46:26
  2022
• 46:27
  as
• 46:27
  the
• 46:27
  answer
• 46:28
  to
• 46:28
  the
• 46:28
  question.
• 46:28
  Just
• 46:29
  to
• 46:29
  compare
• 46:29
  whether
• 46:29
  or
• 46:30
  not
• 46:30
  you
• 46:30
  say
• 46:30
  the
• 46:30
  same
• 46:30
  thing.
• 46:31
  So
• 46:31
  the
• 46:31
  question
• 46:32
  is,
• 46:33
  what's
• 46:33
  one
• 46:33
  thing
• 46:34
  you
• 46:34
  wish
• 46:34
  you'd
• 46:34
  known
• 46:35
  sooner
• 46:35
  in
• 46:35
  your
• 46:36
  own
• 46:36
  business?
• 46:36
  Business
• 46:37
  or
• 46:37
  in
• 46:37
  business?
• 46:38
  One
• 46:38
  thing
• 46:38
  I
• 46:39
  think
• 46:39
  I
• 46:39
  wish
• 46:39
  I
• 46:40
  knew
• 46:40
  sooner
• 46:40
  in
• 46:41
  business
• 46:41
  is
• 46:42
  that
• 46:42
  it's
• 46:42
  okay
• 46:43
  to
• 46:43
  get
• 46:43
  it
• 46:43
  wrong.
• 46:44
  I
• 46:44
  think
• 46:45
  it's
• 46:45
  okay
• 46:46
  to
• 46:47
  learn
• 46:47
  from
• 46:47
  mistakes.
• 46:48
  It's
• 46:48
  okay
• 46:49
  to
• 46:49
  try
• 46:50
  new
• 46:50
  things
• 46:50
  and
• 46:50
  it
• 46:50
  not
• 46:51
  work.
• 46:52
  That's
• 46:52
  the
• 46:52
  only
• 46:52
  way
• 46:53
  we're
• 46:53
  going
• 46:53
  to
• 46:53
  find
• 46:53
  out
• 46:54
  if
• 46:54
  it's
• 46:55
  a
• 46:55
  good
• 46:55
  thing
• 46:55
  for
• 46:56
  us
• 46:56
  to
• 46:56
  try
• 46:56
  and
• 46:57
  will
• 46:57
  work
• 46:57
  for
• 46:57
  our
• 46:58
  business.
• 46:59
  So
• 46:59
  I
• 47:00
  think
• 47:00
  that
• 47:00
  would
• 47:00
  be
• 47:00
  my
• 47:01
  tip
• 47:01
  for
• 47:02
  you
• 47:02
  this
• 47:02
  time.
• 47:03
  One
• 47:03
  thing
• 47:03
  I
• 47:03
  wish
• 47:04
  I'd
• 47:04
  learned
• 47:04
  sooner
• 47:05
  was
• 47:05
  that
• 47:05
  it's
• 47:06
  okay
• 47:06
  to
• 47:06
  not
• 47:07
  to
• 47:07
  try
• 47:08
  something
• 47:08
  and
• 47:08
  it
• 47:08
  not
• 47:09
  work
• 47:09
  as
• 47:09
  you
• 47:10
  would
• 47:10
  like
• 47:10
  to.
• 47:10
  As
• 47:10
  long
• 47:10
  as
• 47:11
  you're
• 47:11
  learning
• 47:11
  from
• 47:11
  it,
• 47:12
  as
• 47:12
  long
• 47:12
  as
• 47:12
  you're
• 47:12
  giving
• 47:13
  it
• 47:13
  the
• 47:13
  time
• 47:13
  it
• 47:13
  needs,
• 47:14
  as
• 47:14
  long
• 47:14
  as
• 47:14
  you
• 47:15
  are
• 47:15
  expecting
• 47:16
  the
• 47:16
  right
• 47:16
  results
• 47:17
  from
• 47:17
  it,
• 47:17
  I
• 47:17
  think
• 47:18
  that's
• 47:18
  okay.
• 47:19
  Fantastic.
• 47:20
  And
• 47:20
  that
• 47:20
  gives
• 47:20
  people
• 47:21
  permission
• 47:21
  to
• 47:22
  fail,
• 47:22
  which
• 47:22
  quite
• 47:23
  a
• 47:23
  lot
• 47:23
  often
• 47:23
  people
• 47:23
  need
• 47:24
  to
• 47:24
  hear.
• 47:24
  Shall
• 47:24
  I
• 47:24
  tell
• 47:24
  you
• 47:25
  what
• 47:25
  you
• 47:25
  said
• 47:25
  last
• 47:25
  time?
• 47:25
  Are
• 47:26
  you
• 47:26
  interested?
• 47:26
  Yeah,
• 47:27
  sure.
• 47:27
  What
• 47:27
  should
• 47:27
  I
• 47:27
  say?
• 47:28
  So
• 47:28
  way
• 47:28
  back
• 47:28
  in
• 47:28
  2022
• 47:29
  you
• 47:29
  said
• 47:30
  the
• 47:30
  one
• 47:30
  thing
• 47:30
  you
• 47:30
  wish
• 47:30
  you'd
• 47:30
  known
• 47:31
  sooner
• 47:31
  was
• 47:31
  to
• 47:31
  be
• 47:32
  more
• 47:32
  proactive,
• 47:33
  which
• 47:33
  actually
• 47:34
  has
• 47:34
  come
• 47:34
  out
• 47:34
  throughout
• 47:35
  this
• 47:35
  whole
• 47:35
  conversation.
• 47:36
  So
• 47:36
  it
• 47:36
  clearly
• 47:36
  is
• 47:37
  still
• 47:37
  an
• 47:37
  ethos
• 47:38
  in
• 47:38
  your
• 47:38
  life
• 47:38
  and
• 47:38
  business.
• 47:39
  It's
• 47:39
  is
• 47:39
  that
• 47:39
  the
• 47:40
  action
• 47:40
  takers
• 47:40
  get
• 47:41
  further.
• 47:41
  And
• 47:41
  you
• 47:42
  know
• 47:42
  that,
• 47:42
  I
• 47:42
  know
• 47:42
  that.
• 47:43
  And
• 47:43
  maybe
• 47:43
  some
• 47:43
  people
• 47:44
  listening,
• 47:44
  it
• 47:44
  kind
• 47:44
  of
• 47:45
  links
• 47:45
  back,
• 47:45
  doesn't
• 47:45
  it?
• 47:46
  The
• 47:46
  people
• 47:46
  that
• 47:46
  try
• 47:46
  things
• 47:47
  and
• 47:47
  they
• 47:47
  take
• 47:47
  action
• 47:48
  and
• 47:48
  they,
• 47:48
  they
• 47:48
  learn
• 47:49
  from
• 47:49
  mistakes
• 47:50
  or
• 47:50
  they
• 47:51
  learn
• 47:51
  from
• 47:51
  things
• 47:51
  that
• 47:52
  work
• 47:52
  as
• 47:52
  well.
• 47:54
  They're
• 47:54
  the
• 47:54
  ones
• 47:54
  that
• 47:54
  get
• 47:54
  further.
• 47:55
  Amazing.
• 47:56
  Nikita,
• 47:56
  thank
• 47:57
  you
• 47:57
  so
• 47:57
  much.
• 47:57
  If
• 47:57
  people
• 47:58
  want
• 47:58
  to
• 47:58
  find
• 47:58
  out
• 47:58
  more
• 47:58
  about
• 47:59
  you,
• 47:59
  about
• 47:59
  guys
• 48:00
  for
• 48:00
  brides,
• 48:00
  where
• 48:00
  are
• 48:00
  the
• 48:00
  best
• 48:01
  places
• 48:01
  for
• 48:01
  them
• 48:01
  to
• 48:01
  go?
• 48:02
  So
• 48:02
  you
• 48:02
  can
• 48:02
  go
• 48:02
  to
• 48:03
  guides
• 48:03
  for
• 48:03
  brides.co.uk
• 48:05
  advertise
• 48:06
  if
• 48:06
  you'd
• 48:06
  like
• 48:06
  to
• 48:07
  be
• 48:07
  on
• 48:08
  the
• 48:08
  directory
• 48:09
  and
• 48:09
  you
• 48:10
  can
• 48:10
  attend
• 48:10
  one
• 48:10
  of
• 48:11
  networking
• 48:11
  events
• 48:12
  if
• 48:12
  you
• 48:12
  would
• 48:12
  like
• 48:12
  to.
• 48:13
  We
• 48:13
  do
• 48:13
  host
• 48:14
  them
• 48:14
  all
• 48:14
  over
• 48:14
  the
• 48:15
  country
• 48:15
  but
• 48:16
  we
• 48:16
  do
• 48:16
  tend
• 48:16
  to
• 48:16
  have
• 48:17
  most
• 48:17
  of
• 48:17
  them
• 48:18
  in
• 48:18
  sort
• 48:18
  of
• 48:18
  the
• 48:18
  south
• 48:19
  region.
• 48:20
  So
• 48:20
  do
• 48:21
  check
• 48:21
  them
• 48:21
  out
• 48:21
  if
• 48:22
  you
• 48:22
  are
• 48:22
  able
• 48:23
  to
• 48:23
  attend
• 48:23
  those
• 48:24
  and
• 48:25
  you
• 48:25
  can
• 48:25
  email
• 48:25
  me
• 48:26
  nikitaidesobrides.co.uk
• 48:28
  if
• 48:28
  you've
• 48:28
  got
• 48:29
  any
• 48:29
  questions.
• 48:29
  Amazing.
• 48:30
  I
• 48:30
  will
• 48:30
  put
• 48:31
  all
• 48:31
  of
• 48:31
  that
• 48:31
  in
• 48:31
  the
• 48:31
  show
• 48:31
  notes
• 48:32
  and
• 48:32
  if
• 48:32
  you
• 48:32
  are
• 48:32
  coming
• 48:32
  to
• 48:32
  Wed
• 48:33
  Pros
• 48:33
  Live
• 48:33
  then
• 48:33
  do
• 48:33
  make
• 48:34
  sure
• 48:34
  you
• 48:34
  swing
• 48:34
  by
• 48:34
  Nikita's
• 48:35
  session
• 48:36
  or
• 48:36
  to
• 48:36
  the
• 48:36
  stand
• 48:37
  and
• 48:37
  go
• 48:37
  and
• 48:37
  have
• 48:37
  a
• 48:37
  chat
• 48:38
  with
• 48:38
  her
• 48:38
  because
• 48:38
  she's
• 48:39
  got
• 48:39
  loads
• 48:39
  and
• 48:40
  loads
• 48:40
  that
• 48:40
  she
• 48:40
  can
• 48:40
  share
• 48:41
  with
• 48:41
  you.
• 48:41
  Nikita,
• 48:42
  I
• 48:42
  will
• 48:42
  see
• 48:42
  you
• 48:42
  very
• 48:43
  soon.
• 48:43
  Thank
• 48:43
  you
• 48:43
  for
• 48:44
  being
• 48:44
  a
• 48:44
  guest
• 48:44
  on
• 48:44
  this
• 48:44
  podcast
• 48:45
  once
• 48:45
  more.
• 48:45
  Yay.
• 48:46
  Fifth
• 48:47
  time,
• 48:47
  fifth
• 48:47
  time,
• 48:47
  sixth
• 48:48
  time.
• 48:48
  Who
• 48:48
  knows?
• 48:48
  Well,
• 48:49
  we've
• 48:49
  lost
• 48:49
  count
• 48:50
  now.
• 48:50
  I'm
• 48:50
  just
• 48:50
  going
• 48:50
  to
• 48:50
  hold
• 48:51
  the
• 48:51
  title.
• 48:51
  Thanks
• 48:52
  Becca.
• 48:52
  Love
• 48:53
  that
• 48:53
  conversation
• 48:53
  with
• 48:53
  Nikita.
• 48:54
  She
• 48:54
  is
• 48:54
  always
• 48:55
  so
• 48:55
  much
• 48:55
  fun
• 48:55
  to
• 48:56
  have
• 48:56
  on
• 48:56
  as
• 48:56
  a
• 48:56
  guest.
• 48:56
  We've
• 48:57
  known
• 48:57
  each
• 48:57
  other
• 48:57
  for
• 48:58
  a
• 48:58
  long
• 48:58
  time
• 48:58
  and
• 48:58
  I
• 48:59
  love
• 48:59
  seeing
• 48:59
  how
• 48:59
  both
• 49:00
  of
• 49:00
  our
• 49:00
  businesses
• 49:01
  and
• 49:01
  different
• 49:01
  experiences
• 49:02
  have
• 49:02
  changed
• 49:03
  and
• 49:03
  evolved
• 49:03
  over
• 49:03
  that
• 49:04
  time.
• 49:04
  But
• 49:04
  yeah,
• 49:04
  our
• 49:04
  ethos
• 49:05
  stay
• 49:05
  very
• 49:06
  much
• 49:06
  aligned.
• 49:07
  I
• 49:07
  do
• 49:07
  hope
• 49:07
  to
• 49:08
  see
• 49:08
  you
• 49:08
  at
• 49:08
  WED
• 49:08
  Pros
• 49:09
  Live
• 49:09
  this
• 49:09
  March
• 49:09
  if
• 49:10
  there
• 49:10
  are
• 49:10
  any
• 49:10
  tickets
• 49:11
  remaining,
• 49:11
  because
• 49:12
  at
• 49:12
  the
• 49:12
  time
• 49:12
  of
• 49:12
  recording
• 49:13
  we
• 49:13
  have
• 49:13
  less
• 49:13
  than
• 49:13
  15
• 49:14
  tickets
• 49:14
  left.
• 49:15
  But
• 49:15
  if
• 49:15
  there
• 49:15
  are
• 49:15
  tickets
• 49:16
  remaining,
• 49:16
  go
• 49:16
  and
• 49:16
  grab
• 49:16
  them
• 49:16
  from
• 49:17
  wedproslive.com
• 49:18
  to
• 49:18
  come
• 49:18
  to
• 49:18
  London
• 49:19
  or
• 49:19
  Ireland.
• 49:20
  And
• 49:20
  if
• 49:20
  there
• 49:21
  are
• 49:21
  no
• 49:21
  tickets
• 49:21
  left,
• 49:22
  join
• 49:22
  the
• 49:22
  wait
• 49:22
  list
• 49:22
  for
• 49:23
  2027.
• 49:24
  I'll
• 49:24
  see
• 49:24
  you
• 49:24
  all
• 49:24
  next
• 49:25
  time.