Latest / The Inspired Stories Podcast / Noble Purpose Leadership: Zak Hancock's Employee Ownership Revolution at FST Logistics
Transcript
- 0:04Welcome to another edition of the Inspired Stories podcast,
- 0:08where leaders share their experiences so we can learn from
- 0:12their successes and be inspired by how they've overcome
- 0:15adversity. My name is Anthony Kotaspodi and
- 0:18today's guest is Zach Hancock, Chief Operating Officer at FST
- 0:23Logistics. They are an employee owned third
- 0:26party logistics provider founded in 1995 and focused on helping
- 0:31grocery and retail brands with warehousing, transportation and
- 0:36supply chain solutions. Their mission is to offer
- 0:39proactive communication and flexible services so customers
- 0:43can streamline their operations. Now.
- 0:46Zach joined FST Logistics in October 2019 and has made a
- 0:51significant impact by improving operational efficiencies and
- 0:55guiding teams under his noble purpose leadership philosophy.
- 1:00He has held various leadership roles in logistics and
- 1:03operations management, including positions at Geo, Dish and UPS.
- 1:09Under his leadership, FST continues to champion employee
- 1:12ownership and customer satisfaction, earning
- 1:15recognition for its commute commitment to reliable service.
- 1:20Now, Zac's dedication to mentorship and team development
- 1:22has also set a strong foundation for growth across the
- 1:26organization. But before we get into all that
- 1:29good stuff, today's episode is brought to you by my company,
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- 1:57To find out if your company qualifies, contact us today at
- 2:00AD back benefits.com. All right, back to our guest
- 2:03today, the COO of FST Logistics, Zach Hancock.
- 2:08Thanks for making the time to Share your story today.
- 2:11Yeah, thanks for having me. I'm I'm really looking forward
- 2:13to the conversation. I think it's going to be good.
- 2:15So, Zach, I got a psychology degree from The Ohio State
- 2:20University, which is what I think everybody going into a
- 2:24transportation and logistics career does, right?
- 2:26Yeah. Well, you know, you might be
- 2:29surprised actually. Is that right?
- 2:30Yeah. It's, You know, I was sitting on
- 2:34a panel one time and it was at Ohio State University, actually.
- 2:37And somebody in the audience asked me why I picked this
- 2:41industry for my career. And you know, I kind of said, I
- 2:47think I'm speaking for more people than you would imagine
- 2:49that I didn't pick this industry, this industry picked
- 2:52me. And and it kind of once you get
- 2:55into it, it really is an incredibly interesting and
- 2:59fulfilling industry to be in. And here in Columbus, OH there
- 3:03is a robust presence of transportation logistics, supply
- 3:07chain companies. And so it just kind of was one
- 3:09of those one thing led to another type deal for me.
- 3:13Why is Columbus have such a robust network of TNL?
- 3:17Yeah. So it it all has to do with
- 3:20geographic location. So, you know, the epicenter of
- 3:24the, I guess the center of gravity of the population of the
- 3:27United States is directly in between Columbus and Cincinnati.
- 3:31And so when you're looking for a place to put distribution
- 3:37centers in, in warehouses and transportation companies and
- 3:40things like that, being able to reach the most of the population
- 3:44or a huge amount of the population in the shortest
- 3:47amount of travel time, it is obviously very advantageous.
- 3:50So Columbus is a natural fit because of that.
- 3:53So how did the first opportunity at UPS come about?
- 3:58Yeah, So, you know, like most college kids, I wasn't exactly
- 4:04swimming in cash, I would say. And believe it or not, there was
- 4:09a, a, a flyer on a telephone pole.
- 4:13And it was, you know, come work at UPS and unload trucks and,
- 4:17you know, that that didn't catch my interest.
- 4:19But underneath it, it said, you know, tuition assistance
- 4:22offered. And I said, OK, well, that
- 4:26actually is something I might be interested in.
- 4:28And so I actually was, you know, raised in northern Ohio in
- 4:32farming communities. And I'd been baling hay and
- 4:35straw since I was about four. And so I had a good idea.
- 4:38That's what I said. I said, you know what?
- 4:40I probably can go in and unload these trucks faster than most of
- 4:43these city slickers down here. So, yeah, so I gave a shot.
- 4:47And. And, you know, again, one thing
- 4:48led to another. It was about a month after I
- 4:53started, they needed another supervisor and they asked me if
- 4:57I was interested in my response was do I get a pay raise?
- 5:01And and they said yes. And so that's kind of the rest
- 5:04is history. It's it's really.
- 5:06You were still a student, they you took on a a managerial role
- 5:09there. Yeah, So I was going to school
- 5:12full time basically all morning. I'd try to fit in a a quick
- 5:15workout session and then I would get to work at about 5:00 PM and
- 5:19I'd usually get back home to my house between 1:00 and 2:00
- 5:22every day, five days a week, so. And you were sleeping like in
- 5:26your classes. Or yeah, well, as much as I
- 5:29tried to avoid that, I'm sure that did happen more than my
- 5:31professors would like. But but yeah, it was, you know,
- 5:35it, it, it was actually instrumental in kind of building
- 5:39me into who I am really, because I had to master time management
- 5:43and time blocking. And I can remember very
- 5:45specifically looking out two or three weeks at a syllabus in
- 5:50saying, well, I have a test on this day in this 1 1/2 hour
- 5:54window in between this class and going to work is the only time I
- 5:58can study. And so I got really good at
- 6:01that. And, and it was, it ended up
- 6:03paying extreme dividends, I'd say, you know, as I made my way
- 6:06through my career. You know, say that level of
- 6:09planning does not exist for the traditional college student.
- 6:12Yeah, they may wake up that morning and remember that
- 6:15they've got the exam. Like, oh.
- 6:17No, Yeah, yeah, There was, you know, and, and there was I, it
- 6:21wasn't easy there, there's no doubt about that.
- 6:23And there was a lot of times, you know, I'd get back to my
- 6:25apartment on Thursday night and there would be, you know,
- 6:29somewhere between 10 and 30 people there.
- 6:31And they'd all been having a great time since 4:00 or 5:00
- 6:33that afternoon. And it was one or 2:00 in the
- 6:35morning. And I've been working all day.
- 6:37But, but I, you know, kind of a delayed gratification thing.
- 6:42I thought that it would probably pay off and it did.
- 6:45Nice. And so you eventually went to
- 6:47work at Geodisc, another very large logistics company.
- 6:52What was the biggest challenge you had to overcome there, Zach,
- 6:55and what lessons did you take away from that experience that
- 6:59are helpful now? Well, so, so my time at GEODIS
- 7:02was easily, it's kind of that part of your career where you
- 7:09learn how to actually do your job right.
- 7:12It was, I was a young manager. I was brought in as a manager
- 7:16there I was in my mid 20s and I had a phenomenal mentor, thank
- 7:20goodness, who who to this day I still credit to most of my
- 7:23development during that time. But it was, it was a tough
- 7:26account that I had to kind of learn the industry very quickly.
- 7:29The account was a fast growing e-commerce direct to consumer
- 7:33account and it was growing very, very quickly.
- 7:38Things were not being handled appropriately, I'll say at the
- 7:42time. And I had to learn very quickly
- 7:45from for some pretty brilliant people how to do my job really
- 7:49at a pretty high level. And I ended up being there
- 7:52promoted several times and and we added probably close to 5 or
- 7:57600,000 square feet of operational capacity.
- 7:59Through that, we increased our staffing from 1 or 200 up to a
- 8:03high of about 1000. For this one account.
- 8:06For one account, yeah, yeah. And we had to do a warehouse
- 8:10management system, WMS, we had an upgrade while I was there for
- 8:13that, which is kind of a a big deal.
- 8:16And so I really, I got to see all elements of, you know,
- 8:19redesigning warehouses in, in, in planning labor for a huge
- 8:23growth and dealing with the ebbs and flows of a peak season.
- 8:25And, and I ended up running the facility by the time I left.
- 8:29And so throughout that time, it was again, I, I credit those,
- 8:33you know, 5678 years in there where every day was a challenge,
- 8:37quite honestly, for a long time. But it ended up again, was one
- 8:42of those things you look back and you're like, thank goodness
- 8:44that I got to experience all that so early in my career in
- 8:47such a short time. You cut your teeth on so many
- 8:50different things in in that short time period, no.
- 8:52For sure. For sure, yeah.
- 8:55And you said that there were people who were helping you
- 8:58along the way, people that you had to learn from very quickly.
- 9:01Yeah, well, and and it was it was the beginning of me
- 9:04realizing the importance of having a mentor in your career,
- 9:07right. And this guy, you know, he never
- 9:10was my formal mentor. He was just my boss.
- 9:14But he taught me so much and he, you know, I, I would, I would
- 9:18just sit back. We thought very similarly.
- 9:20We approached things very similarly.
- 9:22Our focuses and our priorities were very similar.
- 9:24And so that set a good groundwork to where I could
- 9:26really, you know, learn and absorb from him.
- 9:30And oddly enough, I, I, we, the, the customer had a, a brilliant,
- 9:34brilliant leader over the division who was very, very
- 9:38tough to work for. And, and that's ended up being a
- 9:41huge learning opportunity for me too, because he didn't, he
- 9:44didn't accept anything other than pretty close to perfect
- 9:47and, and learning how to deal with situations like that and
- 9:51striving for, you know, that type of performance.
- 9:54Again, that was that was fundamental to where I am right
- 9:57now. OK, so let's talk about where
- 10:00you are now. How did that opportunity to join
- 10:02FST Logistics come about? Yeah, so I was, I just got a
- 10:08random message on LinkedIn. If I'm being perfectly honest, I
- 10:10was feeling pretty good about my job.
- 10:12I had just I had a little baby. He was about 6 months old.
- 10:15He's now close to seven or just turned 7 actually.
- 10:20And, and I just got a random message from a company called
- 10:23FST at the time, she's now our chief administrative officer,
- 10:27Jill Kuhlman. At the time she was the VP of HR
- 10:30and she said, hey, you know, I was looking at your your
- 10:32LinkedIn profile and it looks like you've got some pretty good
- 10:35experience in the warehousing business, leading change,
- 10:39creating processes, procedures, improving profitability,
- 10:43whatever. And we need that.
- 10:46And so are you interested? And I said sure, you know, I'll
- 10:49have a conversation. And yeah, so that was about
- 10:52July, I think is in nine in 2019 when they reached out and then
- 10:55ended up starting in October. So you were already in Columbus
- 11:00at that point with your previous employer?
- 11:02Yeah. So when I once I moved down from
- 11:04Northern Ohio to go to Ohio State, I, I stayed in Columbus
- 11:07ever since I've been here since about about 18, when I was about
- 11:1018, OK. All right, so we touched a
- 11:13little bit on it in the intro, but let's hear in your words
- 11:17more specifically what you guys do and who you service.
- 11:21Yeah. So, so at the high level, we're
- 11:25a full service 3 PL. third party logistics company.
- 11:29And basically what that does or what that means is we have
- 11:33customers that pay us to manage not the manufacturing of their
- 11:37product, but quite literally from the minute that that
- 11:40product is loaded onto a trailer to be shipped anywhere, we pick
- 11:43it up, we'll bring in all the freight, house it in our
- 11:47warehouses. We have multiple different
- 11:50services that have to do with less than truckload orders, full
- 11:55truckload outbound orders, a full warehousing capability,
- 11:58e-commerce direct to consumer. And we're kind of a niche within
- 12:03a niche within a niche within a niche, which is which has been
- 12:06one of the reasons why the business has been so successful
- 12:08because what where we really found ourselves is temperature
- 12:12controlled food beverage and pharmaceuticals.
- 12:17And so when you start to look into the, the vast array of free
- 12:22PLS out there, every one of those niche becomes a little bit
- 12:27more difficult and a little bit less players involved.
- 12:29And, and it's been very successful for us.
- 12:33And that that's, you know, one of the reasons we've been so
- 12:35successful is because we know what we're good at.
- 12:37And quite frankly, there's not a lot of competitors in that very
- 12:40specific space across the country.
- 12:43Why, why, why is why is it so competition light?
- 12:48Because it's really difficult to be honest, you know, if you, if
- 12:51you open up a warehouse and the only thing you're putting in
- 12:53there are tires, nobody really cares a lot about what the
- 12:58inside of the building looks like.
- 12:59But when you start to get into temperature sensitive food
- 13:04beverage, you have to worry about obviously temperature,
- 13:07which is expensive, you know, to have a, you know, our, our
- 13:10largest air conditioned warehouse is, is nearly 350,000
- 13:14square feet. That's more expensive than an
- 13:17ambient warehouse. You also have to monitor the
- 13:19temperatures. In a lot of cases, you have to
- 13:20monitor humidity. And then when you start to look
- 13:23at the fact that you're handling people's food, there's a lot of,
- 13:28you know, certifications and, and quality inspections that
- 13:31come along with that. There's allergens that you have
- 13:33to be afraid of and, and, and manage the inventory in
- 13:36different ways. And so when you start to again
- 13:38layer in all those complexities, it's once you get in it, it can
- 13:43be very, very good business. But getting into it is, is
- 13:46difficult. It's it's a pretty tall barrier
- 13:48to entry honestly. And because of that, I'm going
- 13:50to guess that your margins are probably better than companies
- 13:53that aren't able to offer this refrigerated food handling level
- 13:57of service. For sure, yeah.
- 13:58And, and, and, you know, and it's, you know, one of the
- 14:01things that we are honest about with our customers too, is our,
- 14:05our prices aren't also as cheap as a lot of the other providers
- 14:07out there because there are just different variations of service
- 14:10offerings and things that we have to pay attention to.
- 14:14You know, if you have a, a product that is organic, then
- 14:17your entire warehouse has to be organic certified.
- 14:20If they're kosher, then you have to have a full kosher
- 14:22certification for the entire facility and you have to do
- 14:24things differently. And so, so there it, it, it is
- 14:28a, it's, it's a good business. Again, it's tough to get into,
- 14:31but if you can deliver the service that the customers need,
- 14:34they actually understand and appreciate the fact that it does
- 14:36come at a little bit more of a price tag because they're not
- 14:39shipping tires to people, you know, they're shipping food in,
- 14:42in beverages and in pharmaceuticals, drugs in, in
- 14:45the containers that you put the drugs in.
- 14:48Was was this already the focus for FST when you joined in 2019
- 14:53or did that kind of come later? Yeah.
- 14:56So it was, it was when I showed up, it was already like that.
- 15:00We we had about 1415 years ago the business kind of changed
- 15:09where we we were trying to figure out what our unique
- 15:15specialty was going to be. And then we signed a, a, a
- 15:17customer and at the time it had 2500 pallet positions, which is
- 15:23comparatively not that large. Well, that customer grew with us
- 15:26to be one of the dominance forces in their industry.
- 15:30They had close to 40,000 pallets with us at that point.
- 15:34And so as they grew, we grew and that was the, the industry they
- 15:38were in was temperature controlled food warehousing,
- 15:41distribution, supply chain. And so that once we started to
- 15:44help them grow and mutually benefit each other, it opened
- 15:49the door for so many other customers when they would hear
- 15:51that we did this for this customer and we were successful
- 15:54with this customer, then all of their friends in in a lot of
- 15:58their, you know, compadres I guess in that industry became
- 16:00very interested in dealing with this.
- 16:03What was the state of the company when you joined in 2019,
- 16:06almost six years ago, What what were you kind of first brought
- 16:09in to to work on? Yeah, so it was, to be quite
- 16:13honest, it was a little rough. What what what was going on is
- 16:18that large customer had grown so quickly and so fast that we
- 16:22actually had their product in Central Ohio spread across six
- 16:27different facilities, which is not a good position to be.
- 16:30And you really want to try to things back to my other story,
- 16:33how we added 5 or 600,000 square feet of operational capacity
- 16:37when I was at Geodus that was all in one building.
- 16:40We didn't have the ability, FST didn't have that ability at the
- 16:43time and or building to grow into of that size.
- 16:46And so they had. Just didn't have a facility that
- 16:48large. That's right.
- 16:49Yeah. And and, and those are kind of
- 16:50rare. You know, there's, there's some
- 16:52men 1 or 2 million square footers out there, but they
- 16:54didn't have one in their portfolio at the time.
- 16:56And so, So what they attempted to do in early 19 was build a
- 17:02brand new building and then consolidate all of these other
- 17:06buildings into that one building.
- 17:08And for various reasons that did not just did not get executed
- 17:13well. And it was, it was a very, very
- 17:15rough spot. And so that's actually that was
- 17:17the, that was the. Facility was late being ready or
- 17:22you started to move everything in there.
- 17:23It was a combination, you know, when you when you it's, it was
- 17:27such a fundamental change in the way that the business is going
- 17:30to need to be run to consolidate everything into one building and
- 17:34you only kind of get one swing at it.
- 17:36If you don't, if you don't get it all in perfect right at off
- 17:39the get go, the orders and the customer demands don't stop.
- 17:42And so if you mess up anything, it's a very, very hard to do
- 17:47quite honestly. And if you have any little
- 17:48misses, again, the customer orders don't stop.
- 17:53And so you fall behind very quickly and things can get out
- 17:56of control really quickly. And unfortunately that's what
- 17:59happened. And so that was the kind of
- 18:00behind the scenes comment when Jill reached out to me and said,
- 18:04hey, we're having a couple issues in the warehouse.
- 18:07Could you be? So that's what I was walking
- 18:09into, yeah. And so how did you fix it?
- 18:11How did you clean it up? That obviously along with your
- 18:15team, but yeah. We, you know, we, we could talk
- 18:19about that for a long time, You know, the, the, the state of the
- 18:23business was in the morale and the culture was not good at all.
- 18:28They, they, they were doing everything they could and it
- 18:31just wasn't enough. And that's, that hurts, you
- 18:35know, that, that that really puts a damper on things.
- 18:38And so one of the first things that I did was try to bring a
- 18:47little bit of life and light back into, into the the culture,
- 18:51into the morale. I mean, there was from a, from a
- 18:53actual operations perspective, we needed to consolidate out of
- 18:58six or seven buildings down into three.
- 19:00We had to, unfortunately, there was a riff during that time.
- 19:05And, but while all of these things were going on behind the
- 19:08scenes that were, you know, fundamental to the survival of
- 19:11the business. I, I can remember sitting in a
- 19:14board meeting and I laid out my return to profitability plan.
- 19:19And one of the board members said, well, how are you going to
- 19:21do that? And my answer, similar to your
- 19:24question, my answer is the heliotropic effect.
- 19:28And she said the what? And so everyone, I think most
- 19:32people, they've maybe never heard of the heliotropic effect,
- 19:36but they know what it is. And so if you have you ever seen
- 19:39a video or a picture where you've got flowers or plants and
- 19:45the sun comes up in the east and the flowers point themselves
- 19:47towards the sun. And as the sun goes across the
- 19:49sky, they follow them, right? You have plants in your house
- 19:53and they do the same thing. They point themselves towards
- 19:54the window. That's called the heliotropic
- 19:57effect. And so it's it's, it's the
- 20:00natural tendency of living beings to be.
- 20:04Pulled towards light and positive energy and radiance and
- 20:08it works for people too. And that's the part that most
- 20:11people don't make the kind of understanding.
- 20:16And so that was my answer was the heliotropic effect.
- 20:18It's I'm going to, I'm going to come in and I can remember
- 20:21saying at one point I said you're going.
- 20:22To be the sunshine. Yes, and, and, and what I
- 20:24actually said to everybody was let me be your lighthouse.
- 20:28And I raised my hand and I said you were you.
- 20:30There's a whole bunch of ships out at sea right now.
- 20:34It's rough waters. You don't know where you're
- 20:35going, you don't have any direction and it's scary and I
- 20:39get it. And so I'm going to be the
- 20:41lighthouse. What I need you to do is give me
- 20:44all of your problems and give them to me and let me take that
- 20:48on and help with the prioritization and help with the
- 20:51solving and help with the solutions and the analytics.
- 20:55All you need to do is just continue to paddle towards me.
- 20:58And, and that was that was insanely difficult because it
- 21:02was to, to be that energy and that that presence during times
- 21:08of, of disarray and, and challenge.
- 21:10It is, it's emotionally fatiguing.
- 21:12There's no doubt about it. But that was again, we could
- 21:17talk for hours about everything that went into that.
- 21:19But that's kind of my short version.
- 21:22Well, this might be a good lead in to something we referenced in
- 21:25the intro. Noble purpose leadership.
- 21:31Yeah. What is this?
- 21:32Why is it important to you? Yeah, so first of all, noble
- 21:37purpose leadership is not my phrase.
- 21:39I kind of stumbled upon it. I think honestly on, again, on
- 21:43LinkedIn, I saw a random picture or something about it, but
- 21:50everyone has heard of being a servant leader, right?
- 21:53And, and that's, that's kind of always considered a good way to
- 21:55do it. And I agree that that is, you
- 21:57know, getting out there and getting your hands dirty, so to
- 22:00speak, and working along with your team and, and showing them
- 22:03and demonstrating them that you're, you know, wanting to be
- 22:06a part of the processes and all that stuff.
- 22:08It it goes. And doing what you can to set
- 22:10them up for success what they need.
- 22:12Absolutely. And that's servant leadership
- 22:14and that's it's amazing and, and, and it works for a lot of
- 22:18people. And so throughout my career,
- 22:21there was this really weird disconnect though, when I felt,
- 22:26when I looked at what I was doing and how I was approaching
- 22:30leadership. And I, and I never told anybody
- 22:33this, but I, I wasn't a servant leader.
- 22:36That's not what I was doing. And so when I, when I read noble
- 22:40purpose leadership, I didn't even need to read the
- 22:43explanation of it. I knew that's what I did.
- 22:47And So what noble purpose leadership is, is from what I
- 22:50can tell, pretty not as nearly as common, but basically sitting
- 22:55down with a person or a team and conveying to them the reason why
- 23:00you're doing something. What is the noble purpose?
- 23:03Why are we here? Why is this special?
- 23:06Yep, the why and where are we going?
- 23:09What is the vision? What is the goal?
- 23:11What is what is the meaning of what we're doing right now?
- 23:14And once you get their buy in on that, then your goal and your
- 23:19role as the leader becomes encouraging them and empowering
- 23:24them and teaching them and mentoring them and helping them
- 23:29if they if they kind of drift a little left of center, getting
- 23:31them back into where they need to get to.
- 23:33All the while doubling down on the fact and rewarding results
- 23:38that show us getting to where we need to.
- 23:42It's very similar kind of to, to the lighthouse thing, right?
- 23:45It's like if, if the boats swim a little closer to the
- 23:48lighthouse, you reward that. Like that's the goal, that's the
- 23:51purpose. And I have had such a tremendous
- 23:55amount of success with that type of leadership technique.
- 23:59And again, as soon as I read it, I said, that's me.
- 24:01That is what I've done my entire career and and it works very
- 24:06well for me. You're getting the Y and you're
- 24:09mentoring them along the way. What does the mentoring actually
- 24:12look like? Yeah.
- 24:13So it, it can take all shapes and sizes, right.
- 24:17I mean, I, I have quite a few mentees that, you know, that
- 24:24work at FST and I set up monthly meetings with them and we have
- 24:28development plans that we're working on.
- 24:30And so that's very tactical. That's kind of using your
- 24:32scalpel and, and it's very specific and very personalized.
- 24:38It also can come, you know, every Thursday I host a company
- 24:41wide call. It's the Thursday huddle and
- 24:45it's a great kind of message board for the company.
- 24:48We, we have all of the key departments, marketing and sales
- 24:52and, and operations and everyone just kind of gives, gives
- 24:55everyone an update over the course of 1/2 hour about what
- 24:58we're going, what we're doing, how, how are things moving and
- 25:00whatever. At the very end of that.
- 25:02And I've done this for the entire time that I've been in
- 25:05FST. At the very end, I always give a
- 25:07quote. And the quote is something that
- 25:10I've come across in my years that had an impact on me that I
- 25:15think is relevant to personal or professional life development,
- 25:20focus, mentality, outlook, perspective.
- 25:23And so I share that and for about 5 minutes after I read the
- 25:27quote, I explained to the entire business why I think it's
- 25:31important that everyone ponders that for a couple days.
- 25:34And so that's another version of it, right?
- 25:36And that's, that's touching. There's, there's hundreds and
- 25:38hundreds of people on that call every morning.
- 25:42One of the most rewarding things that happens is it's not every
- 25:46week, but there's a lot of times where I'll just get one off a
- 25:50one off little e-mail or a message or a text or they'll
- 25:55catch me in person, you know, when they see me next time and
- 25:58they'll say, my goodness, that quote that you shared two weeks
- 26:01ago changed my life. I needed, I needed to hear that
- 26:05that day I was going through something.
- 26:07I hadn't told anybody about it in the way that you spoke in
- 26:11the, the wisdom that you were, you know, and, and that's
- 26:14mentorship, that's noble purpose leadership.
- 26:17What was the quote this week? The quote this week was, I'm
- 26:22going to paraphrase it, it was by Coco Chanel and it was, we're
- 26:27going to be, we're going to meet many defeats in our life, but we
- 26:32have to remember to never allow ourselves to be defeated.
- 26:36That's very close to the quote. But, and I think so obviously
- 26:41you can take that a lot of places personally and
- 26:43professionally, right? And there's a lot of people out
- 26:45there that heard my voice who they need.
- 26:50They, they're going through something and, and they, they,
- 26:54they won't share that. But when they hear that, that
- 26:57can be the, you know, that they need to make it through that day
- 27:01and, and, and really, you know, attack the day again.
- 27:05And for that one-on-one mentorship that you provide some
- 27:09of your team members when you meet, are you mostly focusing on
- 27:13sort of their professional, like here's their work duties, how
- 27:17can I help them achieve those? Or does it expand to things sort
- 27:21of outside the work environment? What's going on in their
- 27:24personal lives? Yeah, both for sure.
- 27:27Right. And, and, and, you know, that
- 27:29kind of brings up an interesting point.
- 27:30I was asked the other day, how do I feel about work life
- 27:34balance? And I said that doesn't exist
- 27:38really. I in my mind, it's life.
- 27:40Life is life and what we do at work carries over to our home.
- 27:45What we do at our home carries into work and it's just life.
- 27:48And so I, I do make a point when I'm mentoring there, there's a
- 27:52lot of times where what the person wants to talk about or
- 27:55what they need to hear. I think during that session,
- 27:57they may ask me about how to approach a customer from a sales
- 28:00meeting. But if I can tell that maybe
- 28:03they aren't really in the right frame of mind or I can tell
- 28:06maybe they're not in the great spot.
- 28:08Sometimes they elicit the information.
- 28:10Sometimes I have to ask, I'll say what's going on?
- 28:11How are you? You know what, what you seem a
- 28:14little off today, what's going on?
- 28:16And that there's often times that that's our entire
- 28:19conversation for the rest of the time.
- 28:21We're that right? And because sometimes mentorship
- 28:24and coaching and leading and developing is listening and
- 28:27that's it. And, and maybe they're going
- 28:30through something tough that I've gone through before or, or
- 28:34maybe the both of us have, you know, we're, we're sharing in
- 28:39different elements of what we're going through with the company
- 28:41together and. Sometimes just talking about it,
- 28:44just kind of getting it off your chest and letting somebody else
- 28:47hear it, getting it out of your mind and you know, out into the,
- 28:51the space that that that can be helpful just on its own.
- 28:53For sure, and it it's very therapeutic, you know, and so
- 28:56there's a so often they're they're you know, most of the
- 29:01time the conversations are work related, right.
- 29:03It's not like I'm, I'm a therapist on the sidelines,
- 29:05right? But it's, but life is life and,
- 29:10and what people are going through personally and
- 29:13professionally in the way that they think about things.
- 29:15A lot of times I talk about your psychological perspective on
- 29:17things. That's where that degree comes
- 29:19into place. And so maybe an outlook on life
- 29:22or if they're really, really struggling with something and
- 29:24you know, and I say, well, you know, potentially look at this a
- 29:27little bit of a different way, or maybe it's just your
- 29:31perspective that's got to change right here and everything else
- 29:33is perfect, but your perspective might just be a little off.
- 29:37And, and those are powerful conversations and very
- 29:39impactful. Yeah, I think that's really
- 29:41important because, you know, sometimes we can get so task
- 29:45oriented, so task focused. You know, we show up to work,
- 29:48we're here 8 to 5, nine to five, whatever the shift is.
- 29:51And while we're here, we got to focus on work.
- 29:54We got to get our stuff done. And then when we're outside
- 29:56these walls that that's where we can deal with the personal
- 29:58stuff. But we're not robots, right?
- 30:01And if you're familiar with the Apple show Severance, like we
- 30:04don't like, you know, get the switch like into these different
- 30:07mode. We, we don't get to set all that
- 30:09aside, but we're human beings. We carry our baggage with us.
- 30:12And if that baggage is too heavy, it's going to affect
- 30:14what's going on at work. It should affect everything.
- 30:16And so when you can kind of help with those personal elements
- 30:20too, everybody's going to win. Yeah, for sure.
- 30:22Yeah. And, and again, that comes back
- 30:24to as a leader, then you're developing trust, you know,
- 30:29you're developing a relationship with those people.
- 30:31They, they're, they are turning to you now, not just for how do
- 30:36I increase my whatever KPI performing key, key performance
- 30:40indicator, right? Like they're turning you just as
- 30:43a mentor and as a person who, who might be able to help them
- 30:46get to where they want to in life.
- 30:48And, and it's, it's just very, it's very powerful.
- 30:52So Zach, the company was started by Art de Crane, now sits on the
- 30:59Board of directors. Can you talk about how the
- 31:02company transitioned to being employee owned?
- 31:07Yeah. So it's a it's a fairly simple
- 31:10story, but unfortunately it's a story that doesn't get told too
- 31:13often, I think in terms of companies in general.
- 31:15And so basically what happened is Art who, who's again still
- 31:19sits on our board and is still very active and it's just
- 31:22amazing. He founded the company, grew it
- 31:26to where he thought that, you know, he kind of wanted to start
- 31:29to step off into retirement. And when you're an owner
- 31:33founder, there's a couple options that you've got.
- 31:36You can sell to private equity. You're a venture capitalist type
- 31:39stuff you can OfferUp to a strategic buyer.
- 31:42You know, maybe like AG Otis, a much larger company could come
- 31:45in and, and be interested in, in, you know, there's a couple
- 31:49other less common options, but the other one is sell back to
- 31:52the employees. And so that's what art did.
- 31:56And, and, and I think that I, you know, not speaking for him,
- 31:59but he is FST grew very quickly and but started very small.
- 32:06And there were a key group of people who had been with him
- 32:10since the beginning. And I think that he knew that
- 32:14they were just as responsible for his success as anybody else.
- 32:17And the ultimate kind of thank you was I'm going to sell it
- 32:22back to you guys and now you run with it, right?
- 32:25And, and it's turned out to be what I think is fundamentally
- 32:29one of the most game changing, impactful decisions that's ever
- 32:32happened to FST because being an employee owned company is
- 32:35something that we leverage in every single minute of our day.
- 32:41We focus on that and it creates A tremendous amount of positive.
- 32:44And so again, kind of a simple story, he just chose to sell it
- 32:47back to the people and reward them for everything that they've
- 32:50done with helping him. And, and it's it's proven to be
- 32:52a phenomenal decision. Kind of get into some more of
- 32:56the details here. Why has this been so impactful?
- 33:00How does it show up on a daily basis?
- 33:02Yeah. So if you, if you were to get on
- 33:04my LinkedIn right now there the banner behind me says own your
- 33:07impact. And and so you know, one of one
- 33:11of the comments that I make about the ESOP, the employee
- 33:14stock ownership program is I refer to it as a force
- 33:19multiplier for all things good. And when you are able to
- 33:23leverage the fact that you've got everybody from a warehouse
- 33:27worker all the way up to is the CEO, all of us have unique jobs.
- 33:33We all own the business. What we do impacts our share
- 33:38price. And so the way that an ESOP
- 33:40works is once a year you get evaluated by a third party
- 33:44evaluation company and you get a share price that comes out.
- 33:47And so the owners of the business every year just by kind
- 33:50of showing up and and doing their job, they're awarded
- 33:52shares every year in FST. And so as they're working hard
- 33:58throughout the year and they're taking care of themselves and
- 34:02each other and the customers and doing everything that they need
- 34:04to do. And what we focus on when we,
- 34:06it's coming up in July here, when we release our share price
- 34:09and it goes up, it's, it's the most amazing reward that you can
- 34:14possibly give these people because they say I did that, you
- 34:18know, that was me. And, and it's very, very
- 34:21powerful. And, and you know, when you,
- 34:23when you share an ownership of anything, there's a lot more
- 34:26pride there. And there there's a lot more
- 34:28focus on doing things the right way.
- 34:29And there's a lot more kind of internal accountability, right?
- 34:33There's, there's people around the business that are not
- 34:36leaders of, of anything. And yet if they see somebody
- 34:39else doing something that doesn't align with our traits
- 34:41or, or maybe wouldn't lead to our share price going up, kind
- 34:45of they call them out and they say, look, this isn't the way we
- 34:48do it here. We, we, we are, we are the best
- 34:51and we act like it. And, and what we're what you're
- 34:53doing isn't a part of our culture and the way we do things
- 34:56and it it is so powerful. It is so powerful.
- 34:59That's really interesting. That last part that you
- 35:01mentioned hadn't occurred to me. It, it sort of creates a, a
- 35:05different level of accountability.
- 35:08I mean, a lot of work environments, you could kind of,
- 35:10you know, walk by somebody who's doing something the wrong way
- 35:13and you're like, not my department, not my.
- 35:15Problem. Right, like I got other things
- 35:17to focus on. Now there's a real reason, you
- 35:20know, that person's actually invested, literally invested in
- 35:24the company. Yeah, it it, Yeah.
- 35:27And it again, it's a force multiplier for all things good.
- 35:30Because if you can look at somebody and say what you just
- 35:34did is actually gonna make our share price go down in your
- 35:38shares that you've been given and that are yours and you've
- 35:41been here for 1520 years. They're, that doesn't help us
- 35:45that and they, they get it immediately, as soon as they see
- 35:48their share price and their, their ownership statement every
- 35:51July, that's them, That's, that's theirs.
- 35:54And, and it's, it's, again, it is very powerful.
- 35:58It's the it's the greatest structure that I've ever been a
- 36:00part of when it comes to the state and morale and
- 36:03accountability. So anybody who's been there at
- 36:07least 12 months. Yeah, Yeah.
- 36:10So you're after you've worked for a year, you're entered into
- 36:14the ESOP and then every year based on just your overall 1099
- 36:19income, you're awarded shares in the company based on that.
- 36:23And so we have a certain amount of shares that come available
- 36:25every year. And we just, there's a quick
- 36:27math problem that the, you know that the, the trust does that
- 36:31award shares to everybody based on what their income was that
- 36:34year. And you said 1099 income, so
- 36:36these are independent contractors I'm.
- 36:38Sorry W2, I said the right. Sorry.
- 36:40Yes W2 Yeah, sorry, wrong one. Gotcha.
- 36:43Yeah. And so then how do people
- 36:47actually take advantage of the financial aspect of that is that
- 36:51whenever they leave the company, then they sell the shares back
- 36:54at whatever the valuation most recently was?
- 36:57Yeah. So it functions as a retirement
- 36:59account, right. So it's it's qualified money
- 37:02that they don't do anything for. They just are giving it right.
- 37:05And so, but after they've been there for a certain period of
- 37:07time and all Esops are a little bit different, but once you meet
- 37:10the retirement criteria for the ESOP, you retire and you
- 37:15immediately then start to draw back on those shares.
- 37:17And some of them pay out over five years, some of them pay
- 37:20immediately if you're with the company and leave and you don't
- 37:24retire, you just roll it into your 4O1K, you know.
- 37:28And so, but, but there's, you know, there's countless stories
- 37:33out there where and we're about ready to reach this milestone,
- 37:36which is just so exciting as you have somebody who is operating a
- 37:41forklift or as a truck driver and they've been a loyal
- 37:45employee owner of FST and they're about ready to leave and
- 37:48we get to hand them $1,000,000 check and say thank you so much
- 37:53for everything that you've done and they.
- 37:54Million. Dollars $1,000,000 and and it
- 37:57and there's a we are so close with a couple of our most
- 38:01tenured employees that it's going to happen any year now and
- 38:05we're going to be having someone retire and it's going to be a a
- 38:08person who maybe their entire family has been a truck driver,
- 38:11their entire family is working on the warehouse floor.
- 38:14We're going to make them a millionaire when they retire
- 38:16just because they're an ESOP. Yeah, it gives me chills just
- 38:20thinking about it, honestly, I was.
- 38:21Going to say that's the kind of thing, you know, there's like
- 38:24employee privacy laws and stuff, but that's the kind of thing you
- 38:26want to turn into APR event, right?
- 38:28For sure. Giant $1,000,000 checks.
- 38:30I mean, that's exciting. Yeah, well, you know what's
- 38:32what's funny? The interesting thing about
- 38:33Esop's is they actually aren't really good for attracting
- 38:36employees because they're so rare that a lot a lot of people
- 38:39don't know what they. Don't know what they are, they
- 38:41don't understand it. And so, so we put a tremendous
- 38:44amount of effort and focus. When new people come in, they go
- 38:49right into training and education about what did you
- 38:52just walk into with this ESOP and why is it so special and and
- 38:56what can you do to be a part of the future and to help
- 38:59collaborate and achieve the success that we're all moving
- 39:01towards. Oh, that's fascinating.
- 39:03That's. Yeah.
- 39:04I got to understand why that gives you chills.
- 39:06Yeah, it's, it's, it's amazing for sure.
- 39:09Zach, in your previous roles, you know you've done a lot of
- 39:13different efficiency improvements.
- 39:16What's 1 specific process innovation that you've
- 39:21introduced at FST that you're really proud of?
- 39:27So this, I guess this will, there's been a lot, you know,
- 39:31but one of the things that because it was so successful, it
- 39:37isn't, it isn't like this miraculous new thing that no
- 39:40one's ever done before, but it's very difficult to do
- 39:43successfully. And we instituted a labor
- 39:46management system. And so basically what that is,
- 39:50is a system that allows us to track the work of the people
- 39:54across all of our facilities. We have 2,000,000 square feet of
- 39:58facility or so. Track the work that they're
- 40:00doing and see how efficiently they're operating.
- 40:03And so the reason why that becomes really difficult to roll
- 40:06out is because if you don't do that the right way, everybody
- 40:10views that as Big Brother is watching and, and they don't
- 40:15like that. They don't like to be watched.
- 40:16They don't like to, you know, nobody does.
- 40:18That's kind of, you know, it's, it's, it's, it's very intrusive
- 40:20if you do it the wrong way. We have a great engineering
- 40:25team, a great engineering leader.
- 40:27And the, the story that we told, which was real is we're not
- 40:32doing this to get rid of you or make you go faster or create
- 40:37hostile work environments or watch what you're doing.
- 40:40What we're doing, it is we're trying to leverage this
- 40:43technology to allow us to run as efficiently as we possibly can,
- 40:49maximize our profitability. But then also because we're so
- 40:52efficient, we don't have to charge customers as much to make
- 40:56a profit because we're so efficient.
- 40:58And so that was the sales pitch, which was the reality of the
- 41:01thing, and there was it. It has saved us millions and
- 41:09millions and millions of dollars in labor.
- 41:13And how it just it, it looks at like where and when you need to
- 41:17have folks scheduled and does a better job.
- 41:19Yeah, Well, so and let's say that someone is operating on a
- 41:22warehouse floor and throughout the day they have to fulfill 10
- 41:28orders, right? This, what this allows you to do
- 41:30is it creates a database that suggests fulfilling those 10
- 41:35orders should take X amount of time.
- 41:39And so if you don't do it within X amount of time, you have an
- 41:43employee labor score associated with it and that percentage goes
- 41:47down. So if they do it instead of 10
- 41:50hours, they do it in 20 hours, they would get a 50% efficiency
- 41:53rating. And so again, what we, we did
- 41:56not approach this as you all need to go faster.
- 42:00What it allowed us to do is say, why did it take so long to do
- 42:04that? You know, what did the did the
- 42:06person or is their equipment not appropriate?
- 42:09Is the way the warehouse floor set up is not appropriate is all
- 42:15the other various reasons that could take place right?
- 42:17Maybe that person was just having a really bad day and,
- 42:19and, and they just, you know, didn't.
- 42:21It's a one off for them. Yeah, right.
- 42:23I mean it's not their normal. That's right.
- 42:25But that data set that we never had access to ever at the
- 42:28company allowed us to quite literally re engineer our entire
- 42:32warehousing dynamic. Our training programs change,
- 42:36the actual layouts of the facilities change, the equipment
- 42:39that we use changed. And as a result, as we got more
- 42:42and more efficient in order to make a profit as a business
- 42:45again, we didn't have to charge as much because we were doing it
- 42:49with less people more efficiently.
- 42:51So that, that caused us to have more customer growth and happier
- 42:55customers and higher service levels because we, you factor in
- 42:59things like accuracy and safety metrics and things like that
- 43:02into these scores. And the, the goal was never to
- 43:06punish people for not going fast enough.
- 43:08It was to get them to buy into the fact that if, if you really,
- 43:11truly want to have an impact on this ESOP, let's work together
- 43:16and get these numbers to where they need to be.
- 43:18And it, it worked so well. And it it has been the single
- 43:21greatest investment, I think in the history of the business.
- 43:24Wow, Yeah, wow. Couple of big force multipliers
- 43:28there. The labor management system
- 43:30you're talking about, you know, it's switching over to an ESOP.
- 43:34That's some pretty cool stuff. As you look forward to say like
- 43:37the next five years, what do you think are going to be the
- 43:41biggest changes coming to your industry?
- 43:46And how are you guys preparing for some of those shifts now?
- 43:49Yeah. So speaking from a both a
- 43:52warehousing and a transportation perspective, I think the most
- 43:58general phrase is just labor. There's less labor availability,
- 44:05you know, the, the trucking industry as in general, I think
- 44:08the average age of, of a truck driver is approaching 60 years
- 44:11old. It's not a very glorified role
- 44:15that people fresh out of high school want to step into, right?
- 44:18And so now eventually they may make their way to it and realize
- 44:22that they really like it, but it's not something that people
- 44:24typically set out to say that they want to do.
- 44:27It's an aging population within the warehouse.
- 44:29You know, that people are buying more and more and more things
- 44:34online instead of in stores. And that isn't direct to
- 44:39consumer order. Fulfillment is incredibly labor
- 44:42intensive. And so when you see these huge
- 44:45spikes of consumer activity, you, what you can't do is just
- 44:50go out and grab another 400 people to fulfill orders.
- 44:53And so when I say labor, it's, it's not just how do you find
- 44:57people, it's how do you introduce technologies that help
- 45:00minimize labor needs? How do you structure different
- 45:03technologies and and mechanisms within your facility that
- 45:06requires less labor to do it? And also what?
- 45:10It's one thing to say, hey, we need an extra 400 employees this
- 45:13year. It's another thing to say we
- 45:14need an extra 400 employees this month, right?
- 45:18Because it's really hard to scale that up and then say, oh,
- 45:22sorry, OK, we don't need you anymore.
- 45:24Yeah, and, and you know, and we all do it.
- 45:26So, you know, I always, it's the, the, the, the weight and
- 45:30the pressure associated with direct to consumer in, in, in,
- 45:33in specifically, as soon as, if you ever buy anything on Amazon
- 45:37or you ever buy anything on a store, you buy it and you begin
- 45:41to look at your phone every 5 minutes to see if you get your
- 45:44order confirmation. And then for the next day,
- 45:47you're checking to see if it's shipped.
- 45:50And then you're tracking it across the country and you're
- 45:53waiting for that package to show up at its door.
- 45:55And so when you've got that type of customer expectation and
- 45:59demand, we, we had a, a customer that went wacko viral on Tiktok,
- 46:07I think, and they had it was, it was literally like 1000%
- 46:13increase in orders for a month. And how do you approach that?
- 46:18How, how, if you have labor models and you have technologies
- 46:21and systems and, and, but then you have 1000% increase, that's,
- 46:25that's detrimental, right Then Yet those customers are all
- 46:28looking at their phone and they're saying, why hasn't it
- 46:30shipped? And, and so it really is a very
- 46:33interesting dynamic. And so when I look over the next
- 46:36five years, I don't think those trends are going to go away and
- 46:40I don't think they're going to change.
- 46:41And so, you know, there there's robotics being introduced a lot
- 46:45in the warehousing side. There's even, you know,
- 46:47driverless trucks now driving across the country in certain
- 46:50testing environments. And and so how do you stay ahead
- 46:54of that because consumer demand is not going to change.
- 46:58And you need to keep up with that, even during the viral
- 47:01episodes of TikTok. Are you guys leveraging robotics
- 47:04or AI in any way currently? Yeah, absolutely.
- 47:08Yeah. So we're, we've, we've been
- 47:10speaking to a couple different robotics companies about
- 47:12deploying things across. We have, we already are working
- 47:15with an AI company that helps things get streamlined across
- 47:18the, across the facilities and quite literally everybody in the
- 47:23industry. Is it it really when you go to
- 47:26some of the big trade shows for the industry, I mean, there's
- 47:31all kinds of crazy robots floating around and, and some of
- 47:33them are humanoid and some of them aren't.
- 47:35And so it's, it's a little trippy sometimes, honestly, when
- 47:38you look at this robot that looks just like a person and
- 47:40they're picking up totes and walking them across an area and
- 47:43setting them down. And, and that's the future of
- 47:46the industry, right? And, and so how do you, how do
- 47:48you make a determination when to deploy those types of
- 47:51technologies to where it makes sense for you and your customer?
- 47:54And, and how do you start to bridge that gap until it does
- 47:57make sense? That's that's kind of what the
- 47:58next five years is going to be. Interesting.
- 48:01So you don't have any robotics in place currently, but you guys
- 48:04are evaluating some options? Yeah.
- 48:06So we, we, we have a great relationship with a robotics
- 48:10provider that we very, we're very close to deploying their
- 48:16technology and and couple things went awry with some of the
- 48:20things we were expecting and planning from our overall
- 48:23business volumes and things like that didn't quite materialize.
- 48:25And, and, and that's kind of the catch 22 is those are expensive
- 48:29technologies and you need to make sure that it makes sense
- 48:32for your customer and that it makes sense for you.
- 48:34And so it was kind of a three-way agreement to say,
- 48:36look, these are coming, we're going to do this.
- 48:39But the customer and us and the provider all kind of basically
- 48:42said let's just just wait six months and re evaluate them and
- 48:47so. What does AI currently look like
- 48:50at FST? Yeah.
- 48:51So at a high level customers from all over the world, this
- 48:59isn't an e-commerce account and from all over the world and
- 49:03country are making these orders into our systems.
- 49:06And so one of the things that's very difficult for a WMS or
- 49:10warehouse management system to do is to the, the order flow is
- 49:16so dynamic and so unpredictable and, and so varied that a system
- 49:23that is written on sequel code has a hard time analyzing very
- 49:28critically, where do these orders all come from today and
- 49:31where are they all going? And so we have a relationship
- 49:35with an AI company that takes a look at our entire order profile
- 49:39and then applies their AI to it. And it thinks through all of our
- 49:43open orders in a very logical way that allows us to present
- 49:47them to the pickers out on the floor far more efficiently than
- 49:50a standard WMS ever could. Because again, when it's when
- 49:54it's written on just, it's kind of like an A to B to C to D type
- 49:58methodology within inventory management systems and warehouse
- 50:01management systems. This AI just kind of sits over
- 50:05top of that and provides a little bit of a different
- 50:07methodology to to properly group in in wave orders to the floor,
- 50:13which increases our efficiency significantly.
- 50:16Zach, what's a serious challenge that you've overcome either
- 50:19personally or professionally? How'd you get through that and
- 50:22what did you learn? Well, there's been a bunch, you
- 50:28know, I'll, I'll, I'll share going back to when I started at
- 50:33FST actually. So again, think things were not
- 50:36exactly going very well, you know, the, the standing up of
- 50:39the facility and the consolidation of everything.
- 50:42And there were a few hiccups there in, in the, in the
- 50:45warehousing division in particular, but the company in
- 50:47general was really not in a good spot.
- 50:50And I will never forget this where so I basically said, I
- 50:55wonder, we were losing a lot of money as a business.
- 50:58And I looked at our cash position and I looked at our
- 51:03burn rate and the death cross happened in the not too distant
- 51:07future, right? And, and it was like, my
- 51:10goodness. And I had just started at the
- 51:12company. I've been there two or three
- 51:13weeks and so that's, that's not a good, that's not a good
- 51:17feeling, right? That's a very, that was pretty
- 51:20crazy. And so I was driving home that
- 51:23day and the whole way home, I have about a 35 minute commute
- 51:28at the time. The whole way home I'm thinking,
- 51:30how do I tell my wife this? I have my 6 month old baby.
- 51:34I just started this job. I just left a great job and this
- 51:38company is is struggling to the point where there's a potential
- 51:41that it might not make it much longer.
- 51:44And so I got home and I did all the, you know, and I walk into
- 51:52my kitchen and on my kitchen, I couldn't see my wife anywhere.
- 51:56On my kitchen of all things was a pizza.
- 51:59And written in little like Lego letters on the pizza says you're
- 52:03going to be a daddy again. And it blew my mind.
- 52:10It blew my mind. I went from the position I was
- 52:15in the whole way home to the polar opposite of Oh my
- 52:22goodness, we're going to have a baby.
- 52:25And so is. That a feeling of elation or is
- 52:29that extra pressure now because of the financial future that was
- 52:33uncertain? Both.
- 52:35But it it was, I can't even describe those emotions in those
- 52:39thoughts to be quite honest. But what I will tell you for
- 52:41sure is that I actually did not tell my wife about what was
- 52:43going on at the business. OK.
- 52:46I, I, she popped around the corner and we celebrated and
- 52:51loved each other and, and you know, my son was about a year,
- 52:55year, you know, a little bit of over a year at that point.
- 52:59And I didn't tell her. And but that began then the
- 53:03pressure set in and it was, I've got to make this work.
- 53:07I've got to, because now not only do I have a little baby
- 53:10already at home and an incredibly supportive life, but
- 53:14now I've got another one coming. And, and I, that was, that is a
- 53:18pressure where, and then again, just taking into consideration
- 53:22all of the other lives of everyone who worked at the
- 53:24business and, and the care that I was giving them and what I,
- 53:28what they were relying on me and the teens, not just me, but
- 53:31everyone right to the leadership team to fix this problem.
- 53:35One of the most unbearable, unbelievable situations when it
- 53:39comes to just it, it was a master class and emotional
- 53:42stability. Let me tell you that because how
- 53:44did you push through that? Yeah, well, to be quite honest,
- 53:49I, I discovered the power of journaling.
- 53:54Journaling is something that's changed my life forever.
- 53:59I of all things, I actually stumbled upon Stoicism as a ran.
- 54:05I read a random quote by a guy named Epictetus.
- 54:10And during one of the darker times where I was really trying
- 54:13to kind of struggling to figure out what we need to do as a
- 54:15business. One of his most famous quotes is
- 54:18how long are you going to wait before you demand the best for
- 54:21yourself? And when I read that, it punched
- 54:24me in the chest like nothing ever did.
- 54:26And I said, who is that guy like that?
- 54:29That is a profound question and, and it, it basically set me on a
- 54:36journey of understanding thought processes and perspectives and
- 54:40understanding how to control your emotions and your thoughts
- 54:42and how you're reacting to things.
- 54:44That allowed me to actually balance everything that was
- 54:47going on in the world because during that time also COVID hit.
- 54:52My daughter was born in July of 2020.
- 54:54So we went through COVID with all that stuff.
- 54:56And so there was just a series of events there during a a nine
- 55:00month stretch that were really, I will never forget those nine
- 55:04months. I will tell you that it was the
- 55:05hardest thing that I've ever done.
- 55:07It's quite an emotional roller coaster.
- 55:10Obviously as you're going through this, you want to put on
- 55:14a good face for your employees, but there are certainly other
- 55:19members of the leadership team that are in tune and aware of
- 55:22the same thing that you are and you're working together.
- 55:27You guys are talking about this I'm assuming is, is that kind of
- 55:30a helpful process? Oh, of course, yeah.
- 55:32I mean, we, it was the beginning of the, IT was the foundation
- 55:38for what is the greatest team I've ever been a part of now,
- 55:41because that, that type of that type of anguish that we, you go
- 55:45through and that type of work and that type of pressure, it
- 55:49builds bonds that, you know, you just don't get in times of
- 55:53plenty. And we, that during that time,
- 55:56our CEO currently started Matt Hartman.
- 55:58He started phenomenal leader, the leadership team underneath
- 56:02him. We didn't really lose anybody.
- 56:04We just repositioned a couple people and we were buried in
- 56:07rooms together all the time talking about the strategy of
- 56:10the business and what do we need to do to take care of the people
- 56:13and what do we need to do to protect them and what do we need
- 56:15to do to protect the future. And those types of deep
- 56:19strategic conversations in the amount of when things aren't
- 56:24going well, those are those are shaping they, they shape a
- 56:27relationship and a team. How long was it before you felt
- 56:31like you could breathe again? We're on a good path.
- 56:34And what was the biggest lever that you guys pulled along the
- 56:39way to make that happen? Yeah.
- 56:40So before I really felt like, what's funny is right before
- 56:47COVID hit, we actually had fixed just about everything.
- 56:52And literally in February of 2020.
- 56:55So I started in October. It was a, it was a grueling 6
- 56:57months. Things were getting fixed.
- 57:00We were turning profitable. Things were going really well.
- 57:03And I remember sitting in my TV in our living room and looking
- 57:07up at the TV and sending our HRVP and saying, do we have a
- 57:10pandemic policy? And she said no.
- 57:14And I said, I think we might want to make one.
- 57:17And, and at the time, that was like 15 days to flatten the
- 57:19curve. And you know, we were there were
- 57:22this weird thing moving West across the world.
- 57:25And, and then when COVID hit, that was really tough because
- 57:28there was a lot of, if you remember when they shut the
- 57:30country down, essential employees couldn't stop coming
- 57:36and everyone else was living at their house.
- 57:37Well, everything that we do is essential and, and we and it's
- 57:42not a hospital type environment. And so we have people who were
- 57:45trying to create an ecosystem for them where they felt safe to
- 57:51come in working and loading and unloading trucks and driving
- 57:54trucks and, and, and when at the time we didn't know what was
- 57:59going on in the world, right. And there was a lot of fear
- 58:01associated with that. And so leading through that was
- 58:05difficult. As soon as that started to break
- 58:08is when we all said, thank goodness, now we can get back to
- 58:11business as usual. We had during that time
- 58:15consolidated our networks. We built our culture back up to
- 58:18where it needed to be. There was trust in the business
- 58:20now and trust in the executive leadership team.
- 58:23And we hit the ground running in 2021 and, and, and it was I
- 58:27believe 21 was the most profitable year we've ever had
- 58:30as a business and that we've beaten it every year since then.
- 58:33It was, it was basically from when I started through the end
- 58:37of COVID, when we started to get immunizations out and
- 58:41vaccinations out and all that stuff and heading into 21 into
- 58:44that summer, that's when the we really were able to celebrate
- 58:47that we made it. Yeah, going through hard times
- 58:50like that together, like you said, build some bonds that are
- 58:54virtually unbreakable and also builds resiliency within
- 58:58yourself, for sure. You mentioned something specific
- 59:01about the power of journaling, something you discovered along
- 59:05the way. Why do you think this was so
- 59:08helpful to you? Well, I start, So what was it?
- 59:159 years ago, my father passed away unexpectedly and that was
- 59:20ironically enough, about a year before my wife was pregnant for
- 59:24my first son. And so when my when I found out
- 59:28that my wife was pregnant for my son, I was kind of lot of
- 59:33thoughts and emotions and, and everything that comes along with
- 59:36that. And so I literally opened up a
- 59:38book and just started writing and I wrote page after page
- 59:45after page after page and just brain dumped into this book.
- 59:49And when I was done, it almost felt like I was like intoxicated
- 59:54or something. It, it was, it was this
- 59:56unbelievable relief of, of, of pressure and stress.
- 1:00:00And, and I had clear thought and I had, and I said, man, that is
- 1:00:05wild just from writing. And I had never stopped it.
- 1:00:10It writing is thinking. Right.
- 1:00:13And so when you how many times you know you get you, it's
- 1:00:17things are stuck in your mind and you can't really work out
- 1:00:19the situation. You don't really see the end
- 1:00:21result or whatever. When you begin to write yourself
- 1:00:25through that. And it, it's, there's, I've read
- 1:00:28studies where it's like, it just unlocks this interconnectivity
- 1:00:32in your mind that allows things to make way more sense way
- 1:00:35quicker. And you think of things that you
- 1:00:37wouldn't have normally thought of.
- 1:00:38And if you are going through deep, dark emotional things,
- 1:00:43writing about them creates this sense of fresh air afterwards
- 1:00:47because you've, and it's, it's, it is unexplainable, quite
- 1:00:51honestly, unless you actually really get into it.
- 1:00:53But I started then and I have never stopped.
- 1:00:55It is, I can tell when I go a little bit too long without it.
- 1:00:59And, and I've learned to just, it's almost like when you feel
- 1:01:02like you're burnt out a little bit.
- 1:01:05And I'm like, I just got to sit down and I got to write for a
- 1:01:07while and, and I will. And after it works every time it
- 1:01:09it's, it's incredible. Yeah, I love what you just said,
- 1:01:13Zach, 'cause you know it when you've got sort of those, those
- 1:01:16deep, dark thoughts that are kind of happening, if you can
- 1:01:19get it out, talking to somebody I think is probably the best
- 1:01:23way. Writing it down when maybe
- 1:01:25that's not accessible or doesn't feel like the right move,
- 1:01:29doesn't feel safe. It's just another way to hit
- 1:01:33sort of like a release valve, right?
- 1:01:35You kind of releasing some of the pressure.
- 1:01:37It doesn't have to stay trapped in here anymore.
- 1:01:38You got it down on paper or, you know, in a, in a electronic
- 1:01:42notepad. And the other thing that you
- 1:01:44touched on is, you know, you're trying to sort of like figure
- 1:01:47out problems. Sometimes journaling can help
- 1:01:49with that, because now you can go back and reread what it was
- 1:01:54that you wrote down and you can kind of see where the gaps are,
- 1:01:57start to connect the dots in ways that isn't as easy to do
- 1:02:01when you've just got it swirling around up here in your Gray
- 1:02:04matter, right? Yeah, there's there's a the
- 1:02:08getting things done is the book and his name is David.
- 1:02:11I can't remember his last name, sorry, but he has a great quote.
- 1:02:16The the mind is for having ideas, not holding them.
- 1:02:19And it part of the, the, you know, the architecture of the
- 1:02:22getting things done process is to just write down tasks and
- 1:02:27items and whatever. And so, but that's, that's what
- 1:02:29you're talking about, right? When you've got the problem of
- 1:02:33all problems in front of you, the situ, you know, and it is
- 1:02:36this monster of a, of a issue that you've got to think through
- 1:02:40and solve and lead A-Team through.
- 1:02:42I don't know how else I could possibly approach those things
- 1:02:45without writing things down in front of me on a piece of paper,
- 1:02:48creating maps and links and arrows and circles and
- 1:02:51correlations and you see it and you just, you get through it
- 1:02:56better and differently and more efficiently by writing on paper.
- 1:02:59Yeah, getting things done. The author is David Allen.
- 1:03:03David Allen, Yeah. It's a good book, Zach.
- 1:03:08What's your superpower? We kind of talked about some
- 1:03:10hard times you've pushed through.
- 1:03:12What's your superpower? Yeah, so I'm going to admit I,
- 1:03:17I, I got, I asked for help on this one actually in thinking
- 1:03:23you know about. Sometimes it's hard for us to
- 1:03:26look at ourselves and kind of boost ourselves up or pat
- 1:03:29ourselves on the back. So.
- 1:03:30So you went to a third party? Yeah, so, so I, I asked my wife
- 1:03:34actually. And so I'll tell you what my
- 1:03:38answer was going to be and why. And I'll tell you what she said
- 1:03:41her answer is. And So what I went through this
- 1:03:43process at Geodus with CEO came in and his word for superpower
- 1:03:48was genius. What's your genius, right.
- 1:03:51And it's, it's, what do you do better than everyone else?
- 1:03:53Whatever. And I was the leader of the
- 1:03:55facility and there was about 20 people in the room and everyone
- 1:03:57went around the room and they said what their genius is.
- 1:04:00And it got to me at the end. And he said, OK, what's your
- 1:04:02genius? And I said, I have no idea.
- 1:04:05I, I, I hate to make it seem like your presentation wasn't
- 1:04:08great, but I have no idea what my genius is.
- 1:04:10And one of our engineers, a really good friend of mine, he
- 1:04:13said, Oh my gosh, I, I, I can't believe you don't know what it
- 1:04:16is. It's so obvious.
- 1:04:18And I said, well, what is it? And he said, you're a
- 1:04:20cheerleader. I said a cheerleader.
- 1:04:23And he goes, yeah. And he said, you have the
- 1:04:25ability to motivate, inspire, empower and align people in
- 1:04:31teams like nobody I've ever seen.
- 1:04:34And that is what you do best. And that actually translates
- 1:04:38into the noble purpose leadership, right?
- 1:04:40So, so and I and I agree with him.
- 1:04:43After I kind of realized that, I said that is that is what I do
- 1:04:46very well. I don't do a lot of things very
- 1:04:48well, but that is a good one. That's I, I'm good at that.
- 1:04:51I can cheerlead. What my wife said actually is
- 1:04:57the ability to, in the midst of chaos and confusion and
- 1:05:04uncertainty, I do a very, very good job of staying very calm
- 1:05:10and focused and deliberate and sifting through problems and,
- 1:05:16and issues and, you know, coming up with very good solutions to
- 1:05:20them without allowing emotional interference and without
- 1:05:23allowing some of the frenzy going on around me to impact me.
- 1:05:28And so that, that was her answer.
- 1:05:29And I, I do agree that that's a strength as well.
- 1:05:32But so there's a 2 Fer. Yeah, it's a it's a powerful
- 1:05:35combo there. That's your leader, plus sort of
- 1:05:37staying calm in the eye of the storm, which you you were able
- 1:05:41to do when you came home, found out you were having a second
- 1:05:44baby and you withheld that. Really stressful.
- 1:05:47Information that you have known to.
- 1:05:50You know, Zach, I've heard you talk so much about the
- 1:05:54importance of your team members, the folks that work with you.
- 1:05:58I'm curious from your experience, you guys got a
- 1:06:02pretty good sized team there. What do you guys do from a
- 1:06:07recruiting standpoint and and once you've got them sort of a
- 1:06:11retention standpoint. You talked a little bit about,
- 1:06:13you know, the mentorship and the the ESOP are sort of like good
- 1:06:17ways, but what are the things have you guys have found or sort
- 1:06:20of effective ways to get people in the door and then hold on to
- 1:06:24the good ones? Yeah, that's a good question.
- 1:06:26So what I'll say actually is before we even reach out to
- 1:06:34anybody, I think the most important first step when it
- 1:06:36comes because our turnover is, is remarkably low.
- 1:06:39We, we've lost almost nobody in prominent positions across the
- 1:06:43business since I've been there. It, it's almost 0.
- 1:06:48But that starts before you reach out to your very first
- 1:06:52candidate. And I think the most important
- 1:06:55part in determining factor in the success in that is you have
- 1:06:58to know who you are as a company, as a leadership team,
- 1:07:04as a collective group of employee owners or or employees
- 1:07:07or associates or whatever. You've got to know who you are,
- 1:07:11what you value, what you focus on.
- 1:07:14And you can't negotiate on those things.
- 1:07:18There have been a lot of great people when we talk to them in
- 1:07:21our resumes, look at the resumes and talk to them in interviews
- 1:07:25and they are perfect. But if there is any indication
- 1:07:30of maybe a misalignment on some of these core principles and
- 1:07:32values and thought processes that we have, it's unfortunate,
- 1:07:36but they're not meant for us. And and that's OK, right?
- 1:07:39We'll find the right one. And so that that is a critical
- 1:07:44process that I think a lot of companies overlook because they
- 1:07:47will find the person who speaks well, answers the questions well
- 1:07:51and has a resume from heaven. And they will hire them because
- 1:07:55they look and sound and feel amazing.
- 1:07:58But that's you got to hire the right person regardless of all
- 1:08:02of those things. And so that then directly leads
- 1:08:04to retention because if you hire the right person that will fit
- 1:08:10to your culture and your values and your focuses, they will feel
- 1:08:15at home so much quicker than someone that is misaligned to
- 1:08:19that. And so they don't leave.
- 1:08:22How can you check for that in the interview process?
- 1:08:25Well, it's, it's not a, yeah, it's certainly not a, a, a, you
- 1:08:28know, bat in 1000, right. But you can, you can get an idea
- 1:08:31for it. I think, you know, one of the
- 1:08:32interesting ones in this, this, this came into play, not so much
- 1:08:35anymore, but over a couple years.
- 1:08:38We were fully in person as a business.
- 1:08:43And so and, and we would explain to candidates, This is why.
- 1:08:48It's because we want you to be a part of us and this, and we want
- 1:08:51to talk to you and we want to, you know, be a team and, and
- 1:08:54collaborate and interact. And there's a lot of people who
- 1:08:57didn't prioritize that. They, they said, well, actually,
- 1:09:01I would, I'd prefer to work from home.
- 1:09:03I can still do all the job and they can, but that's not, that
- 1:09:08doesn't align with what we were really pushing for, right?
- 1:09:11And again, we haven't seen that as much lately, but especially
- 1:09:13coming out of COVID, we were back in office almost
- 1:09:16immediately, 100%. And and that was kind of a line
- 1:09:20that we drew where he said, we feel that we have such a
- 1:09:22beautiful culture here and such a beautiful thing going.
- 1:09:25We want people in here to be a part of it.
- 1:09:28And and so that there's a lot of great candidates that honestly,
- 1:09:32I wish we could have hired, but they, they just didn't meet that
- 1:09:35moral the same kind of value to that right.
- 1:09:38So that's kind of a hard example, but that's that's and
- 1:09:40and and again, you don't bat 1000.
- 1:09:42There's people who we've hired and they don't work out.
- 1:09:44But but I think it it I I still would say it's that's the most
- 1:09:49important thing is, is know who you are as a business and as a
- 1:09:52team and as a how to get that culture fit for sure.
- 1:09:55Yeah, because if not, nothing else matters.
- 1:09:58Zach, I've just got one more question for you.
- 1:10:00But before I ask it, I want to do 2 things.
- 1:10:02First, I'm going to invite all listeners to go ahead.
- 1:10:05Take a moment. Just hit that follow button on
- 1:10:06your favorite podcast app. Had a great interview here today
- 1:10:10with Zach Hancock from FST Logistics.
- 1:10:13I want you to continue to get more great content like this in
- 1:10:15your feed. Zach, I also want to let people
- 1:10:17know the best way to get in touch with you or to follow your
- 1:10:21story. What would that be?
- 1:10:23Yeah, LinkedIn for sure. I've, you know, I, I, I post on
- 1:10:28their semi regularly. And, and I, you know, I've got
- 1:10:32my own little series that I'm calling the logistics of
- 1:10:35leadership where I once a week or so.
- 1:10:37I'll just put up a little quote similar to what we talked about
- 1:10:39earlier, a little phrase and a little bit of a leadership
- 1:10:42coaching mentoring type situation.
- 1:10:44And so I would love to connect with people there and and talk
- 1:10:46if they're interested. That's great.
- 1:10:48We'll include that link in our show notes.
- 1:10:51The last question for you, Zach, You and I reconnect a year from
- 1:10:54now and you're excited you're celebrating something.
- 1:10:57What's that thing that you're celebrating a year from now?
- 1:11:02Well, I would say two things. So from a professional
- 1:11:05perspective, you know, we are in hyper growth mode.
- 1:11:08You know right now we're we're hoping for probably at least one
- 1:11:13more acquisition as a business and also moving into another
- 1:11:17region. Right now we're in Columbus and
- 1:11:19in Fort Worth, Texas and so hoping to be into a different
- 1:11:22region by then. And so I'd be really happy to be
- 1:11:24celebrating that I'd like to be operating further increase in
- 1:11:28our share price as an ESOP from a personal perspective.
- 1:11:32So in about 3 weeks, it looks like right now my wife and I are
- 1:11:37going to be moving, We're going to be uprooting our kids and
- 1:11:39putting them in a new school district and new everything and
- 1:11:43my daughter's starting kindergarten.
- 1:11:45And so I'm very hopeful that, you know, we're, I'm looking
- 1:11:48back at, you know, this process and our new house and I'm, and
- 1:11:53I'm feeling very blessed and very happy that it's everything
- 1:11:55that we think it should be right now.
- 1:11:57That's a tough transition for kids and and parents.
- 1:12:00It weighs on your mind because you want your kids to to learn,
- 1:12:03to have fun, to have friends, to fit in.
- 1:12:06Yeah, I get that. Yeah.
- 1:12:07So my son is going into second grade and he's far more
- 1:12:10emotional. He's he's, he's not a big fan of
- 1:12:13this right now. My daughter is starting
- 1:12:15kindergarten and she's a bit of a free spirit, so I think she's
- 1:12:17going to be fine. But but you know, I'm hoping
- 1:12:21that my family feels very happy where where we are in a year.
- 1:12:24Yeah, Zach Hancock from FST Logistics.
- 1:12:28I want to be the first to thank you for sharing both your time
- 1:12:31and your story with us today. Yeah.
- 1:12:32Thank you so much. It's it's been an absolute
- 1:12:34pleasure. Thank you.
- 1:12:36Folks, that's a wrap on another episode of the Inspired Stories
- 1:12:39podcast. Thanks for learning with us
- 1:12:41today.