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Episode #334: Why EdTech Growth Requires a New Playbook
In this episode, we talk with Sean Gannon of GTMppl about how go-to-market strategy in edtech is evolving in response to AI, changing buyer behavior, and tighter institutional budgets. They explore how traditional sales-led approaches are giving way to more data-driven, marketing-informed strategies—where being visible early in the buying journey is critical, and strong CRM, content, and intent data can determine whether a company even makes the shortlist.
The conversation also examines broader market dynamics, including increased scrutiny from institutions, the need for clear ROI, and the…
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