Latest / Thanks For Visiting / 263. From Teardown to HGTV: Inside Andi Diamond’s 100-Day Beachfront Hotel Renovation
Transcript
- 0:00Andi: Real estate isn't necessarily for the faint at heart, and you have to be
- 0:03willing to go through the highs and lows.
- 0:07And there are some lows.
- 0:09I realize, especially with this being on an HGTV show, it seems all glamorous and
- 0:13fun, there was a lot of, and continue to be a lot of very stressful moments.
- 0:18Annette: SEGMENT GAP
- 0:19Sarah: Welcome back for another great episode.
- 0:20My name is Sarah Karakaian.
- 0:22Annette: I am Annette Grant, and together we are--
- 0:24Both Annette & Sarah: Thanks for Visiting.
- 0:25Sarah: Let's start this episode like we do every week, and that's sharing one of
- 0:27you, our loyal listeners who's using our hashtag on Instagram #STRShareSunday.
- 0:32We'll share you here on the pod.
- 0:34Annette, who are we sharing this week?
- 0:35Annette: This week we are sharing @riverside.retreat.yxh.
- 0:42If you were looking at their feet, there's a couple of things
- 0:44here that I want to point out.
- 0:46They have some really, really great reels.
- 0:50One of them is they're basically screen sharing their Airbnb listings, and I
- 0:55thought it was a really genuine way to do it, and they tagged Airbnb, but it's
- 1:00essentially taking all of the photos and giving someone a very concise feel
- 1:06of their listing of what they would see on Airbnb but just mimicking that.
- 1:09Another thing that they did that was lovely, and I want to encourage
- 1:13everyone to take inspiration from their feed is they have a reel, also,
- 1:19that it's all about small businesses in their community, and they've
- 1:22screenshotted their best coffee shops.
- 1:25But what they did there is they made an invitation, they made a
- 1:27call to action that their guests receive an exclusive guide with their
- 1:31stay, including recommendations to some of our favorite hidden gems
- 1:34and small businesses in the city.
- 1:36We're also building brand partnerships to share exclusive
- 1:39promotions and collaborations.
- 1:40And they make the call to action: if this interests you, reach out.
- 1:45So I love not just saying they're doing it, but then putting it out
- 1:48there like, hey, here's the invite.
- 1:50We're all hosts here.
- 1:52You've got to make the invitation for people to reply.
- 1:55So it's not just saying they're doing it.
- 1:57It's also asking for those small businesses, those other partners
- 2:00in the area that might want to partner with them to reach out.
- 2:03This is someone's dream to just be scrolling through and say, hey, I'm
- 2:06going to send them a direct message or an email that I want to partner with them.
- 2:10The last thing I want to say is they have-- I want to know what the color is.
- 2:15They have the most amazing color in their bathroom, their paint.
- 2:21It's almost
- 2:21Sarah: Like a mauve.
- 2:22Annette: Like a berry.
- 2:22Yeah.
- 2:23But it's so good.
- 2:25But I love the way the colors have been woven throughout their space.
- 2:29So check them out.
- 2:31Check out their reels.
- 2:32Check out their static posts.
- 2:33But Riverside Retreat, thank you for using the hashtag, and can't
- 2:37wait to showcase one of you.
- 2:38So make sure you use our hashtag STR Share Sunday.
- 2:41Sarah: All right.
- 2:41We are going to get into the show here momentarily, and listeners, get ready.
- 2:47What was it?
- 2:48Last week or a few weeks ago, we had an episode where Annette asked me some
- 2:52questions about my experience on HGTV.
- 2:54Well, we have a much more current experience with HGTV with one of our
- 2:58Hosting Business Mastery members.
- 3:01Andi has a hotel in Florida, and she brought it into existence that
- 3:06she was going to not only have a hotel, but it'll also be on TV.
- 3:10Annette: And I just want to say, the story starts with this hotel
- 3:14being bought to be torn down all the way full circle to goals of over a
- 3:23million dollars in revenue this year.
- 3:25Yes, you heard that right.
- 3:26Tearing it down and building something else to over seven figures in revenue.
- 3:30So hang tight.
- 3:32Get to the episode.
- 3:34Sarah: Andi is an on-the-go mom of two, wife, portrait photographer,
- 3:38co-owner of Sunburst Inn, which was just renovated and shown on HGTV's
- 3:42100 Day Dream Home: Beachfront Hotel.
- 3:45Don't worry.
- 3:45We'll unpack that in today's episode.
- 3:47And co-owner of 14 short-term rentals.
- 3:49She lives in Tampa, Florida, and her properties are all in Indian Shores
- 3:53and Indian Rocks Beach, Florida.
- 3:56Andi, welcome to the show.
- 3:57Andi: Thank you.
- 3:58Thank you guys for having me.
- 4:00Annette: We are so excited to have you, and we need to let our listeners know this
- 4:03is not our first time talking with Andi.
- 4:05Andi is one of our beloved members inside our Hosting Business Mastery
- 4:09Membership, so we see her on Zoom calls pretty much multiple times a month
- 4:13and constantly in contact with her.
- 4:15So we've been wanting to bring this episode to everyone for a long time
- 4:20because HGTV-- let's talk about the hotel.
- 4:24Let's talk about HGTV.
- 4:25You are essentially living so many short-term rental hosts' dream of
- 4:30television, hotelier, all of it combined, but let's give them all truth.
- 4:36Andi: Let's dig in.
- 4:37Annette: Um, let's dig in.
- 4:39Andi, how in the world do you end up owing a hotel?
- 4:43Because you bought this pre pandemic before it was really a
- 4:47thing to buy these boutique hotels.
- 4:49So give us the story about the Sunburst Inn.
- 4:52Andi: Sunburst Inn is almost 75 years old.
- 4:55It's a little mom and pop beachfront inn on Indian Shores.
- 4:59And when we bought it about six or seven years ago, we were not
- 5:02planning on being hotel owners.
- 5:05My husband is a builder, and our plan was to knock it down and put up townhouses.
- 5:09So we were not planning on owning a hotel, but the property is
- 5:13an amazing piece of property.
- 5:14It's right on the beach.
- 5:15Indian Shores is a very small, quaint little beachfront town
- 5:19with about 15, 1,600 people.
- 5:21And so we were going to put up fabulous townhouses.
- 5:25Well, at the time, the housing industry wasn't doing fantastic,
- 5:29and interest rates were pretty high.
- 5:30So we figured we would just hold onto it until the time was right, and then we
- 5:34would knock it down and put up townhouses.
- 5:37Well, through the years of coming out and staying here and meeting guests who
- 5:41were staying here, we just really fell in love with the place and decided,
- 5:47okay, we don't want to tear it down.
- 5:48We want to renovate it and make it something really cute
- 5:51and really boutique style.
- 5:53Um, but at the time that we decided that, it was going to be a huge undertaking
- 5:59because we were basically putting band-aids on bullet holes for a long time.
- 6:04And the property itself was fantastic, but the hotel had-- It was old.
- 6:10It was very old-school Florida, and it just needed a lot of TLC
- 6:14and a lot of beautification.
- 6:16So that's how we ended up with it.
- 6:19And how we got to where we are now is just because I decided, okay,
- 6:23I'm putting a lot of time and effort into it, and so in order to get
- 6:28the rate per night that we need, we really have to do a major renovation.
- 6:32Sarah: Can we talk about, if you know these numbers off the top of
- 6:35your head, purchase price, how much you put into it, and what is that
- 6:39average ADR you're gunning for?
- 6:41Andi: Yeah.
- 6:42So we bought it for about 2.25 about, like I said, six, seven years ago.
- 6:48We do have partners on the project, another couple.
- 6:51And at the time, the average rate, and here in Florida, it changes
- 6:56with season and everything.
- 6:57Our busy, busy season tends to be around our spring break time, which
- 7:01is, January through end of March.
- 7:05But even then, our average nightly rate was well under $200.
- 7:11Some of our bigger rooms were maybe getting in the mid-200s to upper
- 7:16200s, and then one of the rooms, we call the penthouse, and it's a
- 7:20two-bedroom, two-bathroom apartment, and that was getting in the low threes.
- 7:26So my goal was to have it where all of the rooms, even our smallest, we
- 7:31had nothing with a one in front of it.
- 7:33Everything had a minimum of a two.
- 7:35So now I'm using PriceLabs, thanks to you guys, and so all of our rooms start
- 7:42at minimum, like 215 for the smallest room during our very low season, and
- 7:47then the penthouse will go up to about a $1,000 a night during high season.
- 7:51Annette: What?
- 7:52Sarah: Get it.
- 7:52Annette: Cha-ching on that.
- 7:55Just to confirm, Andi, because I don't know if we went through it, the
- 7:58hotel has 12 different rooms, correct?
- 8:02Andi: Twelve different rooms that accommodate anywhere
- 8:04from two to six people.
- 8:06But we very much run it like a vacation rental.
- 8:09And I have gotten a lot of what we're going to talk about today
- 8:12from you guys because, again, I did not have any hotel background.
- 8:16So we really have the mentality that each room is its own little
- 8:20short-term rental, even though they all live on the same property.
- 8:24Annette: I love it.
- 8:24Sarah: I have so many questions
- 8:26Annette: And listeners, when you go to Sunburst Inn, what Andi just
- 8:30said, that they operate them each as individual short-term rentals, you
- 8:34will see that in the design because each room has its own identity.
- 8:39And so I think that's a way that they're crushing it there.
- 8:43Back to the 2.25 mill real quick.
- 8:46Andi: Right.
- 8:47Annette: When you purchased that, was the hotel operable?
- 8:50Did you get the team alongside in that-- obviously, you have to pay the team, but
- 8:58were the doors open when you bought it?
- 9:00Was it still "thriving"?
- 9:03Did it have systems?
- 9:04Did it have a team in place?
- 9:06Were are you truly buying the business?
- 9:09Andi: Correct.
- 9:10It did.
- 9:10But I will say, everything about that was very dated and not very efficient.
- 9:18So there was already a team of staff members who were working here, but
- 9:22because it's such a small property, there was two and a half FTEs.
- 9:28So it wasn't huge.
- 9:29And we still don't have a ton of staff because we don't need a ton of staff,
- 9:33but it is very, very busy right now.
- 9:36I just hired two new people, so we'll have four employees now.
- 9:40But yes, when we hired it, it was more or less turnkey because it did come with a
- 9:45manager and some turnover team members.
- 9:48Annette: So listeners, I just want to have you think about that when Andi's
- 9:52talking about the purchase price.
- 9:53It wasn't like she just purchased the hotel and then day one she had to start
- 9:57from scratch, so I'm sure-- was that taken into account with the sale price,
- 10:02Andi, when they were selling it to you?
- 10:05Andi: The purchase of the business itself?
- 10:06Annette: Yes.
- 10:07Was that an-- did you take that into account of the
- 10:11purchase price of the hotel?
- 10:13Andi: Yes, but honestly, it's not like it was generating a ton.
- 10:16Annette: Okay.
- 10:17Yeah.
- 10:18Andi: And even for the several years that we had it, it wasn't generating a ton.
- 10:22And this is going to sound counterproductive, but we didn't care--
- 10:29it wasn't super important to us that it wasn't generating a ton because
- 10:34our goal was not to run a hotel.
- 10:36Our goal was for it to cover the cost of the property because
- 10:41we were going to knock it down.
- 10:43And so as long as it covered the cost of insurance and taxes, even if we broke
- 10:48even every year, we were like, okay.
- 10:50Even if we lost a couple of dollars every year, we were like, that's okay,
- 10:54because the value of the property is just going to continue to appreciate.
- 10:58Sarah: Good job.
- 10:59Annette: I wish I could drop our mics, but we can't because we need them right now.
- 11:02But that's a mic-drop moment.
- 11:03No, Sarah and I just spoke at an event, and we were doing good deal,
- 11:05bad deal, and what you just said, that doesn't fit on a spreadsheet.
- 11:09Everyone wants to talk about cash on cash.
- 11:11And I guess the long term, if you extrapolated, if you kept going
- 11:15year after year, those numbers would absolutely work, but a lot of
- 11:20people want to see this quick fix.
- 11:22They want the numbers to start working tomorrow.
- 11:24Sarah: It's sexy.
- 11:24Because it's sexy to do that.
- 11:25Andi: It's not.
- 11:27It's not.
- 11:27And my husband, he's very savvy when it comes to real
- 11:31estate, and I've learned a lot.
- 11:32I've learned a lot of the real estate side of it from him.
- 11:35I've learned a lot of the short-term rental side of it from you guys.
- 11:38But I will say, real estate isn't necessarily for the faint at
- 11:42heart, and you have to be willing to go through the highs and lows.
- 11:48And there are some lows.
- 11:49I realize, especially with this being on an HGTV show, it seems all glamorous and
- 11:53fun, there was a lot of, and continue to be a lot of very stressful moments.
- 11:59Annette: Let's talk about that.
- 12:00Sarah's feeling you today because she's on the rollercoaster right now
- 12:04with a property that she's selling.
- 12:05But can you just give us and our listeners-- if you don't mind, let's talk
- 12:10about one of those lows where it was like, I am done with this, or like, this just--
- 12:14Sarah: Burn it all down.
- 12:15Annette: Yeah.
- 12:16If you wouldn't mind just sharing and being vulnerable,
- 12:18what were some of those lows?
- 12:19Because I do think we always talk about the highs.
- 12:22Andi: Yeah.
- 12:23So right when we started the project, a major hurricane was coming through.
- 12:28And, again, this property is 75 years old, so a lot of times it is easier to
- 12:34start fresh than to renovate because when you get into the guts of renovations,
- 12:38you don't know what you're going to find.
- 12:40You just don't know.
- 12:41So secretly, although this won't be a secret because now I'm on the podcast
- 12:45with you guys, I was hoping that hurricane just knocked this whole thing down.
- 12:48I'm like, let's just start all over again.
- 12:51Just knock it down.
- 12:52And it didn't, obviously.
- 12:54We're very thankful about that.
- 12:55But truly, it would've been easier if we would've started from scratch.
- 12:59And there was only so much that we could do because it is a 75-year old structure
- 13:03and you're under certain limitations.
- 13:05So a lot of it was more beautification, but it's stressful dealing with the city.
- 13:09It's stressful dealing with our construction team because somebody's
- 13:13supposed to be here and then they don't show up, or they start doing
- 13:16something and then there's a problem.
- 13:17You're always over budget.
- 13:19Anybody who says you're not, they're lying.
- 13:22They're lying.
- 13:24You're always going to go over budget.
- 13:26And then for that timeframe, we were closed down.
- 13:29So we had zero income.
- 13:31Annette: Ooh, that's less than a few dollars when you were--
- 13:34Andi: Right.
- 13:34I mean, we had zero income and thousands and thousands
- 13:38of dollars going out the door.
- 13:40So it was very stressful.
- 13:42It still continues to be stressful.
- 13:43Exciting, but stressful because now we've got tens of thousands of eyes upon us,
- 13:50and that is exciting and wonderful, and it's absolutely helped our bookings,
- 13:54but people are much more critical now.
- 13:57Much more critical.
- 13:58Annette: Mm-hmm.
- 14:00Sarah: Yeah.
- 14:00For sure.
- 14:01Andi: So it's fun and glamorous, but you open yourself up to
- 14:06all kinds of criticism as well.
- 14:08Sarah: I want to get into the whole HGTV component, Andi, because we've
- 14:11got a lot of questions for you there.
- 14:13But before we do, you are a photographer.
- 14:16You're a full-time photographer, Andi?
- 14:19Andi: I am.
- 14:20Sarah: Talk to us about that.
- 14:21What was that like making that decision?
- 14:23Because you just said, real estate's not for the faint of heart.
- 14:26We now all know, our listeners know that short-term rentals, it
- 14:29is part-time, but all the time.
- 14:31You know what I mean?
- 14:32A hotel, 12 units, that can very quickly become-- managing your
- 14:37team can become a full-time.
- 14:38How were you doing it?
- 14:39How did you make this decision?
- 14:40What does your life look like moving forward?
- 14:42Andi: I don't sleep, in all honesty.
- 14:47So I've had my studio for 16 years now.
- 14:50So I used to work in hospital pediatrics.
- 14:52I was a child life therapist.
- 14:54I did that for 10 years.
- 14:55Loved it.
- 14:56Then my first kiddo was born, and I went back to work at the hospital, and
- 14:59I was like, well, this is terrible.
- 15:01And then I would look at my paycheck, and I was like, ah-ha, I've got a master's
- 15:04degree, and this is even more terrible.
- 15:07And photography was just something that I loved and I
- 15:10was passionate about for years.
- 15:11And I was like, I'm going to see where I can go with this.
- 15:15And as things tend to happen, you dip your toe a little bit and then next thing
- 15:19you know, you're on that rollercoaster.
- 15:21My son just turned 17, and so I've had my studio for just under 17 years now.
- 15:26Part of my business as a photographer besides just the visual aspect of
- 15:29helping people to look and feel good is marketing and networking.
- 15:34And so any business that's going to be a thriving business, you
- 15:37have to know how to network and you have to know how to market.
- 15:41And so a lot of my business as well is the visual aspect of it with branding.
- 15:45So when it came time-- I knew in my head the whole time what
- 15:49I wanted the hotel to look like.
- 15:50It was just a matter of getting the finances to do the renovation
- 15:53and then decide, okay, now we're going to move forward and do it.
- 15:56So it was easy for me, once we decided to do the renovation, to do the rebrand
- 16:01myself, to do all the pictures myself because that was in my wheelhouse.
- 16:05So that was something that was easy and very comfortable to me.
- 16:08But otherwise, if you're going to do a rebrand, you do need to outsource
- 16:12and you need to hire somebody who's better at it than you are.
- 16:15Sarah: And did you take a cut in clients then?
- 16:18I mean, they're only so many hours in a day.
- 16:20Or are you doing all the hotel stuff at night and the
- 16:23photography studio during the day?
- 16:25Andi: I'm just like this, going back and forth between everything.
- 16:30I have a part-time employee at my studio, and I've got
- 16:33employees at the hotel as well.
- 16:35So they are doing a lot of the guest communication, all the room turnover, and
- 16:39I'm doing all the behind the scenes stuff.
- 16:41So all the stuff with our website, our social media,
- 16:44onboarding our new PMS system.
- 16:47Sarah: Okay.
- 16:47Because I just know that a lot of-- I would say, 90% of people who get involved
- 16:51in short-term rentals, it's accidental.
- 16:53I mean, maybe these days it's more thoughtful and more like, I want to
- 16:57do this thing, but it just happens to a lot of us, and I wanted you
- 17:01to share with our listeners how you're balancing all the things.
- 17:04But I want to get into how--
- 17:05Andi: I probably wasn't very helpful.
- 17:07Sarah: No.
- 17:07No, it was.
- 17:08Annette: I want to make sure our listeners know too, Andi, and if you
- 17:10can just give a little titbit before we get to the HGTV, is managing
- 17:1410 other short-term rentals also.
- 17:16Andi: Right.
- 17:16Annette: And those single-family homes?
- 17:19Andi: It's a combination of single-family homes, and one of the buildings
- 17:23is a quadplex, so it's four units.
- 17:26One of the buildings is another quadplex, but we've got a long-term
- 17:29renter in one of the units and then short-term renters in three of the units.
- 17:33And then the other two are, um, single-family homes.
- 17:36So I have-- one of my staff members at the hotel is my turnover queen,
- 17:41and so she does all of the turnovers at the vacation rentals because all
- 17:46my vacation rentals and the hotel are a solid 45 minutes away from my home.
- 17:50So she will do all the turnovers.
- 17:53So having a turnover person who you trust is definitely very critical.
- 17:58She's going to be moving soon, and so two of my other staff members at
- 18:03the hotel want to take on additional responsibility and additional work,
- 18:08so they're going to take over the turnovers at the short-term rentals.
- 18:10The hotel and the short-term rentals are all within two
- 18:13to three miles of themselves.
- 18:14Annette: Love it.
- 18:15Awesome.
- 18:15Andi: So that's super helpful.
- 18:16Sarah: Nice.
- 18:16Annette: Yeah, that is great.
- 18:17Okay.
- 18:18So you're crushing it, but everybody-- I mean, people want to
- 18:22know, did HGTV reach out to you?
- 18:24Did you reach out to them?
- 18:25Did you send them a DM?
- 18:28What happened here?
- 18:29How'd you get on the show?
- 18:31Andi: So during COVID-- my husband's name's Pete.
- 18:33Pete and I watched a show on Netflix, and it was two girls--
- 18:38it could have been you guys.
- 18:39It was two girls who lived in Canada, and they bought a dumpy roadside motel
- 18:45and they did this great renovation on it.
- 18:47And we watched it, and as I'm watching it, I'm like, that's Sunburst Inn.
- 18:51We could do that.
- 18:52We could do this with Sunburst Inn.
- 18:54And at that point, we had already been debating like, what
- 18:56are we going to do with this?
- 18:57We either have to go all in and, like I said, put up the townhouses, or we
- 19:01have to go all in and make it a super cute boutique destination place where
- 19:05people want to come to and stay with us.
- 19:08So we watched that.
- 19:09I should really message them and tell them that they were the inspiration here.
- 19:14And I have messaged them because I'm that person where if I have a
- 19:16question about something, I'm just like, mm, I'll just message them.
- 19:20So I was like, we can do this.
- 19:22I know we can do this, and I'm going to get it on TV.
- 19:26And I don't know how, but I'm going to put it out there to the universe,
- 19:29and I'm going to manifest that we're going to get it on TV, and I don't
- 19:33know how, but we're just going to.
- 19:36Not even kidding.
- 19:36Months later-- Brian and Mika are the hosts of the show.
- 19:40Mika in her real life is a real estate agent, and they
- 19:44live in the Tampa Bay area.
- 19:46I did not know this.
- 19:48So my husband had a piece of property that was for sale for a custom home,
- 19:53and I don't know if it was Mika or her client who found the property and
- 19:57were interested in having a custom home built on that property, so
- 20:01they end up in my husband's office.
- 20:03And so Mika says to my husband, oh, by the way, my husband and I have this
- 20:09TV show called 100 Day Dream Home.
- 20:12Would you possibly be interested in this house being on the show?
- 20:17And so she told him how it all works and everything.
- 20:21And she says, do you have any other properties, any other new custom homes
- 20:25that you're about to start building?
- 20:26Because it all has to be within a certain filming timeline.
- 20:29Annette: Right.
- 20:30Andi: And he didn't have any right then, but he said, but my wife
- 20:34and I have this little hotel out at the beach, blah, blah, blah.
- 20:37And they had never done a commercial property as part of the show, but he's
- 20:42like, would it be something that you guys are potentially interested in?
- 20:44So her and her husband came out, they did a little sizzle reel with their phones.
- 20:50They were very interested, but they needed to get the approval by the powers
- 20:53that be from their production team and from HGTV, and they were all in.
- 20:57And so that's just how it happened.
- 21:00It just snowballed from there.
- 21:02So my husband's actually going to be on another episode with
- 21:04them this season with his house.
- 21:06Annette: Ah, love it.
- 21:07Double whammy.
- 21:08Okay, so we gave some timelines on the-- you've been owning
- 21:11the hotel for six years.
- 21:12You get inspired during COVID while watching the Netflix special.
- 21:17Were you thinking, okay, we are-- where did the money come to reinvest?
- 21:22When did the townhome dream die?
- 21:24Is that a zoning thing, or how did that just fade away?
- 21:29Andi: During COVID, and again, because my husband is a builder, it's just been
- 21:33getting harder and harder to build.
- 21:35A lot of people aren't working or don't want to work, and a lot of supplies are
- 21:40not coming in on time, and so all of his projects are taking significantly
- 21:44longer than what they should be taking.
- 21:46Um, and the pricing of things is just going up dramatically.
- 21:49And then interest rates, of course, have gone up dramatically as well.
- 21:53So we just decided it was too much of a financial risk to potentially build
- 21:58these townhomes and for the project to take way longer than anticipated,
- 22:02so then you've got carrying costs that you've got to cover for all that time,
- 22:06and then them potentially not sell.
- 22:09So it really was a financial decision on top of us having fallen
- 22:13in love with just the property.
- 22:15And we've had birthdays here and Thanksgivings, and we've
- 22:17deep-fried turkeys out on the beach and rented all the rooms.
- 22:20Annette: Where's our invitation?
- 22:22Rude.
- 22:23Rude.
- 22:24Andi: It's been really fun, and we've loved it here, so I'm like,
- 22:27I don't want to get rid of it.
- 22:29Annette: Does the 100 Day Dream Home, if you're allowed to-- do they help
- 22:33you with any of the finances of fixing up your own property, or did you
- 22:37have to-- is all this money coming out of your pocket to do this rehab?
- 22:42Andi: Yeah.
- 22:42So I'm not sure how much of that I can talk about, but I
- 22:46will say, they don't pay for it.
- 22:48So they don't pay for it, but they hook you up with vendors who are very
- 22:53interested in supporting your project--
- 22:55Annette: Right.
- 22:56Partners.
- 22:56Strategic partners.
- 22:58Andi: Who want to be able to advertise on that platform.
- 23:00So I'm assuming they just take their marketing dollars, and what they would
- 23:04spend on a national commercial, they--
- 23:08Annette: Got it.
- 23:09Andi: Donate to the cause.
- 23:10Annette: Got it.
- 23:10Got it.
- 23:11Strategic partnerships.
- 23:11That's what we'll say there.
- 23:13AD MARKER
- 23:14Sarah: What was your hope out of the partnership with HGTV?
- 23:17Is it as simple as, you can always say the Sunburst Inn was featured on HGTV?
- 23:23Was there something that maybe the rest of us haven't thought about
- 23:25that is another benefit of having your property be on the platform?
- 23:31Andi: Yeah.
- 23:32So first of all, like I said, Brian and Mika are local, and it was fun.
- 23:36It really was a ton of fun.
- 23:39They seemed to be able to make things happen, so that was extremely beneficial.
- 23:45They have some great ideas.
- 23:47The creative team that they work with really had some great ideas
- 23:50and made our rooms beautiful.
- 23:52And yeah, who doesn't want their business to be on a national platform?
- 23:57I mean, we've pretty much been booked up ever since.
- 24:00But with that being said, I'm trying to be really strategic about the marketing
- 24:05relationships and partnerships that I have moving forward because the HGTV
- 24:09thing's only going to last for so long.
- 24:12The replays I'm sure will continue to play for a while.
- 24:14When we watch the replay of the hotel that I was telling you guys about,
- 24:18I think at that point, it already had already been on for two years.
- 24:21So I'm sure replays will continue.
- 24:24But now that I'm allowed to talk about it, now I can really start
- 24:27building strategic partnerships and relationships with other people in my
- 24:31community, with other bloggers, and influencers, and content creators, and
- 24:36people who I can have come out here and talk about my property to people who
- 24:41would be a similar target demographic.
- 24:44But absolutely, HGTV and being on 100 Day was the springboard for all of that.
- 24:50Because, of course, we wouldn't have the attention that we do now.
- 24:54So I'm, incredibly thankful.
- 24:55And like I said, just working with the whole team, it was so fun.
- 24:58It was such a great experience.
- 25:00I would absolutely do it again.
- 25:01Annette: Obviously, it's a 100 days, so was your life completely turned
- 25:07upside down for the 100 days, or was it pockets of filming throughout the
- 25:12100 days, or was it actually 200 days?
- 25:16Because obviously, there are things you got to do beforehand and during and after.
- 25:20Talk us through the actual timeframe since they give us a timeframe of a 100 days.
- 25:26I'm sure from conception to actual launch is a different timeline.
- 25:31Andi: Right.
- 25:33We stopped taking reservations knowing that it was going to happen,
- 25:35and we officially closed doors to start the renovation October 1st,
- 25:40and then we had guests checking in the very beginning of February.
- 25:44So it was just a little longer than a 100 days, but keep in mind
- 25:49what we were doing compared to what they're doing on some of their other
- 25:52shows, we weren't a brand new build.
- 25:54We didn't have to build new walls and build a new structure.
- 25:58It was really beautifying what we already have.
- 26:01But because there was a hurricane that came through and because of permitting
- 26:06and other things, um, there was a lot of things that were down to the
- 26:10wire, and we actually on-- as paint was drying, we had guests checking it.
- 26:14Annette: Oh, right.
- 26:15Andi: That was a little bit crazy.
- 26:17And they're not here filming every day.
- 26:18Annette: Right.
- 26:19Talk to us about closing.
- 26:22This would be a great lesson for all of our listeners, whether they want
- 26:25to do a slight rehab on their home.
- 26:28How did you plan for two things?
- 26:32Actually blocking your calendar.
- 26:34How far in advance did you have to start planning that?
- 26:37So the calendar blocking and then opening back up.
- 26:39And then financially, how do you forecast, holy smokes, we're going
- 26:43to be closed for these months?
- 26:44This is the stuff I need to do.
- 26:45So how did you go about closing the calendar?
- 26:48Stopping it there.
- 26:49Andi: Before we officially knew what was going to be happening with the
- 26:53show, whether the show happened or not, we were going to do the renovation.
- 26:57So we had already planned that timeframe that that was going to look like.
- 27:01And we know that as a beachfront hotel in Florida, the fall
- 27:05tends to be your slowest season.
- 27:07Because January through beginning of April tends to be our highest season.
- 27:11The months that generate the least amount of money for us tend to be October,
- 27:16November, December because of the holidays and people not traveling as much
- 27:21or maybe just not coming to the beach.
- 27:22I don't know.
- 27:23So it just financially made sense for those to be the months that we closed.
- 27:27We were planning on opening back up in, I think it was mid-January, and it didn't
- 27:32happen, so we had to relocate some guests.
- 27:36Again, that's the not so glamorous side, is having to call people
- 27:39and say, we're not ready for you.
- 27:40Fortunately, we had some other vacation rentals that we could shift people into.
- 27:44So some of those people took us up on that and some of them
- 27:47just canceled all together.
- 27:48So that's not fun.
- 27:50But we knew what kind of revenue we were going to be losing, and we had a rough
- 27:55estimate of how much we wanted to put into it, so we were just prepared for that.
- 28:00We sold our office, and we took a lot of the money from our office
- 28:04and put that into the renovation.
- 28:06Annette: Nice.
- 28:07Thanks for being so honest about the refunds and that you did have to
- 28:10sell something else in order to fund.
- 28:12Andi: Yeah.
- 28:12Sarah: You figure it out.
- 28:13Annette: Reinvesting in that.
- 28:14Yeah, you just figure it out.
- 28:15Andi: And understandably so, people were mad.
- 28:18There were people who were upset because the doors weren't open
- 28:21and we were not ready for them.
- 28:22We told people ahead of time what was going to be happening, but
- 28:25still, we had people coming from out of town who had plane tickets and
- 28:29everything else, and we're the only beachfront hotel in Indian Shores.
- 28:35Again, it's a very small town.
- 28:36It's a very small strip of beach.
- 28:38And so not only were we the smallest, but we were the cheapest of all the short-term
- 28:43beachfront vacation rentals also.
- 28:45Annette: Ooh.
- 28:45So they couldn't even change their reservation to
- 28:48anything that would compare.
- 28:50Ooh, you got them, Andi, you got them on that one.
- 28:53Andi: Right.
- 28:54So I just had to drop the price on some of my other short-term
- 28:58rentals to get them in there just to accommodate, just to keep people happy.
- 29:02That's what I felt was the right thing to do.
- 29:06I will say, just since we're being completely candid and vulnerable, because
- 29:11we were so inexpensive and I could only raise my prices so much based on the
- 29:16aesthetic of what we looked like, it was very-- if you watch the show or if you
- 29:21look at any of our old pictures, we were a very dated, 1980s-looking mishmash
- 29:29of Facebook marketplace furniture--
- 29:31Sarah: You had some Golden Girls going on.
- 29:33Andi: That I found for the rooms.
- 29:35And so I charged accordingly.
- 29:37So our rooms were reflective of what the guests were getting, but I knew
- 29:43in order to make the money that we needed to make, where I needed to be,
- 29:46and how much I needed to make, but I couldn't charge those prices looking
- 29:50like what it was that we looked like.
- 29:52So it was a vicious cycle.
- 29:53I could only do so much with what I had without really putting a
- 29:57good chunk of change into it.
- 29:59And so our past guests, and I'm totally thankful for them, so I don't
- 30:02want to make it seem like I'm not thankful, but our past guests we're
- 30:07not happy about the changes at all.
- 30:10Annette: Is it because that you've priced them out now of their beachfront?
- 30:14Andi: A 100%.
- 30:15Annette: Have we tried any giving them offers during the off season, or you
- 30:21feel like you've just-- because you probably had some really loyal people
- 30:24that were coming every year, correct?
- 30:27Andi: Right.
- 30:27So when they came this season, which was during high season, at that point, I had
- 30:32already raised all of my prices, we gave them old prices for their first visit.
- 30:37Annette: Oh, wow.
- 30:37That's nice.
- 30:38Andi: So they had the dirt cheap prices from what we were with the caveat
- 30:44that moving forward it's new prices.
- 30:45Annette: I think that's hospitality.
- 30:48That's the way to do it.
- 30:49Andi: But I will tell you guys, none of them are coming back.
- 30:51Annette: That's what I was getting ready to say.
- 30:53That's the way to do it, but then I'm like, is it though?
- 30:56Because they're never going to come back again.
- 30:59And you've upleveled the spaces.
- 31:02Um, that's a rough--
- 31:04Andi: And they got to see and experience the spaces at old pricing.
- 31:10Sarah: Right.
- 31:11So the value--
- 31:11Andi: So they are-- and that's okay.
- 31:14Bless and release.
- 31:16Bless and release.
- 31:17I appreciate them.
- 31:18I'm thankful for them loving our property, but they didn't care that
- 31:23it looks like what it looks like now because the location is insanely amazing.
- 31:30And so if the rooms were tired and sleepy, it didn't matter because they
- 31:33were getting a beachfront room during peak season for less than $200 a night.
- 31:38So it didn't matter.
- 31:38It was clean.
- 31:39It was always very clean.
- 31:41It just was very, very dated.
- 31:43So now that it has this cuteness about it and all these amenities, and we
- 31:47put hundreds of thousands of dollars into it, they don't care about that.
- 31:51They're not on board with that.
- 31:53There was a guest who's here today, actually right before we started
- 31:56this podcast, and they came into the office and we were chit-chatting, and
- 32:00they had told me that they're a past guests, and they're like, we love it.
- 32:04We will be back next year.
- 32:05And I was like, thank you so much.
- 32:06We appreciate it.
- 32:07And I said, I really appreciate that you're on this journey
- 32:10with us and you're willing to still come with the new pricing.
- 32:13And they're like, look at this place.
- 32:15How could we not be?
- 32:16And that made me feel so happy, but I think, especially as women, you
- 32:20try not to be sensitive about things.
- 32:22But if I have a 100 people who tell me something great, and then
- 32:24one person who's like, ah, I guess you think you're a big deal now.
- 32:29And then I'm like, oh, but you can't take four weeks of my beachfront
- 32:35place in February for $185.
- 32:38I'm sorry.
- 32:39Sarah: No.
- 32:40It's a sensitive topic, especially in all sorts of value-add real estate deals.
- 32:45And I don't know if there is a perfect win-win scenario, Andi, so you've got to
- 32:51do what's right for you and your family.
- 32:53I know how much heart and hospitality you put into your product.
- 32:57I have a question for you as it relates to-- you mentioned you understand that
- 33:02this is essentially 15 minutes of fame with HGTV, and you want to leverage it.
- 33:08And I know you're just on the other side of the show airing, so it might be
- 33:11a little premature question, but what things are you doing to leverage this
- 33:17opportunity that might get you some more bang for your buck with-- what's worked?
- 33:21Is it local connections?
- 33:23Is it just a plaque on the front wall that says it's-- what, for
- 33:28you, do you think is going to work?
- 33:31Andi: That's a great question.
- 33:32And I'm still trying to figure that out because before the show aired,
- 33:36we were not allowed to talk about it.
- 33:37So I couldn't do any marketing prior to the show airing because of course
- 33:42they wanted it to be a surprise and for the reveal and everything to be on the
- 33:45show, which I completely understand.
- 33:47So now that we're allowed to shout it from the rooftops, now I'm really trying
- 33:53to build relationships strategically with partners who see similar target audiences
- 33:59to those who I'm trying to market to.
- 34:01I'm trying to do hosted stays with influencers, and content creators,
- 34:07bloggers, people who can reach an audience of people who I think, again,
- 34:12would be our target demographic.
- 34:14So I'm really specific too in the people who I've spoken to about what
- 34:19it is that I want to give them and what it is that I want in return.
- 34:22And this has been something every single day that I'm working on.
- 34:25I don't just want you to come and post a reel.
- 34:28There's got to be more than that because I want to collect people's email addresses.
- 34:33So maybe there's a contest that we do between us that you're posting, that I'm
- 34:37posting that's going to encourage people to get through into my system, into a
- 34:41drip campaign so I can grab their email and I can do email marketing to them.
- 34:44Once I have your email address, that's so much more valuable to me
- 34:47than if you liked my Facebook page or if you liked my Instagram page.
- 34:51Annette: Andi, I'm going to have to ask.
- 34:52You learnt about that inside of HBMM, right?
- 34:54We talk about that all the time.
- 34:56Andi: Of course.
- 34:56Annette: Especially influencer marketing and what the results
- 35:00really should be there.
- 35:01Andi: Of course.
- 35:02And like I said, you have to be strategic about it because I think
- 35:06a lot of influencers are used to people just saying, oh, just
- 35:10come and stay and post something.
- 35:11I'm very specific about what it is that I want.
- 35:14Annette: Mm-hmm.
- 35:16Andi: And if it meets up with what it is that they're willing to do, great.
- 35:18If not, that's cool.
- 35:20Maybe we're not the right fit for each other.
- 35:21That's fine as well.
- 35:23But it really needs to be something where-- everyone who I've talked to
- 35:26so far, I've told them I want it very much to be a partnership, not just
- 35:31a one-time hit it and quit it thing.
- 35:32I want it to be where you create some content when you're here, and
- 35:36then maybe in another month, you post about it again, and then in another
- 35:39month, you post about it again.
- 35:41And then I give you a coupon code, maybe, so that your followers can book with us
- 35:45between this time and this time using this coupon code, or something, so that
- 35:49they're going to stay in my funnel.
- 35:52Annette: Right.
- 35:52Andi: And, um, I don't want it to just be they just come and stay for
- 35:58a couple of days, they tell their followers about it, and that's it.
- 36:00Because we all know from a marketing perspective, somebody needs to hear about
- 36:03you, see about you, be told about you, what, seven to 10 times before they--
- 36:09Sarah: Especially in today's marketplace, it is fleeting.
- 36:12And so what you're wanting is longevity from these partnerships.
- 36:15Reels are fleeting, likes and comments, whatever, that's fleeting.
- 36:19So you want something that's going to live on.
- 36:22You mentioned that you run this hotel like vacation rentals, so I know that your
- 36:25tech stack is geared towards the vacation rental, short-term rental industry.
- 36:31Are there any other differences, though, from it being a 12-unit hotel versus
- 36:36your other short-term rentals that you can share with the audience if they're
- 36:40wanting to do the same thing, like buy a larger property with more units
- 36:43but run it like a short-term rental with a short-term rental tech stack?
- 36:45Is there any other difference there?
- 36:47Andi: I mean, staffing.
- 36:48We don't have staffing here 2/47, but we have a front office, and we do have staff
- 36:52that are onsite to change out towels, or help with room cleanup, or whatever.
- 36:58So I do have staff here.
- 36:59Although I have-- in doing this, I've reached out to other small hotel owners
- 37:04just so I can get some support staff so I'm not just out here on my own
- 37:07trying to figure out what I'm doing.
- 37:08Sarah: Yeah.
- 37:08Andi: Um, and some of the ones who I've talked to are total digital platforms.
- 37:12They don't have staff at all.
- 37:14Everything is completely digital.
- 37:16And it's, again, more like a short-term rental but just with 12 doors.
- 37:21Depending on where you live, I'm sure that the regulations
- 37:25are a little bit different.
- 37:26So that's something that I would encourage each person to look into in
- 37:29their town or whatever community it is that they're thinking about purchasing,
- 37:33and taxes, and all of that because this does fall under a different title.
- 37:39So some of the regulations here are different than
- 37:41with our short-term rentals.
- 37:42And in one of the towns that some of my short-term rentals are in, and I
- 37:46know a lot of people in the short-term rental industry are facing this,
- 37:50there's people who don't want to allow short-term rentals even though it brings
- 37:54in tons of money into their community.
- 37:57And some of these smaller towns, especially smaller beach towns
- 38:00are alive because of tourism.
- 38:02Annette: Mm-hmm.
- 38:03Andi: Um, that's probably a topic for a whole other--
- 38:07Sarah: That is touchy subject.
- 38:09Annette: It is.Yeah.
- 38:10Andi: But it's something that people have to keep--
- 38:12Sarah: We have to talk about it.
- 38:13Andi: Yeah.
- 38:13It's something people have to keep in mind.
- 38:15And like I said, it is super exciting.
- 38:17It's very fun.
- 38:19And several people have reached out from the group too, who've been like,
- 38:22okay, girl, this is my new goal.
- 38:25I'm like, okay.
- 38:26It's not all peaches and cream.
- 38:28Annette: Right.
- 38:29Andi: And there's been many nights that I've been up until 3:00 and 4 o'clock in
- 38:32the morning trying to figure things out.
- 38:34The other night there was-- again, we don't have staff here 24/7
- 38:37so there was a plumbing issue at 1 o'clock in the morning.
- 38:40So we're sending out an emergency plumber, and then as soon as that
- 38:43one room started clogging, down the line, the next room started clogging.
- 38:47So literally--
- 38:49Annette: Dang it, those pipes being all interconnected.
- 38:52Sarah: Plumbing is--
- 38:52Annette: Dang it, plumbing.
- 38:53Why've you got to connect?
- 38:54Why've you got--
- 38:55Andi: Yeah.
- 38:56Annette: A couple more questions.
- 38:57After the show aired, your, let's say website traffic, the interest on your
- 39:04social media, how much of it was-- if you had to give a percentage, how much do you
- 39:11think there were people truly interested in booking a stay versus, I want to check
- 39:17them out because I saw them on television?
- 39:19Andi: Oh, I can tell you the exact number.
- 39:21Sarah: Oh, good.
- 39:21Annette: Give it.
- 39:22Let's do it.
- 39:22Andi: From the time of Episode 1 until the time of Episode 2, because we were
- 39:26the season opener for the show, the season opener was 100 Day Dream Home,
- 39:31beachfront hotel, part 1 and part 2, so it was Friday and then the following Friday.
- 39:34So between those two Fridays, so within a week, we had 60,000 website hits.
- 39:41So I was like, if we can book 1% or a half percent of that-- so I think a lot
- 39:47of them were lookers and not bookers.
- 39:48But I will say more or less, especially on the weekends, we've
- 39:52been between 90 and a 100% occupancy.
- 39:55The weekdays, obviously, we've got a little bit more flexibility.
- 39:59I'll be interested to see what completely happens this summer because
- 40:04we're a really good place to go for people who live in the Tampa Bay area.
- 40:09Like I said, I live in Tampa, about 45 minutes from the hotel.
- 40:12And so everybody who doesn't live in Florida thinks that everybody
- 40:15who lives in Florida is on the beach all the time, which is not true.
- 40:19But a lot of people in the area of Tampa, where I live in, want to come out to
- 40:23the beach without necessarily booking a plane ticket and having to board
- 40:28their dog because we're pet-friendly.
- 40:31So it's a great staycation for people who are within an hour to an hour and
- 40:34a half drive of us who want to come out to the beach and have a little
- 40:38staycation and not have to board their dog and all those other things without
- 40:42having to, again, jump on a plane.
- 40:45So for a lot of our local people, it's a great place for them to
- 40:49come because it's not that deep.
- 40:52It's relatively easy for them to get here and for them to book a stay without having
- 40:58to do all the drama of a big vacation.
- 41:01Annette: So you've noticed an influx then of more local people coming to
- 41:07book now that the show has aired?
- 41:09Andi: Yeah.
- 41:10Annette: Awesome.
- 41:10And is Sunburst Inn-- I want to help our listeners understand this too.
- 41:14You are listing every room individually on Airbnb, on Vrbo, on Booking.com.
- 41:19Is that how you're operating too?
- 41:20They can come to your website and book a room or go to those OTAs.
- 41:25Andi: Yeah.
- 41:25I mean, it makes the most sense for them to book direct, from our website.
- 41:28Annette: Absolutely.
- 41:29But you're still listing all the individual rooms.
- 41:31Andi: Yes.
- 41:32And I was so scared to-- we had a direct booking website before, and
- 41:37only the penthouse was on Airbnb.
- 41:40Everything else was strictly direct.
- 41:42And I was like--
- 41:42Annette: Oh, cool.
- 41:42That's interesting though.
- 41:43But that's interesting.
- 41:44Andi: Why do we only have-- but the way that we had it set up
- 41:47was it was easy for us to manage.
- 41:50Now, when you've got 12 rooms, well, essentially 13 because of the parent-child
- 41:55thing, on four platforms, I need it to run really smoothly on its own.
- 41:59Annette: Yeah.
- 42:00And last question for me is let's talk about the revenue increase.
- 42:05With the work that you've done on the Sunburst, how much more
- 42:09are you charging per night?
- 42:11What is the financial impact of finally just digging in and saying,
- 42:15we're going to make these changes?
- 42:17Andi: So my goal is to gross a million dollars a year.
- 42:22Yeah.
- 42:24Um, so that's my goal.
- 42:25That's my goal.
- 42:26Obviously, we've got insurance, and salary, and just general operating
- 42:30expenses, but my goal for my gross is to be a million dollars a year, if not more.
- 42:36And so besides just room revenue, I was also trying to think, and again, this
- 42:41is something that I've posted about in the group, like, okay, if I was a
- 42:43100% occupancy every single room, every night for a whole year, and I looked on
- 42:48PriceLabs, if this is what it is, this is the max that I could potentially gross--
- 42:52Annette: Mm-hmm.
- 42:54Andi: How do I get beyond that?
- 42:55What else do I do?
- 42:56So pet fees are in there.
- 42:58So that's an additional stream of revenue.
- 43:01We have merchandise now.
- 43:02Right before we started this, somebody drove off the street, I want a
- 43:05t-shirt, because they saw it on TV.
- 43:07Now we have check in early, check out late.
- 43:10Sarah: Mm-hmm.
- 43:11Andi: So those are things that we've added on on both ends, and
- 43:14my staff knows when it's available.
- 43:16I don't want them to kill themselves trying to turn over
- 43:18a room so that somebody could check in early or check out late.
- 43:22But if and when that's available, that's an additional stream of revenue, which
- 43:26you could do at a short-term rental also.
- 43:28Um, so those are additional things.
- 43:31So yeah, my goal is a million dollars.
- 43:33So February, we opened.
- 43:35The show was last month or two weeks ago, three weeks ago, maybe.
- 43:39Last month was our highest grossing month ever.
- 43:42Annette: Nice.
- 43:43Okay.
- 43:43Andi: Yeah.
- 43:44Annette: Can youshare what it was?
- 43:46Andi: Yeah.
- 43:46So it was 110.
- 43:48Sarah: Nice, Andi.
- 43:49Annette: Okay.
- 43:50I'll take something via DoorDash.
- 43:52Sarah and I needlunch if you want to DoorDash or something.
- 43:57Andi: And this isn't-- we're not even in high season.
- 43:59So if I can continue that trend, then I should be able to meet my goals.
- 44:03But I'll be interested to see what happens during "low season" because
- 44:09we've never had a low season having just come off of a national TV show and
- 44:13having just done this massive renovation.
- 44:15So I don't know what it's going to look like.
- 44:17Maybe it tanks again.
- 44:18I don't know.
- 44:18I'm hoping it doesn't.
- 44:19I'm hoping between all the advertising and, like I said, the partnerships and
- 44:25people talking about it and sharing that doesn't happen, but I'm not sure.
- 44:29Annette: Well, the one thing, and we'll take this behind the scenes inside
- 44:32the membership, but I mean, the thing that's just blatantly screaming at me
- 44:38right now is that the fortune is in the follow-up here, and these guests that
- 44:42are staying, the people that are coming to your website, getting these emails,
- 44:45and attracting those guests during that off season and figuring out what the
- 44:50numbers need to be to have them come stay.
- 44:53But I just feel like you're really building some solid digital real estate,
- 44:58that equity there, and those slower months are not going to be slower months anymore.
- 45:03I mean, they might--
- 45:04Andi: I'm hoping that.
- 45:05Annette: Yeah.
- 45:05Obviously, the pricing might change, but let's hope the occupancy is there
- 45:10and we know how to get you there.
- 45:12We can do that together and make sure that people are pouring in to it.
- 45:16Sarah: Well, let's do a little-- you want to make sure that your RevPAR, your
- 45:19revenue per available room is strong.
- 45:22So that's where that ADR and occupancy--
- 45:24Andi: This is something, I think, that I had heard in the group as well.
- 45:26My goal is x per stay.
- 45:31And maybe I've got a bit more availability during the week.
- 45:35Maybe during the summer or whatever months were slower I do a buy two
- 45:38get one free, or get one free.
- 45:40So the main amount of what, at least, I wanted to get, I'm getting that amount.
- 45:45But now, if you divide that up over three nights, it costs 33% less for the guests
- 45:51per night, but I'm still getting at least x number of gross dollars based on me
- 45:56wanting at least a minimum two-night stay.
- 45:59Sarah: Yeah.
- 45:59Have fun with how you get to where you want to go.
- 46:02That's why we're all business owners.
- 46:03Because there is no ceiling to our creativity as long as we understand
- 46:08our numbers and of course, the market, how do we get there?
- 46:11And I love that you're squeezing out.
- 46:14It's not just about that room rate.
- 46:16It's about those fees.
- 46:17And listeners, if any of you think that charging for late checkout and late
- 46:20check-in is not hospitable of us, I really challenge you to think about that, what
- 46:24that allows you to do for your business that in turn has a better experience
- 46:29for your guests but also your team because there is a lot of back and forth.
- 46:33And I'll tell you what, Annette and I have traveled a lot this past
- 46:36quarter, and every hotel's doing it.
- 46:39So there's really-- it's something that the traveler, they may not always like
- 46:43it, but they've not not seen it elsewhere.
- 46:45So just kudos to you, Andi.
- 46:48Andi: I'll have people, when it's available, who will do it on both ends.
- 46:51And I'm charging 35 for early check-in, 35 for late checkout.
- 46:54So that's an extra 70 bucks.
- 46:56Annette: Mm-hmm.
- 46:57Sarah: Yeah.
- 46:57That's incredible.
- 46:58Annette: Yeah.
- 46:58Andi: If I have 10 people a month who do that, $700 extra.
- 47:02Annette: Yeah.
- 47:03And that's more DoorDash you can send Sarah and I.
- 47:08Before we wrap up, Andi, I haven't even told you this yet.
- 47:10I was eating dinner at a hotel bar actually in Arizona recently,
- 47:13and I sat next to a lovely couple.
- 47:16They were celebrating their anniversary, and we were chatting,
- 47:18and I asked what they did.
- 47:19They asked me what I did.
- 47:20I told them.
- 47:21They go, oh my gosh, our dream is to own a hotel.
- 47:24We have DVRed the 100 Day Dream Home on HGTV.
- 47:28We can't wait to watch it.
- 47:29I go, oh, really?
- 47:30I'm like, I know her.
- 47:32She's my friend.
- 47:33I was like, I--
- 47:35Sarah: Your name dropped.
- 47:35Annette: I was like, oh, I know her.
- 47:38Got her right here.
- 47:39Pulled out my phone.
- 47:39I was like, Andi?
- 47:40Andi: Got her on speed dial.
- 47:41Annette: We're like this.
- 47:42We're close.
- 47:43We talk all the time.
- 47:44So I want to thank you for making me look cool, uh, in front of some folks, but
- 47:50their dream is to do what you're doing.
- 47:52So Sarah and I just applaud you for going after it.
- 47:55You're doing it.
- 47:56I mean, you're living your dream, but I do want to let you know you're going
- 47:59to be super inspiring for so many listeners because this is people's dream.
- 48:03You're doing it.
- 48:04And I love that, what you mentioned earlier, with your kids and with
- 48:08your family, that's why they wanted to buy a hotel because they were
- 48:11from Florida, and they live in Arizona now, and they were like, we
- 48:14want it to be for family vacations.
- 48:16We'll rent it out ourselves, but then, obviously, have it
- 48:18a revenue-generating asset.
- 48:20You are literally living your dream and other people's.
- 48:24So I'm just so pumped for you, and we are excited to follow along.
- 48:29Andi: I'm excited to see-- and there's still plenty that I need to learn, and
- 48:32there's still plenty that I mess up on a lot, so I also don't want people
- 48:36to think that it's just like, poof.
- 48:38It's just magic, and it just happens.
- 48:40Because there's a lot that I still am daily struggling with and trying
- 48:45to figure out, and things that don't go as planned, but it's just life.
- 48:49Annette: Yeah.
- 48:50Sarah: Andi, where can our listeners reach out to you or support you?
- 48:53Annette: Book their stay.
- 48:53Where can they book their stay?
- 48:56Andi: So it's sunburstinn.com.
- 48:58It's sunburstinn, I-N-N, .com.
- 49:01Sarah: Amazing.
- 49:01Well, thank you so much for your time, Andi.
- 49:03With that I am Sarah Karakaian.
- 49:05Annette: I am Annette Grant, and together we are--
- 49:07Both Annette & Sarah: Thanks for Visiting.
- 49:08Sarah: We'll talk to you next time.