Latest / DPC Life: Direct Primary Care Podcast / Uncovering Your Ideal Patient Avatar: Coaching Session with Dr. Moizah Saad

Transcript

Uncovering Your Ideal Patient Avatar: Coaching Session with Dr. Moizah Saad · DPC Life: Direct Primary Care Podcast

• 0:00
  I didn't realize that I have to go find patients.
• 0:03
  I thought that naively, that if I put my website on the
• 0:07
  Internet, people will find me. But as far as doing DPC, I've
• 0:11
  told people I would drive an Uber first before I'd go back to
• 0:13
  fever service. So if you're talking to
• 0:16
  everybody, then you're really not talking to anyone.
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  Like no one's going to pay attention.
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  When I told you to work, I get distracted and then two hours
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  later I'm like, Oh my God, I was supposed to work.
• 0:28
  Welcome to DPC Life, the podcast where independent doctors share
• 0:32
  real stories, bold ideas, and the freedom of doing medicine on
• 0:37
  your own terms. I'm your host, Doctor Anne
• 0:40
  Gonzalez, and together we'll explore the wins, the struggles,
• 0:44
  and everything in between. Let's dive in.
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  Welcome back to the DPC Life podcast, where we talk about all
• 0:53
  things DPC and beyond the office.
• 0:56
  Today I'm sitting down with Doctor Moiza Saad, an internal
• 1:00
  medicine physician who made the bold leap from California to New
• 1:05
  Jersey, jumped head first into DPC, and is still in the
• 1:09
  trenches figuring it out. We're going to talk about her
• 1:13
  journey, what went wrong, what she's learning, and what it
• 1:17
  really takes to find your footing in direct primary care.
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  If you've ever thought I'll just open my doors and patients will
• 1:24
  come, then this episode is for you.
• 1:27
  Let's get into it. So today, my guest is Doctor
• 1:30
  Moiz Asad. She is an internal medicine
• 1:33
  doctor, transplant from California to New Jersey.
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  She has ADPC slash hybrid practice.
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  And so we're going to talk about that today, hear about how she
• 1:45
  got into DPC, and then talk about some of the struggles and
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  what we can do to try and maybe help move things forward and
• 1:53
  grow her practice. So welcome to the podcast.
• 1:57
  Thank you so much, I really appreciate it.
• 2:00
  Thank you for coming on and sharing your experiences because
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  DPC is, as people say, it's a different kind of hard, which
• 2:07
  unfortunately you found that different kind of hard.
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  But it's good to know that it's not just you who's struggling.
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  There are so many other DPC doctors that have some of the
• 2:22
  same problems that you're having.
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  And so it's just fair to say, OK, there are people who are
• 2:27
  doing really well, they open up and they have 100 patients
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  within two months. But then there's also people who
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  are open for years and only have 20 or 30 patients.
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  And DPC, I'm just a strong believer in DPC that no matter
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  where you live, whether you are in rural America or in a city,
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  it will work. It's just trying to find your
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  ideal patient, right? So, well, tell us a little bit
• 2:53
  about how you came to DPC and then we'll get into the coaching
• 2:58
  part. So I opened ADPC.
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  First of all, I moved from California to New Jersey two
• 3:03
  years ago. I was in California for nine
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  years in corporate medicine, totally burned out.
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  So I moved to New Jersey two years ago to be closer to my
• 3:13
  parents. My whole family is on the East
• 3:15
  Coast. I brought my family, my husband
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  and my kids and I told my husband, OK, I'm not doing
• 3:22
  corporate medicine anymore. I went to the DPC Summit right
• 3:25
  before moving. I was so pumped.
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  So I kind of opened my micro practice, DPC micro practice,
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  but I did not know that I have to mark it.
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  I assumed that I'm going to open the doors and people are going
• 3:39
  to come in because I was, so I was in the corporate world and
• 3:45
  so people don't just walk in, you have to work it.
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  And I struggled with marketing for about a year.
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  I only acquired like 3 DPC patients in that whole year.
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  But I was also working on a side job.
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  I work at the hospital list as well part time.
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  And then finally, my husband, he's also a physician.
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  He's family medicine. I'm internal medicine, you know,
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  he was like, OK, New Jersey's really strange and there's no
• 4:13
  DPC in my area. Like people don't know DPC in
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  New Jersey. They're probably only like 3 DPC
• 4:21
  clinics that I found in the entire state.
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  It's not a lot. Yes, me too.
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  I was very surprised. But anyway, he was like, OK,
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  you're not DPC. You're not going to survive as
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  the DPC doctor because people don't know what DPC is.
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  And it's been a year. So just do start accepting
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  insurances. So I credentialed with
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  insurances. So I'm kind of doing a hybrid
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  now. I, my passion is still DPCI,
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  want to be DPC totally, but I am accepting insurances as well.
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  So, you know, I tell everybody who walks in, this is what DPC
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  is. My hope is maybe in two years
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  I'll be able to convert the whole patient panel into DPC and
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  in the meantime, still attract patients who don't have
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  insurance, perhaps in the DPC model.
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  And I have acquired like open the doors for the new practice
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  in December, end of December. And I think I learned about DPC
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  first on a physician mom group, which is a Facebook group.
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  And I got curious and then I started Googling it and then I
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  came across the DPC Summit. This was I think three years ago
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  now in 2023, I believe. And I went to the summit and I
• 5:43
  fell in love with the entire concept for first of all, you're
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  like, Oh my God, is this even true?
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  So, you know, it sounds too good to be true, right?
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  But as I kept reading and I joined the DPC Facebook group,
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  the DPC docs group on Facebook and was like, Oh my God, this is
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  true. It looks like working for a lot
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  of physicians, and it's all sounds amazing.
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  That's how I discovered it. Yeah.
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  I told everybody, you know, everybody who will listen, I
• 6:16
  tell them about DPC, and most people have the same reaction
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  that yeah, no, it's true. It sounds too good to be true.
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  Yeah. Well, I mean, yeah it works, but
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  the too good to be true part is that it does take a lot of work.
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  It does make a lot. Of work to get it moving, right?
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  Yep. So tell us again, what year was
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  it that you moved to New Jersey? I moved to New Jersey in 2023.
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  So right after you found out about DPC.
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  OK. Yes, that's when I moved and
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  then I kind of haphazardly opened my practice, DPC
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  practice. And I'm not a very type A
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  person. I kind of figure out on the
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  goal. I I don't plan really well,
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  which is a downfall. But I think too much planning is
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  not good either. So I kind of put together an LLC
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  real quick. I made a logo on fiber.
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  I made a quick website. I think I hired somebody for a
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  quick website. I didn't pay them a lot and I
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  was like, OK, this is my DPC, some micro practice.
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  I lost my website, didn't have anybody sign up for it.
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  I didn't realize that I have to go find patients.
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  I thought that naively that if I put my website on the Internet,
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  people will find me. That's not the case.
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  Well, coming from the corporate world, that was a huge learning
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  curve because in the corporate world, you know, you just show
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  up to work and people just come in like patients upon patients
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  and upon patients, right? They just walk in through the
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  door. And as a physician working in
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  the corporate world, you never see the side of marketing or
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  even what's done behind like on the phone, right?
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  Patient, when patients call the clinic, you only know, OK,
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  patient is in your office, you're seeing them ordering
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  class and answering emails. That's all you know.
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  So I had no idea what a business is, how to run a business.
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  I was just so super excited about TPC.
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  That kind of just jumped in, which I don't regret 'cause
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  that's how sometimes you learn, and I'm still learning every
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  single day. Oh yeah, every single day.
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  I think today I was just looking at I think it was the DPC docs
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  group or and one of the direct primary care groups and someone
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  said are there any regrets? Does anyone have any regrets
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  about doing DPC? And I don't have any regrets
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  about doing DPC. Now I do have some regrets about
• 8:58
  some of the decisions I've made in DPC.
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  But as far as doing DPC, I've told people I would drive an
• 9:05
  Uber first before I'd go back to fever service.
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  Yes, I told my husband that if I need to go back to corporate
• 9:13
  medicine, if this fails, then I'm probably becoming a cleaning
• 9:18
  lady. Like I'll opening up cleaning
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  service company or something 'cause I do like to clean.
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  So I don't know, maybe that's what I'll do next.
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  But I'm not, I'm not don't have to go back to corporate.
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  Medicine. Yeah, yeah, but yeah.
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  So tell us the name of your practice.
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  It's called Jersey Family Help. All right.
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  So it is location oriented. So that's always not a bad place
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  to start. I had a question about you went
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  to the DPC Summit, which one was this?
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  It was. This was the one in Minnesota,
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  in Minneapolis. And I want to say, OK, that was
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  not the year. That was the year before Doug
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  Ferrago did his talk about why DPCS fail.
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  OK, yeah. No, I didn't see that talk.
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  Yeah, no, that was because that year I remember talking with him
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  about it and he's like, I wonder if anyone's ever done a real
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  study to figure out why. And then I think after that he
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  just really started calling people and trying to find out if
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  there's some. Kind of.
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  Like unifying something. Yes.
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  And the one thing that I really did take away from it was
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  sometimes people aren't cut out for it because.
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  Personality. Wise, it just doesn't fit their
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  personality that they're just just really so uncomfortable
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  with putting themselves out there and talking to people
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  about DPC. And then there are some other
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  reasons that he said, just some like family illnesses, things
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  like that. But it was, I think that was
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  probably one of the biggest things.
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  It was overhead and then also not just not marketing enough.
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  Marketing is hard. Like there's no magic formula, I
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  think, and I think it does. It takes time as well, but I'm
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  trying different things. Putting yourself out there is
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  hard for me. I'm not a big talker.
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  Like I don't really seek out to talk to people.
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  If people want to talk to me, I'll talk to them.
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  But it's hard to go and see people out.
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  And being in a new area is also tough because nobody knows you.
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  You don't really know anybody either.
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  That's been hard. And social media, I'm not good
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  with social media at all. I don't like social.
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  I used to use the word hate social media, but somebody told
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  me recently you can't say that like you have to do social
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  media. So I'm trying to be better with
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  social media, but I still don't understand it completely.
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  Like, yeah, I was trying to ask ChatGPT what is A tag, What does
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  that mean on social media and how do you tag people?
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  I still don't understand it. Yeah.
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  Yeah. OK.
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  Well, all of these things have been very, very challenging, but
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  I, like I said, I am learning and I really, really believe in
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  BBCI. Think BBC is the future of
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  primary care in your country? Yeah.
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  So I am I. I'm not giving up yet.
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  Fantastic. And there's that saying the only
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  way that you fail is if you give up, right?
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  And then? You've got the drive, which is
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  wonderful, and it's been a couple years already and you're
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  still at it, so you know. Just.
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  Just keep going. Yes, I'm going to keep going.
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  I'm going to keep going. So, well, let's see, I'm going
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  to ask you a few things and see if there's any way that maybe I
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  can help you think about things differently as far as how to
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  market yourself and what things you can do.
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  So First off, who is your ideal patient?
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  I think that's that might be a problem because I think
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  everybody is my ideal patient. You're not the only one who says
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  this. In primary care, so I'm like, I
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  want to help everybody. Yes, all adults, any adult.
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  But I think, I think I've done a I've, I've thought about this
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  because you see this everywhere on DPC.
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  You have to find your ideal patient.
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  I think my ideal patient would be like a middle age, so 2.
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  I think two groups, middle-aged women who are kind of in their
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  late 30s, early 40s to 50s, mid mid to late 50s.
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  So kind of like perimenopause, menopause age.
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  And then that's one group. The other group would be older
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  women. So you know, 6570 because I, I
• 13:56
  do love geriatrics as well. So those are my 2 ideal groups
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  and I have not targeted that yet.
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  Like I haven't done any targeted marketing because I don't know
• 14:08
  how to do it. OK, Well, yes, it is difficult
• 14:13
  for primary care doctors to narrow down their focus because
• 14:17
  that's why they went into primary care, right?
• 14:19
  They like it all and they like to treat everyone.
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  So it's hard, but you do have to pick someone.
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  So one thing that I tell people is who is your favorite patient,
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  and maybe not now, but maybe when you were in California, who
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  was your favorite patient to see and why and what was that person
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  like? So just kind of think about
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  that. And do you have anyone in mind?
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  I have patients from all across some men patients.
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  They were so awesome, patients with lots of chronic illnesses
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  because I, when you help them out and when you put everything
• 15:02
  together and it clicks in their brain, they're like, Oh my God,
• 15:05
  no, it made sense. That's so rewarding.
• 15:08
  Yes, well, some patients with a lot of chronic illnesses and
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  then middle-aged women, 'cause sometimes we just need somebody
• 15:17
  to listen to them. Sure.
• 15:20
  Yeah. So not one particular group.
• 15:24
  Well, I know no one likes to pick a favorite child, but you
• 15:30
  have to pick a. Favorite.
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  So if you. Had to pick a favorite.
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  Like when I think about my favorite patient, I think of
• 15:39
  same thing, kind of middle-aged woman about my age.
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  We just get along really well. We chit chat about our kids and
• 15:45
  our families and about what we're doing outside of work and
• 15:48
  stuff. And like this is a person that I
• 15:50
  think I would be like, so it would be great be like, hey,
• 15:54
  let's go grab a coffee and just hang out and talk.
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  And that would be my favorite patient.
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  So that's who I'm thinking of. So think of someone that you
• 16:04
  feel you just really kind of mesh with you, you get along
• 16:09
  really well. Who would that person be?
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  Yeah. So for 40s, fifties in that.
• 16:16
  Age one person, don't think about a group.
• 16:19
  Oh, you think? About a person.
• 16:20
  A person? Well, one.
• 16:22
  Person. One of your patients, yeah,
• 16:25
  think about that person. Man, that's hard.
• 16:27
  I know one person, so I don't have any in New Jersey yet, I
• 16:33
  think. Back, you know, back.
• 16:35
  In yeah, I know it's. Been a while.
• 16:39
  Yes, those were older patients. Those were, yeah, Medicare
• 16:47
  patients. So I can't pick that person.
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  You did you say you can't? I can't.
• 16:56
  I can't pick. Oh, you're not opted out?
• 16:58
  When I'm not older, no, I can't because I still work at the
• 17:01
  hospital. That's right.
• 17:03
  Yes, yes. So I'm going to make up a
• 17:05
  patient. I have one in my head.
• 17:08
  OK, All right. So tell me about this patient
• 17:13
  who is? I'm assuming it's a she.
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  Tell. Me more about her.
• 17:18
  Yes, so working mom has kids were like 10 year old eleven, a
• 17:24
  little bit older. They don't need her all the
• 17:27
  time, but she works, she go, she comes home, she cooks dinner,
• 17:32
  she's super busy. But she is like, I don't feel
• 17:37
  energetic. I'm tired all the time and I
• 17:40
  don't know why. And even though she has
• 17:42
  everything, she feels sad and depressed sometimes.
• 17:47
  Yeah, so when she feels sad and depressed, what does she do?
• 17:51
  She doesn't know what to do, actually.
• 17:53
  I do have a person in my mind now, actually.
• 17:56
  OK, good. Tell me about that.
• 17:59
  So this person, you know, actually I'm trying to help her
• 18:03
  right now. So this is the person that I was
• 18:06
  just mentioning all the issues. So we're trying to kind of
• 18:09
  figure out, OK, what's going on, how to figure things out and how
• 18:12
  to make a plan that's going to work for her.
• 18:16
  So what? You know what draws you to this
• 18:18
  person? Why is she your favorite?
• 18:21
  Because she has seen so many other doctors who haven't
• 18:26
  listened to her. So being there for her and just
• 18:30
  sit down and listening to all the symptoms.
• 18:33
  And sometimes me, like, I don't know what will work, but we will
• 18:37
  try. And we hope that you see that I
• 18:42
  see in her eyes when I just sit down and listen and I say, OK,
• 18:47
  we'll try something. We'll try this.
• 18:49
  Maybe it will work, maybe it won't.
• 18:52
  So that hope really draws me. It's very, very rewarding,
• 18:57
  right? And when you tell her we're
• 19:01
  going to try this, let's see what happens.
• 19:03
  If she's hopeful, what else? How does she receive that?
• 19:06
  Is she agreeing, agreeable to that?
• 19:10
  Yep. Yeah, very agreeable.
• 19:13
  And also she has her own ideas to like what might help her.
• 19:18
  And again, she feels very happy and relieved that a physician is
• 19:25
  listening to her ideas and not just saying, oh you don't know
• 19:28
  anything, listen to me because I'm the doctor.
• 19:32
  So being that Doctor Who sits down and listens to patients
• 19:37
  ideas as well, I think it's much, much needed which is hard
• 19:41
  to incorporate medicine. So it's very rewarding to be
• 19:46
  able to do that in the DPC world.
• 19:47
  So what I'm hearing is you enjoy and this is very internal
• 19:53
  medicine, right? Like the puzzles?
• 19:56
  Yes, I love puzzles. I actually wanted to write an
• 20:00
  article that I became a physician because.
• 20:03
  Not because I like puzzles, I like mysteries.
• 20:07
  I want to be the first one to find out what the problem is.
• 20:12
  It could be like a detective. Yes, yes.
• 20:15
  That's why I love internal medicine.
• 20:18
  Yes, yes, my my partner in the practice is internal medicine
• 20:22
  and she's exactly the same way so I always tease her about it.
• 20:27
  That's awesome, but. Yeah.
• 20:29
  So you like the complex patients, You like having to
• 20:36
  really think about their problems and their issues, their
• 20:43
  diagnosis. You like to help out when no one
• 20:46
  else has helped. Does that sound right?
• 20:50
  Yes. So it sounds like your ideal
• 20:54
  patient is probably a woman, probably because when you think
• 20:59
  about people who have multiple issues and kind of get brushed
• 21:04
  off by medicine, it's a woman. Yeah, unfortunately.
• 21:08
  Yeah, it's true. And so a woman.
• 21:11
  And how old is this patient that you're thinking of?
• 21:14
  She is in her 40s, so early 40s, Yeah.
• 21:17
  So she's. In that age range that you were
• 21:19
  talking about, yeah. Yeah.
• 21:22
  So somebody who's got multiple issues, maybe not been addressed
• 21:27
  before and maybe felt brushed off or gas lit by doctors or by
• 21:34
  medicine in general, and how did she find you this one, this
• 21:41
  patient that you're thinking of? This patient found me, I can't
• 21:46
  say too much because of HIPAA, it's very specific, but she
• 21:50
  found me through like a community group on WhatsApp
• 21:56
  because I was putting my cards on WhatsApp groups that I belong
• 21:59
  to me. OK.
• 22:02
  Well, that's that's interesting. I haven't heard anyone saying
• 22:06
  that they got their patients from WhatsApp yet.
• 22:08
  So that's a new one. I thought in a few, actually now
• 22:13
  I'm slightly DPC patients, they're insurance patients, but
• 22:17
  I am in a lot of WhatsApp groups.
• 22:18
  I'm a Muslim. So there are lots of like Muslim
• 22:20
  groups, like Christian groups, right?
• 22:23
  So people in the Muslim community, lots of Muslims live
• 22:28
  in New Jersey and there are lots of mosques in New Jersey.
• 22:31
  So each mosque has a WhatsApp group.
• 22:34
  So I've been like, if they will allow me, I put my, I put my
• 22:39
  card there. So a few, a couple of people
• 22:42
  have phoned me. To that, OK.
• 22:45
  And So what you just put a picture of your business card?
• 22:48
  And and I say I'm blurb OK, I'm a primary care doctor.
• 22:51
  I just opened my practice. If anybody needs to see me, you
• 22:54
  know, just give me a call. OK.
• 22:58
  I mean, I've heard of, I just, I don't use What'sapp a ton.
• 23:01
  I use it a little bit. And I'm just curious, did you
• 23:03
  use your What'sapp in California too?
• 23:05
  Is this like a regional thing or?
• 23:09
  You know, I wasn't very active on WhatsApp in California.
• 23:12
  Actually. It might be reached.
• 23:13
  No, Yeah, it's really big in New Jersey.
• 23:16
  Everything is on WhatsApp, Yeah. And I, I think it's, it's a very
• 23:22
  kind of international thing. So people outside of the USA,
• 23:25
  lot of people do use. It.
• 23:26
  So maybe because there's so many people from different countries
• 23:31
  in. New Jersey, I'm just guessing.
• 23:33
  Yes, OK. That's.
• 23:34
  True, but that's that's really interesting.
• 23:37
  And and I've heard of WhatsApp referred to as a social network
• 23:41
  or social media as well. And I guess that's kind of why,
• 23:45
  you know, it's kind of it's a little off the grid social, you
• 23:49
  know? So.
• 23:51
  Yeah, but that's really interesting.
• 23:52
  So that's a, that's a source, it's a referral source or a
• 23:56
  place that you can tap into. So when you put your information
• 24:00
  out there, is it like you're only allowed to do it one time
• 24:03
  or can you put more? It depends on the group.
• 24:08
  Yeah, it depends on the group. Some groups only do like
• 24:10
  marketing Monday, you can only do it on Monday.
• 24:13
  So I've been doing that regularly.
• 24:15
  Some groups, for example, my kids class group, they don't
• 24:19
  have any rules because it's just moms in that group.
• 24:22
  So once in a while I say, hey, you know, I'm still here.
• 24:26
  And I have gotten a few patients that way as well.
• 24:29
  So I, I am using WhatsApp I think to the fullest.
• 24:33
  But I didn't, you know, it's not DPC specific.
• 24:37
  Yeah. And I tried that when I had my
• 24:40
  pure DPC clinic, but people just didn't get it.
• 24:45
  Like people don't understand DPC in New Jersey.
• 24:48
  So that's why I don't really advertise, advertise DPC on
• 24:51
  WhatsApp. I just say OK, these are the
• 24:54
  insurances I accept. Well, so there's an opportunity
• 24:57
  there to educate right about DPCI mean people obviously don't
• 25:03
  know about it. So people don't know about it?
• 25:06
  Yes, yes, yeah. I mean, the only way you're
• 25:10
  going to get DPC patients is to talk about DPC.
• 25:14
  Yes, yes, right. So.
• 25:17
  So the first thing is figuring out who your ideal patient is.
• 25:20
  So a woman, midlife maybe many medical problems.
• 25:26
  Been looking for the right doctor to listen to her and I
• 25:30
  would just try to kind of really think more about how you would
• 25:35
  describe your ideal patient. And then once you have your
• 25:39
  ideal patient, then you know who you're talking to, right?
• 25:42
  Because if you're talking to everybody, then you're really
• 25:45
  not talking to anyone. Like no one's going to pay
• 25:47
  attention because you're just kind of another another doctor,
• 25:51
  right? But you need to really catch the
• 25:55
  attention of your ideal patient. So you know, when you do talk
• 25:59
  about DPC or you talk about who your patients are or you're
• 26:04
  trying to call out your patient, right?
• 26:08
  What if you say things like, hey, I'm Doctor Saad, I'm
• 26:12
  internal medicine, I have a direct primary care practice.
• 26:16
  And what's different about my practice is I have time to
• 26:21
  listen. Especially if you've had chronic
• 26:23
  medical problems and you feel like you've been gas lit by the
• 26:27
  medical community, that doctors don't listen, that there's no
• 26:30
  time. We do things differently.
• 26:32
  At my practice, my patients get 60 minute visits so we can
• 26:36
  really listen. So I can really listen and
• 26:38
  figure out what's going on with you.
• 26:42
  OK, that's really good. So.
• 26:46
  But the reason why it's good is because it's talking
• 26:49
  specifically to one person. Yes.
• 26:53
  So when you just have to think about your ideal patient,
• 26:56
  because other people are going to hear that too, and they
• 26:58
  think, oh, that sounds amazing. I want that doctor too.
• 27:01
  But those women that hear themselves in your words, those
• 27:07
  are the ones you want them to say.
• 27:09
  That sounds like me. And.
• 27:12
  She gets me. Oh yes, yes.
• 27:18
  So you should do that. Like in social media, Facebook,
• 27:22
  Instagram, they talk. Yeah.
• 27:26
  Everywhere. Everywhere, everywhere.
• 27:28
  Anytime you talk to somebody about your practice, yeah, you
• 27:32
  want to make it very focused. And you'll find that things that
• 27:36
  are really very, very specific, they're actually pretty
• 27:41
  universal. It sounds kind of funny when you
• 27:44
  say it that way, but really, and it's kind of the same thing.
• 27:47
  It's you're trying to find that one person because there's not
• 27:52
  just one person who's like your patient that you're thinking of.
• 27:56
  There's hundreds, maybe thousands of people like that
• 27:59
  where you live. Yes.
• 28:01
  You don't need 1000, you just need 2300.
• 28:06
  Right. Yes, yes.
• 28:09
  So being very, very specific and the very first thing is know who
• 28:13
  your patient is, know who you're talking to, and then it kind of
• 28:17
  comes from it. Everything kind of goes from
• 28:18
  there. OK, Yeah, that makes sense.
• 28:20
  Yes. So now that we have spoken about
• 28:22
  your messaging, we're going to take a break and return next
• 28:25
  week, and we will talk more about the messaging and then how
• 28:31
  to get that message out. So thank you for listening.
• 28:34
  Thank you, Doctor Saad for being here and we will continue next
• 28:38
  week. Thank you.
• 28:39
  Big thank you to Doctor Moisa Saad for being so open and
• 28:44
  honest about where she's been and where she's going.
• 28:48
  This is Part 1 of A2, part coaching session.
• 28:52
  And next week we're diving into messaging and how to actually
• 28:56
  get that message in front of the right people.
• 28:59
  So make sure you're subscribed so you don't miss it before you
• 29:03
  go. I have a quick favor to ask.
• 29:07
  We want to make this podcast as useful as possible for you, and
• 29:12
  the best way to do that is to hear from you directly.
• 29:16
  We've put together a short 2 minute survey, just a few
• 29:19
  questions about what's been most helpful for you and what topics
• 29:23
  you want to hear more about. And as a thank you, everyone who
• 29:28
  completes it will receive a free branded DPC slide presentation
• 29:33
  that you can customize for your practice and use in your own
• 29:37
  marketing. The link is in the show notes.
• 29:39
  It takes less than two minutes, and it genuinely helps shape
• 29:43
  what we do here. Thank you so much for listening,
• 29:47
  and I'll see you next week for the next episode of DPC Life.
• 29:52
  Thank you for listening to DPC LIFE.
• 29:55
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• 30:00
  and share it with a friend who's ready for change.
• 30:04
  Remember, wherever you are in the journey, your DPC family has
• 30:08
  your back. Until next time, keep building a
• 30:12
  practice and a life that truly fits you.