Latest / Money And Wealth With John Hope Bryant / Unpacking the NFL with Jed York
Transcript
- 0:00Speaker 1: Welcome the Money in Wealth with John O'Bryant, a production
- 0:03Speaker 1: of the Black Effect Podcast Network and iHeartRadio. Hey, Hey, Hey,
- 0:15Speaker 1: this is John O'Briant and this is Money and Wealth.
- 0:19Speaker 1: I want to thank everybody for making this podcast one
- 0:22Speaker 1: of the top one percent in the US, one of
- 0:26Speaker 1: the top two hundred podcasts for business and entrepreneurship on
- 0:29Speaker 1: every content in the world at top one hundred here
- 0:32Speaker 1: in the US one Apple for Business and Entrepreneurship. Also
- 0:37Speaker 1: thanks everybody for including my guest today for the support
- 0:40Speaker 1: of my favorite charity, Operation Hope, and I intentionally have
- 0:44Speaker 1: for those watching video outakes of this interview, I have
- 0:49Speaker 1: the logo for Operation Hope behind me because I want
- 0:53Speaker 1: to show it off because my guest is also a
- 0:57Speaker 1: supporter and partner of Operation Hope and a board member
- 1:01Speaker 1: with me on the big board of Operation Hope. Let
- 1:04Speaker 1: me get now to who this guest is. You know,
- 1:08Speaker 1: I don't do guests very often. If I do, it's
- 1:12Speaker 1: someone very special. Such is the case today. You have
- 1:17Speaker 1: a chance to meet a genuine, authentic, one of a kind,
- 1:22Speaker 1: one of very few, owner of an NFL team, CEO,
- 1:28Speaker 1: his family and he owned the San Francisco forty nine ers.
- 1:31Speaker 1: His name is Jed York. He'd be very uncomfortable when
- 1:35Speaker 1: I say this, but he is one of the nicest
- 1:37Speaker 1: billionaires you'll ever want to meet. He's incredibly humble, easy
- 1:42Speaker 1: to talk to. If you saw on the street, you
- 1:43Speaker 1: would have no idea who you met or there's a
- 1:46Speaker 1: nice person. His wife is nicer than him to me.
- 1:54Speaker 1: Now you know, we're a family. And his name is
- 1:59Speaker 1: Jed York and he was born March ninth, nineteen eighty
- 2:07Speaker 1: eighty one. Ah, okay, I was giving you a little
- 2:09Speaker 1: bit of additional maturity credit like age. Why they were okay,
- 2:13Speaker 1: you cut yourself off with the knee says okay, you
- 2:14Speaker 1: can do it. He's a CEO now of the San
- 2:17Speaker 1: Francisco forty nine ers. But that does not tell any
- 2:20Speaker 1: of the proper story. Before I get into how we
- 2:23Speaker 1: met and why I think he's so special, let me
- 2:26Speaker 1: tell you who he is a little bit. For those
- 2:29Speaker 1: listening to this podcast and watching video outtakes, and we're
- 2:33Speaker 1: going to on this episode Unpacked. The National Football League NFL,
- 2:40Speaker 1: which is one of the most valuable, if not the
- 2:43Speaker 1: most valuable franchise. I guess it would be neck connected
- 2:46Speaker 1: with soccer, certainly the most valuable franchise of sports, professional
- 2:49Speaker 1: sports in the United States of America, which is the
- 2:51Speaker 1: biggest economy in the world, and I think it would
- 2:54Speaker 1: be very close to the global franchise of soccer. My
- 2:58Speaker 1: friend Jed will tell me again whether I'm right or
- 3:01Speaker 1: wrong by that. We'll get into this. He also owns
- 3:03Speaker 1: a soccer team, by the way, but we'll get into
- 3:05Speaker 1: that as well, because there's an interesting dichotomy that we
- 3:07Speaker 1: share talked about between NFL and soccer. But he's he's
- 3:11Speaker 1: gonna unpack how the NFL works. My friend, our friend
- 3:14Speaker 1: Roger Goodell, who I think, well, I met Roger my
- 3:19Speaker 1: own but Jed gave me credibility by walking into a
- 3:21Speaker 1: meeting with me in New York. Flew out to New
- 3:23Speaker 1: York with me to go and meet with Roger, where
- 3:28Speaker 1: effectively he put his arms around me and said this
- 3:30Speaker 1: is my guy. And when and when one of the
- 3:32Speaker 1: owners does that, it changes the whole context of the conversation. Relationship,
- 3:37Speaker 1: capital matters. So we're going to unpack NFL unpacked owning. Uh,
- 3:43Speaker 1: what is how do the economics work for an NFL team?
- 3:47Speaker 1: For the NFL franchise. How does that differ from other sports,
- 3:52Speaker 1: let's say soccer. So we're going to give you, take
- 3:54Speaker 1: you behind the curtain and almost never heard before kind
- 3:58Speaker 1: of conversation. But then forty five minutes for an hour,
- 4:02Speaker 1: you're going to be a pro in pro sports. As
- 4:07Speaker 1: interesting as Jed is his mother to me now he's
- 4:10Speaker 1: got his mom and dad are super cool. His uncle,
- 4:16Speaker 1: Edward J. De Bartolo Junior, was the legendary former owner
- 4:20Speaker 1: of the team. He's also in the Pro Football Hall
- 4:23Speaker 1: of Fame. His family, Deep Bartolo in New York. Family
- 4:28Speaker 1: owned the team as a family unit. I met most
- 4:32Speaker 1: of the family members. Honored to be brought into as
- 4:36Speaker 1: an honorary member of the family. His mother is off
- 4:40Speaker 1: the chain, passionately, I mean, just a unique force of nature,
- 4:46Speaker 1: and I want to talk a little bit about what
- 4:47Speaker 1: he got from his mother's. Pops is a little more
- 4:53Speaker 1: low key or understated, as he's more of a slow burn,
- 4:57Speaker 1: quiet force.
- 4:59Speaker 2: Mom is she's a firecracker.
- 5:01Speaker 1: He's a firecracker and making a difference also in her
- 5:04Speaker 1: home city to this day.
- 5:05Speaker 2: Right always always Ohile.
- 5:08Speaker 1: Youngstown, Ohio. So okay, so let's get into this. He
- 5:12Speaker 1: became CEO the forty nine Ers while he was president
- 5:14Speaker 1: and then CEO, but somewhere around two thousand and eight,
- 5:17Speaker 1: two thousand and nine at the rifle age of twenty eight,
- 5:22Speaker 1: succeeding his parents, John and Denise York. Denise York, Missus
- 5:26Speaker 1: yorkis who I just referred to, who I believe sent
- 5:30Speaker 1: me a personal donation Operation Hope. I believe if I
- 5:32Speaker 1: met her, I just can't say enough about her. He
- 5:37Speaker 1: built and moved, under his leadership into Levi Stadium in
- 5:42Speaker 1: Santa Clara and around twenty fourteen a major infrastructure in
- 5:46Speaker 1: business achievement. We'll talk a little bit about that, because
- 5:48Speaker 1: that was economic development for the entire area. It just
- 5:51Speaker 1: popped the entire area. And actually Operation Hope apartment with
- 5:54Speaker 1: the forty nine Ers and the forty nine Ers Foundation
- 5:56Speaker 1: with a Hope inside the community, I believe to help
- 5:59Speaker 1: the community to raise up its credit score and raise
- 6:03Speaker 1: up its economic energy around the stadium. And actually that
- 6:06Speaker 1: partnership that we have with the forty nine Ers, that
- 6:08Speaker 1: Operation Hope has become was I think indirectly led to
- 6:13Speaker 1: a partnership we have with the NFL where we are
- 6:15Speaker 1: a partner now for successive years on economic conclusion with
- 6:19Speaker 1: in financial literacy with the NFL, and I believe other
- 6:22Speaker 1: owners of teams are going to follow suit. We just,
- 6:24Speaker 1: by the way, sign a partnership with an NBA team
- 6:30Speaker 1: in Chicago. But I think it was indirectly. We were
- 6:33Speaker 1: sort of in the pro sports family and now everybody
- 6:37Speaker 1: feels sort of It's okay, but George, but Jed was
- 6:41Speaker 1: the first mover. He reached the Super Bowl in twenty thirteen,
- 6:45Speaker 1: twenty twenty and again in twenty twenty four, and probably
- 6:52Speaker 1: doesn't want to be talk want to talk too much
- 6:53Speaker 1: about the twenty twenty four thank too much. He gets it,
- 6:57Speaker 1: gets cranky when he loses and it doesn't make sense
- 7:01Speaker 1: to him. By the way, verious, like my friend Tony
- 7:03Speaker 1: rest rounds Atlanta Hawks if he loses it, don't want
- 7:06Speaker 1: to talk to Tony. He's a little cranky because he's
- 7:08Speaker 1: you know, they want to win. Established the forty nine
- 7:11Speaker 1: ers as a as a consistent playoff contender. Of course
- 7:16Speaker 1: they've won the Super Bowl successive times. We'll talk about
- 7:18Speaker 1: He'll talk about that. Strong advocate for long term coaching
- 7:22Speaker 1: stability helped build the forty nine ers off field brand
- 7:26Speaker 1: is one of the most valuable franchises and sports itself
- 7:30Speaker 1: valued at billions. I won't get into their pockets. It's
- 7:33Speaker 1: nobody's business, but it's to say it's billions. Known for
- 7:37Speaker 1: his tech forward mindset, embracing analytics, sports, sports science, and
- 7:42Speaker 1: corporate partnerships, the forty nine ers are now involved in
- 7:46Speaker 1: real estate development around Levi Stadium, and they have equity
- 7:49Speaker 1: and I guess venue next. I believe that's right, a
- 7:53Speaker 1: technology company. He's on the board of directors of the
- 7:57Speaker 1: Levi Strass Company and Operation Hope. I might say, uh,
- 8:01Speaker 1: he's and he is seen as a bridge between old
- 8:04Speaker 1: school sports ownership and new era tech leadership, especially given
- 8:07Speaker 1: the forty nine US location in Silicone Valley. You know,
- 8:13Speaker 1: family man, father, a good dude, and my dear friend
- 8:17Speaker 1: now Jed and I met like in a weird way,
- 8:22Speaker 1: like we we met at a conference that we can
- 8:25Speaker 1: we can't talk about that doesn't have a website. And
- 8:33Speaker 1: I got this call out of the blue. I remember
- 8:34Speaker 1: exactly where I was. It was in my old home,
- 8:36Speaker 1: old office downstairs, early evening, and I get this call
- 8:41Speaker 1: on my mobile phone with somebody sort of going off
- 8:44Speaker 1: a little bit, but not on me, just sort of
- 8:48Speaker 1: going off in general with frustrations and the like, this
- 8:50Speaker 1: is a BS. What I can't understand what's going on
- 8:52Speaker 1: in this world is crazy. And I thought it was
- 8:55Speaker 1: like one of my crazy uncles or something. And it's
- 8:57Speaker 1: Jed Yorke and he's upset because of the George Floyd murder.
- 9:05Speaker 1: Do you remember that call, Jed? I do? I do.
- 9:08Speaker 1: He was very frustrated, and he thought this was not America.
- 9:11Speaker 1: That's not the country. He knew he didn't understand why
- 9:14Speaker 1: humans would do this to each other, and he wanted
- 9:18Speaker 1: to have a conversation about it, and more importantly, wanted
- 9:21Speaker 1: to figure out a way to help. And this started
- 9:25Speaker 1: a beautiful friendship. And I consider Jed my brother, my
- 9:30Speaker 1: brother from another mother. He is a just just a
- 9:32Speaker 1: genuine article. And there's been times when Jed has called
- 9:38Speaker 1: me when he thought I needed emotional support. Flew out
- 9:42Speaker 1: to meet me again a separate situation. I don't know
- 9:45Speaker 1: if you're already there, but I think I met you
- 9:46Speaker 1: in New York. It was for lunch, yep, and he
- 9:50Speaker 1: was just you, just making sure I was okay. And
- 9:55Speaker 1: this was this is what what he does when nobody's looking.
- 9:57Speaker 1: That's that's what a real friend and a real leader
- 10:00Speaker 1: and a real person is. So jed. Why did you
- 10:02Speaker 1: call me after George Floyd's murder. I never asked you
- 10:07Speaker 1: this question. What was going on with you?
- 10:09Speaker 3: Well, I mean, I think there's there's more to it,
- 10:12Speaker 3: and I know you and I talked a little bit about,
- 10:14Speaker 3: you know, Colin Kaepernick beforehand. I mean, there was all
- 10:18Speaker 3: the CAP stuff with the NFL. I was gonna say,
- 10:21Speaker 3: I was going to say to you for that, imagine that.
- 10:23Speaker 3: But that was part of I mean, that was part
- 10:24Speaker 3: of it where when you're looking at social justice reform
- 10:28Speaker 3: and trying to figure things out, I think, I mean,
- 10:32Speaker 3: we can get into the CAP stuff, but there was
- 10:34Speaker 3: stuff that that he started.
- 10:38Speaker 1: CAP was for those who are not thinking about living
- 10:40Speaker 1: on Mars and doesn't know Colin Kaepernick was a quarterback
- 10:45Speaker 1: for the forty.
- 10:46Speaker 3: Nine ers good and I mean when he started protesting
- 10:50Speaker 3: during the anthem and taking a knee for different social
- 10:54Speaker 3: justice reforms and then you see it sort of play
- 10:57Speaker 3: out with George Floyd what we wanted to connect on.
- 11:00Speaker 3: And obviously when I can't remember the name of the
- 11:03Speaker 3: book that you wrote at the time on financial literacy,
- 11:06Speaker 3: but but you were, you were promoting that book at
- 11:09Speaker 3: the conference, or you had just come out with that,
- 11:12Speaker 3: but it just hit me with how the pork.
- 11:14Speaker 1: And said capitalism maybe up from nothing? I think it
- 11:18Speaker 1: was how the pork And said capitalism back then, or
- 11:19Speaker 1: the memo the memo.
- 11:20Speaker 3: It was the memo. It was a memo. But it's
- 11:23Speaker 3: just like, look like people don't have the memo. Like
- 11:27Speaker 3: I just I literally just came from a meeting today
- 11:29Speaker 3: with a group that we helped start called Golden Heart
- 11:33Speaker 3: Fund that helps our former alumni players that fall into
- 11:36Speaker 3: hard times, and we went from sort of dire need
- 11:40Speaker 3: cases to sort of preventive cases. And I said, I
- 11:43Speaker 3: know who we need to connect with. We need to
- 11:44Speaker 3: connect with Operation Hope, and we need to figure out
- 11:46Speaker 3: financial literacy. But that's I mean, all of this kind
- 11:50Speaker 3: of ties together where it's you look at poor communities,
- 11:55Speaker 3: and not even just poor communities, but most communities they
- 11:57Speaker 3: don't have financial literacy ye, and they need the memo.
- 12:02Speaker 3: And if they don't have the memo, they can't help
- 12:04Speaker 3: pull themselves out of poverty and pull themselves out of
- 12:07Speaker 3: things that are sort of outside of their control. And
- 12:11Speaker 3: that was the frustration that I felt, and I think
- 12:14Speaker 3: we've connected, And I hope that I know that Operation
- 12:17Speaker 3: Hope has done a lot. I hope collectively we've done
- 12:19Speaker 3: a lot to help people and get more people financially
- 12:22Speaker 3: literate to help solve some of the social justice issues
- 12:26Speaker 3: that exist mainly because of financial literacy.
- 12:29Speaker 1: So you've done a lot without even knowing you've done. Yes,
- 12:33Speaker 1: we're going to get back to some people listening might
- 12:35Speaker 1: going might be saying what does financial literacy have to
- 12:39Speaker 1: do with Kaepernick and George Floyd? And you're about to
- 12:43Speaker 1: get into why this guy is so wicked smart and
- 12:47Speaker 1: how his brain works and how it connects with his
- 12:48Speaker 1: heart with the answer. But before we get to that,
- 12:53Speaker 1: because I believe in ancil literacy is a civil rights
- 12:55Speaker 1: issue of this generation, let me tell you how this
- 12:59Speaker 1: get works. Jed jack just writing me a check if
- 13:05Speaker 1: he wanted to, but he knows that that can only
- 13:08Speaker 1: go but so far. But if Jed introduces me to
- 13:14Speaker 1: his team and says, this is my dude, and don't
- 13:17Speaker 1: you know, it's not a handout program, but if he's
- 13:19Speaker 1: got something viable here, you should listen to him, all
- 13:22Speaker 1: of a sudden, the tone changes with his team they're
- 13:24Speaker 1: more open. This is just human nature anywhere. And I
- 13:28Speaker 1: believe in the James Brown version of affirmative action. Open
- 13:30Speaker 1: the door. I'll get it myself. Well, he's opened a
- 13:33Speaker 1: lot of doors. I tried to open a few doors
- 13:35Speaker 1: for him. He certainly opened some doors for the work
- 13:38Speaker 1: of Operation Hope. Whether it's the NFL, whether it was
- 13:41Speaker 1: civic and civic groups in Silicon Valley who were trying
- 13:45Speaker 1: to bridge the gap. I don't know if you remember
- 13:46Speaker 1: that Jed those calls we had in the video calls,
- 13:49Speaker 1: whether it's one on one meetings. So he's willing to
- 13:51Speaker 1: come and sit with me in the meeting, like the
- 13:55Speaker 1: commissioner for the NFL, who's become now a very dear
- 13:59Speaker 1: friend and a partner on his own. And frankly, we
- 14:04Speaker 1: had all of the commissioners on stage last December at
- 14:07Speaker 1: Hope Global Form and I'm total it was the first
- 14:09Speaker 1: time in history that all of the sports commissioners were
- 14:12Speaker 1: at one place in a public setting ever, and that
- 14:16Speaker 1: then led to several months later the first Green Sox
- 14:20Speaker 1: Day April of this year, where all the commissioners were
- 14:22Speaker 1: engaged with their sports offices and wearing a green socks
- 14:28Speaker 1: financial literacy, posting and being engaged, and now they want
- 14:32Speaker 1: to do more next year. Now it's going to beyond
- 14:34Speaker 1: the NFL Adam Silver, the NBA rob and others. You know, Baseball,
- 14:40Speaker 1: the Major League Baseball, et cetera, et cetera, National Hockey League,
- 14:43Speaker 1: et cetera, and NASCAR. All that started because Jed walked
- 14:49Speaker 1: me into the meeting with Roger Goodell. Now I had
- 14:52Speaker 1: to do the rest after that, and then I had
- 14:54Speaker 1: to make sure I didn't embarrassed Roger made him comfortable,
- 14:56Speaker 1: and then understand the dynamics between all the commissioners. But
- 14:59Speaker 1: Ed open that first door, and he's been opening doors consistently,
- 15:04Speaker 1: and if I ever call him and say I need
- 15:05Speaker 1: an introduction before I can get out of my mouth,
- 15:07Speaker 1: he's like already moving to make it happen. That sounds
- 15:12Speaker 1: like a little but it's everything because every time he
- 15:14Speaker 1: does that, he's putting his credibility on the line. But
- 15:17Speaker 1: that's what we need to do for each other in
- 15:19Speaker 1: order to move the line for people who are invisible,
- 15:23Speaker 1: who feel invisible in a society where the color is
- 15:26Speaker 1: not so much black or white or red or blue
- 15:28Speaker 1: ay more, even though it feels it that way, it's green,
- 15:30Speaker 1: it's economic in nature. You got to move folks from
- 15:32Speaker 1: the streets to the suites. I e. Financial literacy being
- 15:35Speaker 1: the civil rights issue of the generation. So I'm gonna say,
- 15:37Speaker 1: once again, what does Colin Kappenick and George Floyd, the murder,
- 15:45Speaker 1: the memo, the book, financial literacy and your interests, how
- 15:50Speaker 1: do those in your friendship with me? How do all
- 15:52Speaker 1: those things come together?
- 15:54Speaker 2: I mean, I don't know if we have enough time
- 15:56Speaker 2: on the podcast, but.
- 15:58Speaker 4: We want to get to other topics, so YESK yeah,
- 16:02Speaker 4: I mean I think when I look at CAP I
- 16:05Speaker 4: realized it was very controversial what he did, and there
- 16:07Speaker 4: were people that were completely against ing, people completely for it,
- 16:10Speaker 4: and a lot of people that are completely confused.
- 16:13Speaker 2: And when I look.
- 16:14Speaker 3: At what he did, he brought light to issues people
- 16:18Speaker 3: weren't really talking about in mainstream.
- 16:21Speaker 1: Right.
- 16:21Speaker 3: People knew that they were there, but people weren't talking
- 16:23Speaker 3: about them in mainstream. And you can agree disagree on
- 16:26Speaker 3: his method and whatever. That's that's that's in the past.
- 16:31Speaker 3: That's besides the point. Now it's how do we take
- 16:35Speaker 3: what he started and getting this to be a national
- 16:38Speaker 3: conversation and figure out how to help.
- 16:41Speaker 2: People that need help and that are in need.
- 16:43Speaker 3: And that's where when when you started speaking about the
- 16:47Speaker 3: memo and figuring out, you know, well this area and
- 16:50Speaker 3: social justice to this area and social justice. If you
- 16:53Speaker 3: if you get to financial literacy, you're going to solve
- 16:57Speaker 3: ninety plus percent of the issues that are there. And
- 17:01Speaker 3: that's what connected me to you and your message is
- 17:04Speaker 3: that we need to make sure that we are going
- 17:06Speaker 3: from you know, protests in the streets to actually making
- 17:11Speaker 3: something happen and getting people to a better place in life.
- 17:15Speaker 2: And that's that's the key.
- 17:16Speaker 3: And when you're fortunate enough to be in the situation
- 17:19Speaker 3: that I'm in, when you represent the San Francisco forty
- 17:22Speaker 3: nine Ers and Leeds United and Glasgow Rangers and the
- 17:25Speaker 3: National Football League and all these tremendous brands and folks
- 17:29Speaker 3: that you're a part of, I think you have an
- 17:32Speaker 3: obligation to give back and try to help. And to me,
- 17:35Speaker 3: I think financial literacy covers more areas than just about anything.
- 17:42Speaker 1: My Jewish brothers and sisters are Jewish brothers and sisters
- 17:45Speaker 1: who are discriminated against for thousands of years only and
- 17:48Speaker 1: they had no country for most of that time. The
- 17:50Speaker 1: way that they were able to succeed was they became
- 17:52Speaker 1: experts in financial literacy, and they use that expertise and
- 17:56Speaker 1: ownership to get power and position in the world. And
- 18:00Speaker 1: I think that other greed groups should look at that
- 18:02Speaker 1: as a model for how they come up. And essentially,
- 18:07Speaker 1: I do believe that if you look at all the
- 18:09Speaker 1: ethnic groups in this country, the three groups that have
- 18:11Speaker 1: been left behind have been left behind for economic or
- 18:14Speaker 1: lack lack of economic prominence and access to capital and
- 18:18Speaker 1: opportunity reasons. Black Americans enslaved in American soil. Poor whites.
- 18:27Speaker 1: They're more poor whites in America than poor anybody else.
- 18:30Speaker 1: That's doctor King's day to this day. I think they've
- 18:34Speaker 1: been riding at the ballot box most recently because they're
- 18:36Speaker 1: really frustrated and they want somebody to pay attention to them,
- 18:39Speaker 1: and somebody should, by the way, we just need to
- 18:40Speaker 1: give them some solutions and not just flame their frustrations.
- 18:43Speaker 1: I'm trying to do that with our work and operation.
- 18:45Speaker 1: Hopefully center my offices are in poor white Rolal neighborhoods,
- 18:47Speaker 1: by the way, in the South, and Native American Indians
- 18:50Speaker 1: on Indian reservations. Now, those three memos group, those three
- 18:54Speaker 1: groups never got the memo on how free enterprise, capitals
- 18:58Speaker 1: and economics, ownership and opportunity work. So you've got the
- 19:00Speaker 1: largest opioid addiction. Well, I think it's show true. The
- 19:03Speaker 1: number one group dying today or high school educated white
- 19:08Speaker 1: men shocking to most people to hear that that's opioid addiction.
- 19:11Speaker 1: Lack of aspirational attainment, depression, Native American Indians, that's alcoholism.
- 19:20Speaker 1: Same thing in my opinion, And I think that a
- 19:24Speaker 1: vast majority of people I love have depression because they feel,
- 19:30Speaker 1: you know, they don't feel seen in the biggest economy
- 19:33Speaker 1: in the world or properly dealt with or addressed economically
- 19:38Speaker 1: and aspirationally. And you want to do something about that.
- 19:41Speaker 1: You have put your money where your mouth is. You
- 19:43Speaker 1: and your family. Let's clear up some misinformation. One of
- 19:49Speaker 1: the reason I love this podcast is I'm able to
- 19:52Speaker 1: bring light to topics. You know, typically you're on TV,
- 19:56Speaker 1: it's three minutes, two minutes, seven minutes, seven minutes a
- 19:58Speaker 1: long episode, and you're responding to whatever the anchor is saying.
- 20:03Speaker 1: We have a chance here to unpack and remove disinformation
- 20:08Speaker 1: and replace it with real information. Colin Kaepernick, there's a
- 20:11Speaker 1: lot of misinformation about this. Get out the way you
- 20:14Speaker 1: guys did him dirty, whatever that means, what really happened.
- 20:20Speaker 3: I mean, Kap was with US, redrafted a CAP in
- 20:23Speaker 3: twenty eleven, and his protests happened in twenty seventeen, I
- 20:32Speaker 3: believe sixteen or seventeen. I can't remember the exact year.
- 20:38Speaker 3: It's crazy, it was almost ten years ago now. But
- 20:43Speaker 3: Cap decided to sit during the national anthem. I think
- 20:48Speaker 3: we were in Denver, and no one really recognized it, right,
- 20:54Speaker 3: and then he sat the following week when people started
- 20:59Speaker 3: to recognize. And if you know doctor Harry Edwards, who's
- 21:03Speaker 3: worked with us, I mean he was a founding member
- 21:06Speaker 3: of the Black Panthers. He helped with Cap go from
- 21:11Speaker 3: sitting in something that can very easily be taken as
- 21:14Speaker 3: a disingenuous gesture and something that was a slap in
- 21:19Speaker 3: the face to getting him to think about his protest
- 21:23Speaker 3: tactics and getting him to take a knee. And he
- 21:25Speaker 3: connected him with some former military folks. And again, whether
- 21:30Speaker 3: you like it or not, like it's it's hard to
- 21:32Speaker 3: say that taking a knee, at least to me, I
- 21:35Speaker 3: don't know any situation where somebody taking a knee is
- 21:38Speaker 3: a gesture that's like a slap in the face to you,
- 21:43Speaker 3: and I think he was able to help him sort
- 21:45Speaker 3: of refocus where he can focus more on the message.
- 21:49Speaker 3: And at the time, Colin was our highest paid player
- 21:54Speaker 3: we ended up having I think we were two and
- 21:56Speaker 3: fourteen that season. We were the second worst team in
- 21:58Speaker 3: the league, and we moved on from our coach that year.
- 22:01Speaker 3: We hired Kyle Shanahan the following season, so I think
- 22:05Speaker 3: it was twenty sixteen, and we hired Kyle in twenty seventeen,
- 22:08Speaker 3: and we moved on from Colin. We moved on from
- 22:11Speaker 3: a lot of players, and two years later we were
- 22:13Speaker 3: in the Super Bowl. But all of that, the heat
- 22:19Speaker 3: that I received was probably more for quote allowing Colin
- 22:24Speaker 3: to do this to me. The last time I checked,
- 22:27Speaker 3: we lived in the United States of America. People have
- 22:29Speaker 3: the right for free speech. That doesn't mean that you
- 22:32Speaker 3: don't have the right from repercussions from free speech that
- 22:34Speaker 3: you make. And that's sort of what happened was we
- 22:41Speaker 3: supported Kap the entire season.
- 22:43Speaker 2: No one told him to not do that.
- 22:45Speaker 3: We tried to help and I think we've done a
- 22:47Speaker 3: lot and changed our focus and our foundation from things
- 22:50Speaker 3: that were probably not social justice related beforehand to being more.
- 22:54Speaker 2: Social justice related moving forward.
- 22:57Speaker 3: And I think it started a movement that hopefully people
- 22:59Speaker 3: are going on in their own way.
- 23:01Speaker 2: And I mean in the NFL. I mean you've you've
- 23:04Speaker 2: spent time with Roger.
- 23:06Speaker 3: Yeah, and Roger maybe hasn't embraced Colin Kaepernick specifically and
- 23:13Speaker 3: everything that he said and did, But the things that
- 23:16Speaker 3: the NFL is working on today, I don't think we
- 23:19Speaker 3: would be doing if it wasn't for Colin Kaepernick.
- 23:32Speaker 1: So you just said something positive about basically about about Cap.
- 23:36Speaker 1: You have no problem with the social justice.
- 23:39Speaker 3: Our goal is to win a lot of football games
- 23:42Speaker 3: and hopefully win Super Bowls.
- 23:44Speaker 1: That's right. He's not social justice central. He's an NFL team.
- 23:48Speaker 1: He wants to win some games. But along the way,
- 23:50Speaker 1: he didn't mind folks expressing themselves.
- 23:53Speaker 3: No, And I mean it wasn't just Colin. There were
- 23:55Speaker 3: other guys. Eric Reid was very close with Colin.
- 23:58Speaker 1: Eric.
- 23:59Speaker 3: I think he's staid on a team several more years
- 24:01Speaker 3: and I know he knelt the entire following season in
- 24:05Speaker 3: twenty seventeen when when Kyle came in, I went to
- 24:09Speaker 3: we were playing DC. We took a train together to
- 24:13Speaker 3: New York to meet with the NFL and talk about
- 24:15Speaker 3: some of the social justice reforms and things like that.
- 24:18Speaker 3: So I mean, it's it is not specific with Colin
- 24:21Speaker 3: to say, well, you know, he took a knee, so
- 24:23Speaker 3: he got blackballed, Like I can't speak for any other
- 24:26Speaker 3: teams like that certainly wasn't the case with the forty
- 24:28Speaker 3: nine ers. And I still think a lot of Colin.
- 24:31Speaker 3: I think a lot of the guys that were there,
- 24:33Speaker 3: and they were part of that movement. And again, like
- 24:36Speaker 3: you have to go from protest to progress, and that's
- 24:39Speaker 3: you know, I want to make sure that I adequately
- 24:42Speaker 3: give respect to doctor Edwards because that was his whole
- 24:46Speaker 3: line when we started, Like protests is great, but if
- 24:49Speaker 3: you don't go from protest to progress, protest doesn't matter.
- 24:53Speaker 1: Amen. And I'm probably talking out a turn here, and
- 24:56Speaker 1: I'm going back a few years. I could swear you
- 24:58Speaker 1: actually offered Colin a contract or something, or somebody somebody
- 25:02Speaker 1: said that you didn't offer a contum Like, no, that's
- 25:04Speaker 1: not that, that wasn't accurate.
- 25:06Speaker 3: No, When when Kyle and John came in, they sat
- 25:09Speaker 3: down with them and said, you know, we're gonna we're
- 25:13Speaker 3: gonna probably move on from you, and sort of had
- 25:16Speaker 3: the conversation of do you do you want us to
- 25:20Speaker 3: release you? Do you want us to how do you
- 25:21Speaker 3: want this to happen? He said, you know, I'm fine
- 25:24Speaker 3: being released, and again like I don't I don't know
- 25:27Speaker 3: the specifics of them having conversations, but.
- 25:30Speaker 2: He he was released.
- 25:32Speaker 3: And he was able to be a free agent and
- 25:34Speaker 3: move on and try to find another team.
- 25:37Speaker 2: Unfortunately for him, he.
- 25:38Speaker 3: He didn't have a great opportunity to find another team,
- 25:42Speaker 3: and I think that's where a lot of the controversy came.
- 25:44Speaker 1: But nothing nothing to do with you allowing him to
- 25:48Speaker 1: take a knee and all that stuff. This was this
- 25:50Speaker 1: was this was you want You're just trying to win.
- 25:53Speaker 1: You're trying to win the Super Bowl, right.
- 25:55Speaker 2: We're trying to win games.
- 25:57Speaker 3: And we went from being the worst team in the
- 25:59Speaker 3: league to being in the Super Bowl three years later.
- 26:03Speaker 3: And I give a ton of credit to John and
- 26:04Speaker 3: Kyle for rebuilding the core and the foundation of this
- 26:09Speaker 3: team that reflected what my uncle built in the eighties
- 26:12Speaker 3: and nineties of a team that you know, won with class,
- 26:17Speaker 3: went on the field and went off the field, and
- 26:19Speaker 3: that's that's what we're always trying to do.
- 26:22Speaker 1: In no shade to cut the Cap. I mean again great,
- 26:26Speaker 1: I mean tap, Cap is incredibly talented and made a
- 26:32Speaker 1: contribution when he was there, and uh, but you know,
- 26:36Speaker 1: sometimes the chemistry doesn't work. And as people who just
- 26:39Speaker 1: heard my brother just gave enormous love for him, which
- 26:42Speaker 1: he never told me. This is the first time I've
- 26:44Speaker 1: heard it. And even the influence that that his foundation
- 26:47Speaker 1: has had at the forty nine ers in direct, directly
- 26:51Speaker 1: indirectly influenced by CAP's efforts. And now I'm yeah, I'm
- 26:55Speaker 1: thinking about it. Yes, the forty nine ers and what
- 26:57Speaker 1: they're doing with jay Z and all that stuff, I
- 26:59Speaker 1: think a lot of that was influenced by Colin Kaepernick
- 27:03Speaker 1: and his spirit. And I mean, people don't know that
- 27:06Speaker 1: Roger Goodell's father was a US senator. It was very
- 27:09Speaker 1: interested in public policy and probably lost his seat in
- 27:11Speaker 1: the Senate because of his civil rights work in the sixties.
- 27:14Speaker 1: Like I know that's the case. And so this was
- 27:17Speaker 1: also Roger Goodell's way within the NFL to lean in
- 27:21Speaker 1: and be for something. They're still doing it to this day,
- 27:25Speaker 1: and unfortunately EGO sometimes get arrows in the broader sense
- 27:30Speaker 1: of maybe you might be ahead of your time, society
- 27:33Speaker 1: doesn't completely understand what you're doing, so on and so forth,
- 27:37Speaker 1: and he picked up contracts. I want to name names
- 27:40Speaker 1: with major companies. Whatever Colin did and seems to be
- 27:43Speaker 1: doing really well in his nonprofit versts wish him well.
- 27:46Speaker 1: So thank you for all you did there. Thanks for clarifying.
- 27:50Speaker 2: Absolutely.
- 27:52Speaker 1: Let's now get on to anybody who said, Okay, that's
- 27:56Speaker 1: all cool. I want to understand this business model. Thanks
- 28:00Speaker 1: for the t Now I want some coffee. Explain, Explain,
- 28:06Speaker 1: Explain the NFL, and explain owning a team and the economics,
- 28:13Speaker 1: the cash flows, how's it work.
- 28:15Speaker 3: So, I mean, it's interesting you talked about global soccer,
- 28:18Speaker 3: and there are they're probably larger brands and more well
- 28:21Speaker 3: known brands in soccer than there are in American football.
- 28:25Speaker 3: But I think you'd be hard pressed to find a
- 28:28Speaker 3: league that is as valuable from top club to the
- 28:33Speaker 3: thirty second club as the National Football League because the
- 28:37Speaker 3: way that the league is structured. And this goes back
- 28:40Speaker 3: to you know, Wellington Mara from the New York Giants,
- 28:44Speaker 3: who when television became a new revenue stream and something
- 28:49Speaker 3: that people saw it was going to be something that
- 28:51Speaker 3: was a focal point for the growth of the National
- 28:55Speaker 3: Football League in the.
- 28:55Speaker 2: Fifties and sixties.
- 28:57Speaker 3: Right, he went from saying we're going to key all
- 29:00Speaker 3: of the New York revenue to saying we're going to
- 29:03Speaker 3: pool all of national television and we're going to pull
- 29:06Speaker 3: this together and we're all going to make the same
- 29:08Speaker 3: amount of money. So we have a very very socialist
- 29:13Speaker 3: approach to the National Football League where we share a
- 29:17Speaker 3: ton of revenue. Probably two thirds of our revenue, if
- 29:20Speaker 3: not more, is shared, So you share piece of your
- 29:23Speaker 3: ticket revenue. So third of our gate goes into our
- 29:27Speaker 3: ticket sales goes into a shared pool where all thirty
- 29:31Speaker 3: two teams receive the same amount back, but everybody puts
- 29:34Speaker 3: in a third of their own revenue. Right, one hundred
- 29:37Speaker 3: percent of all television revenues shared. There's other revenue that shared,
- 29:41Speaker 3: like the national sponsorships and things like that, like Super
- 29:45Speaker 3: Bowl revenue, things like that that's all shared equally amongst
- 29:48Speaker 3: all the teams. So this year we host Super Bowl sixty, Right,
- 29:52Speaker 3: you'll probably see one of the highest grossing, if not
- 29:55Speaker 3: the highest grossing Super Bowls in history.
- 29:58Speaker 1: By the way. She has already said she's got I'll
- 30:00Speaker 1: be there, So I told me to tell you that.
- 30:03Speaker 2: It should be a great party.
- 30:05Speaker 3: But they just in terms of how financial league works,
- 30:09Speaker 3: we pay for and raise money from the host committee
- 30:11Speaker 3: to put things on, and then the NFL shares revenue
- 30:16Speaker 3: from the tickets. So it's not like we host a
- 30:19Speaker 3: super Bowl and the forty nine ers make a ton
- 30:21Speaker 3: of money because we host the super Bowl. It's something
- 30:23Speaker 3: that's good for the league and it's something that we
- 30:25Speaker 3: work on together, and I think that's what makes the
- 30:27Speaker 3: NFL so compelling. Right when you look at most sports leagues,
- 30:31Speaker 3: you have a pretty good sense who's going to win
- 30:33Speaker 3: the English Premier League. You have a pretty good sense
- 30:35Speaker 3: who's going to win the top European soccer leagues. You
- 30:38Speaker 3: have a pretty good sense of who's going to be
- 30:40Speaker 3: in the playoffs or who's going to be in a
- 30:42Speaker 3: championship in the NBA or MLB. The NFL is really
- 30:47Speaker 3: the most competitive league from top to bottom, and that
- 30:50Speaker 3: allows us to be, maybe not individually, the most valuable franchise.
- 30:57Speaker 3: Where you saw the Lakers go for ten billion dollar right,
- 31:01Speaker 3: the LA Lakers are a great brand, they own Los Angeles.
- 31:05Speaker 3: It's an unbelievable market, But other teams in the NBA
- 31:08Speaker 3: don't necessarily share in that with the Lakers, where the
- 31:12Speaker 3: La Rams are going to share all the same revenue
- 31:16Speaker 3: with the Green Bay Packers, and the Green Bay Packers
- 31:18Speaker 3: are going to have as much of a chance to
- 31:20Speaker 3: win the Super Bowl as the Los Angeles Rams because
- 31:23Speaker 3: things are relatively equal in the National Football League. And
- 31:26Speaker 3: I think that's what makes the National Football League the
- 31:28Speaker 3: best sports league in the world.
- 31:30Speaker 1: And you guys share broadcasting rights revenue right, which is
- 31:35Speaker 1: a big piece of the revenue model, as I understand.
- 31:38Speaker 2: It's a huge piece.
- 31:40Speaker 3: And you know, as you get into next generation media, right.
- 31:44Speaker 2: When you're looking at streaming and you're looking at.
- 31:46Speaker 3: Digital services, the NFL is generally not going to be
- 31:50Speaker 3: the first mover. And when you are sort of the
- 31:53Speaker 3: eight hundred pound grill in the room, like you, you're
- 31:55Speaker 3: generally not the first mover. But I give Roger and
- 31:58Speaker 3: team credit. They they see where things are headed, they
- 32:01Speaker 3: see what works and what doesn't work, and then they
- 32:04Speaker 3: figure out how to move into those spaces. And social media,
- 32:08Speaker 3: I think the NBA did a great job jumping on
- 32:10Speaker 3: the social media first. Now, the NFL is as strong,
- 32:14Speaker 3: if not stronger, on social media than the NBA, but
- 32:16Speaker 3: they were they were not the first movers, but they
- 32:19Speaker 3: saw some of the mistakes that were made and they
- 32:21Speaker 3: built out a great program to be as engaged, if
- 32:24Speaker 3: not the most engaged social media property, you know, in
- 32:28Speaker 3: professional sports.
- 32:30Speaker 1: Yes, and they're embedding in the Super Bowl. By the way,
- 32:33Speaker 1: how many times have you guys won the Super Bowl?
- 32:35Speaker 1: The forty nine ers, by the way, so.
- 32:37Speaker 3: We won five times, four in the eighties, one in
- 32:40Speaker 3: the nineties, and we've played in eight Super Bowls.
- 32:43Speaker 1: There you go, a historic winning team. When when I've
- 32:51Speaker 1: seen almost at every Super Bowl the advert the advertisements
- 32:57Speaker 1: interspersed with that mission statements, mission statements about purpose, statements,
- 33:05Speaker 1: anti hate, anti semitism, black and brown empowerment, women achievement,
- 33:14Speaker 1: just trying to bring light at this moment in time
- 33:17Speaker 1: to not something other than just pure capitalism and commerce,
- 33:20Speaker 1: but to community and compassion too. That's intentional by the owners, correct.
- 33:26Speaker 2: It's absolutely intentional.
- 33:28Speaker 3: I mean, I think breast cancer awareness is probably the
- 33:32Speaker 3: most successful thing that the NFL has been a part
- 33:35Speaker 3: of in terms of philanthropic ideas. You know, using the
- 33:40Speaker 3: my cause my cleats and you know, wearing pink shoes
- 33:44Speaker 3: and having having that be a piece of what we
- 33:47Speaker 3: do during the year. I don't know how many people
- 33:51Speaker 3: have found lumps in their breast because of mammograms that
- 33:54Speaker 3: the NFL has has brought awareness to. Yeah, and again
- 33:58Speaker 3: that's gone from breast can awareness to cancer in general.
- 34:03Speaker 3: And you know, we're not probably at the same level
- 34:06Speaker 3: of success with social justice, but it's something that we've
- 34:09Speaker 3: started working on over the last probably seven or eight years.
- 34:13Speaker 1: Inspired Change that Operation Nope is a partner absolutely at
- 34:16Speaker 1: NFL Inspired Change, which again Roger and his team deserve
- 34:19Speaker 1: incredible credit for.
- 34:21Speaker 3: And again, we can't answer everybody's problems and cure all
- 34:26Speaker 3: ills in the world. But when you think about the
- 34:28Speaker 3: super Bowl, right, it's really the last place that is
- 34:33Speaker 3: water cooler talk. Right, Like your podcast is great. There's
- 34:37Speaker 3: a lot of great podcasts. It's not like one hundred
- 34:40Speaker 3: million people are tuning into one podcast.
- 34:42Speaker 1: Right.
- 34:42Speaker 3: We had over two hundred million Americans watch the last
- 34:46Speaker 3: super Bowl, right, like you have hundreds of millions of
- 34:49Speaker 3: people worldwide watching the super Bowl. Outside of the Olympics
- 34:53Speaker 3: or the World Cup, there just aren't many things that
- 34:56Speaker 3: drive that type of viewership for a one time sitting,
- 35:00Speaker 3: and that's something that the NFL is very fortunate to
- 35:03Speaker 3: be in that position. I think the top one hundred
- 35:06Speaker 3: television shows over ninety of them, or NFL games or
- 35:09Speaker 3: NFL related every year.
- 35:12Speaker 1: The value of the NFL franchise for all thirty two
- 35:17Speaker 1: teams is over one hundred and sixty billion dollars. Is
- 35:19Speaker 1: that number right?
- 35:21Speaker 3: I don't know if I can do my math, but
- 35:24Speaker 3: I mean it's a large number. Whatever it is, I
- 35:27Speaker 3: know it's a large number.
- 35:29Speaker 1: And as you just said, NFL games account for seventy
- 35:32Speaker 1: and eighty percent of the most watched TV broadcast in
- 35:35Speaker 1: America annually, and major broadcasts deal.
- 35:39Speaker 3: Over ninety percent. It's over ninety percent of the top
- 35:43Speaker 3: one hundred watch shows. I think we were ninety one
- 35:45Speaker 3: or ninety two of the top one hundred watched television
- 35:48Speaker 3: shows last year.
- 35:49Speaker 1: With broadcast deals with Fox, CBS, NBC, ESPN, Amazon, totaling
- 35:56Speaker 1: over one hundred and ten billion dollars across an eleven
- 35:59Speaker 1: year space. And that goes to twenty thirty three. That's
- 36:03Speaker 1: part of the socialism that Jed joked about, what we're
- 36:10Speaker 1: serious about too. It's economic socialism in the sense that
- 36:12Speaker 1: they're shared economics. And then you have people who do
- 36:16Speaker 1: good work with this franchise their franchise, like our friend
- 36:19Speaker 1: Robert Kraft, who has created nonprofits trying to do good
- 36:23Speaker 1: in the world. Another good man that I respected, Ad Meyer.
- 36:26Speaker 1: We become friends.
- 36:28Speaker 3: Listen, pivot robertson a great job, like so many people
- 36:32Speaker 3: have done a great job. Like you said it earlier,
- 36:35Speaker 3: Robert can write a check, but bringing the Patriots brand
- 36:39Speaker 3: along with it brings so much more awareness than just
- 36:43Speaker 3: writing a check. And I would say that's what I'm
- 36:46Speaker 3: proud of most of the majority of my partners. They're
- 36:50Speaker 3: going to do things that are going to move the
- 36:51Speaker 3: needle to try to make their world a better place.
- 36:53Speaker 1: Yes, yes, and I this was with Roger. We were
- 36:56Speaker 1: with Roger Robert last week and ninety percent of his
- 37:03Speaker 1: conversation was about how do we impact the world in
- 37:06Speaker 1: a positive way, how do we move the world forward,
- 37:09Speaker 1: and what can we do to do that. He wasn't
- 37:11Speaker 1: talking about himself or his wealth, or his team, or
- 37:14Speaker 1: or or his pocketbooks or It was all about how
- 37:17Speaker 1: do we give, how do we contribute?
- 37:19Speaker 2: Uh?
- 37:19Speaker 1: And again, nobody was watching. It was a private conversation.
- 37:24Speaker 1: Let's now shift to the business model for a team.
- 37:28Speaker 1: So we talked about the franchise system. How does a
- 37:31Speaker 1: team's economics work down to the level of all the
- 37:35Speaker 1: way down to the level of a game and ticket
- 37:37Speaker 1: prices and how much is the gate visa VI you
- 37:40Speaker 1: know everything else. Now I want to go. I want
- 37:42Speaker 1: to go to soccer, which you also want a soccer team,
- 37:44Speaker 1: as I understand a part of a soccer team. Yep.
- 37:47Speaker 3: So essentially, the NFL, like I said, the league generates
- 37:53Speaker 3: a lot of revenue that I think it's about two
- 37:56Speaker 3: thirds seventy percent, give or take, is shared revenue.
- 38:00Speaker 1: Right.
- 38:00Speaker 3: What you generate on your own is sponsorships, sweet sales,
- 38:03Speaker 3: ticket sales. You share some piece of your ticket sales,
- 38:06Speaker 3: but the majority of your ticket sales you get to keep.
- 38:09Speaker 3: That's where the differentiation happens with revenues, right, And for
- 38:14Speaker 3: us in a larger market, in a great market like
- 38:17Speaker 3: the Bay Area San Francisco, we're going to generate higher revenues,
- 38:21Speaker 3: but you're also going to have more cost here. Right,
- 38:25Speaker 3: We're not going to get a ton of public money
- 38:27Speaker 3: and public equity going into a stadium for us to
- 38:30Speaker 3: be built right. We've built our stadium, Levi's in Santa
- 38:33Speaker 3: Clara in twenty fourteen. We opened up with no impact
- 38:37Speaker 3: to the city's general fund, no impact on tax payers,
- 38:40Speaker 3: which is going to be different than potentially smaller markets
- 38:44Speaker 3: where making sure that they keep a sports team in
- 38:48Speaker 3: their location. There's going to be more taxes going into that,
- 38:51Speaker 3: there's going to be more public direct investment going into that.
- 38:55Speaker 3: So we may have a different cost structure than some
- 38:57Speaker 3: of the other teams. We also have a different revenue structure.
- 39:00Speaker 3: Sure and go ahead.
- 39:03Speaker 1: No, it was pretty risky of you to build this
- 39:07Speaker 1: new stadium. I'm sure others people have said, if it's
- 39:10Speaker 1: not broke, don't fix it, keep the other one. Why
- 39:13Speaker 1: go through all this house? Are you going to put
- 39:15Speaker 1: yourself at a risk as a new CEO? Keep your
- 39:20Speaker 1: head down? Why'd you do it anyway? And what was
- 39:23Speaker 1: your vision? And has that vision matched your reality?
- 39:26Speaker 3: So we had a wonderful run at Candlestick from I
- 39:30Speaker 3: think we opened. We started playing in Candlesick in nineteen
- 39:33Speaker 3: seventy two to played in Candasick from seventy two to
- 39:37Speaker 3: twenty thirteen. Great Historical Stadium was originally built for baseball
- 39:44Speaker 3: so they brought the New York Baseball Giants out. After
- 39:48Speaker 3: the Dodgers left Brooklyn, they brought the New York Baseball
- 39:52Speaker 3: Giants out. And funny story, if you've ever been to Candlestick,
- 39:56Speaker 3: certainly if you know San Francisco, the weather in the
- 39:59Speaker 3: fall in San Francis goes awesome, right, So it brought
- 40:03Speaker 3: the Giants' ownership to Candlestick point in I think October,
- 40:08Speaker 3: and the weather was beautiful, and they kind of tricked
- 40:11Speaker 3: them to build a stadium at Candlesticks. It was just
- 40:14Speaker 3: great in October. Imagine how wonderful it's going to be
- 40:17Speaker 3: in the summer. And summer baseball is always a little chilly.
- 40:20Speaker 3: At Candlestick, it's always great weather for us during football season.
- 40:24Speaker 2: But it was originally built for baseball.
- 40:26Speaker 3: It was the oldest unrenovated stadium in the National Football League,
- 40:30Speaker 3: and it was just one of those things where the
- 40:34Speaker 3: cost of referred the stadium for maybe a ten to
- 40:37Speaker 3: fifteen year life expectancy was seventy five percent of the
- 40:42Speaker 3: cost of building a new stadium. My uncle, when he
- 40:47Speaker 3: was still running the team, they passed a ballot measure
- 40:49Speaker 3: in nineteen ninety seven to build a stadium in a
- 40:52Speaker 3: shopping mall at that location that ended up not coming
- 40:56Speaker 3: to fruition. We looked at over ninety sites in and
- 40:59Speaker 3: around the Bay area and found yeah, and found.
- 41:03Speaker 2: What we felt was the best location.
- 41:05Speaker 3: In Santa Clara that was great access to public transit,
- 41:09Speaker 3: great access to the freeway systems, and it happened to
- 41:13Speaker 3: be right next to order to where our training facility was,
- 41:16Speaker 3: and having our training facility and stadium together made a
- 41:18Speaker 3: lot of sense and making sure I grew up in Youngstown, Ohio,
- 41:22Speaker 3: I watched the Cleveland Browns become the Baltimore Ravens, and
- 41:26Speaker 3: then I watched the Browns come back several years later
- 41:29Speaker 3: in Cleveland, and I never wanted to take our franchise
- 41:33Speaker 3: from the fans that loved it the most in the
- 41:35Speaker 3: Bay Area, and if you couldn't stay in the city
- 41:38Speaker 3: of San Francisco, we wanted to make sure that we
- 41:39Speaker 3: broadened our our approach and figure out how do we
- 41:42Speaker 3: how do we put a stadium in the Bay Area
- 41:45Speaker 3: where all of our fans can still reach that on
- 41:48Speaker 3: ten Sundays a year when we're playing our home games.
- 41:51Speaker 3: And that's really that was the thinking, and it's it's
- 41:54Speaker 3: like anything else, you have to make a bet, you
- 41:56Speaker 3: have to take a risk in order to build something
- 42:00Speaker 3: that's going to last for the future. And I think
- 42:02Speaker 3: we've been able to do that with the forty nine
- 42:03Speaker 3: ers in building Levi Stadium. So the bet paid off,
- 42:16Speaker 3: or is paying off, It is paying off, and I
- 42:18Speaker 3: mean it's been it's been a great partnership. You know,
- 42:22Speaker 3: we've been able to do amazing events that we just
- 42:27Speaker 3: couldn't do a candlestick at the old stadium. We just
- 42:29Speaker 3: didn't have the facilities to be able to pull it off.
- 42:32Speaker 3: We'll host your second Super Bowl, we host the World
- 42:35Speaker 3: Cup coming up this year. This will be the first
- 42:37Speaker 3: time in history and I assume the last time that
- 42:42Speaker 3: a Super Bowl and a World Cup will be played
- 42:44Speaker 3: in the same venue in the same year.
- 42:46Speaker 1: Wow Wow cool. Yeah, and no cost to the taxpayers.
- 42:52Speaker 1: Correct At a time where San Francisco really does need
- 42:54Speaker 1: some good news from a branding and imaging perspective, you
- 42:59Speaker 1: are part of that good news. Now, you made a
- 43:01Speaker 1: bet that was unpopular and nobody understood or few understood it,
- 43:07Speaker 1: and that bet is paid off. That showed that means
- 43:09Speaker 1: you're a bit of a visionary in business and it
- 43:11Speaker 1: means you've got guts. It reminds me what your mother did.
- 43:14Speaker 1: And as I understand it, uh, and we're not getting
- 43:18Speaker 1: too much in the family business. Your your there was
- 43:22Speaker 1: a real estate company or something that.
- 43:24Speaker 2: A real estate developer.
- 43:26Speaker 3: Was one of the first people that that saw the
- 43:30Speaker 3: suburban shopping mall as being the new downtown. And you know,
- 43:34Speaker 3: after World War Two, he came back and he started
- 43:38Speaker 3: with shopping plazas and then saw sort of the flight
- 43:43Speaker 3: from inner cities to suburbs and the growth of suburbs,
- 43:47Speaker 3: and he was looking for a new downtown for suburbs
- 43:50Speaker 3: and it ended up becoming the shopping mall.
- 43:53Speaker 1: And he made a fortune in real estate in shopping malls.
- 43:56Speaker 1: And as I recall, said to the kids, Okay, you know,
- 44:02Speaker 1: let's divvy this up. I'm getting older, and brother got
- 44:06Speaker 1: one bunch of assets or preferred I guess a bunch
- 44:10Speaker 1: of assets, which I think was the real estate and business.
- 44:14Speaker 3: So I would say not to go too deep into
- 44:17Speaker 3: family history, but my grandfather's estate planning strategy was to
- 44:22Speaker 3: not die. Definitely, for folks who're looking for financial literacy lessons,
- 44:29Speaker 3: that is that is generally not the best choice, but
- 44:33Speaker 3: everything was owned by the corporation, and.
- 44:36Speaker 2: My uncle ran the forty nine ers for a long time.
- 44:38Speaker 3: My mom ran other aspects of the family business, and
- 44:42Speaker 3: you know, there were some circumstances that came up that
- 44:44Speaker 3: then my uncle decided to sort of leave his half
- 44:48Speaker 3: for the forty nine ers and sort of trade his
- 44:51Speaker 3: half of the forty nine ers for other real estate assets,
- 44:55Speaker 3: and they made a swap in nineteen ninety nine two thousand.
- 44:59Speaker 1: And your mother he ended up with the team. Is
- 45:01Speaker 1: that right? Yes, brilliant move. I mean for everybody one.
- 45:08Speaker 3: But everything wine and most importantly, my mom and uncle
- 45:11Speaker 3: are very close and very tight, and like I couldn't
- 45:16Speaker 3: ask for a better uncle and godfather than than than
- 45:19Speaker 3: my uncle.
- 45:19Speaker 2: Leaddy.
- 45:20Speaker 1: Your family is fantastic. I mean, everybody I met has
- 45:24Speaker 1: just been first class. And I'm sure even that your
- 45:27Speaker 1: uncle would admit, would acknowledge and admit, you're that his
- 45:30Speaker 1: that his sister has done wonders uh with this team.
- 45:35Speaker 1: So they didn't for everybody watching, they didn't start out
- 45:38Speaker 1: with a football team. They started out in real estate
- 45:42Speaker 1: and business, and the team came later, and they just
- 45:45Speaker 1: built it into something that really is magic, was creating
- 45:48Speaker 1: value and by the way, we're honored to be your
- 45:51Speaker 1: partner and Operation Hope in communities now and we want
- 45:54Speaker 1: to do more with you. By the way, let's not
- 45:56Speaker 1: pivot to why soccer wit me back up back before.
- 45:59Speaker 1: Why so, why is there a good reason why there
- 46:01Speaker 1: aren't yet blacks and browns of people who own significant
- 46:10Speaker 1: parts of NFL teams? This is simply because a dollar
- 46:12Speaker 1: number is just so large.
- 46:14Speaker 3: I think we we are again we the NFL is
- 46:17Speaker 3: generally slower to adopt newer policies, right, you said it earlier.
- 46:22Speaker 1: They're not they're late adopters, is what you said earlier before.
- 46:25Speaker 3: Other leagues have now taken a lot of private equity
- 46:29Speaker 3: money and adjusted. The NFL now allows private equity to
- 46:32Speaker 3: buy up to ten percent of teams, which just gives
- 46:35Speaker 3: you the ability to pull capital much more so than
- 46:39Speaker 3: going to individuals to buy a limited partner stake and
- 46:43Speaker 3: a team. And there's just a small number of people
- 46:46Speaker 3: that can be in that world, right, So I've been
- 46:50Speaker 3: trying to push the league like I would love to
- 46:51Speaker 3: put together the right diverse group of people to be
- 46:55Speaker 3: a you know, limited partner group and figure out how
- 46:58Speaker 3: to get that together. And I think you're going to
- 47:01Speaker 3: see that change over time where you're going to have
- 47:04Speaker 3: more and more people of color and more people of
- 47:06Speaker 3: diverse backgrounds be part of ownership of NFL teams.
- 47:11Speaker 1: So I really can't say more than a sentence of
- 47:13Speaker 1: what I'm about to say, other than because because it
- 47:16Speaker 1: would it would allow people to get brand crumbs to
- 47:18Speaker 1: go to the details. But I got a call from
- 47:21Speaker 1: Jet one day at dinner in New York asking me
- 47:24Speaker 1: about a situation because he was trying to put together
- 47:27Speaker 1: a minority investment group not in the NFL, around sports
- 47:31Speaker 1: and let's just say, no good d shall go unpunished.
- 47:34Speaker 1: It didn't really work out, but Jed really tried and
- 47:37Speaker 1: it didn't have to. Let's now switch. Now you all up.
- 47:40Speaker 1: I think you heard you. I think I heard you
- 47:42Speaker 1: say baseball.
- 47:42Speaker 3: Or no Leaders to Leads United in the English Premier League.
- 47:47Speaker 3: Leads has been a top brand in English football for
- 47:52Speaker 3: one hundred years. Fell on some hard times and I
- 47:56Speaker 3: was out of the Premier League, which is the first division,
- 47:59Speaker 3: the second in soccer they called football there, So I
- 48:05Speaker 3: have to be very careful of English football.
- 48:08Speaker 1: Any places outside of the US, soccer is football.
- 48:11Speaker 3: Yes, we saw Leads as a great opportunity. It's a
- 48:15Speaker 3: great brand Leads. The city reminds me a lot of
- 48:19Speaker 3: where I grew up in Youngstown, Ohio.
- 48:21Speaker 2: Right.
- 48:21Speaker 3: It's a very very blue collar, great working class, lots
- 48:25Speaker 3: of pride, and it was a team that had a
- 48:28Speaker 3: great brand that that hadn't performed well on the pitch.
- 48:31Speaker 3: We invested probably the field, mean for the audience, which
- 48:37Speaker 3: is the field So British going for a minute to
- 48:41Speaker 3: switch my lingo when I'm talking about American football versus
- 48:44Speaker 3: global football. But we've we've tried to help Leads get back.
- 48:49Speaker 3: We were up in the Premier League for a few years,
- 48:51Speaker 3: got relegated, So they're for folks that don't know. The
- 48:55Speaker 3: bottom three teams of the Premier League moved down a level,
- 48:58Speaker 3: and then two teams on the second division automatically move
- 49:02Speaker 3: up and there's a playoff for the third spot, so
- 49:04Speaker 3: three teams move up. We were able to buy the
- 49:07Speaker 3: team out right three years ago when we got relegated,
- 49:11Speaker 3: and then we played in that championship game the first
- 49:15Speaker 3: year and lost. Unfortunately, we won the league last year,
- 49:18Speaker 3: so we had an automatic promotion and we are back
- 49:21Speaker 3: in the Premier League starting August eighteenth will host our
- 49:26Speaker 3: first Premier League game, and that it is the toughest
- 49:30Speaker 3: league in sports. Right You're competing against not just other teams,
- 49:34Speaker 3: but you have sovereign wealth funds that owned teams. You
- 49:38Speaker 3: have to be very very smart in order to be
- 49:40Speaker 3: able to keep your team up and work very very
- 49:43Speaker 3: hard and very very diligently. And that's a very very
- 49:46Speaker 3: difficult league to win. But we're hoping to make ourselves
- 49:50Speaker 3: a mainstay in the Premier League and keep building and growing.
- 49:55Speaker 3: We've loved soccer global football so much. There's an opportunity
- 50:00Speaker 3: some of our investors with leads to buy Glasgow Rangers,
- 50:05Speaker 3: which is a great, great storied franchise in Scottish football.
- 50:11Speaker 3: The one team has kind of dominated the Scottish League
- 50:14Speaker 3: for the last decade plus. Who is our biggest rival,
- 50:20Speaker 3: and they need a little bit of competition, so we're
- 50:23Speaker 3: gonna We're gonna bring them some competition.
- 50:25Speaker 1: So outside of the US, football is soccer, yes, all
- 50:30Speaker 1: around the world.
- 50:32Speaker 2: All around this is the only place where it's not.
- 50:35Speaker 1: And the players in soccer football outside of the US
- 50:39Speaker 1: our household names outside the US, yes, just like our
- 50:44Speaker 1: players here household names in the US absolutely very quickly.
- 50:49Speaker 1: I know we got it. We're coming short on time,
- 50:51Speaker 1: and thanks so much for this time. This has been
- 50:52Speaker 1: really beautiful. Jed, can you give people a snapshot of
- 50:55Speaker 1: the economic how the economics are different owing a soccer
- 50:58Speaker 1: team from owning an NFL team, and then we're going
- 51:03Speaker 1: to wrap up with any advice you have for builders, leaders, investors,
- 51:08Speaker 1: people were trying to come up in this aspiration generation
- 51:11Speaker 1: to try to become a Jed York in the making
- 51:14Speaker 1: of John O'Brien and the making you know whatever, whoever
- 51:17Speaker 1: the hero Sheiro happens to be just in with some
- 51:20Speaker 1: some thoughtful advice you might give to them. But let's
- 51:24Speaker 1: get this the what's there between the soccer team, owning
- 51:26Speaker 1: a soccer team is economics and a US based NFL team.
- 51:32Speaker 3: So a soccer team, you have global rights, so you
- 51:37Speaker 3: can sell jerseys, you can sell your your brand anywhere
- 51:41Speaker 3: and everywhere. The NFL it's that so there's a there's
- 51:45Speaker 3: a huge global opportunity, but you have to be good
- 51:47Speaker 3: enough for somebody in China or somebody on Australia to
- 51:51Speaker 3: care about your soccer team, right, and Leeds has a
- 51:54Speaker 3: big piece of that brand Rangers has a big piece
- 51:57Speaker 3: of that brand. We just need to make sure that
- 52:00Speaker 3: they continue to perform well on the pitch and continue
- 52:02Speaker 3: to perform better to continue to build and grow that.
- 52:06Speaker 3: But it's like anything, American football and global football are
- 52:09Speaker 3: the same. Like if if you can't create a great
- 52:11Speaker 3: atmosphere in your stadium, like that's where it starts, right,
- 52:15Speaker 3: No one wants to watch something on television if people
- 52:17Speaker 3: aren't going to go to the game, And like I
- 52:20Speaker 3: will put Leads and Rangers up against anyone in the world.
- 52:25Speaker 3: Their fans are the best of the best, and to
- 52:29Speaker 3: be able to watch a game in either one of
- 52:31Speaker 3: their stadiums, it's just it's a life changing experience. And
- 52:37Speaker 3: I think we can continue to do great things with
- 52:40Speaker 3: those brands and great things with those clubs and continue
- 52:43Speaker 3: to build them. And it's you know, there's obviously long
- 52:46Speaker 3: term asset appreciation. You know, teams trade for maybe one
- 52:50Speaker 3: to two times revenue in the smaller in the lower divisions,
- 52:53Speaker 3: and as you continue to build and grow, they can
- 52:56Speaker 3: trade from three day eight x revenue news and your
- 53:00Speaker 3: revenues increase significantly the higher up you get in the
- 53:04Speaker 3: leagues like that, that playoff game that I talked about
- 53:08Speaker 3: where there's a playoff from the third through the sixth
- 53:10Speaker 3: team in the second division in English football. They call
- 53:14Speaker 3: that it's like I think it's now like the two
- 53:16Speaker 3: hundred million pound game because that's the revenue increase that
- 53:19Speaker 3: you get from television from going from the second division
- 53:22Speaker 3: to the first division.
- 53:23Speaker 1: Wow.
- 53:23Speaker 3: So that's there's there's a great book called The Club
- 53:27Speaker 3: that sort of explains the history of the business of
- 53:32Speaker 3: global soccer and English football and how things have changed.
- 53:36Speaker 3: But that's a great read for anybody. That's the plan
- 53:40Speaker 3: the business aspects of the English Premier League. But there's
- 53:46Speaker 3: with our brand, with the forty nine ers and great
- 53:48Speaker 3: global brands and soccer and global soccer, there's just so
- 53:52Speaker 3: much more that we can do together and taking our
- 53:54Speaker 3: expertise and running a sports team and making sure that
- 53:57Speaker 3: we take the experiences that you have at those stadiums
- 54:01Speaker 3: today and continue to increase them and continue to make
- 54:03Speaker 3: them better. I think you're going to see a great
- 54:06Speaker 3: return on your investment. But this is not a widget business, right.
- 54:12Speaker 3: I would much rather be involved in sports. There's a
- 54:14Speaker 3: lot of ways to make money for people out there,
- 54:16Speaker 3: and you may not ever have the opportunity to invest
- 54:18Speaker 3: in a sports team. But if you do, you have
- 54:22Speaker 3: to have passion for the team that you're involved with.
- 54:26Speaker 3: You have to want to win, or number one, you're
- 54:30Speaker 3: just not gonna have any fun. And number two, I
- 54:32Speaker 3: don't think you're going to make that much money because
- 54:35Speaker 3: at the end of the day, it's an entertainment.
- 54:37Speaker 2: Product and your fans will win.
- 54:40Speaker 3: And if you don't have that passion to go win,
- 54:42Speaker 3: you're never going to see a financial return.
- 54:45Speaker 1: It's the sports business, the business of sports brilliant. And
- 54:51Speaker 1: so what I heard you say is soccer football outside
- 54:56Speaker 1: the US is pure capitalism as it relates to the
- 55:01Speaker 1: US based version of this, which is more socio capitalism
- 55:05Speaker 1: in the sense that you're sharing revenue in front and
- 55:09Speaker 1: licensing rights with others. You got to sort of collaborate
- 55:12Speaker 1: with soccer. You do as you want within the rules.
- 55:15Speaker 3: Yes, globally, and I mean even within the rules, like
- 55:19Speaker 3: their rules are are much much further out than what
- 55:24Speaker 3: any global and any American sports league is. There's still
- 55:28Speaker 3: people that break rules that like aren't aren't even written right.
- 55:33Speaker 3: You just have people that are spending a lot of
- 55:35Speaker 3: money that they shouldn't be spending. There's some it's too
- 55:39Speaker 3: complicated to get into, but financial fair play, you're only
- 55:41Speaker 3: allowed to spend so much money. You're only allowed to
- 55:43Speaker 3: lose so much money based off of how much revenue
- 55:45Speaker 3: you have coming in. And there are people that try
- 55:48Speaker 3: to game that system, and you see those people get
- 55:52Speaker 3: dock points every once in a while. But if that
- 55:55Speaker 3: was the NFL, if some of the things that happened
- 55:58Speaker 3: in the English Premier League happin in the n f L,
- 56:01Speaker 3: Roger would would take people to task. And then I
- 56:04Speaker 3: don't know that that happens in in in global football,
- 56:08Speaker 3: in soccer the same.
- 56:09Speaker 1: So you me so excited about soccer. Now I'm gonna
- 56:13Speaker 1: I'm going. I'm going with you to one of these
- 56:15Speaker 1: few games. I'm just going to tag along. This is great.
- 56:19Speaker 1: So look, let's let's uh before you kick me out,
- 56:22Speaker 1: before your office says you got to go to another
- 56:24Speaker 1: appointment and thank you so much for this time. What
- 56:26Speaker 1: do you have to say to people who are strivers
- 56:29Speaker 1: who didn't get the memo? But as you and I
- 56:31Speaker 1: well know as Milki, as Michael Milkin has said that
- 56:35Speaker 1: intelligence is equally distributed, but opportunity is not. And one
- 56:39Speaker 1: thing one of the things you and I both anguish over.
- 56:42Speaker 1: And that's why when we are together, you and I
- 56:44Speaker 1: both will talk to the waiter, We'll say hello, to
- 56:45Speaker 1: the to the to the bellman, will stop and talk
- 56:49Speaker 1: to anybody because we realize we've been blessed and other
- 56:53Speaker 1: people are stressed. What advice do you have as somebody
- 56:56Speaker 1: who's gone And I'm sure you were underestimated because you
- 56:59Speaker 1: were the for the family. They just dismissed you because
- 57:02Speaker 1: you're a young person. Oh, they're just giving us to him.
- 57:05Speaker 1: And you have to prove yourself and your own worth
- 57:08Speaker 1: on your own terms and get your own respect. What
- 57:11Speaker 1: advice do you have for people coming up?
- 57:14Speaker 3: Look, you're going to fail, and if you're not willing
- 57:18Speaker 3: to fail, like the bigger you're willing to fail, the
- 57:21Speaker 3: more you're willing to achieve able to achieve. And I
- 57:26Speaker 3: see it all the time where I have a few
- 57:32Speaker 3: students that I try to mentor and you know, somebody
- 57:36Speaker 3: said something to me very nice, like you said that
- 57:38Speaker 3: I'm the nicest billionaire that you know. There's only like,
- 57:41Speaker 3: however many billionaires, So hopefully I strive to be one
- 57:44Speaker 3: of the nicest people.
- 57:45Speaker 2: I don't think it's that hard to.
- 57:46Speaker 3: Be one of the nicest billionaires to a low bar, right,
- 57:51Speaker 3: But I was talking to a young student who she's.
- 57:54Speaker 1: More of a nicer kind by the way, good.
- 57:57Speaker 3: Thank you kind. That's probably right nice. My wife would
- 58:01Speaker 3: definitely say.
- 58:04Speaker 1: Folks negotiating with you wouldn't say you're nice, but they
- 58:07Speaker 1: I would say you're kind.
- 58:10Speaker 3: I know for me, my family built two buildings at
- 58:13Speaker 3: the University of Notre Dame. I went to Notre Dame,
- 58:15Speaker 3: so it's very easy to say, like, you got in
- 58:18Speaker 3: here for this reason, that reason, whatever.
- 58:20Speaker 2: That's fine.
- 58:20Speaker 3: People can say whatever they want, like I graduated with honors.
- 58:24Speaker 3: No one let me graduate with honors, right, And somebody
- 58:28Speaker 3: can say to you, oh, well, the color of your
- 58:30Speaker 3: skin and you got in for this, and you know
- 58:32Speaker 3: there's this and that, Like that's great. You can say
- 58:34Speaker 3: whatever you want, like what you've achieved. No one gave
- 58:38Speaker 3: you your achievements like you've earned them.
- 58:41Speaker 2: And that's where I.
- 58:43Speaker 3: Would tell anybody, don't worry about what people say. Don't
- 58:46Speaker 3: worry about whatever failures happened, because they're going to happen.
- 58:50Speaker 3: You look at the statistics of billionaires. Most people aren't
- 58:52Speaker 3: billionaires until they're in their fifties or sixties, right, My
- 58:56Speaker 3: grandfather are millionaires, by the way, Yes, And it is
- 59:00Speaker 3: like it's it sounds cliche, but like the first million,
- 59:04Speaker 3: the first whatever is always the hardest to make. And
- 59:07Speaker 3: then once you figure out what you love and you
- 59:10Speaker 3: figure out how to be really really good at that,
- 59:13Speaker 3: it is so much easier to continue to build and grow.
- 59:16Speaker 2: And I see it.
- 59:17Speaker 3: A great friend of mine and I we talk about it,
- 59:20Speaker 3: especially with athletes, right, Like they become black belts in
- 59:23Speaker 3: what they do, and a lot of athletes struggle because
- 59:26Speaker 3: they don't know how to go back to being a
- 59:28Speaker 3: white belt in entrepreneurship, in whatever else. So if you're
- 59:34Speaker 3: willing to go back to being a white belt and
- 59:36Speaker 3: you've already figured out how to be a black belt
- 59:38Speaker 3: and you know that process to get there, you're going
- 59:41Speaker 3: to get there much quicker than other people. But you
- 59:44Speaker 3: always have to go back to being a white belt.
- 59:47Speaker 3: You always have to start from the beginning. And the
- 59:50Speaker 3: more time and effort you're willing to put into something
- 59:53Speaker 3: at the beginning and something that you love, the much
- 59:56Speaker 3: more you can achieve and don't worry about whatever that
- 1:00:00Speaker 3: struggle is for a year for three years, for five years.
- 1:00:03Speaker 3: It is worth it if you're willing to go put
- 1:00:06Speaker 3: that time and effort into it to achieve what you want.
- 1:00:09Speaker 1: Now I understand why you called me. You were a
- 1:00:11Speaker 1: white build in social justice. You were you were a
- 1:00:15Speaker 1: white built in race relations. You were a white build
- 1:00:18Speaker 1: and stupid people doing stupid things that you didn't understand.
- 1:00:22Speaker 1: You were a white built in and going and people
- 1:00:26Speaker 1: going backwards. And you're trying to become a black built
- 1:00:29Speaker 1: in solution so that you can be a bridge for others.
- 1:00:33Speaker 1: And I thank you for that.
- 1:00:35Speaker 3: I mean, you've been a wonderful, wonderful teacher, and I've
- 1:00:38Speaker 3: had a lot of other great mentors, and that's probably
- 1:00:42Speaker 3: the best experience I've had, is giving back to young
- 1:00:47Speaker 3: people and being a mentor. Like I've been a mentee,
- 1:00:50Speaker 3: and I still try to find mentors for myself. But
- 1:00:53Speaker 3: when you can have both, when you have mentors and
- 1:00:56Speaker 3: mentees like I don't know that there's a better situation
- 1:01:00Speaker 3: in that in the world and being able to give back.
- 1:01:02Speaker 3: And that's what I tell anybody that is a mentee.
- 1:01:05Speaker 3: So you know, you don't know me anything except when
- 1:01:07Speaker 3: you're as old as I am, when you're forty four.
- 1:01:10Speaker 3: Please please pay this forward and give this to somebody else.
- 1:01:14Speaker 1: Yes, uh, and you've been You're also a very good friend.
- 1:01:19Speaker 1: And my staff, my team was all excited about you
- 1:01:23Speaker 1: coming over. Like Jay was like, they don't do it.
- 1:01:26Speaker 1: He doesn't do this very often, Like you don't see
- 1:01:28Speaker 1: Ja doesn't do an interview. I said, really, all right,
- 1:01:30Speaker 1: we talk all the time. But thanks for trusting me
- 1:01:33Speaker 1: and for sharing with this audience. I think a lot
- 1:01:35Speaker 1: of people will get a lot out of this. The
- 1:01:37Speaker 1: whole black belt going to white belt to get back
- 1:01:40Speaker 1: up the black belt in a different area, to bucket
- 1:01:43Speaker 1: to sort of buckle up, go up, and then be
- 1:01:46Speaker 1: willing to unbuckle, come down to a new space, buckle
- 1:01:50Speaker 1: up again, come back up a new mountain. I mean
- 1:01:52Speaker 1: to do that repeatedly, and I mean that's that's that's
- 1:01:56Speaker 1: a masterclass all by itself.
- 1:01:58Speaker 3: Well, I'll plug my buddy Targe his book and Power.
- 1:02:01Speaker 3: I'm one of the chapters in it that that's Tark. Yeah,
- 1:02:04Speaker 3: so I you know, even send me that's my age.
- 1:02:06Speaker 3: He's a year younger.
- 1:02:10Speaker 1: Target black.
- 1:02:11Speaker 3: No, he's he's from Afghanistan. Originally that's honorary black. He
- 1:02:17Speaker 3: read that book as well. But that's that's the key.
- 1:02:20Speaker 3: You ought to be willing to learn and grow and
- 1:02:22Speaker 3: that that's what keeps you young.
- 1:02:25Speaker 1: Well. I love you, man, and my love to the family.
- 1:02:28Speaker 1: Thanks for this time you've you've you've put some pebbles
- 1:02:31Speaker 1: out into the universe, into the water that will create
- 1:02:34Speaker 1: ripples and turn into waves of opportunity as people have
- 1:02:38Speaker 1: taken this and will listen and I'm sure re listen
- 1:02:40Speaker 1: to pieces of this, share with their family and figure
- 1:02:44Speaker 1: out how they can become and their children can become
- 1:02:47Speaker 1: the Jed Yorks of the future. I love you, man,
- 1:02:50Speaker 1: this love it.
- 1:02:51Speaker 2: Thank you so much.
- 1:02:52Speaker 1: This is the Black Effect Network and iHeartRadio and season two,
- 1:02:56Speaker 1: Money and Wealth with John O'Bryant. We're Out. Money and
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