Trump Supporters Defend Things They Know Are Wrong.
Most people assume Trump supporters are in denial because they are stupid or brainwashed.
The research tells a completely different story. What is happening inside their brain is one of the most well documented psychological phenomena in history. And understanding it is the only way to make sense of what you are watching.
The Experiment That Changed Psychology
In 1959, psychologist Leon Festinger at Stanford University ran one of the most famous experiments in the history of social psychology.
He brought in students and had them perform an hour of deliberately boring, pointless tasks. Turning…
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