Latest / Omni Talk Retail / Walmart’s Fashion Renaissance Explained: EVP Denise Incandela on Affordable Style & Innovation

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Walmart’s Fashion Renaissance Explained: EVP Denise Incandela on Affordable Style & Innovation · Omni Talk Retail

• 0:00
  Welcome
• 0:00
  back,
• 0:00
  everybody.
• 0:01
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:03
  Ann
• 0:03
  Mazinga
• 0:04
  and
• 0:04
  we
• 0:04
  are
• 0:04
  here
• 0:05
  live
• 0:05
  at
• 0:05
  Etail
• 0:06
  west
• 0:06
  once
• 0:07
  again.
• 0:08
  And
• 0:08
  standing
• 0:08
  next
• 0:09
  to
• 0:09
  me,
• 0:09
  I'm,
• 0:09
  I'm
• 0:10
  so
• 0:10
  excited
• 0:11
  because
• 0:11
  there's
• 0:12
  so
• 0:12
  much
• 0:12
  going
• 0:12
  on
• 0:13
  in
• 0:13
  the
• 0:14
  fashion
• 0:15
  world
• 0:15
  at
• 0:15
  Walmart
• 0:16
  and
• 0:16
  we
• 0:16
  have
• 0:17
  welcomed
• 0:17
  back
• 0:18
  Denise
• 0:18
  and
• 0:18
  Candela,
• 0:19
  the
• 0:19
  EVP
• 0:20
  of
• 0:20
  fashion
• 0:20
  for
• 0:21
  Walmart.
• 0:22
  Welcome.
• 0:22
  Hi
• 0:23
  everyone.
• 0:23
  Thank
• 0:23
  you.
• 0:23
  Hi
• 0:23
  everyone.
• 0:24
  Thank
• 0:24
  you
• 0:24
  for
• 0:24
  having
• 0:25
  me.
• 0:25
  I
• 0:25
  love,
• 0:26
  I
• 0:26
  love
• 0:26
  spending
• 0:26
  time
• 0:27
  with
• 0:27
  you.
• 0:27
  I
• 0:27
  know.
• 0:27
  Well,
• 0:28
  every
• 0:28
  time
• 0:28
  we
• 0:29
  talk
• 0:29
  to
• 0:29
  you,
• 0:29
  we
• 0:30
  just,
• 0:30
  we
• 0:30
  learn
• 0:31
  so
• 0:31
  much.
• 0:31
  And
• 0:31
  I
• 0:32
  love
• 0:32
  fashion.
• 0:33
  It's
• 0:33
  like
• 0:33
  my
• 0:33
  passion
• 0:34
  for
• 0:34
  this
• 0:35
  project.
• 0:35
  I
• 0:35
  can
• 0:35
  see
• 0:35
  because
• 0:35
  of
• 0:35
  how
• 0:36
  fantastic
• 0:36
  you
• 0:36
  look.
• 0:36
  I
• 0:37
  look
• 0:38
  fantastic
• 0:38
  because
• 0:39
  I
• 0:39
  went
• 0:39
  shopping
• 0:40
  and
• 0:40
  I
• 0:40
  got
• 0:40
  this
• 0:41
  outfit
• 0:41
  from
• 0:41
  the
• 0:42
  Scoop
• 0:42
  line
• 0:43
  at
• 0:43
  Walmart
• 0:43
  last
• 0:44
  night.
• 0:45
  I
• 0:46
  have
• 0:46
  to
• 0:46
  say
• 0:47
  I
• 0:47
  walked
• 0:47
  into
• 0:47
  the
• 0:48
  store
• 0:48
  here
• 0:48
  in
• 0:48
  Palm
• 0:48
  Springs.
• 0:49
  I
• 0:49
  was
• 0:49
  really
• 0:50
  impressed,
• 0:50
  Denise.
• 0:50
  I
• 0:51
  mean,
• 0:51
  it's
• 0:51
  been
• 0:51
  a
• 0:51
  little
• 0:51
  minute
• 0:52
  since
• 0:52
  I
• 0:52
  have
• 0:53
  done
• 0:53
  some
• 0:53
  shopping,
• 0:54
  clothing
• 0:55
  shopping
• 0:55
  at
• 0:55
  Walmart
• 0:56
  and
• 0:56
  things
• 0:57
  look
• 0:57
  very
• 0:57
  different.
• 0:58
  Why?
• 0:58
  Why
• 0:58
  is
• 0:59
  that?
• 0:59
  Like
• 0:59
  what,
• 0:59
  what's
• 1:00
  been
• 1:00
  going
• 1:00
  on?
• 1:00
  Yeah,
• 1:01
  well,
• 1:01
  we've
• 1:01
  been
• 1:02
  on
• 1:02
  this
• 1:02
  transformational
• 1:03
  journey.
• 1:04
  Yeah.
• 1:04
  As
• 1:04
  you
• 1:04
  know.
• 1:05
  Yeah.
• 1:05
  Well,
• 1:06
  I
• 1:06
  think
• 1:06
  about
• 1:07
  four
• 1:07
  years
• 1:07
  now.
• 1:08
  About
• 1:08
  four
• 1:08
  years
• 1:08
  ago
• 1:09
  we
• 1:09
  started
• 1:09
  this
• 1:09
  journey
• 1:10
  and
• 1:10
  it
• 1:10
  was
• 1:10
  founded
• 1:11
  in
• 1:11
  customer
• 1:11
  research
• 1:12
  where
• 1:12
  we
• 1:13
  found
• 1:13
  that
• 1:13
  our
• 1:14
  customers
• 1:14
  were
• 1:14
  spending
• 1:15
  in
• 1:15
  higher
• 1:15
  average
• 1:16
  unit
• 1:16
  retails
• 1:17
  than
• 1:18
  we
• 1:18
  were
• 1:18
  offering.
• 1:18
  Yes.
• 1:19
  And
• 1:19
  there
• 1:19
  was
• 1:20
  a
• 1:20
  macro
• 1:20
  opportunity
• 1:21
  where
• 1:21
  customers
• 1:22
  were
• 1:22
  shifting
• 1:22
  their
• 1:22
  spend
• 1:23
  from
• 1:23
  department
• 1:24
  spending,
• 1:24
  specialty
• 1:25
  stores
• 1:25
  to
• 1:25
  mass.
• 1:26
  And
• 1:26
  we
• 1:26
  felt
• 1:27
  like
• 1:27
  it
• 1:27
  was
• 1:27
  our
• 1:27
  time
• 1:28
  to
• 1:28
  cover
• 1:28
  and
• 1:28
  support
• 1:29
  more
• 1:29
  of
• 1:29
  our
• 1:30
  customers.
• 1:30
  Closet.
• 1:31
  Yeah.
• 1:31
  And
• 1:32
  so
• 1:32
  we've
• 1:32
  been
• 1:32
  focused
• 1:33
  on
• 1:33
  overhauling
• 1:34
  the
• 1:34
  assortment
• 1:35
  which
• 1:36
  you
• 1:36
  look
• 1:36
  really
• 1:36
  good.
• 1:37
  Thank
• 1:37
  you.
• 1:37
  So
• 1:38
  do
• 1:38
  you.
• 1:38
  I
• 1:38
  like
• 1:38
  your
• 1:39
  outfit
• 1:39
  as
• 1:39
  well.
• 1:40
  I'm
• 1:40
  wearing
• 1:40
  Scoop
• 1:40
  as
• 1:41
  well.
• 1:41
  We
• 1:41
  need
• 1:42
  the
• 1:42
  full
• 1:42
  length
• 1:42
  view
• 1:43
  for
• 1:43
  this
• 1:43
  so
• 1:43
  that
• 1:43
  you
• 1:43
  can
• 1:44
  see
• 1:44
  the.
• 1:44
  Complete
• 1:44
  outfit
• 1:45
  and
• 1:46
  overhauling
• 1:47
  the
• 1:47
  experience
• 1:48
  and
• 1:48
  then
• 1:48
  broadening
• 1:48
  our
• 1:49
  customer
• 1:49
  reach
• 1:49
  and
• 1:50
  changing
• 1:50
  perception
• 1:51
  because
• 1:51
  we've
• 1:52
  been
• 1:52
  a
• 1:52
  pile
• 1:52
  them
• 1:52
  high,
• 1:53
  let
• 1:53
  them
• 1:53
  fly
• 1:54
  clothing
• 1:54
  retailer
• 1:55
  for
• 1:55
  a
• 1:55
  long
• 1:56
  time.
• 1:56
  Really
• 1:56
  good
• 1:56
  at
• 1:57
  basics,
• 1:57
  socks
• 1:57
  and
• 1:58
  underwear,
• 1:58
  tees
• 1:59
  and
• 1:59
  denim.
• 1:59
  But
• 2:00
  now
• 2:00
  we
• 2:00
  want
• 2:00
  to
• 2:00
  cover
• 2:01
  more
• 2:01
  lifestyle
• 2:03
  and
• 2:03
  more
• 2:04
  of
• 2:04
  our
• 2:04
  closet.
• 2:05
  And
• 2:05
  so
• 2:05
  this
• 2:05
  has
• 2:05
  been
• 2:06
  the
• 2:06
  work
• 2:06
  that
• 2:06
  we've
• 2:07
  been
• 2:07
  doing.
• 2:07
  Well,
• 2:07
  let's
• 2:08
  like
• 2:08
  dive
• 2:08
  into
• 2:08
  that
• 2:09
  a
• 2:09
  little
• 2:09
  bit.
• 2:09
  Denise
• 2:09
  too.
• 2:10
  What
• 2:11
  is,
• 2:11
  how
• 2:11
  is
• 2:11
  that
• 2:12
  new,
• 2:12
  this
• 2:13
  new
• 2:13
  kind
• 2:13
  of
• 2:14
  collection
• 2:14
  of
• 2:14
  brands,
• 2:15
  both
• 2:16
  Walmart
• 2:16
  owned
• 2:16
  brands
• 2:17
  and
• 2:17
  new
• 2:17
  brands
• 2:18
  that
• 2:18
  you're
• 2:18
  bringing
• 2:18
  in
• 2:18
  through
• 2:19
  the
• 2:19
  marketplace.
• 2:19
  How
• 2:20
  is
• 2:20
  this
• 2:20
  taking
• 2:21
  shape
• 2:21
  as
• 2:21
  a
• 2:21
  collective
• 2:22
  Walmart
• 2:23
  fashion
• 2:23
  offering
• 2:24
  when
• 2:24
  I'm
• 2:24
  walking
• 2:25
  in
• 2:25
  the
• 2:25
  store
• 2:25
  in
• 2:26
  Palm
• 2:26
  Springs
• 2:26
  or
• 2:26
  when
• 2:26
  I'm
• 2:27
  shopping
• 2:27
  online
• 2:28
  or
• 2:28
  a
• 2:28
  few
• 2:28
  other
• 2:28
  events
• 2:29
  that
• 2:29
  you
• 2:29
  guys
• 2:29
  have
• 2:29
  been
• 2:29
  testing?
• 2:30
  Oh,
• 2:30
  I
• 2:30
  would
• 2:30
  say
• 2:30
  like
• 2:31
  Our
• 2:31
  strategy
• 2:32
  on
• 2:32
  the
• 2:32
  assortment
• 2:33
  side
• 2:33
  entails
• 2:33
  three
• 2:34
  aspects.
• 2:35
  One
• 2:35
  has
• 2:36
  been
• 2:36
  bringing
• 2:36
  in
• 2:36
  national
• 2:37
  brands
• 2:37
  that
• 2:37
  everybody
• 2:38
  wants.
• 2:38
  So
• 2:38
  think
• 2:39
  Reebok,
• 2:39
  Jessica
• 2:40
  Simpson,
• 2:42
  US
• 2:42
  Polo
• 2:43
  association
• 2:44
  chaps,
• 2:45
  et
• 2:45
  cetera.
• 2:46
  There's
• 2:46
  so
• 2:46
  many
• 2:46
  national
• 2:47
  brands
• 2:47
  that
• 2:47
  our
• 2:47
  customers
• 2:48
  want
• 2:48
  and
• 2:48
  we've
• 2:49
  brought
• 2:49
  in
• 2:49
  thousands
• 2:50
  of
• 2:50
  over
• 2:51
  the
• 2:51
  last
• 2:51
  few
• 2:51
  years
• 2:51
  and
• 2:52
  then
• 2:52
  complimented
• 2:53
  that
• 2:53
  with
• 2:53
  our
• 2:53
  marketplace.
• 2:55
  So
• 2:55
  think
• 2:55
  StockX
• 2:56
  where
• 2:56
  we
• 2:57
  have
• 2:57
  pre
• 2:58
  owned
• 2:58
  sneakers,
• 2:59
  really
• 3:00
  hot
• 3:00
  sneakers.
• 3:01
  Rebag.
• 3:02
  Yeah,
• 3:02
  the
• 3:02
  Rebag
• 3:03
  Skechers.
• 3:04
  I
• 3:04
  mean
• 3:04
  there's
• 3:05
  so
• 3:05
  much,
• 3:05
  I
• 3:05
  think
• 3:06
  we
• 3:06
  just
• 3:06
  sold
• 3:06
  a
• 3:06
  Chanel
• 3:07
  bag
• 3:07
  via
• 3:07
  marketplace
• 3:08
  yesterday.
• 3:09
  So
• 3:10
  there's
• 3:10
  so
• 3:10
  much
• 3:11
  opportunity
• 3:11
  there
• 3:12
  both
• 3:12
  in
• 3:12
  store
• 3:13
  and
• 3:13
  the
• 3:13
  extended
• 3:14
  aisle
• 3:14
  online.
• 3:15
  Yeah.
• 3:15
  Then
• 3:16
  on
• 3:16
  our
• 3:16
  private
• 3:16
  brand
• 3:17
  side
• 3:17
  we,
• 3:18
  we
• 3:18
  saw
• 3:18
  a
• 3:18
  white
• 3:18
  space,
• 3:19
  let's
• 3:19
  say
• 3:19
  between
• 3:20
  $15
• 3:20
  average
• 3:21
  unit
• 3:21
  retails
• 3:21
  and
• 3:22
  40
• 3:22
  to
• 3:22
  $50
• 3:23
  average
• 3:23
  unit
• 3:23
  retails
• 3:24
  where
• 3:24
  there
• 3:24
  wasn't
• 3:25
  a
• 3:25
  lot
• 3:25
  of
• 3:25
  people
• 3:25
  playing
• 3:26
  there
• 3:26
  and
• 3:27
  our
• 3:27
  customers
• 3:27
  wanted
• 3:28
  to
• 3:28
  spend
• 3:28
  there.
• 3:28
  And
• 3:29
  we
• 3:29
  said
• 3:29
  we
• 3:30
  all
• 3:30
  of
• 3:30
  our
• 3:31
  private
• 3:31
  brands
• 3:31
  were
• 3:32
  in
• 3:32
  opening
• 3:32
  price
• 3:32
  point
• 3:33
  $15
• 3:33
  and
• 3:34
  less.
• 3:34
  But
• 3:35
  clearly
• 3:35
  there
• 3:35
  was
• 3:35
  this
• 3:36
  white
• 3:36
  space.
• 3:36
  And
• 3:36
  so
• 3:37
  we
• 3:37
  worked
• 3:37
  with
• 3:37
  Brandon
• 3:38
  Maxwell,
• 3:38
  well
• 3:39
  known
• 3:39
  women's
• 3:40
  wear
• 3:40
  designer
• 3:41
  and
• 3:41
  have
• 3:42
  launched
• 3:42
  Free
• 3:42
  Assembly
• 3:43
  Scoop
• 3:44
  which
• 3:44
  is
• 3:44
  what
• 3:44
  we're
• 3:44
  wearing
• 3:45
  right
• 3:45
  now.
• 3:46
  We
• 3:46
  work
• 3:46
  with
• 3:47
  Sofia
• 3:47
  Vergara
• 3:48
  and
• 3:48
  have
• 3:48
  a
• 3:48
  brand
• 3:48
  with
• 3:48
  her.
• 3:49
  Yeah.
• 3:49
  And
• 3:49
  those
• 3:50
  price
• 3:50
  points
• 3:51
  are
• 3:51
  more
• 3:51
  like
• 3:51
  $15
• 3:52
  to
• 3:53
  $40.
• 3:54
  And
• 3:54
  those
• 3:55
  brands
• 3:55
  have
• 3:55
  been
• 3:56
  gangbusters.
• 3:57
  Yes.
• 3:57
  I,
• 3:58
  I
• 3:58
  have
• 3:58
  to
• 3:58
  say,
• 3:58
  I
• 3:59
  mean
• 3:59
  that's
• 3:59
  walking
• 4:00
  into
• 4:00
  the
• 4:00
  Walmart
• 4:01
  and
• 4:01
  seeing
• 4:02
  like
• 4:02
  you
• 4:03
  definitely
• 4:03
  have
• 4:03
  your
• 4:04
  basics
• 4:04
  there.
• 4:05
  But
• 4:05
  it
• 4:05
  like
• 4:06
  even
• 4:06
  this
• 4:06
  dress,
• 4:07
  like
• 4:07
  we
• 4:07
  wouldn't.
• 4:08
  $30
• 4:08
  for
• 4:09
  a
• 4:09
  dress
• 4:09
  is
• 4:10
  a
• 4:10
  remarkable,
• 4:11
  like
• 4:11
  it's
• 4:11
  a
• 4:11
  great
• 4:11
  quality,
• 4:12
  it's
• 4:12
  great
• 4:12
  price
• 4:13
  point.
• 4:13
  Like
• 4:13
  how
• 4:13
  are
• 4:13
  you
• 4:14
  deciding
• 4:14
  kind
• 4:15
  of
• 4:16
  what
• 4:16
  to
• 4:17
  put
• 4:17
  into
• 4:17
  the
• 4:17
  collection
• 4:18
  though
• 4:18
  too?
• 4:19
  Like
• 4:19
  how
• 4:19
  do
• 4:19
  you
• 4:19
  decide
• 4:20
  what's
• 4:20
  going
• 4:20
  to
• 4:20
  be
• 4:20
  in
• 4:20
  store
• 4:21
  and
• 4:21
  what's
• 4:21
  going
• 4:21
  to
• 4:21
  be
• 4:21
  online?
• 4:22
  Is
• 4:22
  that
• 4:22
  one
• 4:23
  kind
• 4:23
  of
• 4:23
  standard
• 4:24
  strategy
• 4:24
  across
• 4:24
  the
• 4:24
  board
• 4:25
  or
• 4:25
  are
• 4:25
  you
• 4:25
  really
• 4:25
  kind
• 4:25
  of
• 4:26
  like
• 4:26
  adjusting
• 4:27
  it
• 4:27
  based
• 4:27
  on
• 4:27
  geography
• 4:28
  and.
• 4:29
  Well
• 4:29
  we
• 4:29
  definitely
• 4:30
  adjust
• 4:30
  it
• 4:31
  based
• 4:31
  on
• 4:31
  geography
• 4:32
  for
• 4:32
  sure.
• 4:33
  Yeah.
• 4:34
  But
• 4:34
  I
• 4:35
  think
• 4:35
  that
• 4:35
  the
• 4:35
  overall
• 4:36
  strategy
• 4:36
  is
• 4:36
  to
• 4:37
  support
• 4:37
  more
• 4:37
  of
• 4:37
  our
• 4:38
  customers
• 4:38
  lifestyle
• 4:39
  needs.
• 4:39
  And
• 4:40
  so
• 4:40
  those
• 4:40
  key
• 4:40
  items,
• 4:41
  whether
• 4:41
  it's
• 4:41
  from
• 4:42
  our
• 4:42
  premium
• 4:43
  elevated
• 4:43
  brands,
• 4:44
  our
• 4:44
  own
• 4:44
  private
• 4:44
  brands
• 4:45
  are
• 4:45
  opening
• 4:45
  price
• 4:46
  point
• 4:46
  private
• 4:46
  brands
• 4:47
  which
• 4:47
  frankly
• 4:47
  needed
• 4:48
  a
• 4:48
  whole
• 4:48
  modernization
• 4:49
  and
• 4:49
  overhaul
• 4:50
  or
• 4:50
  whether
• 4:51
  it's
• 4:51
  our
• 4:51
  national
• 4:51
  brands
• 4:52
  we
• 4:52
  put
• 4:53
  the
• 4:54
  key
• 4:54
  volume
• 4:54
  drivers
• 4:55
  or
• 4:55
  the
• 4:55
  best
• 4:56
  of
• 4:56
  the
• 4:56
  best
• 4:56
  in
• 4:57
  the
• 4:57
  stores.
• 4:57
  Yes,
• 4:58
  right.
• 4:58
  Yeah.
• 4:59
  And
• 4:59
  then
• 4:59
  the
• 4:59
  extension
• 5:00
  is
• 5:00
  online.
• 5:01
  Okay.
• 5:01
  And
• 5:01
  so
• 5:01
  that's
• 5:02
  the
• 5:02
  way
• 5:02
  we
• 5:02
  think
• 5:02
  about
• 5:02
  it.
• 5:02
  Now
• 5:03
  an
• 5:03
  urban
• 5:03
  environment
• 5:04
  may
• 5:04
  have
• 5:04
  a
• 5:04
  different
• 5:05
  assortment
• 5:05
  than
• 5:05
  a
• 5:06
  rural
• 5:06
  environment.
• 5:06
  Although
• 5:07
  what
• 5:07
  I
• 5:07
  will
• 5:07
  say
• 5:07
  what
• 5:08
  we've
• 5:08
  learned
• 5:08
  and
• 5:09
  is
• 5:09
  that
• 5:10
  originally
• 5:10
  we
• 5:10
  put
• 5:10
  These
• 5:11
  more
• 5:11
  premium
• 5:12
  elevated
• 5:13
  private
• 5:13
  brands
• 5:14
  where
• 5:14
  we
• 5:14
  now
• 5:15
  have
• 5:15
  designers
• 5:15
  making
• 5:16
  them
• 5:16
  and
• 5:16
  all
• 5:16
  this
• 5:16
  good
• 5:17
  stuff
• 5:17
  in
• 5:18
  the
• 5:18
  urban,
• 5:19
  suburban,
• 5:19
  higher
• 5:20
  income
• 5:20
  stores.
• 5:21
  And
• 5:21
  what
• 5:21
  we
• 5:21
  found
• 5:22
  was
• 5:22
  our
• 5:22
  rural
• 5:23
  store
• 5:23
  operators
• 5:23
  said,
• 5:24
  no,
• 5:24
  no,
• 5:24
  no,
• 5:24
  no.
• 5:24
  We're
• 5:24
  the
• 5:25
  only
• 5:25
  game
• 5:25
  in
• 5:25
  town.
• 5:26
  We
• 5:26
  need
• 5:26
  to
• 5:27
  have
• 5:27
  these
• 5:27
  brands
• 5:27
  too.
• 5:28
  And
• 5:28
  so
• 5:29
  now
• 5:29
  we're
• 5:29
  expanding
• 5:30
  the
• 5:30
  store
• 5:30
  base
• 5:31
  because
• 5:31
  everybody
• 5:32
  wants
• 5:32
  these
• 5:32
  brands
• 5:32
  because
• 5:33
  the
• 5:33
  price
• 5:33
  points
• 5:33
  are
• 5:34
  so
• 5:34
  unbelievable.
• 5:35
  Compelling.
• 5:36
  Yes.
• 5:37
  That
• 5:37
  when
• 5:38
  in
• 5:38
  a
• 5:38
  rural
• 5:38
  environment
• 5:39
  where
• 5:39
  we're
• 5:39
  the
• 5:40
  only
• 5:40
  game
• 5:40
  in
• 5:40
  store,
• 5:41
  those
• 5:41
  customers
• 5:42
  want
• 5:42
  those
• 5:42
  brands
• 5:43
  too.
• 5:43
  So
• 5:44
  you're
• 5:44
  doing
• 5:44
  some
• 5:45
  exploration
• 5:45
  outside
• 5:46
  of
• 5:46
  the
• 5:46
  Walmart
• 5:47
  box.
• 5:47
  I
• 5:48
  want
• 5:48
  to
• 5:48
  talk
• 5:48
  a
• 5:48
  little
• 5:48
  bit
• 5:48
  about
• 5:48
  that
• 5:49
  because
• 5:49
  I
• 5:49
  was
• 5:50
  so
• 5:50
  devastated
• 5:51
  that
• 5:51
  I
• 5:51
  couldn't
• 5:51
  make
• 5:51
  the.
• 5:52
  We
• 5:52
  were
• 5:52
  sad
• 5:52
  to
• 5:52
  miss
• 5:53
  you.
• 5:53
  We
• 5:53
  were
• 5:53
  sad
• 5:54
  to
• 5:54
  miss
• 5:54
  you
• 5:54
  in
• 5:54
  New
• 5:54
  York.
• 5:54
  But
• 5:55
  talk
• 5:55
  a
• 5:55
  little
• 5:55
  bit
• 5:55
  about
• 5:56
  some
• 5:56
  of
• 5:56
  these
• 5:56
  other
• 5:56
  extensions
• 5:57
  that
• 5:57
  you're
• 5:57
  trying
• 5:57
  and.
• 5:58
  And
• 5:58
  what
• 5:58
  brands
• 5:59
  like
• 5:59
  that
• 6:00
  you'll
• 6:00
  be
• 6:00
  featuring
• 6:01
  there
• 6:01
  and
• 6:02
  kind
• 6:02
  of
• 6:02
  what
• 6:02
  the
• 6:02
  future
• 6:02
  of
• 6:03
  that
• 6:03
  looks
• 6:03
  like.
• 6:03
  Yeah.
• 6:04
  So
• 6:04
  I
• 6:04
  will
• 6:04
  say
• 6:05
  just
• 6:05
  to
• 6:05
  reinforce
• 6:06
  three
• 6:06
  aspects
• 6:07
  of
• 6:07
  our
• 6:07
  strategy.
• 6:07
  Changing
• 6:08
  the
• 6:08
  assortment,
• 6:09
  improving
• 6:09
  the
• 6:09
  shopping
• 6:10
  experience
• 6:10
  online
• 6:11
  and
• 6:11
  in
• 6:11
  store,
• 6:11
  and
• 6:12
  then
• 6:12
  changing
• 6:13
  perception
• 6:13
  and
• 6:13
  broadening
• 6:14
  our
• 6:14
  customer
• 6:14
  reach.
• 6:15
  So
• 6:15
  to
• 6:15
  change
• 6:15
  perception
• 6:16
  and
• 6:17
  broaden
• 6:17
  our
• 6:17
  customer
• 6:18
  reach,
• 6:18
  we
• 6:18
  have
• 6:19
  all
• 6:19
  these
• 6:19
  experiential
• 6:20
  events.
• 6:20
  Think
• 6:21
  pop
• 6:21
  up
• 6:22
  shops
• 6:22
  with
• 6:23
  New
• 6:23
  York
• 6:23
  Fashion
• 6:24
  Week
• 6:24
  both
• 6:24
  fall
• 6:25
  and
• 6:25
  most
• 6:25
  recently
• 6:26
  in
• 6:26
  February.
• 6:27
  And
• 6:27
  I'll
• 6:27
  talk
• 6:27
  a
• 6:27
  little
• 6:27
  bit
• 6:28
  more
• 6:28
  about
• 6:28
  that.
• 6:28
  We
• 6:28
  did
• 6:29
  an
• 6:29
  event
• 6:29
  with
• 6:30
  Sofia
• 6:30
  Vergara
• 6:31
  last
• 6:31
  summer.
• 6:32
  We
• 6:32
  had
• 6:33
  a
• 6:33
  van
• 6:33
  that
• 6:33
  went,
• 6:34
  a
• 6:34
  bus
• 6:35
  that
• 6:35
  a
• 6:35
  style
• 6:36
  bus
• 6:36
  that
• 6:36
  went
• 6:36
  to
• 6:36
  40
• 6:37
  cities
• 6:37
  throughout
• 6:38
  the
• 6:38
  country
• 6:38
  to
• 6:38
  showcase
• 6:39
  our
• 6:39
  assortment.
• 6:40
  But
• 6:40
  the
• 6:41
  pop
• 6:41
  up
• 6:41
  shop
• 6:41
  that
• 6:41
  we
• 6:42
  most
• 6:42
  recently
• 6:42
  had,
• 6:43
  our
• 6:43
  first
• 6:43
  transactional
• 6:44
  pop
• 6:44
  up
• 6:45
  shop
• 6:45
  in
• 6:45
  our
• 6:46
  history
• 6:46
  and
• 6:46
  I
• 6:47
  think
• 6:47
  the
• 6:47
  first
• 6:47
  transaction
• 6:48
  ever
• 6:48
  for
• 6:49
  Walmart
• 6:49
  in
• 6:49
  New
• 6:49
  York
• 6:50
  City.
• 6:50
  Wow.
• 6:51
  An
• 6:51
  hour
• 6:51
  line
• 6:52
  to
• 6:52
  get
• 6:52
  in.
• 6:53
  We
• 6:53
  had
• 6:53
  to
• 6:53
  go
• 6:53
  back
• 6:54
  to
• 6:54
  the
• 6:54
  Philly
• 6:54
  DC
• 6:55
  and
• 6:55
  get
• 6:55
  more
• 6:56
  inventories.
• 6:56
  Four
• 6:57
  days.
• 6:57
  We
• 6:57
  had
• 6:58
  to
• 6:58
  make
• 6:58
  a
• 6:58
  run
• 6:58
  to
• 6:58
  the
• 6:59
  DC
• 6:59
  to
• 6:59
  get
• 6:59
  more
• 7:00
  inventory.
• 7:00
  It
• 7:00
  was
• 7:01
  so
• 7:01
  much
• 7:01
  fun
• 7:01
  and
• 7:02
  the
• 7:02
  energy
• 7:02
  was
• 7:02
  through
• 7:03
  the
• 7:03
  roof.
• 7:03
  It
• 7:03
  was
• 7:04
  two
• 7:04
  brands
• 7:05
  and
• 7:05
  we
• 7:05
  did
• 7:05
  more
• 7:06
  sales
• 7:07
  with
• 7:07
  those
• 7:07
  two
• 7:08
  brands
• 7:08
  on
• 7:08
  average
• 7:09
  per
• 7:09
  day
• 7:10
  than
• 7:10
  our
• 7:10
  average
• 7:11
  store
• 7:11
  does
• 7:11
  with
• 7:12
  400
• 7:13
  brands.
• 7:13
  Wow.
• 7:14
  I
• 7:14
  mean,
• 7:14
  that's
• 7:14
  the
• 7:14
  New
• 7:15
  York.
• 7:15
  Yeah,
• 7:15
  that
• 7:16
  was
• 7:16
  the
• 7:16
  New
• 7:16
  York
• 7:17
  reception
• 7:17
  and
• 7:18
  example
• 7:18
  of
• 7:18
  why
• 7:19
  it
• 7:19
  was
• 7:19
  so
• 7:19
  compelling.
• 7:21
  A
• 7:21
  $34
• 7:22
  jacket.
• 7:23
  A
• 7:23
  man
• 7:23
  comes
• 7:23
  up
• 7:23
  to
• 7:24
  me
• 7:24
  and
• 7:24
  asks,
• 7:25
  how
• 7:25
  much
• 7:25
  is
• 7:25
  that
• 7:26
  jacket?
• 7:26
  And
• 7:26
  I
• 7:27
  say,
• 7:27
  34.
• 7:28
  And
• 7:28
  he
• 7:28
  says,
• 7:28
  3400.
• 7:29
  I
• 7:30
  said,
• 7:30
  no,
• 7:31
  34.
• 7:32
  That
• 7:33
  was
• 7:33
  the
• 7:33
  energy
• 7:33
  that
• 7:33
  we
• 7:34
  were
• 7:34
  getting
• 7:34
  in
• 7:34
  that
• 7:34
  store
• 7:35
  because
• 7:35
  the
• 7:35
  assortment
• 7:36
  looks
• 7:36
  so
• 7:37
  great
• 7:37
  and
• 7:37
  people
• 7:38
  were
• 7:38
  just.
• 7:39
  New
• 7:39
  York
• 7:39
  was
• 7:40
  blown
• 7:40
  away
• 7:40
  by
• 7:41
  our
• 7:41
  prices
• 7:42
  in
• 7:42
  style.
• 7:43
  So.
• 7:43
  Okay.
• 7:43
  Denise,
• 7:44
  you're
• 7:44
  a
• 7:44
  longtime
• 7:45
  fashion
• 7:45
  executive
• 7:47
  You've
• 7:47
  been
• 7:47
  at
• 7:48
  Saks,
• 7:48
  you've
• 7:48
  been
• 7:49
  Ralph
• 7:49
  Lauren.
• 7:49
  Ralph
• 7:50
  Lauren.
• 7:52
  How
• 7:52
  then
• 7:53
  do
• 7:53
  you
• 7:54
  go
• 7:54
  back
• 7:54
  to
• 7:55
  Walmart,
• 7:55
  a
• 7:55
  retailer,
• 7:56
  you
• 7:56
  know,
• 7:56
  really
• 7:57
  focused
• 7:57
  on
• 7:57
  everyday
• 7:58
  low
• 7:58
  prices,
• 7:59
  focused
• 7:59
  on
• 8:00
  being
• 8:00
  that
• 8:00
  one
• 8:01
  stop
• 8:01
  shop
• 8:01
  for
• 8:01
  the
• 8:01
  consumer.
• 8:02
  How
• 8:02
  do
• 8:02
  you
• 8:02
  go
• 8:03
  to
• 8:03
  your
• 8:03
  partners
• 8:04
  on
• 8:04
  the
• 8:04
  executive
• 8:05
  team
• 8:05
  and
• 8:06
  say
• 8:06
  we
• 8:06
  have
• 8:06
  this
• 8:07
  success
• 8:07
  with
• 8:07
  the
• 8:08
  pop
• 8:08
  up
• 8:08
  shops
• 8:09
  now.
• 8:10
  Now
• 8:10
  what?
• 8:10
  Like
• 8:10
  what's
• 8:11
  the
• 8:11
  future
• 8:11
  of
• 8:11
  that?
• 8:12
  Like
• 8:12
  what,
• 8:12
  what
• 8:12
  do
• 8:12
  you
• 8:13
  say
• 8:13
  to
• 8:13
  them
• 8:14
  or
• 8:14
  what
• 8:14
  do
• 8:14
  you
• 8:14
  think
• 8:14
  is
• 8:14
  important
• 8:15
  about
• 8:15
  this
• 8:15
  strategy
• 8:16
  and
• 8:16
  the
• 8:16
  continuation
• 8:17
  of,
• 8:17
  of
• 8:17
  concepts
• 8:18
  like
• 8:18
  this
• 8:19
  when
• 8:19
  you
• 8:19
  were
• 8:19
  scaling
• 8:20
  them
• 8:20
  beyond
• 8:20
  just
• 8:20
  the
• 8:21
  new
• 8:21
  fashion?
• 8:22
  We've
• 8:22
  been
• 8:22
  punching
• 8:23
  below
• 8:23
  our
• 8:23
  weight
• 8:23
  at
• 8:24
  Walmart
• 8:24
  in
• 8:24
  fashion.
• 8:25
  We
• 8:26
  are
• 8:26
  the
• 8:26
  number
• 8:27
  one
• 8:27
  food
• 8:27
  retailer
• 8:28
  in
• 8:28
  the
• 8:28
  United
• 8:28
  States,
• 8:29
  huge
• 8:29
  consumables
• 8:30
  business.
• 8:31
  Fashion
• 8:32
  was
• 8:32
  very
• 8:32
  big,
• 8:33
  mostly
• 8:33
  T
• 8:34
  shirts,
• 8:34
  underwear
• 8:35
  and
• 8:36
  denim
• 8:36
  and
• 8:37
  that
• 8:37
  was
• 8:37
  it.
• 8:37
  And
• 8:38
  so
• 8:38
  I
• 8:38
  think
• 8:38
  we
• 8:38
  all
• 8:38
  appreciate
• 8:39
  with
• 8:39
  the
• 8:39
  highest
• 8:40
  margin
• 8:40
  in
• 8:40
  the
• 8:41
  box
• 8:41
  that
• 8:42
  fashion
• 8:42
  needs
• 8:42
  to
• 8:43
  be
• 8:43
  much
• 8:43
  bigger
• 8:43
  both
• 8:44
  in
• 8:44
  store
• 8:44
  and
• 8:45
  online.
• 8:45
  Yeah.
• 8:45
  So
• 8:46
  there's
• 8:46
  a
• 8:46
  lot
• 8:46
  of
• 8:46
  excitement,
• 8:46
  excitement
• 8:47
  and
• 8:48
  commitment
• 8:49
  to
• 8:49
  ensuring
• 8:50
  that
• 8:50
  fashion
• 8:51
  is
• 8:51
  a
• 8:51
  success.
• 8:51
  Right.
• 8:52
  Want
• 8:52
  to
• 8:52
  make
• 8:52
  sure
• 8:53
  that
• 8:53
  we
• 8:53
  continue
• 8:53
  to
• 8:53
  support
• 8:54
  our,
• 8:55
  I
• 8:55
  think
• 8:55
  what
• 8:56
  people
• 8:56
  would
• 8:56
  have
• 8:56
  thought
• 8:56
  our
• 8:57
  customers
• 8:57
  were
• 8:57
  in
• 8:57
  the
• 8:58
  past,
• 8:58
  which
• 8:58
  are
• 8:58
  those
• 8:59
  customers,
• 8:59
  lower
• 8:59
  household
• 9:00
  income,
• 9:01
  more
• 9:01
  Southern,
• 9:02
  more
• 9:02
  rural
• 9:03
  and
• 9:03
  they
• 9:03
  frankly
• 9:04
  shopped
• 9:04
  with
• 9:04
  Walmart
• 9:05
  because
• 9:05
  they
• 9:05
  had
• 9:05
  to
• 9:05
  shop
• 9:06
  at
• 9:06
  Walmart.
• 9:07
  And
• 9:07
  we
• 9:07
  take
• 9:07
  their
• 9:07
  responsibility
• 9:08
  to
• 9:08
  support
• 9:09
  those
• 9:09
  customers
• 9:10
  very
• 9:10
  seriously.
• 9:11
  But
• 9:12
  there's
• 9:12
  other
• 9:12
  customers
• 9:13
  in
• 9:13
  the
• 9:13
  box,
• 9:14
  higher
• 9:14
  household
• 9:15
  income
• 9:15
  that
• 9:16
  want
• 9:16
  to
• 9:16
  buy
• 9:17
  fashion.
• 9:18
  Yes.
• 9:18
  Because
• 9:18
  they
• 9:19
  want
• 9:19
  it,
• 9:20
  not
• 9:20
  just
• 9:20
  like
• 9:20
  they
• 9:21
  have
• 9:21
  to
• 9:21
  have
• 9:21
  it.
• 9:22
  And
• 9:22
  that's
• 9:22
  the
• 9:22
  part
• 9:23
  that
• 9:23
  is
• 9:23
  a
• 9:23
  new
• 9:24
  strategy
• 9:24
  for
• 9:24
  Walmart
• 9:25
  that
• 9:26
  everyone
• 9:26
  is
• 9:26
  getting
• 9:27
  behind
• 9:27
  and
• 9:28
  changing.
• 9:28
  Perception
• 9:29
  is
• 9:29
  a
• 9:29
  big
• 9:29
  part
• 9:29
  of
• 9:30
  that.
• 9:30
  How
• 9:30
  important
• 9:31
  do
• 9:31
  you
• 9:31
  think
• 9:31
  the
• 9:31
  marketplace
• 9:32
  is
• 9:32
  in
• 9:32
  all
• 9:33
  of
• 9:33
  this?
• 9:33
  In
• 9:33
  building
• 9:34
  this
• 9:34
  cross
• 9:35
  functional
• 9:35
  or
• 9:36
  cross
• 9:36
  brand
• 9:38
  shopping
• 9:38
  experience
• 9:39
  when
• 9:39
  it
• 9:39
  comes
• 9:39
  to
• 9:39
  fashion?
• 9:40
  Yeah.
• 9:40
  Critical.
• 9:40
  I
• 9:40
  mean
• 9:40
  I
• 9:41
  have
• 9:41
  a
• 9:41
  digital
• 9:41
  background.
• 9:42
  I
• 9:42
  worked
• 9:42
  in
• 9:42
  digital
• 9:43
  for
• 9:43
  20
• 9:43
  years
• 9:44
  and
• 9:44
  I
• 9:44
  would
• 9:44
  say
• 9:45
  that
• 9:45
  a
• 9:45
  couple
• 9:45
  of
• 9:45
  things.
• 9:46
  One,
• 9:46
  we
• 9:47
  can't
• 9:47
  win
• 9:47
  in
• 9:48
  fashion
• 9:48
  without
• 9:49
  being
• 9:50
  relevant
• 9:50
  and
• 9:50
  big
• 9:51
  in
• 9:51
  digital
• 9:52
  and
• 9:52
  we
• 9:52
  can't
• 9:52
  be
• 9:53
  relevant
• 9:53
  and
• 9:53
  big
• 9:53
  in
• 9:53
  digital
• 9:54
  without
• 9:54
  having
• 9:55
  a
• 9:55
  really
• 9:55
  robust
• 9:56
  marketplace.
• 9:57
  Yeah.
• 9:57
  So
• 9:57
  marketplace
• 9:58
  is
• 9:58
  a
• 9:58
  key
• 9:59
  because
• 9:59
  we
• 9:59
  want
• 10:00
  to
• 10:00
  provide
• 10:00
  the
• 10:00
  endless
• 10:01
  aisle
• 10:01
  to
• 10:01
  our
• 10:02
  consumers
• 10:02
  and
• 10:02
  if
• 10:02
  they
• 10:02
  want
• 10:03
  to
• 10:03
  come
• 10:03
  in
• 10:03
  store,
• 10:03
  we
• 10:03
  have
• 10:04
  a
• 10:04
  great
• 10:04
  assortment
• 10:04
  in
• 10:04
  store.
• 10:05
  But
• 10:05
  we
• 10:06
  have
• 10:06
  a
• 10:06
  much
• 10:06
  bigger
• 10:06
  assortment
• 10:07
  online
• 10:07
  and
• 10:07
  we
• 10:08
  should
• 10:08
  have
• 10:08
  a
• 10:08
  much
• 10:08
  bigger
• 10:09
  assortment
• 10:09
  online.
• 10:10
  So
• 10:10
  it's
• 10:10
  a
• 10:10
  very
• 10:10
  important
• 10:10
  part
• 10:11
  of
• 10:11
  the
• 10:11
  strategy.
• 10:12
  Well,
• 10:12
  especially
• 10:12
  as
• 10:13
  you're,
• 10:13
  you're,
• 10:14
  you're
• 10:14
  gaining
• 10:15
  more
• 10:15
  upper
• 10:15
  household
• 10:16
  income
• 10:17
  shoppers.
• 10:18
  I
• 10:18
  have
• 10:19
  to
• 10:19
  imagine
• 10:19
  that,
• 10:20
  you
• 10:20
  know
• 10:21
  me
• 10:22
  for
• 10:22
  example,
• 10:22
  like
• 10:22
  I
• 10:22
  didn't
• 10:23
  know
• 10:23
  you
• 10:23
  could
• 10:23
  search
• 10:24
  fendi
• 10:24
  on
• 10:25
  Walmart.com.
• 10:25
  Yeah.
• 10:26
  And,
• 10:26
  or
• 10:26
  on
• 10:27
  Google
• 10:27
  and
• 10:27
  be
• 10:28
  taken
• 10:28
  to
• 10:28
  Walmart.com
• 10:29
  so
• 10:30
  I
• 10:30
  imagine
• 10:31
  that
• 10:31
  it's
• 10:31
  going
• 10:31
  to
• 10:32
  be,
• 10:32
  be
• 10:32
  really
• 10:32
  important
• 10:33
  for
• 10:33
  Walmart
• 10:34
  and
• 10:34
  your
• 10:34
  team,
• 10:35
  Denise,
• 10:35
  to
• 10:35
  continue
• 10:36
  to
• 10:36
  make
• 10:36
  sure
• 10:36
  that
• 10:37
  you,
• 10:37
  when
• 10:37
  they're
• 10:37
  coming
• 10:38
  there,
• 10:38
  you
• 10:38
  know,
• 10:38
  whether
• 10:39
  it's
• 10:39
  the
• 10:39
  first
• 10:39
  time
• 10:39
  they're,
• 10:40
  they're
• 10:40
  going
• 10:40
  to
• 10:40
  Walmart.com
• 10:41
  for
• 10:41
  fashion
• 10:42
  or
• 10:42
  the
• 10:42
  third
• 10:42
  time
• 10:43
  that
• 10:43
  you're
• 10:43
  providing
• 10:44
  that.
• 10:44
  Right.
• 10:44
  Assortment.
• 10:45
  Yeah.
• 10:45
  And
• 10:46
  you
• 10:46
  know,
• 10:46
  our
• 10:47
  100k
• 10:48
  plus
• 10:48
  household
• 10:48
  income
• 10:49
  penetration
• 10:50
  has
• 10:50
  increased
• 10:51
  in
• 10:51
  the
• 10:51
  last
• 10:51
  few
• 10:51
  years.
• 10:52
  So
• 10:53
  offering,
• 10:54
  and
• 10:54
  of
• 10:54
  course,
• 10:55
  not
• 10:55
  surprisingly,
• 10:56
  it's
• 10:56
  higher
• 10:56
  online
• 10:57
  than
• 10:57
  it
• 10:57
  is
• 10:57
  in
• 10:57
  the
• 10:57
  stores.
• 10:58
  So
• 10:58
  offering
• 10:59
  that
• 10:59
  robust
• 10:59
  assortment
• 11:00
  so
• 11:00
  that
• 11:00
  we
• 11:00
  can
• 11:01
  satisfy
• 11:01
  all
• 11:01
  of
• 11:02
  her
• 11:02
  needs,
• 11:02
  including
• 11:03
  her
• 11:03
  closet.
• 11:04
  Yes.
• 11:04
  Someone
• 11:04
  who's
• 11:05
  buying
• 11:05
  a
• 11:05
  thousand
• 11:05
  dollar
• 11:06
  TV
• 11:06
  can
• 11:06
  probably
• 11:07
  spend
• 11:07
  twenty
• 11:08
  dollars
• 11:08
  on
• 11:08
  a
• 11:08
  dress.
• 11:09
  And
• 11:09
  so
• 11:09
  someone
• 11:10
  who's
• 11:10
  buying
• 11:10
  a
• 11:10
  two
• 11:10
  hundred
• 11:11
  dollars
• 11:11
  KitchenAid
• 11:12
  can
• 11:12
  probably,
• 11:12
  you
• 11:13
  know,
• 11:13
  prefers
• 11:13
  to
• 11:13
  spend
• 11:14
  twenty
• 11:14
  dollars
• 11:14
  on
• 11:14
  a
• 11:14
  dress
• 11:15
  or
• 11:15
  more.
• 11:15
  So
• 11:16
  what,
• 11:16
  we
• 11:17
  weren't
• 11:17
  servicing
• 11:18
  her
• 11:18
  before.
• 11:19
  Right.
• 11:19
  And
• 11:19
  so
• 11:19
  now
• 11:20
  we're
• 11:20
  saying,
• 11:20
  you
• 11:21
  know
• 11:21
  what,
• 11:21
  we
• 11:21
  should
• 11:22
  be
• 11:22
  servicing
• 11:22
  her
• 11:23
  closet
• 11:23
  in
• 11:23
  a
• 11:24
  much
• 11:24
  more
• 11:24
  powerful
• 11:25
  way.
• 11:25
  Not
• 11:25
  just
• 11:25
  down
• 11:26
  denim
• 11:26
  and
• 11:26
  tees,
• 11:27
  but
• 11:27
  her
• 11:27
  lifestyle
• 11:28
  needs,
• 11:28
  which
• 11:28
  is
• 11:28
  what
• 11:29
  you
• 11:29
  and
• 11:29
  I
• 11:29
  are
• 11:29
  wearing
• 11:29
  right
• 11:30
  now.
• 11:30
  Yeah.
• 11:30
  I
• 11:31
  mean
• 11:31
  I
• 11:31
  again,
• 11:32
  very
• 11:32
  impressed
• 11:33
  by
• 11:33
  the
• 11:34
  shopping
• 11:34
  experience
• 11:35
  from
• 11:35
  swimwear.
• 11:36
  When
• 11:36
  I
• 11:37
  caught
• 11:37
  myself
• 11:37
  adding
• 11:38
  so
• 11:38
  many
• 11:38
  things
• 11:38
  to
• 11:39
  my
• 11:39
  basket,
• 11:39
  I
• 11:39
  was
• 11:40
  like,
• 11:40
  this
• 11:40
  is,
• 11:40
  I
• 11:40
  like
• 11:41
  this.
• 11:41
  And
• 11:41
  I
• 11:41
  like
• 11:41
  appreciate
• 11:42
  that.
• 11:42
  Yes.
• 11:43
  Well,
• 11:43
  well,
• 11:44
  Denise,
• 11:44
  in
• 11:44
  closing,
• 11:45
  I'm
• 11:45
  curious
• 11:46
  now,
• 11:46
  you
• 11:47
  know,
• 11:47
  as
• 11:47
  you
• 11:47
  set
• 11:48
  out
• 11:48
  on
• 11:48
  2025,
• 11:50
  what
• 11:50
  are
• 11:50
  the
• 11:50
  things
• 11:50
  that
• 11:50
  you're
• 11:51
  really
• 11:51
  going
• 11:51
  to
• 11:51
  be
• 11:51
  focused
• 11:52
  on
• 11:53
  to
• 11:53
  continue
• 11:54
  the
• 11:54
  momentum
• 11:54
  that
• 11:54
  you
• 11:55
  built
• 11:55
  over
• 11:55
  the
• 11:55
  last
• 11:55
  couple
• 11:56
  of
• 11:56
  years?
• 11:56
  What,
• 11:57
  what
• 11:57
  kind
• 11:57
  of,
• 11:58
  whether
• 11:58
  it's
• 11:58
  technology
• 11:59
  or
• 12:00
  store
• 12:01
  experiences
• 12:02
  or
• 12:02
  assortment
• 12:03
  or
• 12:03
  strategy.
• 12:04
  What's,
• 12:04
  what's
• 12:05
  kind
• 12:05
  of
• 12:05
  top
• 12:05
  of
• 12:06
  mind
• 12:06
  for
• 12:06
  you?
• 12:06
  Yeah,
• 12:07
  I
• 12:07
  mean
• 12:07
  there's
• 12:07
  a,
• 12:07
  there's
• 12:08
  a
• 12:08
  couple
• 12:08
  of
• 12:08
  big
• 12:08
  things.
• 12:08
  So
• 12:09
  one,
• 12:09
  we
• 12:09
  continue
• 12:09
  to
• 12:10
  modernize
• 12:10
  our
• 12:10
  own
• 12:10
  private
• 12:11
  brands.
• 12:11
  Okay.
• 12:12
  We've
• 12:12
  had
• 12:12
  some
• 12:12
  big
• 12:12
  relaunches,
• 12:13
  we've
• 12:13
  retired
• 12:14
  some
• 12:14
  big
• 12:14
  billion
• 12:15
  dollar
• 12:15
  brands
• 12:15
  and
• 12:16
  launched
• 12:16
  as
• 12:16
  new
• 12:16
  brands.
• 12:17
  We've
• 12:17
  got
• 12:17
  some
• 12:18
  other
• 12:19
  brand
• 12:20
  relaunches
• 12:20
  and
• 12:21
  new
• 12:21
  brands
• 12:21
  coming
• 12:22
  up.
• 12:22
  So
• 12:22
  we're
• 12:22
  really
• 12:23
  excited
• 12:23
  about
• 12:23
  that
• 12:24
  for
• 12:24
  this
• 12:24
  year
• 12:24
  because
• 12:25
  our
• 12:25
  assortment
• 12:26
  is
• 12:26
  everything.
• 12:27
  Continuing
• 12:27
  to
• 12:27
  bring
• 12:28
  in
• 12:28
  great
• 12:28
  marketplace
• 12:29
  brand
• 12:29
  partners
• 12:30
  like
• 12:30
  Stockx
• 12:30
  and
• 12:31
  Rebag
• 12:31
  and
• 12:32
  partners
• 12:32
  like
• 12:33
  that
• 12:33
  so
• 12:33
  you
• 12:33
  can
• 12:33
  continue
• 12:34
  to
• 12:34
  buy
• 12:34
  all
• 12:34
  of
• 12:34
  your
• 12:35
  needs
• 12:35
  with
• 12:35
  us.
• 12:36
  We're
• 12:36
  rolling
• 12:37
  out
• 12:37
  our
• 12:37
  store
• 12:37
  of
• 12:38
  the
• 12:38
  future
• 12:38
  which
• 12:39
  is,
• 12:39
  you
• 12:39
  know,
• 12:40
  mannequins
• 12:40
  and
• 12:41
  digital
• 12:41
  displays
• 12:42
  and
• 12:42
  feels
• 12:42
  much
• 12:43
  more
• 12:43
  like
• 12:43
  a
• 12:43
  fashion
• 12:43
  shopping
• 12:44
  experience.
• 12:44
  It
• 12:45
  wasn't
• 12:45
  in
• 12:45
  your
• 12:45
  Palm
• 12:45
  Springs
• 12:46
  store,
• 12:46
  but
• 12:46
  we're
• 12:46
  gonna,
• 12:47
  you
• 12:47
  know,
• 12:47
  to
• 12:47
  hundreds
• 12:48
  and
• 12:48
  hundreds
• 12:48
  more
• 12:49
  stores.
• 12:49
  We
• 12:49
  have
• 12:49
  4,000
• 12:50
  doors
• 12:51
  and
• 12:51
  we're
• 12:52
  in
• 12:52
  almost
• 12:52
  a
• 12:53
  quarter
• 12:53
  of
• 12:53
  the
• 12:53
  doors
• 12:54
  today.
• 12:54
  And
• 12:54
  we'll
• 12:55
  continue
• 12:55
  to
• 12:55
  roll
• 12:55
  that
• 12:56
  out
• 12:56
  and
• 12:57
  then,
• 12:57
  you
• 12:57
  know,
• 12:57
  continuing
• 12:58
  to
• 12:58
  change
• 12:58
  perception.
• 12:59
  So
• 12:59
  it
• 13:00
  might
• 13:00
  be
• 13:01
  a
• 13:01
  fashion
• 13:02
  authority
• 13:02
  partnership.
• 13:03
  It
• 13:03
  might
• 13:04
  be
• 13:04
  more
• 13:04
  experiential
• 13:05
  opportunities.
• 13:06
  It's
• 13:06
  certainly
• 13:07
  our
• 13:07
  creator
• 13:07
  program
• 13:08
  and
• 13:09
  micro
• 13:09
  influencers.
• 13:11
  And
• 13:12
  then
• 13:13
  underpinning
• 13:13
  all
• 13:13
  of
• 13:14
  that
• 13:14
  is
• 13:14
  figuring
• 13:14
  out
• 13:15
  ways
• 13:15
  to
• 13:15
  leverage
• 13:15
  AI
• 13:16
  so
• 13:16
  that
• 13:16
  we
• 13:16
  can
• 13:16
  be
• 13:17
  much
• 13:17
  more
• 13:17
  efficient,
• 13:18
  we
• 13:18
  can
• 13:18
  bring
• 13:19
  personalization
• 13:20
  to
• 13:20
  the
• 13:20
  customer
• 13:21
  and
• 13:21
  we
• 13:21
  can
• 13:21
  improve
• 13:22
  our
• 13:22
  shopping
• 13:22
  experience.
• 13:23
  Amazing.
• 13:24
  Denise,
• 13:24
  I'm
• 13:25
  so
• 13:25
  excited.
• 13:25
  Thank
• 13:26
  you
• 13:26
  so
• 13:26
  much
• 13:26
  for
• 13:26
  taking
• 13:27
  time.
• 13:27
  Thank
• 13:27
  you
• 13:27
  for
• 13:27
  having
• 13:28
  me.
• 13:28
  Denise
• 13:29
  will
• 13:29
  be
• 13:29
  on
• 13:29
  stage
• 13:30
  here
• 13:30
  in
• 13:30
  just
• 13:31
  a
• 13:31
  few
• 13:31
  moments
• 13:31
  at
• 13:32
  Etail,
• 13:32
  so
• 13:33
  please
• 13:33
  stay
• 13:33
  tuned.
• 13:34
  Want
• 13:34
  to
• 13:34
  give
• 13:35
  a
• 13:35
  big
• 13:35
  shout
• 13:35
  out
• 13:35
  and
• 13:35
  thank
• 13:36
  you
• 13:36
  to
• 13:36
  Net
• 13:36
  Elixir
• 13:37
  for
• 13:37
  making
• 13:37
  all
• 13:37
  of
• 13:38
  our
• 13:38
  coverage
• 13:38
  here
• 13:38
  at
• 13:39
  Etail
• 13:39
  possible.
• 13:40
  You
• 13:40
  can
• 13:40
  check
• 13:40
  them
• 13:40
  out
• 13:40
  at
• 13:41
  booth
• 13:41
  for
• 13:41
  501.
• 13:42
  And
• 13:42
  until
• 13:43
  next
• 13:43
  time,
• 13:43
  be
• 13:44
  careful
• 13:44
  out
• 13:44
  there.