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Groove is in the Heart: Susan Feldman Takes on Ageism in Fashion & Beauty
Everyone can identify with the feeling of being invisible sometimes, but for a whole generation, that feeling may be more a matter of endurance. Unfortunately most cultures don’t value older populations as they once did, and western society is especially guilty of that. Susan Feldman was saddened when she saw a friend’s Instagram post joking about being invisible after age 50, and she decided to do something about it.
Having taken two years off after launching, building and selling One Kings Lane, Susan launched a very different venture, In the Groove, a website largely focused on beauty…
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